Oct 18, 2012
Executives
Alex Spong M. Steven Ells - Founder, Chairman of the Board and Co-Chief Executive Officer Montgomery F.
Moran - Co-Chief Executive Officer, Secretary and Director John R. Hartung - Chief Finance Officer and Principal Accounting Officer
Analysts
Jason West - Deutsche Bank AG, Research Division Nicole Miller Regan - Piper Jaffray Companies, Research Division John S. Glass - Morgan Stanley, Research Division Alvin C.
Concepcion - Citigroup Inc, Research Division Stephen Anderson - Miller Tabak + Co., LLC, Research Division Michael Kelter - Goldman Sachs Group Inc., Research Division Larry Miller - RBC Capital Markets, LLC, Research Division David E. Tarantino - Robert W.
Baird & Co. Incorporated, Research Division Matthew J.
DiFrisco - Lazard Capital Markets LLC, Research Division
Operator
Good afternoon, and welcome to the Chipotle Mexican Grill Third Quarter 2012 Earnings Call. [Operator Instructions] As a reminder, this conference is being recorded.
At this time, I'd like to introduce Chipotle's Director of Investor Relations, Alex Spong. Please go ahead.
Alex Spong
Thank you. Hello, everyone, and welcome to our call today.
By now you should have access to our earnings announcement released this afternoon for the third quarter 2012. It may also be found on the website, at chipotle.com, in the Investor Relations section.
Before we begin our presentation, I will remind everyone that parts of our discussion today will include forward-looking statements as defined in the Securities laws. These forward-looking statements will include projections of new restaurant openings, comp restaurant sales increases, the timing and impact of potential menu price increases, trends in food cost and other expense items, effective tax rates, stock repurchase and our unit economics and investment returns, as well as other statements of our expectations and plans.
These statements are based on information available to us today, and we are not assuming any obligation to update them. Forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the forward-looking statements.
We refer you to the risk factors in our annual report on Form 10-K as updated in our subsequent Form 10-Qs for discussion of these risks. I'd like to remind everyone that we have adopted a self-imposed quiet period restricting communications with investors during that period.
The quiet period begins on the first day of the last month of each fiscal quarter and continues until the next earnings call. For the fourth quarter, it will begin December 1 and continue to our fourth quarter release in January.
On the call with us today are Steve Ells, our Chairman and Co-Chief Executive Officer; Monty Moran, Co-Chief Executive Officer; and Jack Hartung, Chief Financial Officer. With that, I'll now turn the call over to Steve.
M. Steven Ells
Thanks, Alex. We're pleased with the results for the third quarter of 2012, particularly in light of continued uncertainty about the overall strength of the U.S.
economy. During the quarter, we posted comp sales increase of 4.8% on revenue of $700.5 million, an increase of 18.4% compared with the third quarter of 2011, adding up to a diluted earnings per share of $2.27 for the quarter.
With our results for the third quarter, we remain on pace to meet or exceed the guidance we provided at the beginning of the year in every area. Specifically, we're confident that for the full year, we will see mid-single-digit same-store sales growth and that we will meet or exceed 165 new restaurant openings before the end of year, at the high end of our previously announced range.
The performance of our business is driven essentially by 2 things: our unique food culture where we look for the best ingredients from more sustainably raised sources; and push ourselves to find better ways to prepare the food that we serve; and our unique people culture where we identify top-performing employees and develop them to be the future leaders of our company. We continue to make significant progress in each of these areas, and our relentless focus on them is what drives the performance of our business.
During the third quarter, we hosted our All Managers' Conference in Las Vegas. This event brought together an extraordinary group of over 2,000 of our folks, including Restaurateurs, restaurant managers, field leaders and regional and corporate support teams, to share details about our vision, to share programs to help our managers run our restaurants even better and to inspire and coach our managers to hire and develop a strong bench of future leaders.
What always strikes me the most when I spend time with our managers, and particularly spending time with all of them at once, is the remarkable talent, passion and commitment that exists within our ranks. It serves as a stark reminder of the leadership we're developing and gives me great optimism that Chipotle's best years are yet to come.
Our food culture and our commitment to finding better ingredients and better ways to prepare the food we serve has always been one of the things that has made Chipotle different from other restaurants, and we continue to push ourselves in both of these areas. During the quarter, we continue to expand our use of sunflower oil to cook our tortilla chips and taco shells instead of the soybean oil we have been using.
Not only do we think sunflower oil makes our food taste better, but it also is GMO-free. With California's Proposition 37 on the ballot, the subject of GMOs is becoming a bigger part of the conversation about food-related issues.
And we're pleased to be ahead of the curve looking for non-GMO options to replace the ingredients we use that are genetically modified. Sunflower oil is now used in all of our restaurants, except our Central region.
And we expect to have it rolled out there in the coming months. For other foods where we soybean oil, we're testing a GMO-free rice brand oil in all of our restaurants in New York City, and are encouraged by how those tests are working.
If all goes well with that, we will look to expand the use of this oil, eventually allowing us to replace the soybean oil entirely. As we move into the fall, our local produce program is coming largely to an end as most of the country enjoys a growing season that spans from June through October.
That program has exceeded our expectations this year as we have used more than 14.5 million pounds of produce from local farms, including romaine lettuce, red onions, jalapeno peppers, green bell peppers and oregano, greatly exceeding our goal of serving 10 million pounds of local produce. We believe that the use of locally grown produce is the right decision for us in that it not only tastes better, but also supports local farming communities around the country and is consistent with our commitment to working with independent family farms whenever we can.
Helping people understand how our ingredients are raised and how they are prepared continued to be a dominant theme in our marketing this quarter. Since the end of last quarter, our local marketing team has held more than 70 events nationwide, including 2 of our signature Cultivate food and music festivals.
In total, these events reach more than 1 million people, with messages about our food and our commitment to cultivating a better world. In particular, our Cultivate festivals, this year held in Chicago and Denver, attracted more than 40,000 attendees, and the feedback was overwhelmingly positive.
These day-long festivals bring together some of the nation's best celebrity chefs, local farmers and popular bands for a celebration of Chipotle's commitment to great-tasting responsibly raised food. This year, along with a variety of special Chipotle menu items, we served select items from our ShopHouse menu at both Cultivate events.
