Fernando A. González - Chief Financial Officer and Executive Vice President of Finance & Administration Maher Al-Haffar

Carlos Peyrelongue - BofA Merrill Lynch, Research Division Vanessa Quiroga - Crédit Suisse AG, Research Division Gordon Lee - Banco BTG Pactual S.A., Research Division Benjamin M. Theurer - Barclays Capital, Research Division Marcos Assumpção - Itaú Corretora de Valores S.A., Research Division Michael Betts - Jefferies LLC, Research Division

Thank you, operator. Good day to everyone, and thank you for joining us for our first quarter 2014 conference call and video webcast.

After Maher and I discuss the results of the quarter, we will be happy to take your questions. We are pleased with our operating EBITDA generation during the quarter, with a growth of 15% on a like-to-like basis, adjusting for the higher number of business days during this quarter, as well as higher maintenance and negative inventory drawdown effect, which Maher will explain later in the call.

Consolidated cement, ready-mix and aggregate volumes increased by 8%, 8% and 12%, respectively, during the quarter. Adjusting for the higher number of business days, all of our regions enjoy higher cement volumes with the exception of Mexico, where we had a decline of 1%.

We expect Mexican volumes to gradually pick up throughout the rest of the year. In the case of our Northern Europe and South/Central America and the Caribbean regions, adjusted cement volumes enjoyed double-digit growth.

On a sequential basis and in local currency terms, our consolidated prices for cement, ready-mix and aggregates increased by 3%, 2% and 6%, respectively, during the quarter. Cement prices are up in most of our major countries, with the exception of Spain, Colombia and Germany, where sequential pricing was flat.

We continue with the implementation of our value-before-volume strategy in all of our regions. In cement, we are pleased to report that we are now in the implementation stage throughout all of our core portfolio.

In addition, we are making significant advances in the implementation of this strategy in ready-mix and aggregates. We also remain focused on improving the transparency of the value we provide to our customers through our products and services by having mutually productive conversations about surcharges and service fees in each market.

On the financing side, we continue to improve our debt maturity profile, reduce our interest expense and strengthen our capital structure. During the quarter, we entered into private agreements for the early conversion of approximately $280 million of our 2015 convertible notes.

In addition, in April, we raised $1 billion and EUR 400 million at deals of 6% and 5.25%, respectively. We are pleased with the way our credit continues to re-rate.

We remain vigilant and prepared for windows of opportunity to reduce interest expense at the margin. Now I would like to discuss the most important developments in our markets.

In Mexico, adjusted volumes for cement decreased by 1%, while ready-mix volumes grew by 1% during the quarter. The higher increase in ready-mix volumes corresponds to higher activity in formal construction.

During the quarter, there was increased demand from both the infrastructure and formal residential sectors. On the pricing side, we had positive traction from our cement price increases in December, January for bagged and bulk cement; and again, in March, for bagged cement, recovering most of the pricing lost during 2013.

Cement prices, as of March, were 7% higher than December prices in local currency terms. Now talking about the different segments, we saw slow growth in the industrial and commercial sector during the first quarter.

Manufacturing activity indicators such as manufacturing exports and confidence are starting to show signs of improvement. This sector should continue to benefit from expansion in the U.S.

economy, growing in the low-single digits during 2014. The self-construction sector remained relatively stable during the quarter.

Job creation continues to be positive but at low levels. In contrast, remittances from the U.S.

to Mexico, also an important driver of this sector, have increased 12% during the first 2 months of the year and have shown year-over-year growth for 6 out of the 7 last months since August, after more than 1 year of declines. For this year, job creation should improve and demand from the informal residential sector should continue growing in the low-single digits.

On the formal residential sector, housing starts and housing registries grew sequentially from October to February with the exception of January, which was affected by the anticipation of a change in the subsidies rules starting in 2014. The prospects for the residential sector for this year are more stable, reflecting an expected increase in housing subsidies, more clarity regarding the new housing program and fiscal reform and higher participation from medium and small homebuilders.

However, in the first few months of the year, there has been a slight delay in the allocation of housing credits and subsidies. As a result, we cautiously expect performance in this sector to be from flat to a low single-digit decline during this year.

Regarding the infrastructure sector, public investments started the year with a very positive performance, increasing more than 50% during the first 2 months of the year. We are pleased with the announcement earlier this week of the 2014, 2018 national infrastructure plan, with an expected investment of approximately $575 billion during this period, a significant increase from that of the prior administration.

Energy represents about half of this investment, growing close to 90% from the previous 6-year plan. Investment in transportation and communications, about 70% of the total investment, is expected to grow by 34%.

In addition, for the first time, the recent allocation under this plan to urban development and housing, representing about 24% of the total investment. The government expects that the approved reforms and the investment related to this new plan should contribute an incremental 1.8 to 2 percentage points to economic growth towards the end of the period.

On the cost side, we continue with our productivity improvement initiatives, especially in the encasement of equipment productivity, fuel consumption mix, sales generation of electricity and sourcing of the rest of our main inputs. We remain focused on higher value-added products and services, and we emphasize our customer loyalty with new programs through our dedicated distribution channels.

We will continue to be vigilant about the pricing environment and look for [indiscernible] input cost inflation in our core products. In summary, first quarter volume growth was in line with expectations.

We see volumes picking up throughout the year and achieve annual growth in the mid-single-digit. This growth will be driven by higher infrastructure spending, a continued positive industrial and commercial sector and a growing self-construction sector.

