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Franklin Electric Co., Inc.

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Q4 2012 · Earnings Call Transcript

Feb 20, 2013

Operator

Good day, ladies and gentlemen, and welcome to the Franklin Electric Fourth Quarter and Fiscal 2012 Earnings Conference Call. [Operator Instructions] As a reminder, this conference is being recorded.

I would like to introduce your host for today, Mr. Patrick Davis, Treasurer.

Sir, please go ahead.

Patrick Davis

Thank you, Karen, and welcome, everybody, to Franklin Electric's Fourth Quarter and Full Year 2012 Earnings Conference Call. With me today are Scott Trumbull, our Chairman and CEO; John Haines, our CFO; Robert Stone, SVP and President, International Water Systems; and Gregg Sengstack, President and COO.

On today's call, Scott will review our fourth quarter and full year business results, and then John will review our fourth quarter and full year financial results. When John is through, we will have some time for questions and answers.

Patrick Davis

Before we begin, let me remind you that any forward-looking statements contained herein, including those related to market conditions or the company's financial results, costs, expenses, expense reductions, profit margins, inventory levels, foreign currency translation rates, liquidity expectations, business goals and sales growth, involve risks and uncertainties. These risks and uncertainties include, but are not limited to, general economic and currency conditions, various conditions specific to the company's business and industry, new housing starts, weather conditions, market demand, competitive factors, changes in distribution channels, supply constraints, effect of price increases, raw material costs, technology factors, integration of acquisitions, litigation, government and regulatory actions, the company's accounting policies and future trends and other risk, which are detailed in the company's SEC filings and are included in Item 1A of Part I of the company's Annual Report on Form 10-K for the fiscal year ending December 31, 2011, Exhibit 99.1 attached thereto, and in Item 1A of Part II of the company's quarterly reports on Form 10-Q.

These risks and uncertainties may cause actual results to differ materially from those indicated by the forward-looking statements. All forward-looking statements made herein are based on information currently available and, except as required by law, the company assumes no obligation to update any forward-looking statements.

Patrick Davis

I will now turn the call over to our Chairman and CEO. Scott?

R. Trumbull

Thank you, Patrick. I'm pleased to report that the fourth quarter 2012 was our 13th consecutive quarter of year-over-year earnings per share improvement, with EPS after non-GAAP adjustments of $0.56, an increase of 12% compared to the prior year.

Additionally, our consolidated operating income margin after non-GAAP adjustments improved by 170 basis points compared to the fourth quarter prior year. We attribute much of the margin improvement to leverage on excellent sales performance from our management teams in developing regions.

R. Trumbull

Over the past 8 years, we've increased our business base in developing regions from about 16% of sales to 40% of sales in the fourth quarter. We're continuing to expand in developing regions in order to take advantage of burgeoning demand growth for our water and fueling product lines in Latin America, the Middle East and Africa and Asia-Pacific during the fourth quarter, our Water and Fueling organic sales growth in developing regions was a healthy 16% and drove much of our earnings gain in the quarter.

R. Trumbull

Turning to our review of our Water business in each global region of the world. Our Water Systems sales for the U.S.

and Canada represented 34% of our consolidated sales, an increase by 10% during the quarter. However, excluding acquisitions and the impact of foreign currency translation, U.S./Canada sales declined organically by 4% in the fourth -- compared to the fourth quarter prior year.

During the fourth quarter of 2011, 2 of our large OEM customers in the U.S. ordered a higher-than-normal percentage of their annual motor requirements primarily in order to buy ahead of a price increase.

So in 2012, our fourth quarter sales to these customers were down sharply. Excluding these 2 customers, our organic sales growth in the U.S.

and Canada would've been 4% due in part to higher wastewater pump sales in the Northeast and growing demand in the residential market for our groundwater pumps.

R. Trumbull

Our Water Systems sales in Latin America represented 15% of our consolidated sales, and increased by 10% compared to the fourth quarter prior year. Excluding acquisitions and foreign exchange, our Latin American sales increased organically by 18% during the quarter, driven in large part by strong sales growth from our company in Brazil, Franklin Motobombus.