ShopHouse proved to be an incredibly popular event with long lines and rave reviews from customers throughout the day. In addition to our ongoing local marketing efforts, we are once again preparing for our annual food retail Halloween promotion.
Last year, hundreds of thousands of people came to Chipotle dressed in family farm-themed costumes to help raise $1 million for the Chipotle Cultivate Foundation. This year, we're broadening the appeal of the promotion by extending our offer of $2 burritos to people dressed in any type of costume.
This Halloween, between 4:00 p.m. and closing, people dressed in costumes can get a burrito, bowl, tacos or salad for only $2.
Proceeds of up to $1 million will benefit the Chipotle Cultivate Foundation. While Chipotle in the United States continues to be the focus of our growth strategy, we continue to explore the prospects for Chipotle international in international markets as well.
Before the end of the year, we plan to open our first restaurant in Vancouver, Canada, and we hope to open in Germany sometime later next year. Our other growth options, ShopHouse in Washington, D.C., continues to perform well, and ShopHouse was a big draw at both Cultivate events.
In fact, when I see how people are responding to ShopHouse, it reminds me very much of the reaction I saw when I opened the first Chipotle. While the concept is new to many people, there is a lot of excitement around the food and the flavors.
And people are eager to try the food and learn more about what we're doing. So we think it's time to introduce ShopHouse to another market and plan to open the first ShopHouse in Los Angeles in the first half of 2013.
Like Washington, D.C., we think Los Angeles will be a great market for ShopHouse as a tremendous food city with a variety of international influences, and we think ShopHouse will do well there. Our first L.A.
location will be in Santa Monica. In the meantime, the second ShopHouse location in Washington, D.C.
is under construction and should also open early in 2013. While we are certainly encouraged by the growth potential for Chipotle outside of United States and for ShopHouse, it's important to remember that building the Chipotle business in the United States will be the primary driver of our growth for the foreseeable future.
Our commitments to improving our food culture and our people culture have never been stronger. And our business results demonstrate the benefits of our unwavering focus in these critical areas.
This focus will not only allow us to achieve our vision to change the way people think about and eat fast food, but it will also allow us to deliver strong business results in the years to come. I will now turn the call over to Monty.
Montgomery F. Moran
Thanks, Steve. Our All Managers' Conference last month in Las Vegas was an amazing one.
Every other year, we hold this event to gather all of our managers and field leaders together, to discuss how we can best achieve our ongoing vision of creating an amazing food culture and people culture in this company. It was the third time we've held this event, and the feedback from our restaurant teams is that this was the most effective and impactful event we've ever had.
The talent of our people, their enthusiasm and their optimism for their future and the future of Chipotle was truly inspiring. In addition to our managers and field leaders, most people from our headquarters and field offices attended the conference this year, as well as our Board of Directors.
And it seems that all of them were amazed by the incredible managers we have and their optimism and exuberance about the future of our company and the opportunities that exist for them and their crews at Chipotle. After returning from the conference and visiting a number of restaurants, I'm already seeing that the conference has had a profound impact, not just on the managers who attended but on the entire restaurant team.
Each crew member I see can't wait to tell me how their GM came back more inspired and energized than ever. And they tell me how inspired and motivated they are to create Restaurateur cultures in all of our restaurants.
Most of the crew tell me with confidence that they will become a GM or Restaurateur before the next conference and that they're excited to be part of this magical gathering that their GM has described to them. The conferences is designed for our managers, and it's intended to share a clear vision with them that they can bring back to their teams to give them inspiration and direction for their continued advancement and to make sure that they are aware of the excellent support available to them and their teams from our corporate staff.
Managers leave with new information to help them do all facets of their job better, inspired by vision and with a clear understanding of their role in achieving it. The rest of us leave inspired by the extraordinary passion and commitment we see among our managers and with greater confidence in our belief that we really are developing amazing future leaders for Chipotle.
It's truly a remarkable display of the power of the culture we're creating, a culture of top performers who are empowered to achieve high standards. During the quarter, we interviewed 46 Restaurateur candidates and selected 41 to become Restaurateurs, the highest selection rate we've ever had, and a reflection that our culture is building still more momentum.
Year-to-date, we promoted 131 new Restaurateurs out of 153 candidates that were -- that we interviewed. This represents not only more Restaurateurs but also a higher acceptance rate than last year.
2/3 of our restaurants are now overseen either directly by a Restaurateur or by a field leader who ascended from a Restaurateur position. The improving rates of acceptance in the Restaurateur program suggests that our field leadership teams are getting better in identifying the qualities that make a Restaurateur, and also that the quality of managers vying for this elite position is improving all the time.
Because this is the engine that drives our leadership development, we are encouraged by the acceleration of leaders getting into the program, especially since our standards are getting higher all the time. In addition to the newly added Restaurateurs, we also expanded the roles of 69 Restaurateurs during the quarter, allowing them to begin mentoring and leading other GMs to reach the level of Restaurateur, thereby dramatically strengthening our field leadership teams.
Of course, these extraordinary leaders create fantastic dining experiences. They provide exceptional customer service, cook delicious food, run sparkling-clean restaurants and deliver better business results.
So it should be no surprise that we're seeing these top-performing managers and crews delivering better throughput as well. As you know, about a year ago, we began focusing on relearning and mastering the principles of great throughput because we knew that this is an area where we could provide an even better customer experience.
And in 2012 that effort has paid off as we've been able to grow the peak lunch-hour comp faster than during the rest of the day. That trend continued in the third quarter where we grew the 12:00 to 1:00 p.m., in other words peak lunch-hour transaction comp, faster than the overall transaction comp and on average added an additional 4 transactions during the peak lunch hour.
In the quarter, we also saw our peak dinner-hour transaction comp increase faster than the overall transaction comp. So in summary, we're pleased with the progress we've made this year in growing the peak lunch hour and peak dinner hour faster than the all-day comp.
And we know that with continued focus in this area, our throughput can be even faster and therefore our customer service even better. Moving to real estate, we're pleased to report that we expect to hit or exceed the high end of the store opening guidance that we established at the beginning of this year of 155 to 165 new restaurants.
And the outlook for our ability to develop new restaurants in 2013 is very promising as well. Specifically, due to the strength of our real estate pipeline, we estimate that we're going to open between 165 to 180 new restaurants in 2013.