For 2015 and beyond, recently approved energy reforms should translate into higher infrastructure spending and lead to increased demand for our higher value-added products. Our U.S.

operations during the first quarter turned in good results despite poor weather conditions in most of our footprint. On a year-over-year basis, cement volumes were up 9%.

On a pro forma basis, adjusting for the transfer of our ready-mix assets into the joint venture in the Carolinas, ready-mix volumes were up 5% year-over-year. Aggregate volumes declined 6% due primarily to the completion of the Fort Lauderdale Airport project in Florida in 2013.

While all 3 consumption sectors contributed to volume growth during the quarter, the residential and industrial and commercial sectors drove volume performance. Housing permits in our 4 key states, Texas, Florida, California and Arizona, are up 7% year-to-date February compared with a 5% increase at the national level.

Florida and Arizona led the way with growth rates in excess of 15%. While the pace of residential recovery softened somewhat during the first quarter due to weather and other factors, the U.S.

residential recovery story remains intact. Construction spending for industrial and commercial rose 18% year-to-date February.

Activity in this sector for our key states continues to outperform national levels. Contract awards for our key states are up 18% compared with 6% nationally for the trailing 12 months ending February.

The public sector, which was a drag on spending last year, turned marginally positive this year, with public infrastructure spending up 1% year-to-date, the year-to-date February versus the same period last year. Highway and bridge investment, the most cement-intensive component of infrastructure spending, rose 10% during the period, primarily driven by state activity.

We attribute this increase to improving state fiscal conditions. After an exceptional performance during the fourth quarter, highway contract awards on a trailing 12-month basis ending February are up 14% nationwide and 20% for our 4 key states.

Consistent with the year-to-date trend in public spending, we continue to expect that cement volumes for the public sector should contribute marginal growth in 2014. Our value-before-volume initiative paid off during the first quarter, with prices for cement, ready-mix and aggregates up 2%, 3% and 6%, respectively, on a sequential basis.

The increase in cement pricing is a result of our successful January pricing announcement in Colorado and Florida. The January pricing increases for ready-mix and aggregates in Florida, Texas and North of California also had traction.

Cement price increases for the rest of our regions were introduced as scheduled on April 1 in the range of $770 to $880 per ton. Increases for ready-mix and aggregates were also implemented.

We are dedicated to our goal of eliminating the chronic underpricing of our products over the last decade and seeking a fair return on the capital employed in this business. We are confident that April cement price increases will achieve favorable traction and will remain committed to a second round of increases in the summer and fall months.

We believe that the tailwinds of rising demand in all 3 customer segments, as well as increasing capacity utilization, will support these efforts. In terms of operating leverage, increased sales volumes and successful price increases were offset by a rise in scale of maintenance cost, as well as a seasonal inventory drawdown effect.

During the quarter, we took advantage of the poor weather to bring forward most of our annual maintenance work. By the end of March, we had completed more than 85% of our scheduled outages for the year versus approximately 40% during the same period last year.

While this strategy produces higher costs during the first quarter, it will improve operating leverage in subsequent quarters. Despite difficult weather conditions, our performance during the quarter only adds to our confidence regarding the pace of U.S.

recovery during 2014. In our Northern Europe region, quarterly consolidated cement, ready-mix and aggregates increased by 22%, 15% and 26%, respectively, reflecting the economic recovery and favorable weather conditions.

In fact, volumes for our 3 core products grew in all countries in the region. On a sequential basis, regional cement prices increased by 2% and ready-mix prices increased by 4% during the quarter in local currency terms.

We are progressing with the rollout of our value-before-volume strategy in the region, adopting our cement production to customer needs. In Germany, the residential sector continued to be the main driver of demand for our products during the first quarter.

Residential permits increased by 6% during the fourth quarter of 2013. Low mortgage rates and low unemployment drive residential construction.

A growth in wages, a net immigration into the country also contributed to housing demand. For 2014, we expect this sector to continue its positive trend, with volumes growing in the mid-single digits.

The infrastructure sector should be positively impacted this year by transportation infrastructure projects, financed in part by the expanded toll tax in the country. In Poland, there are positive signs in the macroeconomic environment, and general sentiment has improved in anticipation of the new EU investment budget, which started this year.

The infrastructure sector is expected to be the main contributor to growth this year, coming from a low base in 2013 and driven by transportation and other projects. The residential and industrial and commercial sectors should be relatively stable this year.

In France, infrastructure activity during the first quarter was limited in anticipation of the March 2014 municipal elections. In addition, financing constraints and the government's target to reduce deficit has also affected the sector.

Infrastructure activity during the rest of the year will continue to be supported by multiyear highway and high-speed railway projects that started in 2012. Regarding the residential sector, housing starts declined by 1% last 12 months as of February, reflecting tight credit availability.

In addition, the less attractive buy-to-let program introduced at the beginning of 2013 continues to have a negative impact, as the tax effects of this program become more evident. A slight decline in housing starts is expected for this year.

In contrast with the other countries in the region, the United Kingdom was adversely impacted by cool weather and extensive flooding during the quarter. However, market conditions and general confidence remain good, and cement and ready-mix volumes were positive despite the poor weather.

The residential sector continued to be positively impacted by the help-to-buy policy, which the government has now extended to 2020. This sector should continue to be the main driver for our products during the year.

The infrastructure sector should also grow in the anticipation of the 2015 elections, driven by road and rail projects. In the Mediterranean region, during the quarter, we saw growth in cement volumes in Croatia and the Emirates, which more than offset the decline in Spain and Egypt.

