Oct 30, 2014
Executives
Christopher Mammone - Steven W. Streit - Founder, Chairman, Chief Executive Officer and President Grace T.
Wang - Chief Financial Officer
Analysts
Ryan Cary - Jefferies LLC, Research Division Michael J. Grondahl - Piper Jaffray Companies, Research Division Tien-tsin Huang - JP Morgan Chase & Co, Research Division Matthew Lipton - Autonomous Research LLP Vasundhara Govil - Morgan Stanley, Research Division Ashish Sabadra - Deutsche Bank AG, Research Division Ryan Davis - Crédit Suisse AG, Research Division James E.
Friedman - Susquehanna Financial Group, LLLP, Research Division Jordan Neil Hymowitz - Philadelphia Financial Management of San Francisco, LLC Michael Tarkan - Compass Point Research & Trading, LLC, Research Division Jeffrey B. Osher - Harvest Capital Strategies LLC Douglas Greiner - JMP Securities LLC, Research Division
Operator
Good day, and welcome to the Green Dot Corporation Third Quarter 2014 Earnings Conference Call and Webcast. [Operator Instructions] Please note, this event is being recorded.
I would now like to turn the conference over to Mr. Chris Mammone, Head of Investor Relations.
Please go ahead.
Christopher Mammone
Thank you, and good afternoon, everyone. On today's call, Steve Streit, our Chairman and Chief Executive Officer; and Grace Wang, our Chief Financial Officer, will discuss 2014 third quarter performance and updated thoughts regarding our 2014 outlook.
Following these remarks, we will open the call for questions. For those of you that have not yet accessed the earnings press release that accompanies this call and webcast, it can be found at ir.greendot.com.
Additional operational data have been provided in the supplemental table within our press release. As a reminder, our comments include forward-looking statements about, among other things, our expectations regarding future results and performance.
Please refer to the cautionary language in the earnings release and in Green Dot's filings with the Securities and Exchange Commission, including the Q2 Form 10-Q that we filed on August 11, 2014, for additional information concerning factors that could cause actual results to differ materially from the forward-looking statements. During the call, we will make reference to financial measures that do not conform to generally accepted accounting principles.
This information may be calculated differently than similar non-GAAP data presented by other companies. Reconciliations of those non-GAAP financial measures to the most comparable GAAP measures are included in the supplemental table in today's earnings release and are also available at ir.greendot.com.
The content of this call is property of Green Dot Corporation and subject to copyright protection. Other than the replay noted in our press release, Green Dot has not authorized and disclaims responsibility for any recording, replay or distribution of any transcription of this call.
And finally, just a couple of guidelines for today's Q&A session. [Operator Instructions] Now I'd like to turn the call over to Steve.
Steven W. Streit
Okay. Thank you, Chris, and welcome, everyone.
Let's begin with the financial review of the quarter. Our non-GAAP revenue for the third quarter came in at $147 million, representing a year-over-year growth rate of 6% and in line with our expectations.
Adjusted EBITDA came in at $32 million, which represents a year-over-year growth rate of 48% and an adjusted EBITDA margin of 22%. Non-GAAP diluted earnings per share were $0.36, representing year-over-year growth of 50%, 5-0 percent.
So these results keep us on pace to finish the year in line with our revenue guidance range of $610 million to $620 million. And because of the continued strong margin performance year-to-date, we are raising guidance again on adjusted EBITDA with a new range of $126 million to $129 million, which includes the Q4 operating expenses we will absorb from the acquisition of Santa Barbara Tax Products Group or TPG.
We've been very pleased with the ongoing strength in the operating margins of our business, which we believe is the result of real and sustainable factors. And in general, there are 3 main drivers of this strong margin performance.
First, active cards were up 5% year-over-year, making this the fourth consecutive quarter of active card growth. We also saw double-digit growth this quarterly period in actives enrolled in direct deposit.
The revenue generated from these active cards is up as well, and this helps margins. Second, we continue to see historically high growth in our Green Dot branded active card count year-over-year, and this portfolio is making up an increasingly larger part of our overall active card base.
Having a higher concentration of Green Dot brand cards as a percentage of our total active card base is a benefit to overall company margins because the Green Dot brand delivers higher margins than our non-Green Dot branded program. Lastly, we continue to make significant strides in our efforts towards improving the operating efficiency.
Smarter supply chain strategies, increased productivity from our new Shanghai technology development center and, of course, issuing our own card accounts out of Green Dot Bank instead of using third-party banks are all examples of how we are achieving that operating leverage versus prior years. Now here's a quick recap of how we're coming on various key initiatives across our business.
Let's start with the continued expansion of our Green Dot brand prepaid products. Based on the strong sales of the initial facing of our Green Dot branded product at Walmart, Walmart has ordered additional facings of the Green Dot brand prepaid card to be placed on the rack at all of their stores nationwide.