In 2012, A Model locations are going to account for approximately 20% of our new restaurants, and we expect about the same percentage of A Models next year. For 2013, we expect to see an increase in the number of restaurants opening in new developments, with about 43% of our new locations in new developments next year compared with 33 this year, which is an encouraging sign that developers are becoming more active again.
Of our 2013 openings, about 70% we're going to be in proven and established markets, with the remaining 30% in new and developing markets, very similar to the mix that we have this year, but more in new and developing markets than we saw in 2011. This balanced approach to managing our portfolio allows us to invest in restaurants with expectations of generating high returns, while also introducing or growing the Chipotle brand in new and developing markets.
With stronger food and people cultures than we've ever had, better tools to help our managers work more efficiently and continued emphasis on improving the restaurant experience, along with the strength of our unit economic model, we believe we are well-positioned to provide consistently strong business results into the future. I'll now turn the call over to Jack.
John R. Hartung
Thanks, Monty. Overall, we're pleased with our third quarter results.
Against the backdrop of moderate and uncertain economic growth, transaction trends remain stable from the second quarter, and we were able to expand our restaurant level margins over last year. We're also able to generate excellent operating margins as result of our continued disciplined approach to running the business.
Our top-performing crew and management teams continue to do an excellent job delivering great customer service while developing our future leaders. Our same-store sales were up 4.8% in the third quarter, and our average sales volumes for restaurants that have been opened for at least 12 months is over $2.1 million.
Overall sales for the quarter increased 18.4% to $700.5 million, driven by new restaurant openings and a comp of 4.8%. Year-to-date sales were over $2 billion, an increase of 21.5%.
The quarter comp was driven primarily by increased customer traffic, along with a 1.2% increase in prices, primarily from the menu price increase taken in the first quarter on the West Coast. Our average check was lower than expected by about 60 basis points due to selling slightly fewer drinks and a slight decline in the relative mix of our larger iPhone, online and fax orders.
Our to-go orders are higher this year than last year, which may contribute to the fewer drinks sold, but a more cautious consumer may also be a factor in both selling fewer drinks and a reduction in these larger iPhone, online and fax orders. Overall, our underlying transactions remained about the same as in Q2.
Year-to-date comps were 8.3%, primarily driven by increased traffic, while menu price increases accounted for about 3.5% of the increase. October underlying transaction trends so far are similar to Q2 and Q3, but keep in mind the final 30 basis points of pricing related to last year's increase will roll off and our 2-year comparison is more difficult by 100 basis points as we compare to a 2-year comp of 23.7% in Q4 versus a 22.7% comparison in Q3.
Unseasonably warm weather last December is contributing to the tougher comparison. So Q4 comps are expected to be lower than Q3.
And overall for the year, we reconfirm our full year sales comp guidance of mid-single digit for 2012. As we look to 2013, we expect comps in the flat to low single-digit range, excluding the impact of any future menu price increases.
We don't have any specific plans to increase menu prices next year, but with inflationary expectations related to the summer drought looming, which I'll talk about later, we remain open to possibility of a price increase next year. We opened 36 new restaurants in the quarter, bringing our year-to-date openings to 123 and total company-wide restaurants to 1,350 at the end of Q3, which includes 1 ShopHouse, 5 restaurants in London, 4 in Toronto and 1 in Paris.
We expect to end the year with total new restaurant openings at or above the high end of 155 to 165 opening range, with A Models representing about 20% of that total. We're also pleased to announce that for 2013, we expect to increase our new restaurant openings to a range of between 165 and 180 new restaurants.
Our new restaurants continue to perform very well, opening up with sales at the top of or above our communicated range of $1.5 million to $1.6 million. Our unit economics for existing restaurants is the strongest they've ever been, with average volumes of $2.1 million and with industry-leading margins despite some uncertainty in the current economic environment.
Diluted earnings per share for the quarter was $2.27, an increase of 19.5%. This includes about $1 million for bad debt expense related to general contractors who became insolvent before paying their subcontractors.
We were able to grow EPS at a slightly faster rate than sales as we delivered strong sales leverage in every line item except for G&A, which included about $5.5 million for our All Managers' Conference in September. Our operating margins were up 20 basis points, while restaurant-level margins were up 70 basis points compared to last year.
Year-to-date, diluted EPS was $6.80, an increase of 37.1% over last year. And again, efficiencies from higher comps allowed us to leverage every line item on the P&L, except for G&A, which on a year-to-date bases was up 20 basis points from last year due to a higher noncash stock comp expense and the All Managers' Conference.
Restaurant-level margins year-to-date were 28%, an increase of 210 basis points. Food costs were 32.6% in the quarter, which is down 50 basis points from last year.
Avocado cost continue to be favorable due to a strong harvest and good supply availability. Lower cost for avocados and cheese more than offset continued rising prices for chicken, steak and rice on a year-over-year basis.
Excluding the impact of menu price increases, our underlying food costs are up about 2.5% this year, which is better than what we expected at the beginning of the year. On a sequential basis, moving from Q3 to Q4, we expect food inflation in the low-single digits, driven by higher dairy and meat prices resulting from higher feed and corn prices as a result of this summer's drought.
And as we look to 2013, we expect continued food inflation on top of the inflation we expect to see in Q4 in the low single-digits as the impact from the drought continues to be felt from the weaker corn harvest, higher corn prices, which will result in a higher meat and dairy cost next year. This expected inflation would be higher except that we are hopeful that avocado prices in 2013 will remain about the same as this year.
The unusually mild weather patterns this past spring have created conditions favorable for a larger avocado crop, which should result in a strong harvest next year. So the combined inflation in Q4 and next year is expected to be in about the mid-single-digit range.
Should that kind of inflation materialize, we will consider price increase to help offset the impact. The timing of any price increase will take into account a number of factors, including the actual realized food inflation, our transaction trends, general consumer confidence and spending trends and the competitive response from inflation.
In this still uncertain economic environment, we'll be patient and thoughtful about the timing and magnitude of any price increase. Labor costs were 23.2% of sales in the quarter, a decrease of 10 basis points from last year.
Labor leverage was driven by the positive transaction comps along with menu price increase. And year-to-date labor costs are down 60 basis points.