Over the past 18 months, our Motobombus team has introduced new Franklin submersible groundwater pumps and motors in the Brazilian market, and the customer reception has been excellent. Our Brazilian team has also recently launched a line of high-efficiency centrifugal pumps, which are growing rapidly.

R. Trumbull

In addition, our distribution center in Chile is enabling us to grow rapidly in that market. We anticipate opening a new distribution center in Colombia during the first quarter of this year, which will enable us to expand our sales based in that country as well.

R. Trumbull

Our Water Systems sales in the Middle East and Africa represented 12% of our consolidated sales, and grew by 8% compared to the fourth quarter prior year. Excluding acquisitions and foreign exchange, our Mid East and Africa sales increased organically by 11% during the quarter.

R. Trumbull

In mid-2011, we acquired Impo, the leading Turkish groundwater and pumping motor company. Since then, Impo's organic sales growth performance has exceeded our expectations, and this continued to be true during the fourth quarter.

R. Trumbull

In addition, we achieved strong sales growth for irrigation pumping systems in Southern Africa, as we're seeing robust summertime demand for our products in that part of the world. During the second quarter of this team, our team in Southern Africa will be opening a new distribution center in Zambia, which we well-positioned to service growing mining and agricultural markets in that part of Africa.

R. Trumbull

Our Water Systems sales in Europe represent 9% of our consolidated sales, and increased by 6% compared to the fourth quarter prior year. Excluding acquisitions and foreign exchange, our European sales increased organically by 7% and were led by sales of stainless steel pumps and components from the company's recently acquired Vertical business unit.

R. Trumbull

We're in the process of expanding our distribution footprint in Europe as well. Recall that we acquired controlling interest in Pioneer Pump during the first quarter of 2012.

Pioneer sells a highly successful line of mobile pumping equipment, primarily to pump rental companies in North America. We believe that the United Kingdom is the next largest pump rental market outside of North America.

After conducting market research, we've concluded there is an attractive opportunity for us to open our own pump rental outlets in the U.K. and offered to rent and sell our Pioneer product line through these outlets.

As a result, we're planning to initially invest about $8 million to open 3 rental facilities in major U.K. pump markets.

R. Trumbull

Through the acquisition of Pioneer and success recruiting local management talent, we've assembled a management team with deep pump rental expertise. We're exploring the possibility of opening additional pump rental outlets in the U.K.

and elsewhere in the world. We'll provide more color on this venture over the course of the year.

R. Trumbull

Water system sales in Asia-Pacific represented 7% of our consolidated sales during the quarter, and grew by 11% compared to the fourth quarter prior year. Excluding acquisitions and foreign exchange, our Asia-Pacific sales increased organically by 7% during the quarter.

Most of our fourth quarter sales growth in the Asia-Pacific region occurred in Australia and Southeast Asia. In Australia, demand for our groundwater pump and motor product lines grew at double-digit rate as summertime weather conditions are hotter and drier than last year and spending for water systems is increasing in both the residential and agricultural markets.

R. Trumbull

At the end of 2012, we completed the beta test phase of our project to develop a proprietary oil and gas well deliquification system. A gas field owned by Exxaro Gas in Southern Africa was one of our principal beta test sites.

We're encouraged that immediately after we declared the system commercial, Exxaro placed an order for 7 systems. Over the next 6 to 9 months, we expect to be installing qualification systems with major oil and gas well owners and operators in the United States, Australia and Southern Africa.

With the success of this new product line has the potential to contribute significantly to our bottom line in 2014 and beyond.

R. Trumbull

Fueling Systems sales represented 23% of our consolidated sales during the quarter, and grew by 10% compared to the fourth quarter prior year. Excluding acquisitions and foreign exchange, our Fueling Systems sales grew organically by 8%.

