Apr 26, 2012
Executives
Tom Robey - Glenn A. Britt - Chairman and Chief Executive officer Robert D.
Marcus - President and Chief Operating Officer Irene M. Esteves - Chief Financial Officer and Executive Vice President
Analysts
Benjamin Swinburne - Morgan Stanley, Research Division Jessica Reif Cohen - BofA Merrill Lynch, Research Division Craig Moffett - Sanford C. Bernstein & Co., LLC., Research Division Richard Greenfield - BTIG, LLC, Research Division Jason B.
Bazinet - Citigroup Inc, Research Division Douglas D. Mitchelson - Deutsche Bank AG, Research Division Marci Ryvicker - Wells Fargo Securities, LLC, Research Division
Operator
Hello, and welcome to Time Warner Cable First Quarter 2012 Earnings Conference Call. [Operator Instructions] Today's conference is being recorded.
If you have any objections, you may disconnect at this time. Now I will turn the call over to Mr.
Tom Robey, Senior Vice President of Time Warner Cable Investor Relations. Thank you.
You may begin.
Tom Robey
Thanks, Candy, and good morning, everyone. Welcome to Time Warner Cable's 2012 First Quarter Earnings Conference Call.
This morning, we issued a press release detailing our 2012 first quarter results. Before we begin, there are several items I need to cover.
First, we refer to certain non-GAAP measures including operating income before depreciation and amortization or OIBDA. In addition, we refer to adjusted OIBDA, adjusted OIBDA less capital expenditures and adjusted diluted earnings per share.
Definitions and schedules setting out reconciliations of these historical non-GAAP financial measures to the most directly comparable GAAP financial measures are included in our earnings release and our trending schedules. Second, today's announcement includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which are based on management's current expectations and beliefs and are subject to uncertainty and changes in circumstances.
Actual results may vary materially from those expressed or implied by the statements herein due to various factors, including economic, business, competitive, technological, strategic and/or regulatory changes that could affect our business. These factors are discussed in detail in Time Warner Cable's SEC filings, including its most recent annual report on Form 10-K and quarterly report on Form 10-Q.
Time Warner Cable is under no obligation to, and in fact, expressly disclaims any such obligation to update or alter its forward-looking statements, whether as a result of new information, future events or otherwise. Third, today's comments on our outlook for 2012 do not include the impact of the expected sale of AWS spectrum by SpectrumCo.
And finally, today's press release, trending schedules, presentation slides and related reconciliation schedules are available on our company's website at twc.com/investors. A replay of today's call will be available beginning approximately 2 hours after the call has ended and will run through midnight, Eastern Time, April 30.
With that covered, I'll thank you and turn the call over to Glenn.
Glenn A. Britt
Good morning, and thanks for joining us. Time Warner Cable has built a reputation for steady and predictable performance.
And our first quarter results were steady and predictable. Residential broadband and business services were standouts.
We grew business services revenue by over 37% on a year-over-year basis on the first quarter primarily through organic expansion and our acquisition of NaviSite last April. This continues to be a terrific opportunity for us.
We also continue to be very excited by broadband. We're gaining traction with our efforts to sell broadband Single Plays.
We're continuing to see a very favorable mix shift towards higher speeds, and we're taking shares -- share from the telcos. In fact, this quarter, we had more broadband net adds than Verizon and AT&T combined.
When we announced the Insight acquisition last August, we knew that we struck a good deal to buy a superior property. Now that we've closed the transaction and begun the integration, it looks even better than we thought.
We're very pleased with the quality of Insight employees, the state of its plants, its reputation in the marketplace and the depth of its customer relationships. We expect Insight to have a significant positive impact on free cash flow this year.
We reached a notable milestone at the end of March. Since initiation of our share repurchase program 6 quarters ago, we have bought more than 50 million Time Warner Cable shares.
Coupled with our dividend, this demonstrates our continued commitment to return capital to our shareholders. Now I'll turn the call over to Rob and then Irene to dive into the details.
Rob?
Robert D. Marcus
Thanks, Glenn, and good morning, everyone. As Glenn said, we're off to good start in 2012.
Business services growth continues to accelerate, and in residential services we're actively pursuing numerous initiatives designed to enhance the value of our products and to improve our performance throughout the customer lifecycle. And this quarter numbers demonstrate our efforts are paying off.
The economic and competitive environment didn't change much in the first quarter. We continue to see aggressive promotions from competitors, and we now estimate that AT&T's U-verse is available in 1/4 of our footprint, and Verizon's FiOS is available at around 11%.
This overlap is slightly lower than last quarter due to the acquisition of Insight, which has relatively less overlap with U-verse and none with FiOS. So perhaps I should start with the Insight acquisition, which closed almost 60 days ago.
We're thrilled to have the opportunity to serve Insight's customers in Kentucky, Ohio and Indiana, and we're excited to bring on board some really terrific and dedicated employees. I would note that with the acquisition, Time Warner Cable now has over 50,000 employees and more than 15 million customer relationships.
The quick summary is that Insight was well run. Its reputation in the marketplace was strong.
It had good subscriber momentum in recent months. And the plant is in even better shape than we had anticipated.