Ready-mix volumes grew double-digit in Israel and Croatia. We continue to modulate capacity in the region based on customer demand and in support of our value-before-volume strategy.

In Egypt, energy and electricity disruptions continue during the quarter, especially for natural gas. The government has recently approved the import of pet coke and coal.

However, the conditions and environmental measures have yet to be determined. The gradual elimination of subsidies on energy will continue.

Our alternative fuel strategy allow us to operate regularly during the quarter. On the electricity side, we have been managing our production capacity to reduce utilization during peak hours.

Our cement prices in Egypt increased by 4% on a sequential basis and by 15% compared with the same quarter last year. The year-over-year price increase has more than offset the increase in fuel cost resulting from the partial elimination of energy subsidies.

Prices should continue to reflect the increase in energy prices going forward. The informal sector remains the main driver of cement consumption in the country.

During the quarter, we also saw a slight reactivation in the formal residential sector. Infrastructure activity continued to be low.

Going forward, we expect some downward pressure on our volumes, reflecting the increased cement production capacity in the country. We will continue to focus on our value-before-volume strategy and on the marketing of our value-added branded bagged cement.

In Israel, ready-mix volumes increased by 17% during the quarter, reflecting in part dry weather during the quarter. In Spain, macroeconomic conditions showed a slight improvement.

Domestic demand for our products during the quarter, however, continued to be affected by low activity in those sectors. Importantly, the rate of decline in volumes is moderating.

Having said this, considering our export activity, total cement volumes increased by 38% during the quarter. There are better prospects now than a quarter ago for infrastructure activity during 2014.

There has been a strong increase in public biddings in the past few months from very low levels. Lower pressures from fiscal austerity measures and municipal elections next year have contributed to this improvement.

In the residential sector, both sales and permits remain at minimum levels. Bank financing is limited, and home prices continue to decrease slightly.

Nonetheless, there are some positive indicators of positive employment growth in the sector, the clearing out of inventory in some regions and a recovery in housing demand from foreigners. For this year, we expect our volumes to the residential sector should stabilize.

In our South, Central America and the Caribbean region, during the quarter, cement volumes increased by 16%, driven mainly by growth in Colombia, the Dominican Republic, Costa Rica, Nicaragua, El Salvador and Guatemala. In our operations in Colombia, we are encouraged by the continued positive trend in construction activity.

The increase in cement and ready-mix volumes during the quarter was driven by positive dynamics in the formal housing and infrastructure sectors. In addition, there is a positive base effect from a weak first quarter 2013, which also contributed to our quarterly performance.

The residential sector continues to benefit from different government programs that have been implemented over the past 9 months, including the 100,000 government-sponsored free homes program and other housing subsidies and initiatives. With these programs continuing into 2014, we expect that residential sector to grow in the mid-single digits during the year.

In the infrastructure sector, many of the projects that were awarded in the past years, including the Corredores de la Prosperidad and Ruta del Sol, are now in execution. The new infrastructure law approved last year has been a key element in speeding the start of these projects.

Cement volumes to this sector should grow by about 10% during 2014. The industrial and commercial sector also continued its favorable performance during the quarter, with high levels of activity in office buildings and warehouses.

We expect this sector to grow in the low- to mid-single digits during 2014. In Panama, our cement volumes during the quarter declined by 17%, reflecting our reduced consumption rate in the canal expansion project, as well as the impact from the stoppages of this project.

Adjusting for the canal projects, cement volumes increased slightly during the quarter. Prices increased by 15% during the quarter.

More than half of this increase is due to a mix effect, as there were lower volumes to the canal, which had lower-than-average prices. The rest reflects a price increase early this year.

The residential and industrial and commercial sector were key drivers of demand in the quarter. We expect these sectors to continue their positive trend, with low single-digit growth in 2014.

Infrastructure spending, going forward, should continue to be supported by projects such as Corredor Norte and the expansion of the Inter-American highway, which could start construction works in the near term. The decline in our cement volumes for Panama anticipated for this year reflects the expected completion of the canal expansion.

Excluding volumes related to this project, our cement volume estimates for this year are slightly higher than last year's volumes. As the canal project phases out, weighted average prices should go up, as we have seen during the first quarter.

In Asia, we had operating EBITDA margin expansion during the quarter, driven by strong prices and higher volumes. In the Philippines, cement volumes during the first quarter grew double-digit, driven by healthy, strong demand from all sectors.

During 2014, the residential sector will continue to benefit from stable inflation, low mortgage rates and strong remittances. Infrastructure spending will remain healthy, with projects still in the pipeline and reconstruction efforts.

The government is fast-tracking projects and has allotted about $38 billion for the building and the rehabilitation of roads destroyed by different natural disasters last year. To satisfy the fast-growing market in the country, our new grinding capacity in the Philippines of 1.5 million tons per year is expected to be operational during the second quarter of this year.

In summary, we are pleased with the growth in operating EBITDA and the positive trends we have seen in volumes and prices. We expect the temporary negative maintenance and inventory effects during the quarter to reverse throughout the rest of the year.

And now, I will turn the call over to Maher to discuss our financials. Maher?

Thank you, Fernando, and hello, everyone. Net sales increased by 9% on a like-to-like basis and adjusting for the number of business days.

Operating EBITDA margin declined by 0.8 percentage points. The decline in margin is mainly due to 2 seasonal factors, which should revert throughout the rest of the year.

First, we took advantage of the bad weather in the U.S. to bring forward some of our scheduled kiln maintenances.