R. Trumbull

As with our Water business, the highlight for our Fueling business during the quarter was the rapid sales growth that we achieved in developing regions. Our fourth quarter Fueling sales in developing regions grew by 22% compared to the prior year.

The rapidly growing population of motor vehicles in these countries is driving increased investment in filling station infrastructure. In addition, we continue to benefit from the long-term trend for station owners in international markets to convert from suction pumping systems to Franklin's pressure pumping systems.

R. Trumbull

In November, our Fueling team in the United States completed the acquisition of Flex-ing Incorporated. Flex-ing had sales of about $13 million in 2012 and enjoys a high share of the market for various filling station hardware products, and therefore, represents an excellent bolt-on addition to the Franklin fueling product portfolio.

We expect to combine the Flex-ing manufacturing and headquarters facilities -- other Franklin facilities by midyear, fully integrating the manufacturing, administrative and selling infrastructure by that time.

R. Trumbull

Looking ahead to the first quarter of 2013, we're currently forecasting that our Water Systems sales and operating income will both increase by 7% to 11% compared to the first quarter prior year, and then our first quarter Fueling sales and operating income will increase by 16% to 20% compared to the prior year. This operating income growth would lead to an 8% to 12% EPS growth for the company compared to the first quarter 2012.

R. Trumbull

I'll now turn the call over to John for more discussion of the fourth quarter and 2012 results. John Haines, our CFO.

John Haines

Thank you, Scott. Our fully diluted earnings per share were $0.55 for the fourth quarter 2012, an increase of 10% compared to the $0.50 fully diluted earnings per share the company reported in the fourth quarter 2011.

As we note in the tables in the earnings release, there were some non-GAAP adjustments in the fourth quarter 2012 that impacted operating income and EPS that were not operational in nature. We believe presenting these matters in this way gives our investors a more accurate picture of the actual operational performance of the company.

John Haines

In the fourth quarter of 2012, the non-GAAP adjustments were primarily related to certain legal expenses incurred by the Fueling Systems segment of $0.4 million pretax and reduced EPS by $0.01. There were no non-GAAP adjustments in the fourth quarter of 2011.

So after considering these non-GAAP items, fourth quarter 2012 adjusted EPS is $0.56, which is $0.12 -- which is 12% higher than the $0.50 adjusted EPS the company reported in the fourth quarter 2011.

John Haines

For the full year 2012, diluted earnings per share were $3.46, an increase of 31% compared to 2011 diluted earnings per share of $2.65. Adjusted earnings per share were $3.14, an increase of 16% compared to the $2.70 adjusted earnings per share in 2011.

John Haines

Water Systems revenues were $157.5 million in the fourth quarter 2012, an increase of $13.6 million or about 9% versus the fourth quarter 2011 sales of $143.9 million. Sales from businesses acquired since the first quarter of 2011 were $10.4 million or 7%.

Water Systems sales were reduced by $3.5 million or about 2% in the quarter due to foreign currency translation. Water Systems sales growth, excluding acquisitions and foreign currency translation, was about 5%.

Scott mentioned developing regions was the principal driver of the quarterly sales growth.

John Haines

Water Systems operating income after non-GAAP adjustments was $22.2 million in the fourth quarter 2012, an increase of 19% versus the first -- fourth quarter 2011. The fourth quarter operating margin after non-GAAP adjustments was 14.1% and was up 120 basis points compared to the fourth quarter of 2011.

This increase was primarily a result of margin improvement due to reduced direct labor and variable costs, partially offset by higher raw material cost.

John Haines

Fueling Systems sales were $47.7 million in the fourth quarter 2012, an increase of $4.4 million or about 10% versus the fourth quarter 2011 sales of $43.3 million. Sales from businesses acquired since the fourth quarter of 2011 were $1.2 million or about 3%.

Fueling Systems sales were reduced by $0.3 million or about 1% in the quarter due to foreign currency translation. Fueling Systems sales growth, excluding acquisitions and foreign currency translation, was about 8%.