So we're starting from a position of strength, and we're making good progress on integration. We have taken actions to close Insight's New York headquarters.
We're already enjoying the benefits of reduced programming costs, and our operations and technical staffs have begun the process of moving Insight's internet and phone customers to our platform. That process should be complete around the end of this year.
So 2 months in, we feel very good about the acquisition, and we remain confident of our ability to realize the synergies we identified at the time of announcement. Now let me switch to a discussion of our subscriber performance.
Q1 net adds, which excludes subs acquired with Insight, are shown on Slide 3 of the presentation materials. Our customer acquisition strategy in the first quarter drove a 30% year-over-year increase in Triple Play connects, as well as an uptick in migrations of existing customers from Single and Double Plays to Triples, resulting in Triple Play net adds of 125,000.
This is our best Triple Play performance since early 2009. Consumers are clearly responding to our more competitive offers and our more targeted messaging.
Our focus on Triple Play bundles accelerated phone connects, which drove first quarter residential voice net adds of 112,000. That's the best in 3 years.
We intend to continue to promote phone net adds through competitive offers, recognizing that it may moderate our phone ARPU somewhat, perhaps bringing it closer to the level of our peers. Residential high-speed data was also very strong in Q1, in fact, the strongest it's been since Q1 of 2009.
Net adds of 214,000 benefited from increased HSD connects as part of Triple Play bundles, as well as a spike in HSD Single Play connects driven by our aggressive DSL win-back promotion. Our surveys show that almost 2/3 of those who switched from DSL said their old service was too slow.
While we added over 100,000 standard tier Internet customers driven by the win-back offer, we continue to see real strength at the high end. Residential Wideband customers increased 50% on a sequential basis to 218,000, and almost 2/3 of our HSD net adds signed up for either Turbo or Wideband.
Together, this high-end tiers now comprise 20% of our residential internet subs, up from less than 16% a year ago. Video continue to be a soft spot in Q1.
We had a net decline of 94,000 residential video subs. Again, the decline was almost exclusively in analog Single Plays.
DVR net adds of 92,000 were the best in 2 years, driven by our Triple Play promotions and the availability of whole home DVR. While I hesitate to say much about Q2 subs, given how early we are in the quarter and how much of second quarter seasonal disconnect activity typically occurs when colleges let out in May and June, I will say that so far, Q2 this year looks more or less like Q2 last year.
Voice net adds are somewhat higher than last year, HSD about the same, and video weaker. I mentioned that we've got a number of initiatives underway to drive even better performance.
We're working on both ends of the customer lifecycle to improve substantial subscriber net adds, including video. On the acquisition side, we're hoping to expand our residential direct sales force by almost 1,000 reps this year.
We believe that this can be a very effective channel to drive connects. We just began hiring and bringing on new contractors earlier this month, and the on-boarding process will continue throughout this year.
We should begin to see this initiative reflected in our connect volumes late this year and in 2013. We're also systematically retraining our inbound sales reps in a more disciplined approach to selling and more specifically to up-selling.
A lot of it probably falls into the category of better blocking and tackling, but I will tell you that when we focus every person, every campaign and every call on driving increased revenue per call, we see results. And we're also improving our retention operations, reduce customer churn and preserve monthly recurring revenue.
The first step was to implement systems and processes to ensure that all retention calls are funneled to retention specialists. The second step is to consolidate our retention operations into Centers of Excellence.
In our East region, for example, we expect to have all of our retention reps in just 2 call centers by the end of Q3. Consistent with our Enjoy Better campaign, we continue to drive product innovation to enable our customers to better enjoy the things they're passionate about.
In broadband, we now have DOCSIS 3.0 available in 85% of our passings, expanding our capacity and enabling us to offer even faster speeds to more customers. Earlier this year, we standardized and increased speeds across most of our tiers.
Notably, our Turbo tier now offers 20x2 speeds, Extreme is 30x5, and Ultimate is 50x5. For customers who don't use a lot of capacity and are looking to save a few bucks, we launched Internet Essentials in South Texas, and we expect to roll it out more broadly over the course of the year.
We're also making our WiFi offering more robust. Our L.A.
build out is proceeding well. We've now deployed about 2,000 WiFi access points, and we're on track to have close to 10,000 by year end.
Those of you in the New York City area may already have noticed the availability of TWC WiFi in more places. Through our arrangement with Comcast and Cablevision over 20,000 WiFi hotspots throughout the metropolitan area are now available free of charge to eligible Time Warner Cable Internet customers.
And the WiFi hotspots to New York City and L.A. are all using a common authentication platform so eligible TWC customers from anywhere in the United States will be able to access the TWC WiFi hotspots in New York City and Los Angeles no matter where they live.
Our video product continues to get better, too. A couple of weeks ago, we launched live TV in the home on new Android devices like phones and tablets running version 4 of the Android operating system.
The same capability also is available in beta on PCs and Macs. In addition to delivering video to more devices in the home, we're making the offering itself even more robust.
We now have a total of 255 channels available on TWC TV, including 26 broadcast channels recently added in New York City and 25 sports networks across New York, Charlotte and Texas. And as you may have read, earlier this month, we and Verizon Wireless began selling each other's products and services in 4 cities: Raleigh, Cincinnati, Columbus and Kansas City.
