Feb 18, 2021
Operator
Good day, and welcome to the Everbridge Fourth Quarter Earnings Conference Call. All participants will be in listen-only mode.
[Operator Instructions] After today's presentation, there will be an opportunity to ask questions. [Operator Instructions] Please note, this event is being recorded.
I would now like to turn the conference over to Joshua Young. Please go ahead.
Joshua Young
Thank you, Gary. Good afternoon, and welcome to Everbridge's fourth quarter and full year 2020 earnings conference call.
My name is Joshua Young, Vice President of Investor Relations for Everbridge. With me on today's call are Jaime Ellertson, Chairman of the Board; David Meredith, CEO; and Patrick Brickley, Senior Vice President and Chief Financial Officer.
After the market closed, we issued our earnings release, which could be accessed on the Investor Relations section of our website at ir.everbridge.com. This call is being recorded, and a replay of the teleconference will be available on our IR website at the conclusion of today's event.
During today's call, we will make forward-looking statements regarding future events or the financial performance of the company that involve certain risks and uncertainties. The company's actual results may differ materially from the projections described in such statements.
Factors that might cause such differences include, but are not limited to, those discussed in our Forms 10-Q and 10-K as well as other subsequent filings with the SEC. Information provided on today's call reflects our perspective as of today, February 18, and should not be considered representative of our views as of any subsequent date.
We explicitly disclaim any obligation to update forward-looking statements or our outlook. Also during today's call, we will refer to certain non-GAAP financial measures.
A reconciliation of our GAAP to our non-GAAP financial measures is included in our press release. With that, let me turn the call over to Jaime to begin our prepared remarks.
Jaime?
Jaime Ellertson
Thanks, Joshua, and thanks to all of you for joining us today. I'll keep my comments brief because I know that David and Patrick have a lot of highlights to share regarding a record year with numerous customer wins and accomplishments.
But before I begin, I feel compelled to acknowledge the freezing temperatures and widespread power outages facing Texas and other states across the country. Our CEM platform is purpose-built for these crises and our teams are actively supporting our clients across this region, assisting with hospital evacuations, supporting state and local governments with their communication and critical information on shelters and providing wellness checks for residents.
So it's helping businesses and their IT teams to conduct proactive and preventative measures in advance of power shutdowns. We have hundreds of public and private customers across this region and are reaching out with our continued support.
Now looking at our results, our fourth quarter was solid finish to what was an exceptional year for Everbridge. Our execution was excellent during a time that was turbulent and unpredictable.
During the year, we were able to exceed our outlook and increase our guidance every single quarter, particularly proud of the agility of our team demonstrated and quickly developing innovative new solutions on our CEM platform to help customers, such as contact tracing, return to work and vaccine distribution. These solutions are extensions of our CEM platform and help customers to identify, manage and respond to new threats against their people, assets and processes.
Dave will speak more about these solutions later in the call. We ended the year with a record revenue beat reporting revenue of $271.1 million, up 35% from a year ago and adjusted EBITDA for the year growing at 56%.
Our scale and robustness has also reflected in the number of interactions we delivered in 2020, $5 billion, up more than 40% from last year. More importantly, we achieved these results while continuing to invest in the long-term growth of our business and making key investments in our people, processes and products.
And just as important, through David and Patrick's leadership, the team delivered very strong adjusted EBITDA and cash flow. We have continued to expand our sales reach, not just with the growing sales organization, but also by engaging key partners that extend the Everbridge value proposition to a far greater audience than we could accomplish on our own.
We are meaningfully investing in our solutions, expanding what is already the most comprehensive offering for Critical Event Management with new applications, new created data sources and new use cases. As a result, we're better positioned than ever before to lead the Critical Event Management market and deliver attractive growth in the multi-billion dollar opportunity that lies ahead of us.
2020 has demonstrated how the Everbridge team can adapt CEM to solve any critical event, even a black swan event like COVID that literally affects every organization and person on the planet. And our ability to successfully address these enormous challenges begins with our management team led by David and Patrick.
As I transitioned from Executive Chairman to non-employed Chairman of the Board, which was completed in January of this year, I'm confident in David's leadership and I'm excited for our team on what the future holds ahead. Even though I'm no longer in an operating role, I remain committed to Everbridge, our employees, customers and shareholders.
Now I'll pass the call over to David to provide the details of our fourth quarter and full year. David?
David Meredith
Thank you, Jaime, for your continued commitment to our mission of keeping people safe and organizations running faster. We posted another strong quarter in Q4 with record setting ASPs and the largest revenue beat versus guidance in our history.
Revenue in the quarter was $75.6 million, up 32%, despite a strong comp in the previous year. Our adjusted EBITDA was $4.1 million, also exceeding our guidance, as we continue to effectively balance growth investments with prudent expense management.
Throughout 2020, we delivered strong operational execution in what was a demanding and turbulent year. The agility of our organization enabled us to not only transcend numerous challenges, but to better serve our customers with innovative new use cases, such as contact tracing, return to work and vaccine distribution, all of which leverage the power of our CEM platform.
In fact, these newly introduced CEM applications and use cases helped us to set numerous records in the fourth quarter and 2020. In Q4 specifically, we achieved several new high watermarks.
Some of which had just been established in the previous quarter, including setting records for the number of CEM wins, the number of six figure deals, quarterly average selling price, international revenue and sales mix of new products. In addition to record revenue and our highest ever revenue beat, we also delivered our best ever quarterly free cash flow.
And allow me to remind you that we routinely break our own records, but what we look to deliver is solid growth across all metrics and not just one-time highs. Turning to our full year 2020 results, where we also set new high watermarks.
In 2020, our applications that identify risk and automate the response required to keep people safe through hurricanes, major cyber attacks, fires, and the pandemic, reached a record 5 billion critical interactions, demonstrating our scale, resiliency and market leadership. We closed the highest ever number of multiproduct deals, delivered record revenue, and we reported our highest adjusted EBITDA.