In addition, we had higher cement maintenance activity during the quarter in the Northern Europe and South Central America and Caribbean regions than in the first quarter of last year. Second, favorable weather in Northern Europe and higher maintenance work in the U.S.

translated into an inventory drawdown effect in these regions, which also affected margins. These 2 effects resulted in a negative impact of $54 million in our quarterly EBITDA.

Adjusting for these effects and for business days, EBITDA on a like-to-like basis increased by 15%, with an increase in EBITDA margin of 0.8 percentage points. Cost of sales as a percentage of net sales decreased by 0.1 percentage points despite the higher maintenance and inventory drawdown effects.

The decline also reflects a reduction in workforce. Operating expenses, also as a percentage of net sales, decreased by 0.2 percentage points during the quarter.

Our kiln fuel and electricity bill on a per-ton-of-cement-produced basis decreased by 4% during the first quarter. Alternative fuel substitution reached 28% during the quarter.

The savings achieved for using alternative fuels instead of fossil fuels during the quarter reached $28 million or about 28% of the total cement bill in the same period. During the quarter, our free cash flow after maintenance CapEx was negative $454 million, compared with negative $483 million in the same period in 2013.

During the quarter, we had higher EBITDA and lower financial expenses, working capital and cash taxes, partially offset by the higher maintenance CapEx and other expenses. The lower year-over-year working capital investment during the quarter is mainly due to a positive impact from payables and inventories.

Working capital days during the first quarter were 29, compared with 28 in the same period in 2013. As in prior years, we expect to recover most of the investment in working capital during the second half of the year.

Other expenses net of $38 million during the quarter include losses on sales of fixed assets, as well as severance payments. We also recognized a gain on financial instruments of $44 million related mainly to CEMEX shares.

During the quarter, we had a controlling interest net loss of $293 million, compared with a loss of $281 million in the same quarter of 2013. This is primarily due to a smaller gain on financial instruments and higher financial and other expenses, which more than offset the higher operating earnings before other expenses and a lower FX loss.

We continue with our initiatives to improve our debt maturity profile and strengthen our capital structure. During the quarter, we entered into private transactions with some institutional holders of our 2015 convertible notes, under which these holders converted approximately $280 million of these notes for approximately 27.73 million ADSs.

Also during the quarter, we amended our 2015 capped calls. As a result of this amendment, CEMEX has the right to receive the market value of approximately 7.7 million ADSs.

We also continue to be able to access the global capital markets and are pleased with the strong support we have received. During April, we issued $1 billion in senior secured notes due in 2024, with a coupon of 6%.

In addition, we issued EUR 400 million in senior secured notes due in 2021 with a coupon of 5.25%. We used the proceeds for these notes to pay, one, $597 million of our 2020 notes with a coupon of 9.25%; two, $483 million of our 2018 notes with a coupon of 9%; and the remaining EUR 130 million of our 9.625% 2017 notes.

In addition, the remaining EUR 115 million of our 8.875% 2017 notes will be paid at their call date on May 12. Total debt plus perpetual securities decreased by $300 million during the quarter.

The decline in debt reflects mainly the conversion of a portion of our 2015 convertibles discussed earlier. In addition, there was a negative conversion effect during the quarter of $4 million.

The negative free cash flow during the quarter was met with a reduction in the cash balance. In addition, there was an increase in the utilization of our securitization programs during the quarter.

We are including a pro forma maturity profile which shows the issuance of the senior secured notes in April, as well as the use of proceeds to pay the higher coupon dollar and euro notes mentioned earlier. Pro forma average life of debt is currently at 4.7 years.

Assuming our 2015 convertibles convert, CEMEX will not have any significant maturity until September 2015. The April and May liability management exercises are expected to represent an annual cash interest savings of approximately $40 million.

We continued to be comfortable with our liquidity position, with cash and cash equivalents reaching $844 million as of the end of the quarter. Furthermore, we maintain over $2 billion of working capital and receivables financing facilities, which further bolster our liquidity position.

We continue with our liability management initiatives to lower interest expense, lengthen the average life of our debt and reduce refinancing risk. Now Fernando will discuss our outlook for this year.

Fernando?

Thank you, Maher. For 2014, we expect our consolidated cement, ready-mix and aggregate volumes to grow in the mid-single digits.

As detailed in our per-country guidance, we expect most of our major countries to exhibit volume growth during the year. Regarding our cost of energy, on a per-ton-of-cement-produced basis, we expect it to be relatively flat from last year's levels.

Guidance for total CapEx for 2014 is expected to be about $645 million. This includes $505 million in maintenance CapEx and $140 million in strategic CapEx.

Regarding working capital, we expect the working capital investment during this year to be similar to last year's. We expect cash taxes for 2014 to reach about $600 million to $700 million.

As a result of our liability management initiatives, we anticipate a marginal reduction in this year cost of debt, including our perpetual and convertible securities from 2013 levels. In closing, I want to emphasize 3 points.

First, pricing trends continue to be favorable. Consolidated prices for our 3 main products in local currency terms increased both sequentially and on a year-over-year basis.

Second, we continue to see EBITDA growth in our operations. The temporary negative effects from maintenance and inventories on EBITDA margin should revert throughout the rest of the year.

And third, we remain focused on value creation, proactively improving our operating performance by focusing on pricing, value-added products and services, maintaining our cost discipline and outsourcing support activities, while at the same time, looking for ways to optimize our portfolio. Thanks for your attention.