Occupancy cost for the quarter declined 10 basis points from last year and 30 basis points year-to-date due to higher average restaurant sales. Other operating costs were 10.5% for the quarter, a decline of 20 basis points.
And year-to-date of operating costs were 10.2%, down 70 basis points from last year. Favorable sales leverage in the quarter was partially offset by higher marketing expenses.
Marketing costs were 1.4% in the quarter, up 30 basis points from last year. And year-to-date, we're 1.1% or down 20 basis points from last year.
We expect marketing to increase in the fourth quarter to around 1.7%, and our overall marketing will be about 1.4% for the full year in 2012 and should be about the same in 2013. G&A was 6.9% in the quarter, 60 basis points higher than last year.
The increase was due to our third biannual All Managers' Conference, along with noncash, noneconomic stock comp expense of nearly $14.5 million in the quarter and nearly $52 million for the year. This is $3.8 million higher in the quarter and $19.6 million higher for the year compared to last year as a result of stock options issued at a much higher stock price.
As mentioned earlier, we also had about $1 million in bad debt expense in the quarter for general contractors who become insolvent before paying their subcontractors. G&A in the fourth quarter will include $1 million related to our Halloween Boorito promotion and fundraising event, which will benefit Chipotle Cultivate Foundation.
In 2013, we expect G&A as a percent of sales to be about the same as in 2012. While G&A next year will benefit by not having expense of our All Managers' Meeting, that benefit will be offset by wage inflation and a higher noncash stock comp expense.
Of course, the stock comp expense will depend on the stock price at the time options are granted. But assuming a similar number of options granted at a stock price similar to what we traded for recently, we estimate the related accounting expense will be in the range of $70 million to $75 million compared to about $68 million this year.
We expect our effective tax rate for both 2012 and 2013 will be about 39%. We're now $88 million into our $100 million stock repurchase program through today.
And over the past 4 years, we repurchased a total of $388 million of Chipotle stock in an overall average share positive of $117. As we're nearing the end of our $100 million repurchase, our Board of Directors recently approved investment of an additional $100 million into Chipotle stock.
While we continue to generate more cash from operations than we invest in the Chipotle business today, we're confident that the growth options we're seeding today, including ShopHouse and Chipotle outside the U.S., will provide attractive value-enhancing growth investments in the future. In the meantime, we'll continue to invest in our high-returning domestic restaurants and we'll continue to opportunistically repurchase our stock to enhance shareholder value.
Thanks for your time today. This time, we'd be happy to answer any questions you may have.
Operator, please open the lines.
Operator
[Operator Instructions] We'll go first to Jason West with Deutsche Bank.
Jason West - Deutsche Bank AG, Research Division
Jack, you went through a lot quickly there, Jack. And I just want to follow up on the commentary around the pricing versus inflation for next year.
First, on the pricing, can you say if you guys are testing anything right now and sort of what level you would be testing? And then on the inflation, just want to confirm the year-over-year inflation for next year on the food side, did you say it was mid-single digits?
If you could clarify.
John R. Hartung
Yes, sure. Jason, we're not testing any menu price increase right now.
What we want to convey is that it looks like inflation is upon us. The effects of the drought from this summer is going to impact us.
It's already starting to impact us in October. We expect to see higher prices overall of in the low-single-digit range moving from the third quarter to the fourth quarter.
And then on top of that, we expect to see continued effects from the drought, and the effects are going to be seen in higher dairy prices and higher meat prices. And we think that's going to add another low single-digit amount on top of the fourth quarter.
So overall, when you look from where we are right now into next year, so this 32.6% food cost that we saw in the second -- in the third quarter rather, into next year, we're seeing somewhere, when you add what we expect to see in the fourth quarter and into next year, somewhere in the range of kind of a mid-single-digit inflation rate. And then in terms of the price increase, Jason, we really want to see how things play out in terms of the economy, in terms of our transaction trend, in terms of actual inflation and in terms of what competitors do and how customers respond.
And once we have all that information, then we'll decide whether and the magnitude and timing of what kind of price increase we might implement to help us offset some of those inflation.
Jason West - Deutsche Bank AG, Research Division
And just to follow up on that, how quickly could you guys move on pricing? I mean, I don't know what amount of time you would need to test and evaluate the test, any historical sort of averages on that?
John R. Hartung
Yes, it doesn't take us that long, Jason, to be honest. But I will tell you, we're going to be patient about it.
So if we see, let's say we see inflation of couple of percent in the fourth quarter and a couple of percent as we move into early next year, we're not going to be in a hurry to offset that. We'd rather be patient.
We'd rather see what happens with the economy, see what happens with the consumer spending, see what other competitors do and how consumers respond. So we can move quickly, but we're going to choose to not be in too much of a hurry.
We don't want to be the first one out of the box who are trying to cover the effects of inflation. So while we can move quickly, I think you'll see us to be patient.
Operator
We'll go next to Nicole Miller with Piper Jaffray.
John R. Hartung
Nicole, are you there? [Technical Difficulty]
Nicole Miller Regan - Piper Jaffray Companies, Research Division
I was on mute, I apologize. My question was centered around the DNA of the brand, from the genesis to where it is today, because a lot of other brands selling or offering the same cuisine or different want to be like Chipotle.
But the one thing I've noticed that is different is customization. So do you have any information how important the ability to customize at Chipotle is to your consumer and as that would differentiate you from other concepts?
M. Steven Ells
Well, Nicole, I don't know if we have any hard data that speaks to that, but I can tell you that when I opened the first restaurant 19 years ago, the initial reaction was that it was a very limited menu offering and the people said, "You can't just have burritos and tacos." But what customers soon came to understand was that we focused on just a few core items: chicken, steak, barbacoa, carnitas, beans, fajitas, these kinds of things.
And it's the ability to combine, not only for taste but for diet, that keeps people coming back again and again and again. And I think that's why you have such a high frequency at Chipotle.
It's because of that ability to customize. So I think it's extremely important.
And as we expand the idea of Chipotle into ShopHouse, the exact same idea applies. And that is we focus on making just a few different items for the ShopHouse customers to choose from, but their ability to combine things to create different kinds of flavor is pretty vast.
So we think this idea of focus on a relatively narrow set of offerings but having -- being able to please a bunch of different palettes and a bunch of different diets is really important. It also contributes to the success of the economic model.