Finally, I want to point out that as a leadership team, we work hard to meet or exceed our stated commitments to our stakeholders. One target that we talked about coming into 2020 before we even began thinking about the pandemic was a goal of generating positive free cash flow for the full year.
I'm pleased to report that we delivered this commitment by finishing a year with free cash flow of $2.9 million. Before getting into the details of what drove this record performance, I want to take a moment to recognize the continued heroic efforts of our first responder, medical and public safety professionals.
These individuals continue to put themselves at risk in order to protect the broader population from this pandemic, as well as events such as the recent earthquakes in Japan, the terrible forest fires in Australia and California, the deep freeze in parts of the United States, and even major cyber attacks like the recent SolarWinds breach. And in every case, Everbridge was present to help keep people safe.
More recently, people are asking how we successfully navigate the Road to Recovery from COVID-19, which currently involves solving challenging logistical issues related to vaccine information, access, distribution and administration to the public. Many of you have heard or read about the hundreds of cities, states, educational institutions, and major corporations that are using our CEM solutions such as contact tracing or return to work, to help people stay informed about the pandemic and to reduce risk upon identification of COVID-19 within their organizations or communities.
Like other critical events, the majority of the actual effort goes into not just the upfront warning or provision of how to stay safe, but actually into the resolution phase, determining when and how to safely go back into communities. This dynamic impacts millions of people from communities to entire countries, each with their own unique set of variables to determine how to keep people safe and get organizations running.
For the pandemic, vaccine distribution represents a key to resolving the challenges presented by COVID-19, which ultimately means saving lives and reopening our economies faster and to properly manage the sheer scale, breadth and resiliency required to address this challenge from small rural counties to major population centers, people depend on proven and trusted solutions like Everbridge, that can operate quickly and efficiently to save the most lives. This important recovery phase of combating COVID-19, the mass distribution of vaccines, it's just beginning.
And it could last for an extended period as distribution of vaccines reaches higher levels and potential boosters are needed to counter new variants that are already appearing around the globe. The distribution challenges include monitoring vaccine availability, tracking vaccine shipments and scheduling vaccinations, as well as scheduling follow-on appointments.
All of these will require Critical Event Management solutions that are already integrated with various public safety systems. Our CRM solution automates much of the standard protocols and processes to successfully manage millions of critical interactions a day, which are tested and proven to scale and deliver reliable performance, a set of requirements that we believe only Everbridge meets.
In Q4, we rolled out vaccine distribution solutions to organizations from West Virginia to Ohio to Florida. In West Virginia, we rapidly rolled out a state-wide solution, achieving nearly 100% of first round doses being successfully administered.
This implementation of our CEM solution with our partners in West Virginia has been widely recognized as a poster child for successful vaccine distribution. Our work with West Virginia has received positive recognition on major prime time news shows such as CNN Tonight, ABC News and NBC News, as well as other major media outlets.
And the response to our early success in vaccine distribution has driven interest in our unique and differentiated solution, which we expect will continue to grow as the vaccine gets administered to more and more of the population. So all being this public health crisis is faster, we’ll unlock the ability for governments to fully reopen economies for the betterment of all states, people and businesses.
We believe the success is emblematic of how we help organizations recover from large-scale critical events, now and into the future. Our Critical Event Management technology forms the basis for these new applications, which helps to drive broad interest in our CEM and population warning applications, resulting in a record number of six figure deals.
In the fourth quarter, we also saw a record number of new and growth customers adopt CEM for a diverse range of use cases, which helped drive all-time high ASPs in the quarter. As we look back on 2020, we continued to make significant progress adding new logos to our thousands of enterprise customers.
We extended our leadership in Critical Event Management with accelerating customer adoption and new use cases for our CEM platform. We advanced our CEM rollout in key international markets to help drive long-term growth.
We also continue to see success with our population warning solutions, capped off with major wins in Europe and Asia during Q4. We drove new partnerships that will significantly expand our sales reach and volume.
And we continue to invest in our platform, sustaining a focus on innovation to drive our long-term success. In addition to solutions for new COVID-19 use cases, we recently announced a next generation front-end for our public warning solution.
This new front-end enables customers to create and send a combination of cell broadcast and address-, group- and location-based SMS alerts for country-wide warning through a single console. I'm proud to announce that we received important patent protection for this innovation.
Our comprehensive population warning platform is unique in its ability to provide reliability, scale and coverage for entire populations, all in a single platform. Speaking of patents, we were also recently awarded a patent for making these alerts multimedia capable by leveraging the power of 5G networks.
And now we have 15 public warning patents at more than 160 courts in total. This evidence of our CEM leadership, expanding our global reach and enhancing our technology platform will continue to power our success in 2021, setting us up for another strong year.
Looking deeper into our strong fourth quarter metrics, we added 146 net new enterprise customers in the fourth quarter, increasing our total enterprise customer count to 5,613. We had a record quarter for CEM with 18 customers selecting or upgrading to CEM in the quarter, bringing the total number of CEM customers to 128, up 68% from the end of 2019.
Despite our impressive gains in 2020, the number of our customers who have adopted CEM still represents a low single digit percentage of our more than 5,600 customers, providing us with a substantial growth opportunity. With a growing number of larger deals, our average selling price in the quarter increased substantially to well over $100,000, breaking the record we set just last quarter.
This resulted in a trailing 12-month ASP of more than $77,000 in the fourth quarter, the second highest trailing 12-month figure in our history. When combined with net adds that were above our target range, this resulted in meaningful sales activity for the quarter.
In the fourth quarter, we also closed 66 deals of more than $100,000, a new record, including several that were valued at more than $500,000 per year. We closed 188 six-figure transactions in 2020, up 35% from 2019, with both new and existing customers among these, illustrating continued success of our land and expand strategy.
In the fourth quarter, we completed 121 multiproduct deals with new and existing customers. And with our customer base subscribing to an average of only two of our applications, we believe that we still have significant room to grow.