Similar to our Water Systems business, Fueling Systems sales growth was led by sales increases in developing regions compared to prior year.

John Haines

Fueling Systems operating income after non-GAAP adjustments was $11 million in the fourth quarter of 2012 compared to $9.2 million after non-GAAP adjustments in the fourth quarter of 2011, an increase of 20%. The fourth quarter operating income margin after non-GAAP adjustments was 23.1%, and increased by 190 basis points compared to the 21.2% of net sales in the fourth quarter of 2011.

Operating income margin after non-GAAP adjustments improved in Fueling Systems primarily due to leverage on fixed costs from higher sales volume.

John Haines

As Scott mentioned, in an agreement dated November 16, 2012, the company added to its Fueling Systems segment by acquiring 100% of the common stock of Flex-ing Incorporated for approximately $10.4 million in an all-cash transaction.

John Haines

The company's consolidated gross profit was $68.5 million for the fourth quarter of 2012, an increase of $7.6 million or about 12% from the fourth quarter of 2011 gross profit of $60.9 million. The gross profit as a percent of net sales was 33.4% in the fourth quarter of 2012 and 32.5% for the fourth quarter of 2011, a 90 basis point improvement.

The gross profit margin increase was primarily due to productivity improvement in the company's manufacturing facilities and a slowing of the rate of raw material inflation.

John Haines

Selling, general and administrative expenses were $47.4 million in the fourth quarter of 2012 compared to $44.4 million from the fourth quarter prior year, an increase of $3 million or about 7%, entirely attributable to businesses acquired since the fourth quarter of 2011.

John Haines

During the fourth quarter 2012, the effective tax rate for the company was 27.7% versus 25.2% in the fourth quarter of 2011. This 250 basis point increase in the tax rate was due to the completion of certain tax planning initiatives and resulted in a benefit, which was recognized in the fourth quarter 2011.

The tax benefits from these initiatives were realized more evenly throughout 2012. Also in the fourth quarter of 2012, the company recognized foreign currency losses of $0.1 million versus having a foreign currency gain in the fourth quarter of 2011 of $0.5 million.

John Haines

Finally, in the fourth quarter of 2011, the company included $0.4 million of earnings from equity investments in the other income line from its minority equity interest in Pioneer, Inc. In March of 2012, the company acquired a controlling interest in Pioneer, and Pioneer's earnings are now included in the company's consolidated operating income.

These 3 below-the-line factors are the primary reasons why the company's adjusted earnings per share grew to a rate of 12% in the fourth quarter of 2012, while its adjusted operating income grew to a rate of 31% during the same period.

John Haines

As we look forward to the first quarter of 2013, we believe a reasonable tax rate estimate for the company is 27.6%, and that this is also a reasonable estimate for the entire year of 2013. Also in the first quarter of 2012, there was approximately $600,000 of earnings from equity investments included in the other income line, related to the company's minority interest in Pioneer before the company's acquisition in March 2012 of controlling interest.

John Haines

Additionally, the company currently estimates that total non-GAAP adjustments to full year earnings in 2013 will be approximately $2 million to $2.8 million, resulting primarily from restructuring activities related to the Flex-ing acquisition, the relocation of the company's headquarters and other miscellaneous manufacturing realignments in North America and certain international locations. The company will continue to provide quarterly reconciliations and explanations of all non-GAAP-related items.

John Haines

The company ended the fourth quarter of 2012 with a cash balance of about $103 million, which was $50 million less than the end of 2011. The cash balance decreased from prior year primarily as a result of the Pioneer, Cerus and Flex-ing acquisitions, which in total were about $64 million in 2012.

John Haines

In 2012, the company committed approximately $43 million to capital expenditures driven in large part by the new Corporate Headquarters and Product Development center in Fort Wayne, Indiana. The company expects 2013 capital spending to be approximately $63 million due to the completion of the Fort Wayne facility, the substantial completion of a new manufacturing facility in Brazil, investments in pump rental equipment in the United Kingdom and other productivity investments made by the company in its facility in Linares, Mexico.