It's still early going, but we're enthusiastic about the possibilities. We're also pleased with customers' response to Signature Home and TV Essentials.
We added a best-ever 14,000 Signature Home customers in Q1, bringing the total to 50,000. And we just signed an exciting marketing pact with American Express to present an exclusive offer to cardmembers who sign up for Signature Home with their American Express cards.
We think partnering with Amex is a great way to promote Signature -- the Signature Home product and further enhance our brand. On the other end of the product continuum, we had about 6,500 TV Essentials connects in Q1, about 5,000 of which were either new customers or upgrades from broadcast Basic.
We now have around 11,000 TV Essentials customers. Perhaps equally important, we've been using TV Essentials as a low-priced beacon for video, and we've been quite effective at up-selling most of the call volume.
In Customer Care, we have lots of initiatives in the works, but I'd like to update you on one initiative we made -- we mentioned last quarter. We're driving a pretty dramatic redo of our self-installation practices and the expectation that it can deliver both higher customer satisfaction and lower costs.
We're expanding the number of transaction categories eligible for self-installation, and we're executing a higher percentage of self-installs in each category. For us, it's cost savings for each truck roll avoided.
And for the customer, it means getting it done on their terms and on their schedule. And turning to Business Services.
I think the growth rate really says it all. We continue to ramp the sales force in the first quarter, and we're adding sales support personnel and systems to drive higher productivity.
In addition, we're proactively connecting new buildings to our network. And of course, we're very pleased with the growth at NaviSite.
So in closing, we're aggressively driving change to deliver better residential unit growth more innovative product and more customer-centric care. We're continuing to invest in and drive business services growth, and at the same time, we're engaged in the integration of Insight to realize the full benefits of the acquisition.
There's much to do, and we're executing well. Thank you.
And with that, I'll turn it over to Irene to discuss our financials.
Irene M. Esteves
Thanks, Rob, and good morning, everyone. My presentation this morning includes 1 month of financial results from the acquisition of Insight, which we closed on February 29.
I'll start with our first quarter highlights on Slide 4. We're off to a good start in 2012.
We grew first quarter revenue 6% over Q1 '11. As business services revenue grew over 37%, residential revenue increased 4%, and advertising revenue was up 7%.
Adjusted OIBDA grew 8% in the quarter, reflecting our strong revenue growth and higher adjusted OIBDA margin. The acquisitions of NaviSite and NewWave in 2011 and Insight in the first quarter of 2012 accounted for about half of our total revenue growth and around 30% of our adjusted OIBDA growth for the quarter.
Operating income increased just under 7%, and we generated free cash flow of $718 million. Diluted earnings per share increased 29% to $1.20, and adjusted diluted EPS, which eliminates certain items affecting comparability, also grew 29% to $1.30.
We returned $532 million or 74% of free cash flow to shareholders through paying cash dividends of $179 million and repurchasing $353 million of our common stock. The 74% return was consistent with our stated goal to bring our leverage ratio with normal adjustments down to our target of 3.25 at the close of Insight.
Before we get into the presentation, let me point out that throughout my comments, I'll be updating our 2012 outlook to include Insight, but they will not include the sale of AWS spectrum by SpectrumCo until that transaction closes. I'm also going to give you as much color as I can this quarter on the impact that Insight has had on our results.
After this quarter, we will not be able to provide much detail beyond the revenue impact as we're quickly integrating Insight into our existing operations. So let's jump right into our financial results on the next slide.
The first quarter revenue increased 6% year-over-year to $5.1 billion with total ARPU per customer relationship increasing 4% to about $116. Of our total revenue growth of $307 million, $149 million came from acquisitions, $93 million from Insight, $36 million from NaviSite and $20 million from NewWave.
Of the $158 million of organic growth, $74 million of growth came from business services, $72 million from residential services and $12 million from advertising and other revenue combined. Moving to Slide 6.
We delivered another record quarter in Business Services growth, which accounted for 38% of our overall revenue growth. Business services revenue was up $117 million or 37%.
Organic revenue represented $74 million, while NaviSite and business services from Insight and NewWave contributed roughly $43 million of growth. Total business of HSD revenue increased almost 25% given -- driven by growth in shared and dedicated Internet access, as well as Metro Ethernet.
This is our best quarterly growth in at least 3 years. Business voice revenue increased 50%, driven by subscriber growth.
The wholesale transport revenue of $41 million increased 28% and was driven by growth in cell tower backhaul. At quarter end, we had an installed base of about 7,900 radios and a meaningful backlog under contract.
Excluding the impact from acquisitions, business services revenue grew 24%, our eighth consecutive quarter of over 20% growth. When we reported fourth quarter results, we told you that we expected Business Services revenue growth to be in the 25% to 30% zone this year, and our first quarter performance is a great start.
Including Insight, we now expect Business Services revenue growth at the upper end of that range. For Residential Services, let's start with revenue on Slide 7.
First quarter revenue grew 4%, including Insight and NewWave. Excluding the impact from acquisitions, revenue grew 1.7%, driven by a combination of HSD and video subscriber growth and improved ARPU and video in HSD, partially offset by video subscriber losses and lower voice ARPU.