From a product mix perspective, a record 66% of new and gross sales over the last four quarters came from new products, reflecting high demand for our newer applications. Our international business continues its strong growth.
In the fourth quarter, we saw 28% of revenue from outside the U.S. compared to 20% a year ago.
Combined with our higher overall growth this means international revenue increased by 88% from a year ago in the quarter, driven by Public Warning and other transactions that I'll review in a moment. For the year, International revenue also grew more than 50%.
The International opportunity will continue to be a meaningful growth driver for us in 2021 as we are increasingly focused on further penetrating additional geographic markets. Finally, our revenue mix by vertical was consistent with recent history coming in at 63% from corporate, 26% from local state and countrywide government and 11% from healthcare, reflecting consistent growth across our target markets.
As always, we remind you that quarterly metrics can fluctuate, but the longer-term trends continue to reflect our overall business momentum. Now allow me to pass along a few of the customer stories that drove our strong fourth quarter metrics.
Our flagship CEM suite is the broadest, most-advanced technology solution for keeping people safe and organizations running. Customers increasingly realized that CEM is not a nice to have, it's a must have for protecting an increasingly remote workforce.
CEM wins in the fourth quarter include new customers, such as salesforce.com, a leading cloud company. We're also excited that new customers adopting CEM include a biopharma company who has developed one of the two early COVID-19 vaccines, as well as one of the leading us cosmetic retailers to name, but a few.
Examples of other CEM wins include government wins like the Virginia Department of Emergency Management and in Ohio, The Adjutant General's Department. After launching CEM internationally less than a year ago, with Siemens, the leading early adopter in the region, we continue to add highly respected brands with new CEM wins in Europe, including Röchling Group, a leading plastics manufacturer in Germany.
Röchling chose Everbridge to digitally transform their corporate health, risk and security programs, providing one proactive unified platform to manage all potential risks. Our European wins also included market leaders like one of the biggest broadcast and media companies in the United Kingdom.
In addition to new customers, a number of existing customers upgraded to CEM. Illustrating the success of our land and expand strategy.
These included Chico's, a leading women's clothing retailer, as well as a leading multinational supermarket chain who upgraded from Mass Notification to the broader CEM suite. In addition to these new CEM stories, in Q4 we saw numerous other major organizations select CEM as their platform of choice, to not just provide assistance to their teams during the resolution phase of the pandemic, but to power the safety and resiliency of their organizations for years to come.
These included organizations involved in the resolution of the pandemic like Garnet Transport Medicine, who operates COVID-19 testing and vaccination administration in the Northeast, to pharma leader EXACT Sciences as well as other leading brands across all industries. Additionally, GoDaddy chose to replace many of their manual processes with risk intelligence and automation of response interactions from our CEM platform.
KeyBank International in the financial space chose CEM to help them keep their thousands of customers and associates safe during the pandemic recovery. And we expanded our relationship with the Los Angeles International Airport, the second busiest airport in the United States.
This represents a great example of our current core Mass Notification customer that moved up to our CEM platform to manage all critical incidents or events at their state-of-the-art airport resource control center, including promoting a safe return to travel, overall a remarkable quarter for new CEM implementations that will create momentum for 2021. In addition to direct sales, we are focusing on our partner ecosystem to extend our CEM sales reach through indirect channels.
During the fourth quarter, several leading names became CEM distribution partners, including Northland Controls, a global physical security integrator and consulting firm. In addition to being a partner who has already demonstrated past success with our previously announced Cisco’s CEM deal.
Northern Controls also became a customer in their own-right in the fourth quarter. We also announced an expansion of our relationship with Atos.
You’ll remember Atos is the partner that led our state of California win. Due to this extended partnership, Atos will create new routes to market for Everbridge by leveraging their global network of relationships across both public and private verticals.
Everbridge will help Atos clients globally enhance their preparedness for manmade, natural and digital crises worldwide. These are substantive distribution relationships defined by significant seven-figure annual revenue commitments, making them an important part of our overall indirect strategy, which I first discussed as a goal upon joining the company as CEO.
Additionally, we're working to further extend our partner ecosystem with leading brands that we expect to announce later this year. In addition to growing demand for CEM, our Q4 results represent strong adoption across all of our Public Warnings solutions.
One example would be another seven-figure win for our Mass Notification solution with the state of Oregon, further extending our statewide wins, which now total seven. As we've seen in Florida, New York and California, in addition to representing a new statewide deal, our win in Oregon should lead to our network effect success at other institutions like, higher education, hospitals, local public safety as well as major corporations to drive our long-term success.
We also saw a substantive number of new and growth in Mass Notification, Safety Connection and IT Alerting wins across all markets globally. Beginning with leading brands like NewStar[ph] in North America, AltaGas in Canada and one of the France’s leading home healthcare providers, all of whom chose our Safety Connection application to keep their employees safe from critical events and assist with their organization's broader return to work programs.
Our Mass Notification, Incident Communications and Risk Center applications registered new wins at one of the world's largest copier and printing companies, Muscogee (Creek) Nation and Architect of the Capitol, to name just a few. And our IT Alerting product was selected by leading organizations globally, such as PHOENIX Pharmaceutical GmbH in Germany, Rite Aid and Epic Systems in North America, as well as one of the largest global pharmaceutical manufacturer based in the United Kingdom, all to help their teams manage critical IT events that threatens their organization's ability to keep running.
It's important to note that all of these customers signed six-figure plus contracts. And for many it's just the beginning of their journey to the full CEM suite.
Finally, in addition to our strong statewide Oregon win, we saw continued success in the federal market with wins like Defense Finance and Accounting Service, another new agency win and major expansion projects at one of the four major branches of the U.S. Military, as well as one of the largest military locations in North America.
Our International momentum also grew in the quarter with numerous notable Public Warning transactions around the world. Demonstrating our network of facts, in the fourth quarter, we expanded our countrywide wins in Europe by signing three of the United Kingdom's four largest network providers for our Cell Broadcast Public Warning Solutions.