Again, the more streamlined and focused your operation is, the stronger your economic model. And this allows us to invest disproportionately relative to our competitors in our raw ingredients.
And of course, this makes our food taste better and it also has a really great Food With Integrity story. It also allows us to invest in our top performers.
So we think that this customization thing is really important. And we do some research into why customers come to Chipotle.
Taste is always the #1 reason why people come, but this customization, as it turns out, is always in the top 4 items, so very, very important to our customers.
Operator
Moving next to John Glass with Morgan Stanley.
John S. Glass - Morgan Stanley, Research Division
I wanted to just first start with the comp guidance for this year and next year. This year, mid-single digits, I appreciate you want to be conservative but you could get to mid-single digits with negative comps in the fourth quarter.
So when you plug-in like a 2 or 3, you get to like 7. So is 7 mid-single digits, or what are you trying to maybe steer us toward the fourth quarter more specifically?
John R. Hartung
Yes, John. I mean, in essence we've had that guidance throughout the year, and so we just not changed it.
I think what is more important to focus on is when you're moving from the third quarter of 4.8 to the fourth quarter, the 2 things that we see that are different between those 2 is, one, we lose a little bit of menu price that's about 30 basis points, and it's a tougher comparison. When we look at how we've recovered since the recession and we look at 2-year comp, it's a 100 basis points tougher comparison when we move from Q3 to Q4.
Those are the 2 things that I would take into account in terms of what we'd expect in the fourth quarter, so that should give you an idea in the fourth quarter. We weren't trying to say that there's any other kind of trend to take into account with that, just reaffirming our annual guidance.
John S. Glass - Morgan Stanley, Research Division
Okay. And then next year flat to up a little bit, and again I appreciate the conservatism.
But would that assume in your minds a negative comp in the first quarter and then sort of a normalization in the back half?
John R. Hartung
Not -- I mean, that's more precise, John, than we're able to predict at this time. What it really predicts is that we've seen kind of a leveling off of our transaction trends.
We're up about -- on a 3-year basis since the recession is over, we're up in the 26%, 27% range. And it looks like there's a little bit of a slowing of consumer confidence.
And so when you project that into next year, it looks like it's a relatively flat or slightly positive. But I would say that trend, John, we would see throughout the year.
Now the only exception of that, this might be what you're alluding to is, the weather was extraordinary in the first quarter of last year. So if we have a normal winter this year compared to an extraordinarily warm winter next year, I mean, that comparison could lead to a negative comp in the first quarter.
John S. Glass - Morgan Stanley, Research Division
And just the last question is last quarter there was some controversy around new store productivity. There was some fear around the fact that you are hiring some external managers to make up for gap in your internal management structure.
Can you update on those 2 subjects? Specifically for the third quarter, it sounds like you're still opening in a more normalized basis, new versus existing markets versus last year, but maybe the comparison was trickier last year, maybe more stores in existing markets last year that made it harder, and this quarter it's more normal.
If you could comment on this quality of openings this quarter specifically, and also that manager issue that you discussed last quarter if you, in fact, went ahead with the hiring of those outside folks?
Montgomery F. Moran
Yes, John. I guess I'll start with the manager part of it.
When we talk about -- I think there was some misunderstanding from my comments last time because we've said for years how we hire the vast majority of our general managers from inside the company. And in fact, that number is still 98%.
So roughly 5 out of 5 managers we hire come from the inside. Well, that number used to be 2 out of 5 several years ago.
And so that is still happening, and we've got wonderful, wonderful momentum of being able to train crew people into kitchen manager roles then service manager roles and apprentice roles and ultimately into general manager roles. So that's going wonderfully well.
When I made the comment last quarter about sort of hiring people from the outside, it was a very narrow focus of hiring just a few area managers. These are folks who oversee sort of that 8 to 15 restaurant range.
But hiring some area managers -- and the reason we were doing that, and we have done that by the way. We've interviewed, well, we looked at a great deal of resumes and picked just a few of the very, very top candidates and so we hired them, half dozen of these area managers already.
And the purpose for doing that was simply to allow us to make sure that we are not overstretching some of the terrific field leaders who have come up from within our ranks. We have a tremendous amount of upward mobility through the ranks right now.
We have, in fact, area managers, which used to be -- all of our mid-management leaders used to be called area managers. We have only 25 of those left, and we have 33 of what we call team leaders who are folks who have either come up from Restaurateur or who are folks who have become team leaders by virtue of developing 4 Restaurateurs.
And we also have 37 apprentice team leaders, and these are folks all of whom who have come up from Restaurateur positions. So the vast majority of our leadership in the field is already folks who have come up from Restaurateur ranks and usually folks who have come up from crew to Restaurateur and then beyond.
So the amount of field leaders we have coming from within is extraordinary, and we're very, very pleased with it. However, there's a few parts in the country, a few places in the country where the folks coming up through the ranks were asked to oversee a lot of restaurants.
People who had overseen 4 were quickly raised to where they're overseeing as many as 20 or 30, and in one case 40 restaurants. We want to be careful not to overstretch new leaders because we want them to continue to lead the restaurants in a way that is what we believe is most effective, which is creating teams of top performers who are empowered to achieve very high standards.
If you stretch people too far, what happens is they tend to start getting a little overly busy where they're going around essentially swatting away at symptoms in the restaurants and not really able to diagnose and correct the underlying problem, which is if the team is not excellent in some of those stores. So what we did is we've hired some area managers to make it so we don't overstretch a few of those field leaders.
So it's a pretty -- I brought it up last quarter because it's something that we keep a very close eye on, and I wanted to express it to you all. But we're talking about half a dozen people we've hired.
We'll hire a few more too, opportunistically as needed. With regard to the new store openings, we're very pleased with our new store opening volumes.
These new store openings continue to open at or above the $1.5 million to $1.6 million range that Jack has mentioned to you many times in the past. And what's also important to notice with our new store openings is that these new stores out comp the rest of the field.
And so within a few years, these restaurants are approaching our average store volumes which have tremendously strong unit economics and great returns. So when we look at the mix this year versus last year, we do have more developing markets, but those are doing better than ever.
So this year, like I said, next year -- this year and next year, we're something like 70% proven markets and 30% new and developing markets. But those developing markets, which we used to say to you were in that sort of $1 million, $1.2 million range opening are now opening much, much better at that sort of $1.4 million to $1.5 million range.