Excluding acquisitions, the Residential growth story was all about HSD. There, HSD revenue was up a robust 7% for the first quarter, contributing $79 million to first quarter growth.
Voice growth was about flat and video revenue declined slightly. Switching to Slide 8.
I spent a lot of time with you last quarter highlighting our renewed efforts at getting and retaining customers in what remains a challenging economic and competitive environment. This, coupled with our ongoing efforts to move existing customers up the value chain, continue to drive organic revenue growth.
Our acquisitions of Insight and NewWave added to residential revenue growth. ARPU per PSU increased 1%.
At video and HSD ARPU is showing good growth at 3.2% and 2.3%, respectively. Our voice ARPU declined 2.9%.
Overall, ARPU per PSU growth moderated from year-ago levels primarily due to success of our $89.99 Triple Play offer and a lower percent of our customers being eligible for rate increases this year. While this $89 offer helps drive volume, it does have a dampening effect on ARPU.
In addition to driving volume, we're focused on making each household more profitable. The residential ARPU per customer relationship increased sequentially for 4 of the last 5 quarters.
And flipping to Slide 9. Overall, first quarter residential HSD revenue growth was driven by subscriber increases, acquisition of Insight and NewWave and a 2.3% improvement in residential HSD ARPU.
This is the 12th consecutive quarter of residential HSD ARPU improvement. ARPU improvement reflects the continued benefit from price increases and improved HSD subscriber mix as we migrate subscribers to higher-priced tiers of service.
In fact, at quarter end, Turbo and Wideband subscribers comprised almost 20% of our historical TWC residential HSD customer base, up 16% from a year ago. Wideband subscribers alone increased 50% from the fourth quarter.
Moving to Slide 10. Total first quarter residential voice revenue improvement was driven by subscriber growth, including subscribers from acquisitions, offset by a 2.9% decrease in ARPU.
Excluding the impact from acquisitions, residential voice ARPU declined 3.4%. As we told you last quarter, we're improving those voice value proposition to our customers, and as a result, our first quarter residential voice net adds are the highest we've seen since the first quarter of 2009.
We expect that the increases in subscriber volume, coupled with our efforts to improve our cost structure, produce higher voice revenue and profit. And turning to Slide 11.
The improvement in overall first quarter residential video revenue was driven by the additional revenue from acquired systems. Excluding acquisitions, video revenue was down slightly.
Video ARPU increased 3.2%, driven by price increases and more favorable video subscriber mix, increased equipment rentals and an increase in DVR revenue. These factors were partially offset by a decline in video-on-demand and premium channel video -- the premium channel revenue, I'm sorry.
On the next slide, overall first quarter advertising revenue of $211 million increased 7% or $14 million over a very strong Q1 '11. Ad rep deals, where we sell the advertising for other video distributors, added $5 million, while political advertising and revenue from acquired properties each contributed another $4 million.
As we look forward, we continue to expect that we'll be able to grow ad revenues in the double-digit range in 2012 driven in part by political spending in the second half of the year. Let's turn to Slide 13.
First quarter adjusted OIBDA grew 8%, and our margin increased 60 basis points. Improvement primarily reflects our cost savings initiatives in voice, as well as the savings from ongoing efficiency initiatives.
First quarter, operating income rose 7% to over $1 billion. Our operating income margin expanded 10 basis points to 20.3% despite a $39 million increase in merger-related and restructuring cost.
The first quarter operating expense, which included $60 million from Insight, $32 million from NaviSite and $14 million from NewWave, grew 5% compared to last year. Employee costs were up 10%, reflecting higher headcount, including the addition of Insight, NaviSite and NewWave employees, and higher compensation cost per employee.
Pension expense and equity-based compensation cost increased $15 million and $12 million, respectively. Excluding the impact from acquisitions, employee costs were up 21% in Business Services and just under 5% in the rest of the company.
Programming expense increased 5% in aggregate and 6% on a per-subscriber basis. The increase was driven primarily by contractual rate increases, the acquisition of Insight and programming adjustments that reduced programming expense in the first quarter of 2011 by about $18 million.
This was partially offset by the organic decline in video subscribers. We continue to expect the increase in programming costs per sub in 2012 to be between 8% and 9%, including programming expense for the Insight acquisition.
Voice costs were down close to 11% from a year ago driven primarily by benefits from the in-sourcing of voice support functions that we talked about for some time. Residential voice costs per sub per month in Q1 were around $9.
We don't expect this to change materially in 2012 since we're not planning to migrate large numbers of additional subs until 2013. And you'll remember, we started to see the savings from the migrations in the second quarter of last year, so the year-over-year impact in the remaining quarters of this year should moderate.
During the first quarter, we continued to invest in new initiatives, including our WiFi buildout, our new home monitoring product IntelligentHome and our L.A. RSNs.
In Q1, the combined net cost from these initiatives were approximately $10 million. This compares to $15 million in the first quarter of 2011 primarily related to mobile HSD and IntelligentHome.
In 2012, we plan to continue investing in WiFi and IntelligentHome and launch our L.A. RSNs in the fourth quarter.