While we believe that most of the activity related to the EU mandate requiring Countrywide Public Warning systems will come later this year and into early 2022. We are excited by these early wins in Europe, reinforcing our position as the leader with the most Countrywide appointments with customers in each region of the world.
In Sweden, we signed a significant five-year expansion of our population warning contract, which now includes all the mobile operators, enabling Sweden to send location-based SMS alerts to virtually every resident and visitor, powered by Everbridge through SMS alarm the national system operator. In addition to our success in Europe, we added the Indian state of Kerala in the fourth quarter homed to over 50 million residents and annual visitors representing a major new Public Warning customer for us.
It's truly exciting to see these Public Warning wins across multiple continents. In summary, our excellent fourth quarter capped-off a strong year for Everbridge.
We're proud of the role we continue to play in keeping people safe and organizations running. During 2020, we focused on expanding our leadership in CEM, expanding our sales reach with more indirect channels, growing our international footprint and extending our technology.
Our success in these areas sets us up for another strong year in 2021. As we continue to penetrate a multi-billion dollar market opportunity.
Now I'll turn the call over to Patrick for more details on our fourth quarter financial performance and our guidance for Q1 and full year 2021. Patrick?
Patrick Brickley
Thanks, David. I will review our financial highlights from the fourth quarter and provide guidance for the first quarter and full-year 2021.
In addition to a number of record business metrics as David mentioned, we also posted a number of new high watermarks for our financial metrics in the fourth quarter, including free cash flow. Revenue in the fourth quarter with $75.6 million, an increase of 32% from a year ago and the largest dollar beat versus guidance that we've reported in our history as a public company.
Our net retention rate continues to track well above 110%, reflecting consistently strong customer satisfaction combined with demand for additional Everbridge technology at existing customers. Looking at the details of our P&L, unless otherwise indicated I will be discussing income statement metrics on a non-GAAP basis.
A reconciliation of GAAP to non-GAAP has been provided in the earnings release we issued earlier today. Gross margin was 73.7%, an increase of 340 basis points from last year as we continue to benefit from greater scale.
Total operating expenses in the quarter were $54.4 million, an increase of 45% from a year ago reflecting continued investments in our platform and our go-to-market strategy. Adjusted EBITDA was $4.1 million above the high-end of our guidance range and reflected the backend weighting of growth investments this year.
Net income in the fourth quarter was $1 million or $0.03 per diluted share compared to $3.2 million or $0.09 per share year ago. On a GAAP basis our net loss was $24.6 million.
For the full year 2020 revenue was $271.1 million, an increase of 35% from 2019. Gross margin improved 160 basis points to 72% in 2020.
And adjusted EBITDA also increased at $8 million for the year and increased to 56% from 2019 and a record for the company. Looking at our balance sheet, we continue to be well-capitalized, ending the year with $475.6 million in cash, cash equivalents, restricted cash and short-term investments compared to $477.2 million at the end of the third quarter.
Free cash flow was a record $15.9 million for the fourth quarter compared to an outflow of $1.3 million a year ago. For the year free cash flow was $2.9 million.
Total deferred revenue was $170.1 million at the end of the quarter, an increase of 27% from year ago and a sequential increase of more than $20 million. As we note in every quarter, our deferred revenue balance at the end of any given quarter can vary due to a number of factors, including the timing of significant new contracts and the timing of annual billings for new and existing customers.
For example, we saw an increase in the eight-figure backlog of completed transactions that are not yet reflected in our deferred revenue, but we'll have revenue recognized in future periods. As such, the change in deferred revenue in any given quarter is not an accurate indicator of the underlying momentum in our business.
We believe our trailing 12-month performance is much more indicative of our overall business trends and that our longer term performance continues to support our growth objectives. Now I'll turn to our guidance for the first quarter and full year.
We believe our growing market momentum, increasing market awareness and robust demand for our technology support our expectations for continued rapid growth in 2021. Our guidance for 2021 also includes the impact of continued technology and operating investments to support building greater scale in our organization.
Throughout 2020, the overarching focus on the pandemic and recovery, accelerated demand for certain parts of our business and likely delayed customer decisions on other initiatives. We believe that this has created certain levels of pent up demand as well as new expansion opportunities, but that it will be difficult to predict with certainty when customers will begin to pay more attention to their important broader term initiatives.
Further, while we benefited from a significant decrease in travel related expenses in 2020 our guidance for 2021 contemplates that we will see an increase in travel related costs later in the year. As a result of these factors, we continue to be very enthusiastic about our prospects, but we'll continue to take a sensible, matured approach to our guidance.
With that backdrop, for 2021 we expect revenue to be in the range of $342.1 million to $344.1 million representing growth of 26% to 27%. We anticipate adjusted EBITDA to be in the range of $7.5 million to $8.5 million.
We expect a non-GAAP net loss of between $8.8 million and $6.8 million or a loss of between $0.25 and $0.19 per share based on $35.6 million basic and diluted weighted average shares outstanding, this guidance assumes estimated stock-based compensation expenses of approximately $56.9 million for the year. For the first quarter, we anticipate revenue of between $75.3 million and $75.7 million representing year-over-year growth of 28% to 29 for the quarter.
We anticipate an adjusted EBITDA loss of between $600,000 and $200,000. We anticipate a non-GAAP net loss of between $4.1 million and $3.7 million or $0.12 to $0.10 per share based on 35.5 million basic and diluted weighted average shares outstanding.
Stock based compensation expense is expected to be approximately $13.7 million for the quarter. In summary, we delivered a strong fourth quarter and year, and are well-positioned to continue our track record of rapid growth as we further penetrate the multi-billion dollar opportunity ahead of us.
We believe we are better positioned than ever to deliver on our mission, benefiting customers, employees and our shareholders as we continue to penetrate this opportunity. Now, Operator we'd like to open the call for questions.
Operator
[Operator Instructions] Our first question is from Scott Berg with Needham. Please go ahead.