The company believes that in 2014, capital spending levels will decline sharply.

John Haines

In the first quarter 2013, the company, Allen County, Indiana and certain institutional investors entered into a bond purchase and loan agreement with an aggregate principal amount of $25 million. The company borrowed this amount to partially finance the cost of the new Indiana facility.

The new borrowing bears interest at 3.6% annually, with principal and interest due and payable in aggregate semiannual installments commencing on July 10, 2013, and concluding on January 10, 2033. The agreement provides that property taxes paid by the company on the new Indiana facility will be applied to satisfy the principal and interest payments of this new borrowing.

John Haines

The company had no outstanding balance on its primary revolving debt agreement at the end of 2012 or 2011. The company announced on January 28, 2013, that the Board of Directors declared quarterly cash dividend of $0.145 per share payable tomorrow, February 21, 2013, to shareholders of record on February 7, 2013.

John Haines

Full year 2012 sales were $891.3 million, an increase of about 9% compared to 2011 sales of $821.1 million. Overall, 2012 revenue, gross profit, operating income, net income and earnings per share were all records for any year in the company's history.

The company's annual 10-K for 2012 will be issued on February 27.

John Haines

This concludes our prepared remarks, and we'd now like to open the call up for questions.

Operator

[Operator Instructions] Our first question comes from the line of Matt Summerville from KeyBanc.

Matt Summerville

A couple of questions. First, in Q1, can you talk about why you don't anticipate getting much in the way of incremental leverage off your revenue growth down to operating income?

What are sort of the pluses and minuses in there?

R. Trumbull

We have -- actually, Matt, we've got a number of projects going on right now that are causing our fixed costs to increase. We're starting up this 3 pump rental venture in the U.K., we're starting a new warehouse in Columbia, we have a couple -- or distribution centers, we have a couple of other smaller distribution expansions.

And I'd say, it's primarily because of growth initiatives causing our fixed spending to grow at a rate that is about in line with our sales growth. It's been our practice and philosophy here to allow our fixed spending to grow anywhere from 50% to 70% of the rate of growth of our sales and to see operating leverage.

I think over the next several quarters, that will temporarily be suspended in light of the initiatives that we're undertaking.

Matt Summerville

Okay, that's helpful. And then both of you mentioned the pre-buy impact, if you want to call it pre-buy, in the fourth quarter of '11 on the part of the couple of pump OEM customers.

Is there any sort of quantification that you can put around that at least on revenue impact? If my back of the envelope is correct, it was not an income sequential number.

R. Trumbull

Well, the -- I think the year-on-year difference was about $5 million, $4 million to $5 million. So in other words -- and we don't expect their 2013 purchases to be lower than their 2012 purchases.

So it's strictly a timing issue for -- as far as that goes. But it hurt our fourth quarter as far as U.S.

and Canada is concerned, as far as organic growth.

Matt Summerville

And then just maybe one more and I'll get back in queue. For Pioneer, it looks like revenues have fallen off pretty -- fairly precipitously in that business.

Can you talk about where the annualized run rate of that business is from a top line standpoint, and whether that's also diluting the company's earnings?

R. Trumbull

We would not care to disclose the Pioneer Pump sales run rate. That's a number that we have not disclosed.

I will acknowledge that in the back half of last year, Pioneer's sales were below our expectations. As you know, they had grown very rapidly since we acquired roughly 35% of the business 5 or 6 years ago, and a lot of that growth was rental equipment into the oil and gas market.

And the oil and gas market has slowed, and so that equipment has come and -- instead of being rented and out in the field generating revenue for our pump rental customers in North America, the equipment has come back to their lot and they're not purchasing as much. So our sales fell with -- in North America last year at Pioneer compared to what they were in 2011.

We are expecting, and I know our Pioneer management team is expecting, that the sales will rebound from 2012 levels to between 2012 and 2011 levels in 2013, okay?