Overall, we still expect our total 2012 net cost from new initiatives to be in the range of $100 million to $150 million. The lion's share of this is expected in the fourth quarter, consistent with the start of the NBA season.
Moving on to Slide 14. Operating income for the full year will include expenses related to the acquisition of Insight.
We incurred $35 million of merger-related costs in the first quarter and expect another $35 million in merger-related costs during the remainder of the year. We also expect the impact of the Insight acquisition and the roll-off of some the Adelphia assets in July to impact depreciation and amortization expense during the remainder of the year, as detailed in Slide 14.
For the full year 2012, even with the investments behind our new initiatives and the Insight costs, we now expect to generate operating income growth of around 10%. Turning to the next slide.
First quarter diluted earnings per share increased 29% to $1.20, and adjusted diluted EPS, which excludes a number of items affecting comparability that are detailed in Note 1 of our press release, also increased about 29% to $1.30. Looking forward, we expect that 2012 full year diluted EPS, including Insight, will now be in the upper end of the $5.25 to $5.50 range that we provided on the fourth quarter earnings call.
Turning to capital spending on Slide 16. Our capital spending in the first quarter was $706 million, a 6.5% increase from first quarter '11.
CapEx as a percentage of revenue was 13.8%, essentially unchanged from the first quarter last year. Business Services capital expenditures were $120 million, a 6% increase from 2011 but down to 28% of revenue from 36% last year.
Over 50% of the CapEx was attributable to line extensions and expanding our cell tower backhaul footprint. Line extensions to connect new buildings were up 30% from first quarter '11.
Residential advertising and other capital expenditures were 12.5% of revenue, up from 12.2% in 2011 due primarily to higher support capital. The increase in support capital was driven by the investment in our new national data center in Charlotte and the production facilities for L.A.
RSNs. These investments are consistent with our efforts to continue to allocate capital to residential products and projects that will help us to more rapidly deploy product enhancements, improve our customers' experience and add to our existing offerings.
We expect the capital intensity, excluding the impact of Insight, will continue to decline with full year capital spending in the $2.9 billion to $3 billion range, consistent with the levels of the last 2 years. In addition to that, we expect about $150 million of Insight-related capital in 2012.
Moving on to Slide 17. Free cash flow for the first quarter was $718 million compared to $927 million in the first quarter of 2011.
Recall that first quarter '11 free cash flow benefited from a $270 million tax refund related to bonus depreciation in the first quarter of 2011 that did not repeat this year. But the decline in free cash flow was largely driven by the absence of the tax refund, coupled with the higher net interest payments and CapEx, partially offset by higher adjusted OIBDA.
And before we move to our capital returns, let's flip to the famous Slide 18. As a reminder, that we expect cash taxes to increase in 2012 due to the decrease of bonus depreciation from 100% to 50% in the economic stimulus legislation and reversal of bonus depreciation from prior years.
Assuming flat organic CapEx, plus $150 million of Insight-related CapEx in 2012, we expect the lower net stimulus benefits alone will push taxes approximately $700 million higher. This increase should be somewhat offset by an estimated $50 million of tax savings related to 10 months of benefit from the Insight NOLs and approximately $50 million of other items associated with the Insight transaction, including the bond redemption.
Excluding the impact of the bonus depreciation, we're now expecting 2012 free cash flow to grow in the range of 20% to 25%. Keep in mind that historically, free cash flow generation tends to be lower in the second half of the year.
And let's move on to our capital return slide. Before I get into the details, I'm pleased to report that we have commitments in place from our relationship banks to extend the maturity of our backup credit facility to 2017 for $3.5 billion, and we expect to close this transaction shortly.
We ended the quarter with net debt and preferred equity totaling $24.5 billion, a $2.9 billion increase from the year-end 2011, and our reported leverage ratio of 3.33x, our last 12 months adjusted OIBDA. Including the normal adjustments and including a full year of estimated Insight adjusted OIBDA, we are right on top of our 3.25 leverage target.
In the first quarter, we returned 74% of free cash flow, $532 million in total to shareholders, $353 million share repurchases and $179 million in dividends. As I highlighted earlier, 74% return of free cash flow was in line with our stated plans come to a soft landing at our target leverage ratio following the close of Insight.
With our higher free cash flow guidance, we are reiterating our expectations for the full year 2012 to return more than 100% of free cash flow to shareholders through dividends and share repurchases, assuming the absence of a significant acquisition or other strategic event. So in summary, we're off to good start in 2012.
Business Services continued to deliver strong growth. On the residential side, we're migrating more customers into bundles and increasing our revenues and profit for household.
We've closed Insight and brought our leverage ratio to a soft landing our target, and our outlook for 2012 includes significantly strengthened free cash flow and expectations of returning more than 100% of that to shareholders this year. Thank you.
And with that, I'll turn it over to Tom for the Q&A portion of the call.
Tom Robey
Thanks, Irene. Candy, we're ready for the Q&A portion of the conference call.
[Operator Instructions]
Operator
First question is from Ben Swinburne, Morgan Stanley.
Benjamin Swinburne - Morgan Stanley, Research Division
Glenn, I wanted to ask about the broadband business. I think the results speak for themselves on market share and also mix shift that you guys needed to migrate your sub base up to higher tiers.