Scott Berg
Hi, Jaime, David and Patrick congrats on a great quarter and thanks for taking my questions. I guess first question David, I know we've had a couple conversations about this last six months and after you just talked about some pent up demand there, I know it’s early and you don’t know what the timing of this potential pent-up demand looks like, but what are you seeing in terms of budget scenarios that a year ago?
We’re probably ready to be spent, but recently had been put to the sidelines.
David Meredith
Hey, Scott, it’s good to hear from you. Thank you.
Yes, I think it’s a great question. And you see, as we came into this Q4 and we looked at last Q4, which was all-time record blow-out quarter for us, and you say, wow, that’s going to be a tough comp.
And then this Q4, we set a new record for the most number of six-figure deals we’ve ever had in a quarter. And the most number of CEM deals we ever had in a quarter that does feel to us like things may be starting to thaw.
And as we exited Q4 and looked at the sales funnel, definitely saw more seven-figure deals in the funnel then than I’m used to seeing since I joined the company. So it does feel like things are starting to thaw.
But with that said, we do want to be prudent in terms of – we’re still in a dynamic situation with variants of the vaccine and the economy, and a lot of different things going on as we look forward, but we do like some of the signs we saw as we came out of the quarter.
Scott Berg
Excellent. Helpful.
And then from a follow-up question, Patrick, biggest revenue beat ever in the quarter, we know that you’ve had the opportunity to find a couple of perpetual license type deals. Trying to understand what drove the large revenue beat in the quarter.
Was it maybe some linearity in the quarter that happened earlier than expected, or maybe some of this perpetual revenue that came in? Any color there would be helpful.
Thank you.
Patrick Brickley
Yes. Thanks, Scott.
No, just continued strong performance. I mean, the one-time revenue that we have been recognizing, it’s only about 3% for the full year.
You’ll see that when we file our 10-K. So it’s just strong performance in the quarter.
Operator
The next question is from Ryan MacWilliams with Stephens. Please go ahead.
Ryan MacWilliams
Thanks for taking the question. Nice to hear about the Salesforce win and interesting this came after Salesforce recently noted in a blog post that they plan to have more remote employees going forward.
As enterprises move more remote and more distributed to COVID, is this just a tailwind for your 2021 CEM pipeline? And is there any new product that existing Everbridge clients could adopt to protect the remote workforce, everything’s like safety connection or enhanced risk data?
Thanks.
David Meredith
Ryan, yes, thanks for the questions. It’s very insightful because some of the industry tailwinds do what we do.
We’ve always talked about remote workers. In fact, my standard investor deck, I was a little naive.
I think I had a stat in there that said by 2025 we’d have more than 70% of workers that’ll be remote. And I think none of us realized that by 2020 it would be like 99% because of COVID.
So we’ve always built and architected our system around the fact that we protect everything you care about, including all your people, even when they’re not at headquarters. So safety connection was a product that was specifically built around supporting remote workers and workers that are traveling, workers wherever they are.
So we really build towards this our entire – since the launch of CEM four or five years ago. And we think we’re very well positioned to capitalize on the new normal of a much more geographically dispersed workforce.
So you asked specific solutions, safety connection being a big part of that. We’ve continued to enhance our risk data now with over 22,000 data feeds, including lots of hyper-local data.
So you’re really able to have good situational awareness, keep track of anything you care about, including remote workers and anything that’s a possible threat and be able to have automated workflows and essentially digitally transform the process to keep track of everybody. So it is a very important trend for us.
As the market’s kind of come to where we’ve been all along, and we’re getting a lot of customers that are looking forward to using our system as they evolved their kind of workforce in the future policies.
Ryan MacWilliams
Great. And then pleased to see ASP step up again in the fourth quarter.
Anything to call out here, maybe more influenced by public warning or due to new versus existing customers. And then how should we think about this trending into the next fiscal year?
Thanks.
David Meredith
Yes, thank you for that. I think we talk about the basic formula that our CEM wins are much bigger than our average wins.
And so this quarter we had an all-time record in the most CEM wins we’ve ever had, and we think that’s an important driver of getting customers to do larger deal sizes with us. So we continue to see the land and expand strategy that we talked about earlier this year is working, where we’re getting customers in the door quickly and then very rapidly cross-selling and up-selling them.
So I think every quarter this year we had really strong sales performance as it relates to what we call growth bookings, which is essentially cross-sell, up-sell. So that’s pretty exciting.
And then our new logos this quarter came in above the range that we say we usually target. So we’re happy about that as well.
Thank you.
Operator
The next question is from Will Power with Baird. Please go ahead.
Will Power
Okay, great. Yes.
So I guess a couple of questions. David, quite a community benefits from the vaccine registration, capabilities, contact tracing et cetera, and there’s some new wins announced.
I wonder if you could just talk about the revenue benefits from some of those initiatives versus perhaps just the broader exposure of the Everbridge suite of products.
David Meredith
Yes. So the vaccine, I won’t talk about that because I think what we’ve seen is sort of the power and the dynamic capability of our CEM platform, where coming into the year we weren’t planning specifically for a global pandemic, but we’re able to leverage the platform.
It was very powerful, I think, best-in-class use cases, technology around contact tracing, return to the office and now vaccine distribution. So we’ll say to West Virginia, I think is the best example, they called us and the total sales cycle for that deal was 21 days, they needed help.
And by the way, the state of West Virginia, the leadership there has done amazing across the board with this vaccine distribution and we really respect the state leadership in West Virginia. But they wanted additional help.
And so once they said go, I think within a week or two weeks at the most, we had the system up and running for the entire state of West Virginia. And we had to be able to scale it to handle big performance because in this first couple of days, I think we had something like 150,000 registrations hitting the system.
So they were coming in pretty fast. So basically, the system up 100%, turned up very quickly because that’s what we need right now.
This is a tight window to hit. And then the state of West Virginia on average across the United States, States have been getting about 53% of the doses into arms and West Virginia has been almost at 100% percent.
So they are the number one state in terms of their efficiency and effectiveness of getting vaccines in. And we’ve been really honored to be able to support them in that.