Before we go into our Q&A session, I would like to remind you that any forward-looking statements we make today are based on our current knowledge of the markets in which we operate and, of course, could change in the future due to a variety of factors beyond our control. In addition, unless the context indicates otherwise, all references to pricing initiatives, price increases or decreases refer to our prices for our products.

And now we will be happy to take your questions. Operator?

Two questions on Mexico, if I may. First one, related to pricing.

You were able to increase, on a sequential basis, 6% cement prices in Mexico. But ready-mix prices were up 1%.

Should we expect there's some catch-up? Or is there any reason why the increase in ready-mix was lower than that of cement?

If you could you provide some color on the ready-mix market would be great. And the second question is related to volumes in Mexico.

We look at the macro figures in Mexico and see that government spending is up 20% year-to-date. But we still haven't seen that in the construction sector.

Can you provide any color as to whether you're starting to see movement in bidding projects infrastructure? Anything you can comment would be helpful.

Okay, so starting with your first question, Carlos, particularly on ready-mix or comparing ready-mix to cement. What I can tell you that, so far, in the first quarter, we had 2 price increases in cement and only 1 in ready-mix.

So it might be a matter of timing. And as you know, and as we continue saying, we would like at least to recover inflation in all our products.

So prices of ready-mix should continue going up, more or less the same way that cement prices have already gone. Regarding your second question, I didn't get specifically the number you were providing.

What was it? Can you repeat it, please?

Government spending is up 20%, and I believe, with regards to investments in infrastructure, it's even more than that. This is national figures, no?

So we see some figures that point to our recovery, but we still haven't seen much in both infrastructure, cement demand, housing, et cetera. So just to get an idea of whether you're starting to see projects that -- on the pipeline that would support volume growth in the second half, any color you can provide would be helpful.

Yes, we definitely have seen, let's say, movement in the public sector. There are specific projects that are already in the mode of either assigned and ready to be started.

What we can comment is that we have already won important infrastructure projects ourselves. And, for instance, there is a dam in the state of Sonora called Pilares, the Pilares dam.

We've won that work and we are about to start. And then we have also won a couple of highways, the Guadalajara-Colima highway and the Acapulco-Chilpancingo highway.

So we -- definitely, we do see movement in infrastructure. And what also we have seen, this is not on a specific project, but public investment in infrastructure is more than 50% higher.

So that, at some point in time, and you know, we have commented more in the second half than in the first half, but those -- or that additional investment, for sure, will translate in additional infrastructure projects. Another indicator, it might help a little bit, is that ready-mix volumes to infrastructure are up 4% when we adjust that for business days.

This year, we have this Holy Week effect between March and April. So we do see very positive indicators of infrastructure works, new additional infrastructure works already been assigned and starting to be executed.

I wanted to ask you about the notes -- a comment that you make on your notes saying the last part of the press release regarding a reorganization in CEMEX Mexico. And we were wondering if that is, at all, related to making your organization in Mexico more tax efficient and whether you could see any change in the payments that you have to make regarding the taxes going forward?

And then the other question would be more generally on pricing and your comment about currently having very constructive conversations with customers about services and surcharges. If you could provide any more specific comments about the feedback that you have received from customers and whether you see other competitors following that same strategy.

I will take that -- those 2 questions. The first question, Vanessa, regarding the organization, the objective of this reorganization is that it's part of a commercial strategy that we are executing, and we are taking steps on that commercial strategy.

And what we would like or, let's say, the change, what is it that we do today and what is it that we would like to do in the future, is that we do approach the market product-by-product, and what we would like to do is to sort of reorganize the way we approach the market and approach the market by sectors but including or offering to our sector all our products and services. So that's the main point in our reorganization in Mexico.

Now regarding your second question about prices and surcharges or the conversations and feedback. The way I see it, Vanessa, is that when -- let's say, if in a market, your customers are used to receive certain services for free, let's assume for a moment that, that has been the case so far, and now, we do see that certain services are valuable to customers.

And those services have a cost, and we want to recover that cost, meaning we are starting to charge for certain services that the customer has always received. So we are having this conversation with customers, pointing out that why is it that we are charging for certain services and what has happened, and it's part of our expectation whenever we introduce this strategy in different markets.

What is happening is a type of rationalization of services provided to our customers. So if, let's say -- let me try to give an example.

If a ready-mix truck, in the past, a customer used to park it a couple of hours, 3 hours, 4 hours there at no cost, and then you talk to your customer, you're saying, "That is a service. It has a cost.

So if you really need it, we're going to start charging for it." The customer might say, "Well, I might need it, but from now on, I will pay much more attention to it."

And perhaps, the customer is going to organize in a different way and he might not be having any surcharge at all, but we will be rationalizing our cost of providing those services to customers. So little by little, and with conversation with customers, we're introducing this practice, which, by the way, is not new in other markets.

It might be new in Mexico, in certain geographies in the U.S. and in Latin America, but not new at all, for instance, in some geographies in the U.S.

or in Europe. So it is a process.

We have to do it together with our customers. There is a rationalization process.

And we are recovering through price the value we are providing our customers. I do not know if that answers your question, Vanessa.

Yes. That's very useful, Fernando.

And lastly, if you could provide any comments about your views on the impact of the Lafarge-Holcim merger on the industry, whether you think if a more disciplined industry is a natural consequence or the outcome of some asset sales in certain markets could actually lead to more fragmented industry structures in some cases.

Yes. Well, as you saw, even the same day that it was announced, the market took this merger in a very positive way.

