Oct 30, 2013
Executives
Douglas W. Busk - Senior Vice President and Treasurer Brett A.
Roberts - Chief Executive Officer and Executive Director
Analysts
Kyle M. Joseph - Stephens Inc., Research Division
Operator
Good day, everyone, and welcome to the Credit Acceptance Corporation Third Quarter 2013 Earnings Conference Call. Today's call is being recorded.
A webcast and transcript of today's call will be made available on Credit Acceptance's website. At this time, I would like to turn the call over to Credit Acceptance Senior Vice President and Treasurer, Doug Busk.
Douglas W. Busk
Thank you, Sam. Good afternoon and welcome to the Credit Acceptance Corporation Third Quarter 2013 Earnings Call.
As you read our news release posted on the Investor Relations section of our website at creditacceptance.com, and as you listen to this conference call, please recognize that both contain forward-looking statements within the meaning of Federal Securities laws. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond our control and which could cause actual results to differ materially from such statements.
These risks and uncertainties include those spelled out in the cautionary statement regarding forward-looking information included in the news release. Consider all forward-looking statements in light of those and other risks and uncertainties.
Additionally, I should mention that to comply with the SEC's Regulation G, please refer to the adjusted financial results section of our news release, which provide tables showing how non-GAAP measures reconcile the GAAP measures. At this time, Brett Roberts, our Chief Executive Officer; Ken Booth, our Chief Financial Officer, and I will take your questions.
Operator
[Operator Instructions]. Our first question comes from Kyle Joseph of Stephens.
Kyle M. Joseph - Stephens Inc., Research Division
It looked like loan growth trends were improving in the quarter, and in terms of the volume per active dealer, appears to be declining less rapidly. Can you give us an idea about what's driving that, is it consumer demand, did you see competition fall back a bit in the quarter?
Brett A. Roberts
It's tough to say, there's lots of things that affect loan volume. As you pointed out, volume per dealer declined, as it has, for the quarters preceding this quarter but it declined at a less rapid pace.
The number of dealers increased but not as rapidly as it had in the past, and that combination produced a little better outcome in the third quarter. If you remember, the second quarter was assisted a little bit by the delayed tax season, so we think that you're right, that the third quarter does represent a bit of a change in the trend line.
Kyle M. Joseph - Stephens Inc., Research Division
Okay. And then, just geographically, can you tell me which markets are the best for you right now where you're seeing the most growth and which markets are kind of lagging?
Brett A. Roberts
We're strong in the Midwest, where we've been the longest, East Coast, Southeast are always strong markets for us and it's primarily where the growth is taking place.
Operator
Our next question comes from David Henley[ph] of DLH Capital.
Unknown Analyst
Could you guys just talk a little bit about what's going on with the sales force, I assume you've had good success with the number of new dealers that have come on board, could you just give us a quick update as to where that stands and what plans might be over the course of the next 12 to 18 months in terms of expanding that further or not?
Brett A. Roberts
We're at 228 sales reps in the field today, the target is 250, we increased that rapidly throughout 2012, we're now in more of a maintenance mode, we're trying to get to 250, but because we increased the size of the sales force so rapidly, there is a little bit of attrition going on, we're backfilling. So we're -- the big increases in the numbers occurred in 2012.
So we're not going to see that in the near future. What we are seeing obviously is the guys that have been around a little bit longer are starting to be productive, so we won't see an increase in the size of the sales force like we did last year, but hopefully, we'll see an increase in the productivity.
Operator
[Operator Instructions]. With no further questions in queue, I'd like to turn the conference back over to Mr.
Busk for any additional or closing remarks.
Douglas W. Busk
I would like to thank everyone for their support and for joining us on our conference call today. If you have any additional follow-up questions, please direct them to our investor relations mailbox at [email protected].
We look forward to talking to you again next quarter. Thank you.
Operator
Once again, this does conclude today's conference. We thank you for your participation.
Everyone, have a great day.