And they’re getting a lot of media coverage as well. So they’d been on national cable news, Sunday shows and we appreciate they’ve been very vocal on mentioning us by name as part of their success.
So in terms of the deal sizes, we’re doing all different levels sized deals there from Sarasota County in Florida, where I think we had 50,000 registrations in the first hour to the entire state of West Virginia to other campuses and other types of customers. But West Virginia, I think it’s out – I think it’s been publicly stated that contract was – it’s not – between $500,000 and $1 million.
So that’s a good contract compared to our normal ASP.
Will Power
Yes, that’s great. Well, that’s a great use case, and I mean, good luck for everybody, I guess for maybe trying to expand into other states.
I guess the second question; it’s great to see the record number of CEM wins. Anything you’d call out with respect to key drivers around that, where there particular verticals, geographies, anything else you’d point to as really help in drive that record number?
David Meredith
Well, we have strength across all verticals and geographies. In terms of geos, it’s worth mentioning that we did just launch CEM in the second half of the year into Europe.
So we do have new geographies that are contributing that weren’t there before. So we’re excited to see the progress there, including some really amazing logos that we have and our CEM’s being the first big name that signed up with us that’s kind of our ten-fold CEM customer for Europe and CEM’s very respected.
They’ve got a great leader to secure. So broad strength across the board on CEM.
And I think just stepping back, the bigger picture is in the middle of the global pandemic and as people start to think going forward, there’s a recognition that many organizations were not as prepared as they should have been for an event like this. And they know that they’ve got to be better prepared going forward.
So we just started a very quick, easy way. We’re cloud-based.
We can get up and run quickly relative to other software investments. We’re not that expensive and we represent best practices.
So I think there’s a growing recognition of that. And just awareness, CEM is more of a must have been than a nice to have.
Operator
The next question is from Tom Roderick with Stifel. Please go ahead.
Tom Roderick
Yes. Hi, everybody.
Happy New Year. Thanks for taking my questions.
I wanted to kind of dig into that CEM question just a little bit more and appreciate some of the commentary regarding go-to market, particularly rounding out Europe in the second half of the year. I guess my question would be, as you sort of look at the penetration rate, you’re adding customers at a very nice clip, yet to your point, the penetration rate is still really quite low.
When you mobilize CEM with the Salesforce, what’s the strategy with hitting that installed base and driving that penetration rate higher? Where do you think you can kind of take that number to, as you look on it over the next year?
Maybe a better way to think about it is longer term, what percentage of the installed base do you think you can move into CEM?
David Meredith
Yes. Tom, thanks.
Good to hear your voice again. So look, we serve all verticals and I think all geographies need CEM.
So, we believe ultimately we should be at 90% of the Fortune 1000 and the Global 2000. We’re only in about a third right now.
So we see a lot of opportunity there. On the cross-sell, up-sell side, on average of our 10 software applications, our customers only have about two right now.
So we’ve got – there are 5,600 customers. There’s a lot of opportunity to up-sell, cross-sell, and we’re seeing record high numbers of our newer strategic products as a percentage of our total bookings.
So we’re seeing the right trend there. What’s happened in the pandemic is customers have very specific pain points and needs.
And so we’re just building them, continuing to add more software modules, more use cases. Once we get their data in the system, it’s just very easy for them to turn on these use cases quickly.
And so we’re just building them towards CEM and I gave some specific examples, where we have IMM customers and then they go to the whole CEM suite. In some cases, go out a couple of pieces and build towards it gradually.
So I don’t know that we’re forecasting a specific number for CEM next year, but I think to your point, the longer trend line is we just think we’re in like the second inning of this nine inning game. And we’re seeing more and more people using our language, talking about Critical Event Management both customers and competitors.
And we just think that this is the maturation of this category, which, Jaime pioneered four or five years ago. And I think the rest of the industry is starting to catch up to what we’re doing.
Tom Roderick
Yes. That’s great.
And then just to follow up in terms of the public warning wins and the international opportunity, it seems like that’s been a little bit of sort of a two-prong approach with, A, showing you the value of the platform and the software, and B, there seems to be a little bit of an installed hardware component that takes some time to displace. You’ve talked a little bit about that with Australia.
Maybe you could kind of give us some insights into how those two prongs are working as you look at other opportunities and places, but particularly Europe and the country-wide opportunity there. How’s that progressing?
How’s the pipeline looking? And how do you kind of tackle Part I versus Part II, which is the hardware displacement?
David Meredith
Yes, Tom, that’s a great point. So just taking a step back, public warning solution is really two parts to it.
One is the front-end that we sell to the government that allows them to control all the public warning across their population, all their visitors, everyone in the country. And then the second piece of it is on the back-end we have solutions that we sell into all the wireless carriers in the country.
And those deals can be two to three times sometimes even more than what the government pays on the front-end. So they’re all interconnected.
And it’s a little bit of that network effect we talk about because if you get all the carriers, you have a lot of leverage to ultimately do more with the government. And if you get the government, it creates leverage with carriers.
So one of the big things now I think coming out of our acquisition of one2many is we are much better positioned to sell the carriers first and then sell into the government, where I think historically we were doing government first and then selling as the carriers. Now we really can go bidirectionally.
And I think that puts us in a very powerful position. And we’re starting to see that with some of the wins we had in the fourth quarter, which frankly came earlier than we expected, because we’re really thinking most of these deals in Europe are going to come at the end of this year or the first half of 2022.
So we’re very happy about that. And by the way, for Q4, we had a record number of public warning contract wins in addition to record CEM.
So that was a good result.
Operator
[Operator Instructions] The next question is from Matt Stotler with William Blair. Please go ahead.
Matt Stotler
Hey, guys, thank you for taking my questions. I guess just one to start off on the – kind of the land and expand motion you talked about, obviously kind of a shift and adapting to the COVID situation.
But, obviously, it sounds like there continues to be a lot of demand for your – especially your COVID specific use cases. So we’d love to get any sort of metrics or color around contribution you’re saying whether revenue billings et cetera, related to the COVID specific use cases.