I wanted to ask you a question that was asked of me recently, which is, how much do you think you can push pricing in broadband before you start attracting the wrong kind of attention? And I'm asking this in the context of the stuff happening in D.C.
this week and some of the noise out of Netflix around net neutrality, because it's clear the product has tremendous pricing power. The price value offering the marketplace is there.
But obviously, you live in a world and you've been in cable for a long time that's sort of either regulated or quasi-regulated. So how do you think about that question on -- above your thoughts on that?
Glenn A. Britt
I think as with a lot of things in life, there's got to be balance in this. And it's -- I'm going to avoid making any really specific comments on pricing for obvious reasons.
But I think suffice it to say that we have a product that is being used more and more and more every year by people, it has more and more value. And we're comfortable that, that means that over time, that we can charge for something.
Usually, if something is used more and has more value, you can charge more for that over time. So I don't think I want to go beyond that.
Benjamin Swinburne - Morgan Stanley, Research Division
Do you have any comment on the sort of managed services or capped accounting around streaming products from MDPDs or cable operators versus alternates? I know you guys obviously have a streaming product that is available.
How do you think about that in the context of the caps you started to implement in some of your markets?
Glenn A. Britt
Yes. I think just to clarify, I think there's -- thank you for the question.
There's a lot of confusion. So there's a set of standards called the IP, Internet Protocol, and those can be used for a wide variety of things in the world.
There's also something called the public Internet, which happens to use IP standards. That doesn't mean those 2 things are exactly the same.
So the application that we have on the iPad is over our closed-circuit network. It's just a different standard than we've used traditionally for our video.
But it's not the public Internet. So separately, on the public Internet, I think we've been pretty clear about this, we do think over time, there will be consumption element to the tiers.
What we've done in South Texas, and we actually did this in the previous quarter or earlier this quarter, the timing confuses me, anyway, a few months ago, we announced that people there who want to save money could buy a tier that had a consumption element to it. But we retained our unlimited tier with no cap.
I actually don't like the term cap. And I think we should always have that.
So that this was not in any way coercive, people who wanted to save money, could. People who wanted to keep what they had, have kept it, and they still have unlimited.
So our plan is to roll that out further across our footprint as the year goes on.
Robert D. Marcus
And Ben I'll just chime in on your specific question about how the 2 pieces you asked about relate to one another. Usage by our customers of our video product via the iPad has no impact on their usage under those plans we implemented in South Texas.
Glenn A. Britt
Yes. And I think that makes common sense.
So if we happen to encode the video in MPEG-2, which is our usual digital standard, nobody even thinks to ask the question, does that count in your cap or not? So the fact that we are choosing to have another feed that's encrypted in IP shouldn't really change that outcome.
Operator
Next question, Jessica Reif-Cohen, Bank of America Merrill Lynch.
Jessica Reif Cohen - BofA Merrill Lynch, Research Division
I was wondering if you could comment on or discuss your expectations on the Verizon Wireless JV. I know it's just launching.
But as you roll out over the course of the next year or so, what kind of potential can you get from having this Verizon Wireless as a marketing partner? And also, could you discuss the potentials of the technology JV, what kind of products or services would come -- you expect to come out with that?
Glenn A. Britt
Jessica, let me take the first one and let Rob deal with the second one. Obviously, it's very early.
We just launched barely in 4 markets this agency deal, and way,way,way too early to talk about anything. I do think on the surface though that for us, Verizon is a very interesting marketing channel, and this, again, is an agency deal.
They have stores all over the place. They sell a lot of units every year of their own product.
And I think that will be good for us assuming that it gets all the way through the regulatory approvals. So we're enthusiastic about it.
Robert D. Marcus
Jessica, let me try to link the 2 pieces of your question. Today, what we're offering in the 4 markets that we're currently selling one another's products in is essentially a promotion that involves the inclusion of a $200 gift card to the extent the customer buys both a Verizon Wireless plan and at least upgrades one additional PSU of the Time Warner Cable product.
Over time, what we envision is that we will focus less on bundled discounting, which is effectively what the gift card is, and more on product enhancements that can only be experienced if a customer is a subscriber to both services. And really, that's the focus of what the technology JV is working on.
And the goal, while we're not prepared to announce any of these product enhancements today, would be to create value out of the linkage and the cooperation of the 2 companies and really all of the cable companies in Verizon Wireless. So that -- I think the 2 pieces, the agency agreement and the technology joint venture, are intimately related to one another because the value proposition rests in part in what we come up with it on the JV side.
Jessica Reif Cohen - BofA Merrill Lynch, Research Division
Is there any sort of the timeframe for products?
Robert D. Marcus
I think we're going to start to -- this is something that will evolve over time, but our hope is that before year end, we'll have some additional features to talk about.
Operator
Next question, Craig Moffett, Bernstein.
Craig Moffett - Sanford C. Bernstein & Co., LLC., Research Division
Two strategy questions, if I could, for Glenn, please. Glenn, first, can you comment on your WiFi strategy and whether you see it just as an extension of your broadband product?