Matt Summerville

That's helpful.

Operator

And our next question comes from the line of Mike Halloran from Robert W. Baird.

Michael Halloran

So can you talk a little bit about the ag side of the business for you guys? How that tracked in the quarter?

And then more importantly, as you look at '13 here, obviously, a couple of strong years of growth behind you, what's the market outlook looking like as it stands today? And then secondarily, maybe just a little bit of a discussion of how you see mix particularly on the ag side tracking for you as you work through the year and impacting your margin profile?

R. Trumbull

Okay. Firstly, we have to say that on -- we, living here in the United States, are inclined to be very attuned to what's going on in the ag market here in the U.S.

But the ag market in the U.S. only represents less than 40% of our global ag product sales.

So for us, the ag market is -- not only the ag market for U.S. but what's going on globally.

Globally, our ag sales is in 2012 were up about 6%. Now they were up substantially more than that in the U.S., but there were other regions of the world where it was not a particularly strong ag sales, particularly sales -- particularly in the southern hemisphere where while it was hot and dry up here, it was, last year, during the ag season, rainy, so our ag sales were down a little bit in those regions.

So in overall, it was a decent year but not an extraordinary year globally as far as ag sales are concerned. In the fourth quarter, our ag sales were up about 1%.

And so, let's say, we anticipate this year, we're seeing a stronger ag business in the southern hemisphere right now because we're coming through that season right now. So we're seeing pretty good ag sales in the southern hemisphere.

In the fourth quarter, our ag sales in the U.S. and Canada were actually down a little bit.

So -- however, I will say that our conversations with customers, distributors in that segment of our business are advising us to expect another strong agricultural equipment sales year in North America. So right now, we were a little surprised to see ag sales in North America off a little bit, that small amount in the fourth quarter.

But our salespeople still have quite a bit of confidence that it's going to be another good ag sales year in North America, and we think we're going to see a little bit of a rebound in some of the other regions of the world.

Michael Halloran

And then maybe shape that conversation in context of your Water margin and how you guys are thinking about the mix impact as you look in the first quarter and beyond?

R. Trumbull

Well, certainly, the ag business is a higher-than-average profitability business for us. It's not extraordinarily higher than average.

I, right now, think that our margins are going to be driven probably more by the success we have with price increases and the impact of raw material inflation, then by mix as we look out. Mix is an important factor, but right now, I think we're encouraged that we've been successful pretty much everywhere in the world that we've gone after price this year, and at the end of 2012 and so far in 2013, we're encouraged that the raw material inflation that we experienced in 2011 and through the first part of 2012 has kind of flattened out.

So we think that will be good for margins. I will say that, if anything, our mix might pressure margins a little bit, I think we're going to see a much stronger wastewater sales year this year than we had last year and we may see a somewhat, somewhat softer ag market this year.

I mean, I don't think -- it's a little early to tell there. And that trade-off would mean -- would penalize earnings a little bit.

But I think the big drivers are going to be price and raw material inflation, and we're pretty -- we're feeling pretty good about that equation right now.

Michael Halloran

And last one for me. At the end there, you mentioned the wastewater side.

It looked like in the fourth quarter, there was a little bit of trend, I don't know if that was Sandy-related. So maybe could you just talk about the underlying trends there?

What inventory levels look like, both from an industry perspective, I guess, more so than for you guys, but from an industry perspective on the inventory side? And then kind of what makes you feel like 2013 will shape up to be a little bit better than historically bad 2012?

R. Trumbull

Yes, it's easy comp is the answer. It was last year, I don't know whether you've seen the industry data or not, but it was down like 30%.

It was an extraordinarily bad year in 2012. And so we think it's safe to assume -- 2011 was a pretty good year.

So that -- I'm not -- I would -- I don't think a bounce back to normal would mean industry unit shipments would be up 30%. It might be up 15% or 20%.