But more importantly, what portion of those customers are you seeing adopt – rapidly adopt additional solutions? Any additional color there’ll be helpful.
David Meredith
Thank you, Matt. Patrick, you want to take that one?
Patrick Brickley
Yes. Well, to-date, we’ve seen a great adoption by a lot of customers who came to us for the COVID specific use cases by applying the software to other use cases.
And then as a result, as they do that, they come back and they buy more products, more contacts, more usage. And when we created the COVID Shield products, anything related to the pandemic, what we did is we pivoted quickly to sort of repackage what was already on the truck and we're just selling the platform.
And so when customers turn on, depending on what they purchased, if they've got risk related information and they see the depth and the breadth, and the accuracy of that and how actionable it can be when we correlate that with the things that they care about, they realize that they can use it for multiple use cases, and they start to do that, because we help them do it very efficiently and effectively. So we've had contact tracing customers that turn it into campus safety and security pretty quickly.
We've had COVID Shield customers who start watching physical goods as they move around, rather than just folks who are traveling into sort of dangerous regions. So it's we're excited that those are relatively hot leads for continuing expansion.
Matt Stotler
Thanks, Patrick. That's helpful.
And then just a quick follow-up on the partner relationships that you're building obviously a really interesting area of investment for you guys. Still relatively early in terms of building that out, obviously Telarus was a big one, last year Atos, you mentioned obviously the early win there were with California and continue to expand that.
So we'd love to, I guess, just get a little more color around how you're thinking about the timeline for how these partnerships ramp and what kind of investments or enablement that remains to really drive success here. Thank you.
David Meredith
Yes. Thanks Matt.
As you may remember, I talked about increasing our routes to market through indirect channels and partnerships as a priority when I first joined. And as we talked about with free cash flow, when we say we're going to do something, we do try to follow up and fulfill our commitment.
So last year was really, I think a foundational year. We signed some really good partnerships and it's just like anything else, when you get success, when you win a deal like state of California, which was a very large contract both for Atos and for Everbridge both parties get excited and feel like let's go do more of that.
And so now we've structured a much more strategic relationship which is global in nature, which includes a fairly significant seven-figure revenue commitment per year. And so now, we're building out the scaffolding in both organizations, so where we can get their sales-force more fully trained and look at different integration points and ways that, you one plus one can equal three.
So we're having, very top level regular sort of strategic steering committee meetings that I'm personally involved in. And Jaime has been very helpful in getting this partnership to a new level with his relationships at Atos.
So we think that's a great model and we expect to see good success from that. Similarly Northland Controls is one where we had more of an opportunistic partnership with them and together landed a very significant CEM win at Cisco and which we've talked about in the previous earnings call.
And I think both parties saw the potential to do more and now we've got a more intentional strategic and proactive structure to how we're going to go out and try to win more deals. And Northland Controls also in this quarter signed up to be a bigger customer of ours as well in their own right, which we thought is a great demonstration of their commitment.
So we're excited, we've got some other ones that we're working on that we'll probably be talking about later this year as well.
Operator
The next question is from Sterling Auty with JPMorgan, please go ahead.
Sterling Auty
Yes, thanks. Hi guys.
Wondering if you could give us maybe a little bit of an update of what you're seeing in terms of use cases within more of the IT framework, as opposed to some of the employee notification in both new purchases and maybe some expansion within existing customers.
David Meredith
Hi Sterling. It's great to hear from you.
Thank you for the question. Yes, so we're really an enterprise-wide operating system for the company.
And to that end, our relationship with the CIO organization is very important. And we actually have seen – we saw a very rapid growth in both our bookings and revenues for our ITA solution last year and we had a good Q4 as well.
So that's been a real winner for us in terms of one of our solutions and an area that is very core in terms of our ability to really support the entire enterprise. And in many cases allow the customer to standardize on us and, and consolidate away from multiple other vendors or internal processes, more manual processes.
So we think that's going very well. And the use cases, the cyber attacks are way up with the pandemic and the SolarWinds.
And so when a cyber attack brings you down, that's a critical event. IT outages are very expensive.
We've got some great referenceable customers and use cases, for example Lowe's and others where they've made great use of our ITA solution help there as well. So multiple different use cases on really good positive ROI based use cases with good return on investment and an area of rapid growth for us and where we expect to see continued success.
Sterling Auty
Great. Thank you.
David Meredith
Thanks.
Operator
The next question is from Brian Peterson with Raymond James. Please go ahead.
Brian Peterson
Congrats gentlemen, thank you for taking the question. So I wanted to follow up on that earlier question on the partner channel.
David, how would you define success from the partner channel? Is there a longer-term goal in terms of pipeline or bookings contribution?
And I realize you're going to get there this year, but maybe longer-term how should we think about the evolution and how you would define success there?
David Meredith
Well, Brian, thank you. As we've said, it's an area of focus for us.
We're trying to become the standards, I mean we want to be the audit committee of the board and to say, are we PCI compliant? Are we SOX compliant?
Are we CDM compliant? And the more high reputation partners that we can get that are in the C-Suite having those conversations already doing a lot of work for these customers.
It just helps us extend our reach, particularly as we look at the international opportunity, which we see as being very significant for us. So strategically it's just beneficial for us to raise awareness, get more at bats, more opportunities into the funnel.
And we also find some of our largest deals come from these partner relationships, our average deal-size on these are very, very good as well. We mentioned the biggest contract we ever won came through a partner relationship with Atos those, so defining success.
I mean in past jobs, I've come in where we had less than 5% and over a period of multiple years been able to get that to 25% to 30% of bookings coming from indirect channels and partners. I don't know if that will happen here, I think we're just getting the flywheel spinning faster and faster every quarter.
And we're looking to grow the unique contribution in terms of direct partner deals, as well as partner influence deals. And so just see that continue to grow every quarter and then how high can we get it.