So that allows us to feel good and responsible about shifting some of our portfolio to that developing market range. And finally, with regard to A Models, like I said early, about 20% of the restaurants we plan to open are A Models, and those restaurants which have lower development costs are showing wonderful returns as well because even though the volumes of those restaurants aren't as high as the traditional Chipotles we open, they are high enough to deliver a very, very high return, equal or better than the return of our traditional stores when you take into account the lower development cost.
So we feel very good about our new store openings. The portfolio was strong.
It's been strong throughout the year. And we have confidence that it will remain very strong in 2013.
Operator
We'll go next to Alvin Concepcion with Citi.
Alvin C. Concepcion - Citigroup Inc, Research Division
I just wanted to follow up on the guidance for 2013. I mean, looking back the last 3 years, when you provided guidance at this point in time, it's either been low-single digits or flat for the following year, and you've significantly outperformed each year.
So it appears there has been a bit of conservatism in your approach to providing guidance at this point in the year? Is there -- is your approach to providing guidance for 2013 any different than it has been in the past?
John R. Hartung
It's not any different, but what's different with our comp guidance and what other companies might do is we don't have like limited time promotions or games or things where we can say, "Okay, we're going to advertise in some way where we can temporarily bring customers in, and that's going to have some kind of impact on the comp." And so every year, what we do is we take our current sales trends and we push them out into next year and assume that the trends don't get any better and don't get any worse.
And very often, just the way the math is going to work, you're often going to end up in a range that's in the guidance range that we always give, which is in the low-single digit. This year, we're giving it in the flat to low-single digits.
It's incumbent upon us to now find a way to try to change that trend line. If the trend line doesn't change, we're going to hit our guidance.
If the trend line gets worse, we're going to fall short of our guidance. If we can invite more customers in, if we can delight more customers so that they visit more often and bring a friend, if we get some help from the economy, we'll be able to beat that comp guidance.
But in terms of the math exercise we go through each year and the way we figure out what the guidance should be, the math exercise that we go through is the same each year.
Alvin C. Concepcion - Citigroup Inc, Research Division
Great. And I wonder if you could comment on how you believe your market share held up this quarter versus last quarter given some recent concerns about competition?
And in light of some competition at lower prices, what is your level of comfort with the current menu offerings and in price point ranges at this point?
John R. Hartung
Well, I'll comment on the sales trend and then Steve may want to comment about the menu. But we're pleased with our transaction trends.
We still don't think the economy is in great shape. We still think consumers seem to be a little bit cautious right now.
There's a lot of noise during the quarter about somebody taking market share away from us. They did a lot of very, very heavy advertising.
A lot of the advertising was intended to attract our customers, for obvious reasons. But our transaction trends in the second quarter when none of that advertising happened were identical to the third quarter when there was very, very heavy advertising in the quarter.
So we're not seeing any kind of loss whatsoever in our transactions moving from us to any other competitor. Having said that, it was the same Q2 to Q3.
We love to see more customers coming in. We're going to do everything we can to make sure that we're focused on continuing to hire top performers, continuing to improve the taste and the quality of our food, continuing to improve the dining experience at Chipotle and hope that more customers will decide to visit Chipotle or existing customers will decide to visit more often.
I don't know, Steve, you want to say something about the...
M. Steven Ells
Yes, could you repeat your question, please.
Alvin C. Concepcion - Citigroup Inc, Research Division
Yes, given some of this competition, the promoting at lower prices, I mean, what's your level of comfort with your range of offerings in terms of the menu and price points?
M. Steven Ells
Sure. Well, so at Chipotle, we're doing something that's very, very unique in the world of quick service.
And that is we're bringing the elements of a real dining experience. And on the kitchen side of that, that means we're buying really great raw ingredients, sustainably raised ingredients.
Now we're preparing those according to classic cooking techniques and then serving them in an interactive format so that people get exactly what they want. When I say interactive format, people go along the service line and pick and choose exactly what they want and how much of it they get.
So it's really sort of unique to the world of fast food, and we've had many imitators over the years, people who recognize that this value in the system, in this new fast food system that we've created. And perhaps some have argued that this is the new fast food, but it's absolute not a very easy thing to copy.
Lots of people copy the veneer. For example, one could try to offer a low-cost item of a Chipotle menu item, but maybe it would only on the surface appear to be similar.
When you dig down a little bit deeper, maybe it's very different. If you look at a recent competitor who offered something that maybe looked similar on the surface, but yet and it contained, say, grilled chicken, yet that company did not have a grill nor do they have knives or cutting boards, so how do they make grilled chicken and chop it up?
And so when you look down and dig little bit deeper, you realize that it's almost impossible for them to duplicate what we're doing. And I think in the end, the customer can realize the difference.
And our customers love what we're doing. We get comments all the time that they appreciate our commitment to really good ingredients so they're able to feed theirselves, their families really wholesome food.
And I think this is not a trend that's going away anytime soon. So I would just say be careful of those who have a lower-cost opportunity.
Look a little deeper to see what it is that they're really providing. The customers are not easily fooled.
Operator
We'll go next to Steve Anderson with Miller Tabak.
Stephen Anderson - Miller Tabak + Co., LLC, Research Division
Just a question actually on your expansion to some of the developing markets. And I see you have good penetration in some of the urban and some of the college town markets.
As you go more deeper to suburban markets, is drive-through an option that you've considered? I see some of your competitors in the fast casual space have adopted it.
Is it something that you would look into?
M. Steven Ells
I would never say that we'll never do a drive-through. In sort of expanding the Chipotle concept as we go to new markets, the question always comes up, should we try one with a drive-through?
And part of what customers love is the ability to customize. As I just explained earlier from a question by Nicole, that it's sort of very important to our customers in the top 4 reasons why they like to come to Chipotle.
And a drive-through distances them from that. So it doesn't seem like for the majority of our customers it's something that would be relevant.
That being said, it's certainly something that we could try in the future. It's just not something that research about our customers and how we deliver the Chipotle experience, it doesn't lead us to drive-throughs.
Operator
We'll hear now from Michael Kelter with Goldman Sachs.