I think there are different angles to the transaction, and most of them are quite positive. To us, one of the -- perhaps, one of the most positive things is that seems like -- we may not have all the information needed to make a judgment already, but seems like because of Holcim's and Lafarge core portfolios, for this merger to be successful, they will need to divest an important chunk of assets.

So we do expect valuable assets to be in the market, and some of them might be of our interest. On the one hand, whatever transaction we ended up doing, if we end up doing a transaction, has to follow the strategy that we have been following the last few years, which is strengthening our financial structure.

Now on the other hand, as we have said, we have always said, we are always evaluating opportunities to optimize our portfolio. And this is a very -- I mean, the merger between Holcim and Lafarge is a very important and material event in the sector, so for sure, there will be assets to be analyzed.

Now there might be another angles, positive angles, to the transaction. I think until we know exactly how the transaction is going to proceed, we don't have a final say on other issues.

Just 2 quick questions. The first on the U.S.

-- well, assuming it's the U.S. In the -- is it fair to assume that the U.S.

was where all of the anticipated maintenance work was concentrated? And so, therefore, that, that foregone EBITDA would be primarily applicable to the U.S.?

And then the second question is in Europe. Is there any way of giving us, more or less, a rough breakdown for how much of that rebound you think was related to weather on the volume front and how much to underlying improvements in economic activity in Northern Europe?

Yes, sure. On the total amount, as you recall, we mentioned was $54 million maintenance and inventory effect.

And it's roughly -- on a consolidated basis, it's half-and-half, half maintenance, half inventory effect. The bulk of the inventory effect was in the U.S., and much less is in Northern Europe.

And so we expect that most of that, if not all of that, frankly, to revert during the course of the year. I don't know if that makes -- I don't know if there's a follow-up to that or if that addresses your...

Just whether you would say that the -- most of the anticipated maintenance, so that half that's maintenance, was that mostly in the U.S. as well?

Yes. A big chunk of that was in the U.S.

I mean, in the...

2/3?

Yes, about 2/3. And we roughly did about 85% of the maintenance for the year in the quarter compared to last year, it was around 40% of the maintenance.

So it was a significant amount of bringing forward effect of the maintenance, and that's because of the weather. Now in the U.S., in Europe, the second question was the...

Yes, final comment on maintenance and the effective inventories because most of the effect -- I think it was like $34 million out of the $54 million is the U.S. So most of the effect is coming from the U.S.

And the reason why it's much higher than last quarter is because of -- basically, it's weather. You have bad weather.

You are prepared for maintenance for the first half. Your inventories -- if you continue producing, your inventories go high, whatever.

So they took the opportunity and they ended up making more than 80% of the yearly maintenance. Of course, that is affecting our first quarter materially in the U.S.

Without this effect, the U.S. -- EBITDA in the U.S.

should have been $34 million higher during the quarter, but on the other hand, is an effect that is 100% reversible. I mean, we will recuperate that because maintenance was going to be done during the year.

And inventories were taken and inventories will be built. Not all facilities are properly maintained to work for the rest of the year.

Now on your second question on Northern Europe, I don't have a way to really -- we don't have a way to really divide how much of it is weather and the markets, but what we have seen is that the markets are behaving better than what we expected. And on the other hand, it is true and it is known that this winter in Europe was a dry winter with no snow or not that much.

And there were no extreme low temperatures. So the working days compared to previous quarter were much higher.

But we don't have a way to specify how much of it was weather and how much of it was the market.

And also, if I can add, Fernando -- I mean, Gordon, I don't know if you noticed, but also, we've improved our volume guidance in the Northern European -- most of the Northern European region on back of the performance of the first quarter. So it was not just a timing issue, there was definitely an underlying better economic activity in most of the countries in the Northern European region.

The question from the webcast is from Jose Bernal from BBVA. And the question is about EBITDA margins in the Mediterranean and our South, Central and the Caribbean regions.

Can you please give us more color why the margins deteriorated and if the company expects to see going forward EBITDA margins below 20% in the Mediterranean and 35% in South/Central America and the Caribbean?

Well, in the case of Mediterranean, there is one impact, which is less amortizations of CO2 in the first quarter of 2013 for about $9 million. And in the case of South America, we do have an effect, which is, again, maintenance -- the impacts on margins, either a consolidated level or in South America or in the case of the U.S., are typical of first quarter in the cement business.

So in the case of South America, just to mention, we -- this year, during the first quarter, we made -- we did maintain 3 large kilns, 1 in Colombia, 1 in Panama and 1 in Costa Rica, and that compares to none in first quarter of 2013. So that translates to a reduction in margins for the rest of the year.

No, it does translate to maintenance expenses done in different periods. Cement kiln is maintained, in average, every 12 months, but sometimes, it's a little bit less, sometimes it's a little bit more, assuming they work all year long.

So there is not -- we don't have these precise comparison in the same periods of time. So again, in South America, this 3 kilns compared to none in the same quarter last year.

On the other hand, in South America, we also had the impact of the dollar strengthening. The peso devaluated for a little bit more than 10% and the colon for about 7% and another -- [indiscernible] was also affected [ph].

It's actually a follow-up on South and Central America, Maher and Fernando. The question is -- what we've seen is the relatively flattish pricing in local currency terms.

I know that the margins were somehow affected by the currency depreciation, et cetera. But usually, what you used to do in Mexico is trying to offset currency depreciation by increasing in local currency terms.