Or at some point down the line, you would anticipate adding an MB&O wireless component so that you could sell it as a replacement wireless service coupled with that MB&O deal? And then second, if you could just comment on your strategy with regional sports networks, particularly in Los Angeles, and how that might affect your thinking about the Dodgers and how that would fit with what you've already done with the Lakers?
Glenn A. Britt
Okay, Craig. WiFi, what we're doing in WiFi right now, as Rob talked about, is building out extensively in Los Angeles.
And we do have some presence in New York too. And I think eventually, we will have a lot of WiFi in our whole footprint, but our main concentration this year is to go deep in Los Angeles.
And we're off to good start with what we did last year. We see that at the moment as an extension of our wireline, WiFi -- excuse me, broadband business.
And it turns out that obviously more and more wireless is about data consumption. And a lot of that is near home or not too far from home, if you think how you might use your iPad.
And we think we can make our wireline service even more valuable by building out this WiFi. I would applaud Cablevision having done that earlier on New York quite extensively.
As you know, we're roaming with them. So I think that's where this is going to go.
The second question about regional sports, I think we've been pretty consistent about this. Our objective is to stabilize our costs and make it predictable over a lengthy timeframe knowing that the costs have been escalating rapidly all over the country.
And so were rights come available as they did with the Lakers, if we think we can buy them for a price that make sense for us, over the long run, we'll do that. I don't anticipate there's going to be tons of those.
Well, most of the sports rights are tied out for many, many years to come. But we'll look at other things that come up.
Obviously, there was a lot of press around the sale of the Dodgers not just in Los Angeles but all over the country. And there are -- who knows what's going to happen with the media rights.
And Fox has certain rights to negotiate. But if those become available and are offered to us, we'll take a look at it.
Operator
Next question, Richard Greenfield, BTIG.
Richard Greenfield - BTIG, LLC, Research Division
Could you just give us a sense of how you're introducing new and existing subscribers to Wideband Internet, meaning essentially your marketing strategies for that new product? And then secondly, we've written about Apple TV, that if it were to be created in some form, it would likely leverage a video API supplied by a cable operator.
Just wondering, given where you are now with your iPad app and things like that, how hard would it be for Time Warner Cable to offer a video API to a third party like an Apple?
Glenn A. Britt
Rich, let me take the second one, and I'll have Rob do the first one. As we said before, our goal is to have our video service on every device that looks like the TV.
And the rights that we have today are mostly in the home with other as TV Everywhere rights for out of the home. So let's focus in the home.
So we want to be in every device. And I think you're going to see a whole variety of different user interfaces.
So our -- the app we have in the iPad, and now the Android devices, are one version of an interface that is different than the one on the set-top boxes and using web services technology we can change it more quickly and be more adaptable to consumer needs. I think consistent with what I just said, we would be very open to being a part of other people's user experiences.
And if -- I don't want to limit it to any one manufacturer, but if people have devices with great user interfaces, we would definitely consider publishing our APIs to them. And we're in discussion with a number of different companies about doing just that.
Robert D. Marcus
So Rich, on Wideband, first of all, I guess it probably goes without saying that we're very pleased with the Wideband performance this quarter. We added 73,000 Wideband subs.
And that's a mix of both 50x5 subs and 30x5 subs, both of which we put in the Wideband category. And those subs came both as new connects and also significantly as upgrades from other tiers of broadband service.
I guess specific answer to your question is we're approaching Wideband from 2 perspectives. One is the messaging.
And I think one of the things that you probably noticed in our initial round of Enjoy Better marketing was that we highlighted many of the things that customers really like to do via their broadband connection that are made that much better by virtue of having our higher-end services, for example, watching Netflix or other video sources over the Internet or alternatively using online gaming like Call of Duty, which we highlighted in our ads. And even last year, when you look back at the promotion we did around buying Wideband and getting a swing box for free, another example of things that customers might like to do to take advantage of an even wider pipe.
Beyond the messaging though, we're obviously packaging Wideband in ways that make it more attractive for our customers. So the principal way is by inclusion in our Signature Home package.
And I think of the 73,000 Wideband net adds we had this quarter, about 14,000 came in the form of Signature Home customers, the rest being ala cartes. And we're also running other interesting promotions coupling Wideband with phone.
We did a promotion this quarter of buy Wideband, get phone for free. And I think we're going to continue to experiment with things to see what strikes the right chord and get the product out in front of our customers.
But the truth of the matter is, the incremental speed is really once awareness is achieved, largely selling itself among interested customers.
Richard Greenfield - BTIG, LLC, Research Division
And Rob, I'm sorry, you said that you're including both the 55 and one -- what was the other package you're including in that?
Robert D. Marcus
Well, we have -- there's 2 tiers of service that we classify in the Wideband realm because they're enabled by our DOCSIS 3.0 upgrades. So one is 30x5.
We call that Extreme. And the other one is 50x5, and we call that Ultimate.
It's -- I think the base is roughly 2/3, 30x5, and 1/3, 50x5, at this point. That's ballpark numbers.
Operator
Jason Bazinet of Citi.
Jason B. Bazinet - Citigroup Inc, Research Division
I just have a question for Mr. Britt.