Michael Kelter - Goldman Sachs Group Inc., Research Division
I wanted to ask, given the meaningful change in traffic trajectory that you've experienced since May, what strategic or tactical changes, if any, do you now plan to implement to adjust relative to maybe what you are planning before?
M. Steven Ells
Well, Michael, I think that what we noticed is that when we're really on our game and have a great team of all top performers and are cooking delicious food and providing an extraordinary customer experience, people love it. And so while perhaps comps are off a little bit, I don't necessarily know that this is a trend, and I would hate for us to do something that's off-brand, something that customers wouldn't see as Chipotle.
So I think the best way to ensure that we continue to drive the business, to strengthen the brand, to continue to win new customers and get existing customers to come back more and more is to continue with our Food With Integrity mission, continue to explain to them the importance of sustainably raised food because that message is getting through, continuing to refine our marketing. I think, last year, we had a major breakthrough in connecting with customers on an emotional level that hasn't been seen in marketing in many years with our Back to the Start video.
And now we have plans to do the same kinds of emotional connection, but to add on traffic-driving parts to that marketing. And so I don't think you'll see any radical differences in what we're doing but just continue to do the things that we think drive our business, the things that our customers love.
Michael Kelter - Goldman Sachs Group Inc., Research Division
And maybe another way to talk about this, maybe your future planning sessions, maybe looking further out than just a knee jerk to what's going on in one quarter or another, are you considering pursuing new traffic drivers like new menu items or expanded hours, possibly, including breakfast, a step up in traditional advertising? And maybe if none of these are in the near-term horizon, which might you pursue or what other things might you pursue before the others?
M. Steven Ells
Sure, well, as we talk in strategic sessions, as you say, I mean, we've discussed all of those things and more, for sure. But one thing that we're all very, very careful to do is to make sure that we continue to strengthen the brand and do things that support our mission and to satisfy our customers.
Additionally, we want to make sure that we preserve our economic model because it is a very, very strong unit economic model that helps drive the things that make us successful in the first place, making for better service through better people and making for better food through better ingredients. It is certainly logical to look at things like breakfast.
The question is, what would it be? What would those offerings look like?
It's certainly logical to look at additional menu items, but what would they be? It was interesting, a few years ago, at the height of the recession, we thought that perhaps we could offer some lower-priced menu items.
And so in a select couple of markets, we did that. What we noticed as people look at those ads that we're promoting the lower-priced menu items, they went ahead and ordered their regular menu items, their regular full-priced menu items.
Customers at Chipotle tend to get the same thing over and over and over again. They might tweak it here and there and slightly vary it, but I don't think our customers are necessarily looking for a radically new menu item.
So I would lean probably more toward something like breakfast if we were looking at expanding the menu, that also expands the day part. None of these things are off the table by any means.
But if we do them, we'll certainly do it with the same quality, same attention to detail and ultimately with the goal of satisfying our core customers in a way that satisfies them during our normal opening times with the normal menu. But then, layering on opportunities, seeding opportunities like ShopHouse and international, are certainly ways to think about potential growth opportunities in the future.
Operator
Moving next to Larry Miller with RBC.
Larry Miller - RBC Capital Markets, LLC, Research Division
I just had 2 quick ones. Jack, how should I think about restaurant-level margins in 2013 if your guidance is 0 to low-single-digit same-store sales?
John R. Hartung
Well, at that level, Larry, with inflation, margins are going to be under pressure. So food costs are going to rise in the fourth quarter.
They're going to rise again next year. So that, all by itself, is going to have a negative hit on our margins.
And when we talked about what it takes, for example, to what kind of comp do you need, transaction-driven comp to drive labor leverage, I've always said you need something in kind of that mid-single-digit range. And you can see that we had just in this quarter just a little bit of labor leverage when we had a mid-single-digit kind of comp.
So if we have low single-digit in our comp and we have inflation, that's going to put pressure on our margins. Now keep in mind, eventually, it would be our intent to pass on the higher cost of doing business, especially inflation, through a menu price increase, but we're going to be patient at that.
So I would think of our business in terms of pressure on the margins from inflation, pressure on the margins, assuming that we have this low single-digit comps. And then there will be the opportunity sometime in the future when we decide, okay, the economy seems to be picking up, consumers seem to be confident, others have increased price then it looks like it's an okay time to raise prices, we can recover that margin back.
So longer term, Larry, our margins as they are today are sustainable. In the short term, I would expect there to be some pressure.
Larry Miller - RBC Capital Markets, LLC, Research Division
Okay, that's helpful. And then how should I think about the $100 million-plus share buyback authorization?
Is that something that you look to complete in 2013?
John R. Hartung
You mean the new one?
Jason West - Deutsche Bank AG, Research Division
Yes, the new one. Suppose you have some existing carryover?
John R. Hartung
Yes. I mean, it depends on our stock price, Larry.
If the stock price remains under pressure, we'll buy a lot more. You may have noticed, we bought a lot more in the last quarter than we did in the 2 quarters before that combined, a lot more.
And not that we try to anticipate or we don't do day trading per se, but we put in place a chart that allows us or results in us buying our stock back a lot more aggressively the lower our price go. And we're much more conservative when the stock price increases.
So I would not promise that we would finish the new $100 million before the end of the year. It depends on the stock price.
But you could expect this to be about as aggressive, if not more aggressive, than you've seen in these past quarters.
Larry Miller - RBC Capital Markets, LLC, Research Division
Okay, great. And if I could slip in just one quick one actually.
The mid-single-digit inflation you're talking about for 2013, are you contracted at any -- on anything at this point? Or how should I think about that?
John R. Hartung
Just a few things, Larry. We've got our rice contracted through 3 quarters.
Next year, we've got some of our corn, just a small amount of our corn, not even all of our corn needs. And that's about it right now, so very small amount is contracted right now.
Operator
The next question will come from David Tarantino with Robert W. Baird.
David E. Tarantino - Robert W. Baird & Co. Incorporated, Research Division
Jack, first a quick clarification question on the traffic in the quarter, the same-store traffic, I think you mentioned there was some negative mix impact. So maybe could you clarify what the composition of the comp was, traffic, mix and pricing?
John R. Hartung
Yes, David. In the quarter, our comp was 4.8%.
We were about 60 basis points off on average check, so underlying traffic was about 4.2%.