Taking into consideration the investigation ongoing in Colombia because of price agreement and whatever we know that's still somewhere out there, are you somehow hindered to raise prices in local currency terms? And then basically, you're more exposed to FX volatility now just because you cannot catch up on pricing in Colombian peso terms, to be specific here [ph].

And that's why we saw that impact here because volumes were pretty decent in the region. What's your pricing strategy in Colombia basically?

Yes, Ben, thank you. No, I don't think our behavior has anything to do with the pending situation in terms of the market.

I mean, prices, sequentially -- I mean, if we take a look at prices sequentially on cement in local currency terms, we're actually up in the region and the same thing for ready-mix and the same thing for aggs. And so certainly, we don't think that prices are behaving differently because of any of the investigations that are taking place.

I mean, we do have, obviously, new capacity that has a grinding capacity that has come on stream, the 0.5 million tons that we brought in the North. But again, it's market dynamics, and whether that will change during the course of the year will remain to be seen.

Okay. But you also focus on your pricing before volume strategy in the region?

Or is that a specific area where you say, okay, we first need to get volume out because of the new capacity and don't focus that much on pricing as you're, for example, doing in Mexico, as you're doing in Europe, as you're doing in the United States?

No. The focus on the value-before-volume strategy is definitely being focused on -- in the region as well, and we're looking at certainly growing the buy to achieve that.

We're looking at having the conversations with our customers regarding services and fees, and we're getting there. So definitely, as we mentioned, certainly, in cement, we've implemented the strategy or we're in the process of rolling out the strategy on a global basis.

So there was not a specific region where we say, "Because of a certain effect, we're not doing that." But one thing that needs to be -- I think one thing that is important to comment on here is that we do have specific price maps per country, per local market, and that is the case for every market.

And those price roadmaps are different from market-to-market. And so you will see different dynamics, but the focus and the concentration on value-before-volume is definitely throughout all of our markets.

Okay. Perfect.

And actually, one follow-up on the question from Gordon Lee, just to make the calc right on what you have in the U.S. with that maintenance impact.

So, Fernando, you mentioned it was $35 million out of $54 million was actually in the U.S. So if we were to adjust the U.S.

EBITDA, it would have been actually $63 million instead of $28 million. And with that in mind, the operating leverage would have been clearly much higher than it seems like right now because there was a big jump in sales expanding close to $60 million, but EBITDA went up only $10 million.

So if we were to include that $35 million, it would be more like as it was in the fourth and first quarter last year. Correct?

It is correct. The amount I mentioned was $34 million.

It was not $35 million, but really, it's okay. Yes.

And operating leverage, if you add that number to the reported EBITDA, yes, operating leverage is around 80% or so.

Also, Ben, if I can just add, and it has less to do with the maintenance, but the performance of the quarter also had something to do with pricing dynamics in the U.S. Last year, we raised prices in close to 60% -- on 60% of our sales, pretty much everywhere, except for Texas and the Southeast region.

This year, that number is 20% of sales. And as you recall, the January pricing increases were only in Florida and Colorado.

And the rest of the price increases are going to happen in April. So that's another reason why you see the operating leverage broadly defined different.

My first question, you just started to comment a little bit, but if you could provide further update on the price increase implementation in the U.S., how much you are expecting for the coming quarters. And also, if you could comment specifically on the month of April how the operations, how they are looking in the U.S.

and in Mexico as well, given the expected improvement in both operations. Also, you did a good job on the cost side as well, like when we look at the results on a year-on-year basis.

If you could comment on further opportunities to reduce cost of sales and also operating expenses will be great. And lastly, if I can, how you're expecting volumes to be in Spain.

We already started to see lower year-on-year declines. If you're starting to see volumes are starting to bottom in Spain.

And if you could comment, the pricing environment in the Mediterranean region, which seems to be quite healthy as well.

So the first one, just to address the pricing environment in the U.S., you can see from the pricing indication sequentially for the first quarter that our pricing increases in Colorado and Florida, actually, were successful, as we said. And that especially the southern part of Florida on the supply side is definitely getting quite tight.

And that should further support the pricing environment in that market. The April pricing increases, just to remind everyone, we announced pricing increases for April 1, and they have been implemented between $8.80 per ton to $16.50 per ton in the Texas market, California market, Mid-South and Midwest.

And we're -- we've gotten a fairly good response, I would say. We have a fairly high conviction that those pricing increases will and are getting traction in the markets, and we're seeing, certainly, other players follow similar type of pricing increases.

We have also announced ready-mix pricing increases for April in California, West Texas and Mid-South. So we have a high degree of confidence on those numbers.

In terms of the second set of pricing increases, the summer and fall pricing, as you recall, we did announce in October of last year some pricing increases, and those range between the $5.50 to $8.80. And they're -- depending on markets, some markets will get those pricing increases implemented in -- as of 1st of July, others in October, depending on historic pricing increases and supply demand dynamics in those markets.

It's too early to tell, but we are optimistic and have seen others in our -- 2 of our biggest markets, Florida and California, follow similar strategies for the summer and fall pricing increases. And that's a positive indication from our perspective.

Now regarding volumes in Spain, as we commented, volume -- volumes are still dropping but much less than what they used to. So it seems like there is an inflection point to the trend that we have seen in the previous years that are some positive news, in general terms, in Spain and some positive news, specifically, in our sector.

As we commented, there is much more activity in housing for foreigners. And as you may know, in the case of Spain, houses owned by either British or Germans or French, it's an important part of the sector, and it seems like that activity is increasing.