And so we would expect -- we have generally, in that part of our business, done better than the industry, so we're expecting a nice increase in wastewater sales this year just because of the easy comps.

Operator

And our next question is a follow-up from Matt Summerville from KeyBanc.

Matt Summerville

Just a couple of quick things. You talked about kind of the grey water market and what your assessment of it was for 2012.

Scott, what do you think the fresh water market did from a growth standpoint? And what was your performance relative to the market, as you see it?

R. Trumbull

Okay. Well, in North America, our largest product category volume-wise is 4-inch submersible pumps and motors, and our unit shipments of those products in 2012 increased by 22% and the balance of the industry increased by 3%.

Another important product line, one of our largest product lines is jet pumps. And our shipments of those products increased by 8%.

The balance of the industry declined by 8%. So unfortunately, we don't get good strong data on our share of the market in very many product lines, but we do get good data on that.

But I think it's indicative of the fact that especially in the pump market, we're gaining share, and so that's helping us to grow a little faster than our competitors in the clean water segment of the market, particularly in the U.S. and Canada.

I don't know if that answers your question or not, but that's the data that we can point to.

Matt Summerville

And then can you talk a little bit more as to what your expectations are for the -- not with respect to Pioneer, so that the newer product you're bringing to market in oil and gas, with some of the tests you have running in the U.S., South Africa and Australia, how close are you to more of a tipping point in actual getting orders like you started to see in South Africa? I want to understand more on the timing of all this.

R. Trumbull

Okay. Matt, I think the way this is -- first of all, we're encouraged by what we see because we -- the customer reaction to our product is very favorable, and we are working with some customers that have the potential to buy a large number of systems from us.

But their attitude is, wow! If -- kind of if this is what you say it is, this is -- I hope you can make enough of them.

Literally, we've had those kind of comments. But it's always followed by, I want to take 2 of them, I want to take 4 of them and put them in, and see how they work for 6 months or so.

And so I think we're going to have that over the next -- I would say, for 2013, we're not counting on this being an important part of our sales growth story in 2013, but we think it has the potential to be an important part of our sales growth story in 2014 and beyond.

Matt Summerville

Scott, as you think about, and obviously this is early days here, but how would you characterize to your point, to your ability to get this product out the door? Is this a long lead time product?

And how would the -- do you envision the margin profile of this business comparing to the core Franklin Water segment?

R. Trumbull

Well, it really is comprised of 3 principal components as far as the product is concerned. There's a Franklin submersible motor that we can -- that we have plenty of capacity to make.

Of course, it's a adapted Franklin submersible motor, but it -- nevertheless, those adaptations are things that we can handle in our existing facilities. The pump is a progressive cavity pump, and we have installed several million dollars worth of machining equipment in our factory where we manufacture progressive cavity pumps in South Africa.

And that factory is going to be capable, we think, of keeping up with the demand for these. And then there's the drive and control unit, which we are manufacturing in our existing plant in Grant County in a sort of a adaptation to products that we're currently making.

So yes, we think that we can keep up with this. I want to make a point.

One of the things about this market where we may make 1 million units of some products a year for the Water Systems market, for this market, we were going to make a lot fewer units, but the systems sell for a lot more dollars. The system that the Australian customers are considering, we sell for $50,000 a system.

And because they're looking at a complete skid mounted system, some of our customers in North America are looking at $10,000 systems because we will be selling a different configuration. But nevertheless, you don't need to make as many units when you're selling things for $50,000 or $10,000 apiece in our business.

And we expect the margin profile to be consistent with our other Franklin groundwater pumps and motors type products.

Operator

And that concludes our question-and-answer session today. I would like to turn the conference back to Mr.

Scott Trumbull, Chairman and CEO, for concluding remarks.

R. Trumbull

Thank you for listening in on our conference call today, and thank you for your interest in Franklin Electric. Goodbye.

Operator

Ladies and gentlemen, thank you for your participation in today's conference. This does conclude the program, and you may now disconnect.

Everyone, have a good day.

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