David E. Tarantino - Robert W. Baird & Co. Incorporated, Research Division
Okay, that's helpful. And I guess maybe another clarification, how did you see the trend progress as you move through the quarter?
Was it pretty even across the various months? It seems like maybe you're running a little softer at the start of the quarter, but how should we think about that?
John R. Hartung
No, we were pretty stable, David. I mean, obviously, nothing is a straight line.
It bounces around a little bit. But I would say it was pretty stable.
We have some trading day impact at the end of August versus September. August was a favorable trading impact at the end of the month.
September was a negative. But if you look at the weeks throughout the 3 months, they were relatively consistent.
We didn't see anything out of the ordinary in terms of trend. The normal kind of choppiness, but not -- I wouldn't say there was a trend where we were soft and then got strong.
I would say it was reasonably consistent.
David E. Tarantino - Robert W. Baird & Co. Incorporated, Research Division
Okay, that's helpful. And then one question on the unit economics.
Currently, I guess, maybe if you could give us an update on what you're seeing on the development cost side year-to-date and what your expectations are going forward? And maybe if you could comment on your expectations for the returns for the new units that you've opened this year relative to recent years?
John R. Hartung
Yes. We expect our openings this year to average right around at $800,000 that we have seen for the last few years.
We hope that it will be similar next year. There is some pressure.
Next year, there is some inflation that we're hoping that we'll be able to offset some of that. So we're hoping next year that we'll still be in kind of a $800,000 target range next year that might tick up a bit.
But I don't have anything specific to give you on that. But in terms of our openings, when our restaurants open at or above the high end of the range, and if you look at a couple of years of comps, and our newest restaurants always out comp the rest of our restaurants.
And as Monty mentioned, our new restaurants, within a couple of years of comp, can pretty quickly approach our average unit volumes of, today we're $2.1 million. But let's say just to use a round number, Dave.
Let's say that within a few years of comp they're in the $2 million range, you're looking at a kind of margins that we're generating and call it in the mid-20% range, for example, you're talking about a $500,000 cash flow on an $800,000 investment, you're talking about a 60% return, a better than 60% return. That's what we expect with the openings that we're seeing this year.
Operator
We'll go now to Matthew DiFrisco with Lazard Capital Markets.
Matthew J. DiFrisco - Lazard Capital Markets LLC, Research Division
Most of my questions have been answered but except to -- I just want to go into sort of looking at the comp and what's been driving the comp the last couple of quarters as far as the throughput initiatives. How should we view that as far as when you now are going to be lapping it soon, and you look at into '13, is this something that is multiyear and you can build upon?
Or is it pretty much when you look at the base and you look at the low-hanging fruit, your high-volume stores, have you sort of -- have we gotten optimization quickly and we've driven the traffic? Or is that also something that could be playing into sort of the more conservative guidance going forward, I'm wondering?
Montgomery F. Moran
Yes, I would certainly say it's really not something that's playing into our guidance going forward at all. A throughput is -- we see it as a key attribute of Chipotle's customer service.
And the better our throughput, the better the customer service. When I talk about our throughput improvements and the fact that our lunch time, that is to say peak lunch time and peak dinner time hours, having a higher comp than the rest of the day, that shouldn't -- I don't want you to take from that, that means that the throughput drove the comp.
Not the overall days comp in other words. But if you look at what happened was our comp during the peak lunch hour, for example, was more than a point higher than our comp during our overall comp company-wide.
And what that shows is that we're putting more people through at lunch time. And the same thing was true at dinner, we're putting more people through dinner time than before.
But that's despite the fact that the overall transactions for the day only went up by the amount of our stated comp. So if you look at the lunch hour, for example, where I said we did over 1 point better on our lunch time comp, we actually cannibalized from the 1:00 to 2:00 hour in order to do that.
In other words, we put people through that might have historically gotten their lunch at 1:01 p.m., we put them through at 12:58 p.m. instead.
And so that allows us to get that comp into the lunch hour. What that means is our crews and restaurant managers are doing a fantastic job of delivering speedier service to our customers.
It does not automatically translate into a higher sales comp. But we believe, over a period of time, it will because we believe that it's better customer service, number one.
Number two, it gives our customers much greater convenience when they come into our restaurants, number two. And then over time, people who might have been more afraid of our long lines might get higher and higher level of trust that when they come to our restaurants during a peak hour that we'll get them through quickly.
And we believe that will result in comp long term. But throughput, faster throughput, does not translate into an immediate sales comp increase necessarily.
That's something you've got to wait for. But so your question is -- you asked the question about lapping comps, I'll answer it in terms of lapping throughput, throughput comps.
Our throughput has been better this year than at any time in our history. And that's an accomplishment that we're very proud of.
We think we can continue to get faster on throughput because there are restaurants that have long -- that still have long lines at peak lunch hour. We were not going nearly as fast as we could.
In fact, we think we have a lot of room to get better throughput. And all of our managers and crews are working hard on that right now.
Matthew J. DiFrisco - Lazard Capital Markets LLC, Research Division
And along those lines, is there any sort of plan capital investment or an amount of stores that you could target that could put in a second line, that also might be something to drive greater throughput that you haven't addressed yet?
Montgomery F. Moran
Yes. We're really not interested in doing that yet, Matthew, just because our ability to increase throughput is so extraordinary.
I mean, we've got restaurants, our very busiest restaurants, during our peak lunch hour that are doing more than 300 transactions per hour, every single day, like clockwork. And yet we have restaurants that have busy lunches that are down in the sort of 100 range or 120 range that can easily speed up through working with their teams to get better at it.
So it's much more important for us to focus on the human aspect of it, of getting better and better teams that are focused on throughput than it is for us through technology equipment or an expensive second make line at the process right now. And throughput is not a limiting factor at any of our restaurants in the sense that we have never shown that we can't go faster in order to accommodate those customers yet.
And we've never shown that our kitchens and physical facility can't support that greater throughput. So we are getting close to our potential in terms of what we are able to accomplish in our restaurants, and so we wouldn't look to change the physical design of the restaurant at this point.
Alex Spong
Thanks so much. We're out of time.
We've got actually over, but we appreciate you for joining us today and we look forward to speaking with you next quarter.
Montgomery F. Moran
Thanks a lot, everybody.
M. Steven Ells
Thank you.
Operator
That will conclude today's conference. Thank you, all, for joining us.