As I said, I've seen in the past 25%, 30% is certainly possible, but we're not. I mean, that we're not really banking on that.
We're not modeling around that would be upside.
Brian Peterson
Great. Well, we look forward to follow that.
And Patrick, just maybe one for you, can’t avoid the billings questions, but I'm just curious, was there any impact on FX that you would call out on deferred revenue for the fourth quarter? Thanks guys.
Patrick Brickley
Nothing material, certainly FX is part of the dynamic landscape as we look out into 2021, but to date, we haven't experienced anything that's notable enough to call out.
Operator
The next question is from Terry Tillman with Truist Securities. Please go ahead.
Nick Negulic
Hey guys, this is Nick on for Terry. Thanks for taking our question.
So what I'm going to ask about the trajectory of customer adds going forward. Again, it seems like you guys be there and above, or the top of the range, you guys typically provide for awhile now, just wondering if you'd expect that to continue going forward and then as a follow-up, how the large deal pipeline looks as well.
Thanks.
David Meredith
Nick, thanks for the question. Yes, we don't expect to change the guidance on the new logo adds and we do feel confident that we'll be able to continue to perform as we have been or better.
In terms of the funnel, as I think I mentioned earlier, we just looking at the funnel as we exited Q4, I saw more seven-figure deals than I think I've seen at any point since I've been with the company. So we are seeing and we've – again in Q4, we had a record number of six-figure deals.
So it does feel like the return of the large deal, which we'd like to see.
Operator
The next question is from Brad Sills with Bank of America. Please go ahead.
Brad Sills
Hey guys, thanks for taking my question. I wanted to ask about the comments made earlier please on pent up demand.
Obviously you're seeing success with COVID Shield. So the pandemic has been a tailwind there, you've mentioned some large deal activity which sounds very healthy.
But I know you've seen some headwinds in other parts of the business, and you're saying that there's some pent up demand here as you exit. Can you just help us understand what areas that might be, that we might see accelerate as you exit the pandemic?
Thank you so much.
Jaime Ellertson
Hey Brad, thanks for the question. Yes, there are definitely – well, there are some use cases that that we've emphasized during the pandemic.
There are significant use cases that we haven't been able to sell as much. So like just one example, all of our salespeople love to sell executive travel, travel risk management and that's just, it's a very intuitive fit with a broader CEM, when you've got executives and people traveling all over the world.
And obviously that's been a use case, that's been much harder to sell since the pandemic. And so we do expect as people start to travel more and that returns is a normal part of business that will be one that we go back to selling more frequently.
So we definitely have a list of use cases that we're looking forward to getting back and selling more commonly as we were doing prior to the introduction of the pandemic.
Operator
The next question is from Bhavin Shah with Credit Suisse. Please go ahead.
Bhavin Shah
Great. Thanks for taking my question and congrats on the strong end to the year.
David, nice to see some early returns on your CEM investments internationally. Maybe can you elaborate on some areas of investments into 2021, any specific geos you're focused on?
David Meredith
Thank you for the comments and the question. So we're going to continue to expand internationally and try to take advantage of the network effects that we've seen in some of the large states like New York and Florida, and California, where we win the Statewide Public Warning, and then we start to win all the entities in the state.
On the Public Warning Side now we actually have one customers in every major geography in the world, so we've got customer in Latin America, Africa, Middle East, Asia, Oceania and we've got more European countrywide customers than any other provider, so we see opportunities. Wherever we win a Public Warning deal to then go in and in a very intentional way, accelerate the network effect adoption to drive additional deals.
And we're seeing it in places like Singapore right now. So in the last earnings call, we talked about the fact that we've seen a nice deal flow in the Middle East where historically we haven't really done a lot of business.
And now I think, we said we have over 60 customers in the Middle East. So we just think it's a global problem that needs a solution, like what we're doing with CEM.
And it's just a matter of getting more distribution into these areas so we can take advantage of the opportunity.
Operator
The next question is from Michael Latimore with Northland Capital Markets. Please go ahead.
Michael Latimore
Hi, Jaime. Thanks very much.
I guess in terms of the European Union opportunities for Public Warning Systems, sounds like you're sticking with the same kind of timeframe in terms of RFPs and analysis and so forth, but I guess any sense of whether things are shifting a little bit, you talked about UK here, is there anything getting sort of pulled in, let's say in the Public Warning arena for the EU?
Jaime Ellertson
Well, thanks Mike for the question. So yes, we are seeing some signs of RFPs coming and so we're starting to see some movement.
We're not seeing things where we feel like we would change what we've been saying all along, which is in terms of actually like getting an RFI and RFP, making a selection, implementing the solution. I mean, we still think from a revenue perspective, we're talking about first half of 2022, maybe the end of 2021, but are we seeing more signs of activity, yes, we definitely are.
And clearly, in Q4, we had more wins, most wins we've ever had in the quarter for Public Warnings. So I think we're seeing signs of life, but again, not so much that we would change our – what we've been sort of telling people about the timing of revenue.
Michael Latimore
Great. And then on the Kerala win, I think I pronounced that correctly.
Was that government and mobile network operators there. And then also, did you benefit from some network effect having been in India already for that one?
Jaime Ellertson
Yes. Patrick, do you want to talk about Kerala?
Patrick Brickley
Yes, it was both. We won the front end and then, given that we already have network connections in the country of India, we were able to leverage those to win backend opportunities for that state as well.
So yes, we do see that that sort of domino effect continuing to work for us.
Operator
Due to time constraints, this concludes our question-and-answer session. I would like to turn the conference back over to David Meredith for any closing remarks.
David Meredith
Well thank you for joining our call today. We delivered a strong financial performance in 2020 in the midst of the COVID-19 pandemic, increasing our top line guidance every quarter and delivering 35% revenue growth for the year.
We hope to see some of you with the upcoming Raymond James Institutional Growth Conference on March, 2. In the meantime, thank you for your interest and good night.
Operator
The conference has now concluded. Thank you for attending today's presentation.
You may now disconnect.