On the other hand, we are improving our guidance in the sense of we thought or we guided early during the year for a volume to drop about 14%, and now we think it's going to drop less than that, like about 9%. So, yes, it seems like in Spain, there are indicators that point out to a less negative -- a much less negative context than the one we still saw, let's say, during the last quarter of 2013.

Regarding the other issues you commented in -- we don't provide information on April. I mean, the month is hardly finished today, and we don't have any significant information to share.

Was there any part of the question that we did not address? Okay.

I've got 2 areas of questioning, if I could. One is to come back to this maintenance question and to ask you if you could split the remaining $20 million, which I think you were in Northern Europe and South America, if you could split it between the two.

And maybe also give me an indication of why it occurred. Obviously, in the U.S., it's understandable because of bad weather, but obviously, that wasn't the case in Northern Europe and South America.

And then the second part on the maintenance. The 60% last year that wasn't in the first quarter, could you give us some indication of when it occurred, in which quarters, so that we can kind of take some judgments on when we might get this $34 million come back?

And then the final question, if I could. Lafarge-Holcim, two-part question.

I mean, clearly, one of their major arguments is that there's significant economies of scale even above their current levels in the cement industry. I mean, is that something that you would agree with?

And would you expect further consolidation in the industry? And if you do look at any of these assets, I was not totally clear on the comment, I'm afraid, were you saying that you would look to do asset swaps to participate in any transactions or did I misunderstand that?

Let me start with Lafarge and Holcim. I think, Mike, you were commenting on 2 specific issues.

The first one is economies of scale. And, yes, we do believe that it is in the scale.

And Holcim and Lafarge and us and other companies are to our level, to our size. We are always trying to obtain as much economies of scale as possible.

So are they going to get these economies of scale because they will be a company much, much larger than what they used to be? Yes, we think they will.

To what extent, that I don't know, but we will -- for instance, in our case, we are -- I mean, this is not completely new, but we are working in an initiative that we are calling it leveraging global CEMEX, which the intent is to improve and to move forward on the idea of a global integration in the company, in different aspects, knowledge, best practices. And, for sure, economies of scale is part of -- is one of the topics that we include in this idea of optimizing and creating value because of the size and because of the coverage we have globally.

So that's regarding the economies of scale. Now regarding assets, I think the question was if we were interested in acquisitions or swaps or -- I think at this point in time, we are open to analyze whatever the opportunity.

We still don't know exactly what is going to happen. We don't know exactly the timing on things.

As you know, the asset sales, besides the consideration that Lafarge and Holcim have by themselves, we need to take into account the consideration that authorities like the European authorities or perhaps the ones in Brazil or other countries. We need to understand what will be the position of the authorities to allow this merger to happen.

So until we have a clear picture, we need to be open to any possibility in the sense of geographies or in the sense of what type of transaction. So as time goes by and whenever we better understand the possibilities, we'll be commenting on them.

Regarding maintenance, I'm not sure I understood the whole thing, but repeating part of the information, out of the $54 million is not only maintenance, it's maintenance and inventories that we're taking. In the case of the U.S., we already mentioned, the total impact is $34 million.

I don't have a figure to compare on that one, but we can provide that to you later today. And you were asking also for the remaining part.

The remaining part is divided in -- the most important part is North Europe. And as you said and we said, North Europe, there was a good weather, but we also mentioned that in the case of the U.K., weather was not as good.

And most of that effect is -- I think is -- $5 million out of the $8 million is in the U.K. And the rest is in South America.

We already mentioned that this quarter, they had at least 3 kilns, with major maintenance in Colombia, Panama and Costa Rica, I think, and compared to none last year, so that's about $6 million in that region.

And none -- there wasn't significant breakdowns or anything that caused this to happen? I mean, this was conscious decisions or...

No, no, no. It is -- as I tried to explain, you have a kiln that operates 330 days per year, and you have to maintain it once a year.

So if -- but you have variations. It could be 10, 11 months.

It could be 13, 14 months. So if we made a maintenance, let's say, in Colombia to our biggest kiln, which is a real case, let's say that we made that maintenance in April 13, so the cost of the maintenance is in the second quarter.

And then 11 months after -- I don't know exactly, but this is the exact example, but -- meaning it could have been done that maintenance the quarter before or the quarter after, but just to illustrate. And this year, let's assume 11 months after, we made the maintenance in March, so you have the impact of that maintenance during the first quarter.

So this is the type of variances that most of them happen between first and second quarter of the year because most of major maintenance in kilns -- I'm always referring to cement -- in kilns are made in the first quarter and the second quarter. So most of these timing issues are characteristic of this time.

That would -- just final follow-up point. That would suggest then in the U.S., there should be a major positive in the second quarter of this year?

Yes, second or third quarter, because as we mentioned, this year, and because of rains, there were almost like 10% more rainy days in the U.S. in our markets compared to last year, plus some very low temperatures, as you know.

So this year, because of that specific reason, I think I mentioned before, it's about more than 80% of total maintenance for the year was done in the first quarter. So, yes, we can expect that in the second quarter, mainly for cement and then the rest of the year for cement, ready-mix and aggregates, we should see those -- that impact coming back to EBITDA.

This is not maintenance referred to -- let's say, to a breakdown, to an anomaly or something that is not business as usual. This is just a major maintenance anticipated because of those reasons.

Operator?

Well, in closing, I would like to thank you, all, for your time and attention, and we look forward to your continued participation in CEMEX. Please feel free to contact us directly or visit our website at any time.

Thank you, and good day.