It seems like, and correct me if I'm wrong, for the last 10 years or so, most of the PC penetration, I guess, by household have sort of been stuck at this sort of 65% to 70% range, which is sort of limited addressable market for broadband. I was just wondering, do you think with the adoption of tablets and smartphones, that we're sort of on the precipice of unleashing a broader market definition that could include the last sort of 30% or so of household that don't have a PC?
Glenn A. Britt
Jason, that's a great question. Actually, a lot of people have spent a lot of time looking at both in the industry and the government.
And that is the roughly 25% or 30% of the population that is not online. And I think there's no sort of short answer to it.
There's a lot of different groups and reasons within that category. There's a tendency to immediately, in some circles, go to price, so it must be too expensive.
And there certainly are some people in that category, and our industry and others are making efforts to reach those. We have a program in this industry that we've announced targeting school lunch eligible children, for example, and there's other things around that.
But I'm not even sure that's the biggest group. There is some number of those people who, to date, have not found going online to be useful to them or something they want to make part of their lifestyle.
So there's plenty of seniors who are online, and it enables them to reach out. Perhaps they're not as mobile as they used to be.
But there's a lot of other seniors that are very happy with their lives, and they don't see any reason to go online. So I'm not sure that's going to change.
There's actually a frighteningly large percentage of the whole population that is functionally illiterate, and I think that's a problem that will impact this. So I could go on and on.
The SEC has actually done quite a bit of work on this. So it's not going to suddenly evaporate, the 25% to 30%, but I do think over time, as broadband becomes more of a part of the fabric of our society, that you will see it gradually decrease.
Nothing ever gets to 100, but I think over time, broadband will get close to that.
Operator
Next question, Doug Mitchelson, Deutsche Bank.
Douglas D. Mitchelson - Deutsche Bank AG, Research Division
So for Rob, I think you mentioned last quarter that a new CMO on board, the company was spending smarter. I'm trying to square the decline in marketing spend with the slower growth in ARPU.
Is the more aggressive promotional pricing posture allowing you to spend less on marketing in your services? Or are those 2 dynamics, the pricing strategy and the declining marketing spend, unrelated?
Robert D. Marcus
Really, the decline in marketing spend, and I wouldn't get too hung up on the decline, I think the delta between this Q1 and last is about $5 million. And some of that has to do with some credits we received from some of our partners.
So I think for all intents and purposes, we're spending more or less the same as we did last year. The real point here is we're spending more effectively and more efficiently.
So the shift in spend is that we're spending more on broadcast, and frankly, on online e-tail bounties and less on things like print and radio and a little bit less in outdoor. So I think the simple answer is we're just spending our money, in my opinion, more effectively than we have in the past.
Douglas D. Mitchelson - Deutsche Bank AG, Research Division
If I can follow up on the ARPU side of the question. We tried to flow those forward.
Is there anything happening on the retention strategy side that is having a meaningful impact on ARPUs?
Robert D. Marcus
Look, the reality is we're operating in a competitive marketplace. And on the front end due to the promotional aggressiveness that we've executed in order to continue to capture share in this environment, customers are coming in at lower ARPUs than they previously did.
And then on the other end of the Spectrum, given that our competitors are also aggressively promoting, the ARPUs of exiting customers have tended to be somewhat higher than they were previously. So there is a little bit happening on both ends.
Douglas D. Mitchelson - Deutsche Bank AG, Research Division
Then I guess the point would be as those more aggressively promoted to customers are stepping up in year 1 and year 2. Are you having any trouble getting the ARPUs up to a reasonable level?
Robert D. Marcus
That's not truly the name of the game. And we've been pretty good about rolling customers off of promotions.
We spent a lot of energy and focus on it. I will say that one of the techniques we're implementing here is that our promotions of late have increasingly included value-added products and features like DVR, like premiums.
And one of the things we're focused on which we've gotten pretty good early returns on is once we give the customers an opportunity to sample the value-added products, the magic, of course, is to converting them into paying customers, which generates more ARPU out of those incremental services. And so far, we're doing pretty well at that, so I think that's a promising opportunity for us.
Operator
Next question, Marci Ryvicker of Wells Fargo.
Marci Ryvicker - Wells Fargo Securities, LLC, Research Division
You had 2 events that occurred in the first quarter both impacting New York: the loss of MSG for a period of time and then the launch of the Aereo. Did you see any impact on subs in the quarter from either of these events?
And then generally speaking, what are your thoughts on Aereo?
Glenn A. Britt
Okay. Two separate questions.
We, of course, did not have MSG for a while. And it did have some impact, but I would editorialize and say it had amazingly little impact.
That's usually less than you might have thought reading the press. So let's just leave that at that.
Aereo, I think, is a very interesting idea. I have idea whether the courts will find it to be legal are not, but it's certainly something we're looking at.
Obviously, we've been quite interested in the whole retransmission front, and so if it's found to be legal not paying retransmission consent, it's a very interesting thing.
Tom Robey
Thanks to everyone for joining us. And to give you little advance notice, our next quarterly earnings call, which will reflect second quarter results, will be on Thursday, August 2 at 8:30 a.m.
Eastern Time. Thanks, and have a great day.
Operator
Thank you for participating in today's conference. You may now disconnect.