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- Apple Inc. (AAPL) designs, manufactures, and markets a wide range of consumer electronics, software, and online services worldwide; its core products include the iPhone smartphone series, iPad tablet computers, Mac computers comprising iMac all-in-one desktops, MacBook Air and Pro laptops, Mac Mini, Mac Studio, and Mac Pro workstations; wearables, home, and accessories such as Apple Watch smartwatches, AirPods wireless earbuds, Apple TV streaming devices, HomePod smart speakers, AirTag trackers, and Apple Vision Pro spatial computing headset; operating systems including iOS, iPadOS, macOS, watchOS, tvOS, and visionOS; and services encompassing the App Store, Apple Music and Apple TV+ streaming, Apple Arcade gaming, Apple Fitness+, Apple Pay digital payments, iCloud storage, AppleCare support, and advertising. Headquartered in Cupertino, California, the company was founded in 1976 and operates globally across North America, Europe, Asia, and other regions through corporate offices, research facilities, retail stores in 27 countries, and supply chain partnerships. In 2025, Apple announces a massive over $500 billion U.S. investment commitment spanning AI, silicon engineering, and advanced manufacturing including a new Texas server factory for Apple Intelligence, doubled Advanced Manufacturing Fund, and partnerships with suppliers like TSMC, Broadcom, and GlobalFoundries; launches major products such as iPhone 17 lineup including ultra-slim iPhone Air, iPad Pro and Air with M5 chips, MacBook Pro and Mac Studio with M4/M5 processors; and pursues aggressive AI strategy through seven acquisitions including Pixelmator and Prompt AI for image editing and computer vision technologies, plus openness to further M&A and partnerships to accelerate Apple Intelligence features across devices.
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