This is a good thing for our business because more Green Dot branded sales not only increases overall category sales for Green Dot as a company within Walmart, but Green Dot brand cards carry a higher price and, therefore, deliver higher margins than our Walmart branded cards. Additionally, we are continuing to add more facings of the Green Dot branded product at many of our other legacy retailers in lieu of some of our affinity branded products.
Again, this is a win for our business. The Green Dot brand has seemingly become iconic in America's low- and moderate-income communities and all the competition we've endured over the past few years has apparently only made our brand stronger.
Speaking of the additional facings of Green Dot brand cards at Walmart, I wanted to provide some color on the recent announcement by TSYS that the NetSpend brand card would soon be on sale at Walmart nationwide. As you can imagine, we feel there's a lot of questions on this topic.
So let me help you quantify the potential impact of this event to Green Dot's future financial performance. We compete with NetSpend and have for a number of years at many retailers nationwide.
I think our Green Dot products are sold side by side NetSpend products at some 80,000 retailers today. So we feel like we can fairly accurately size a likely range of outcomes.
So looking at how NetSpend performs at all those other 80,000 stores, we believe that at full run rate, the sale of NetSpend products at Walmart could take approximately 1% to 2% of annual category revenue, assuming our current sales rate in Walmart remains static and does not grow. So this might translate into around, say, $3 million to $5 million in future revenue impact of Green Dot at full run rate, which is certainly well less than 1% of our total revenue base in any given year.
So based on this analysis, we believe that the potential impact to Green Dot's current or future financial performance from this new offering will turn out to be quite immaterial. Next, our new Financial Service Center channel continues to really deliver for us.
In the last quarter, we added another 400 or so check cashing stores selling our products. And starting in October, we launched a new partnership with ACE Cash Express and their 1,500 locations nationwide.
In just the past 12 months, Green Dot has gone from no distribution in this channel to now, with the addition of ACE, more than 3,000 FSC locations coast-to-coast. Look, there's a myth that Green Dot's thrust into the FSC channel will be limited because this check casher or that check casher has an exclusive arrangement with this company or that company.
But the reality is that consumers do not have exclusive contracts with anyone. Customers want the brand they want at the price they want, and they won't hesitate to vote with their feet to get it.
As you've heard me say before, why would anyone buy a bottle of RC Cola for $1 when they can buy a bottle of Coke for half the price. We continue to be bullish on Green Dot's long-term prospects in the FSC channel.
And we believe that over time, this channel will become a meaningful part of our business mix. Now let me bring you up to date on the launch of our GoBank checking account product at Wal-Mart Stores nationwide.
We publicly announced the launch of GoBank on September 24. And as you probably now know, GoBank quickly captured the interest and imagination of America's largest media outlet.
Within the first week of the launch, GoBank had over 1 billion media impressions and some 2,000 individual feature stories published on it, including features on most of the major broadcast networks and even a feature on PBS and NPR. Furthermore, App Store ratings and social media reviews have been very strong for GoBank.
Beyond the fact that our GoBank mascot, Professor Dog, is really cute. He's my dog.
We believe the product is hitting a nerve for a couple of key reasons. First, our slogan is, "Say goodbye to big banks and their big bank fees."
People get that. It's plain and simple.
Next, the product is simply great technology. The app is colorful and fun and intuitive and intimate.
GoBank's functionality makes it a leader in checking account utility and convenience. And the way in which we welcome Americans into our bank is fair and honest and nonjudgmental.
We believe GoBank is a great product, and it brings Green Dot considerably closer to achieving our stated corporate mission of reinventing personal banking for the masses. We have hundreds of amazingly talented Green Dotters in Pasadena, Palo Alto and around the world who brought GoBank to life, and I'm so thankful to all of you.
And of course, I'm forever grateful to our partners at Walmart for giving us the opportunity. Despite its massive size and scale, the entrepreneurial spirit of Sam Walton lives and breathes in the halls of Walmart as it did 50-plus years ago.
Walmart is an entrepreneurial startup, and they still take chances and do cool things. And as an entrepreneur myself, I love serving Walmart and its 140 million American consumers, and I hope Mr.
Sam is proud of what we've done. I also want to point out that while GoBank is our brand name for the checking account products sold at Walmart, we intend to use our underlying checking account platform to create other checking account offerings that we plan to sell through our other retail distribution partners and perhaps also through large scale white-label partnerships.
As a result, we believe that over time, our GoBank brand and other brands of Green Dot Bank checking account products collectively have their very real opportunity to become among the most widely held checking accounts in all of America, which is a very exciting opportunity, for sure. Next, as you likely know from press reports, last week we closed on the acquisition of TPG, making Green Dot Corporation the largest outsourced processor of tax refunds for low- and moderate-income Americans.
As we mentioned on the investor call when we announced the acquisition, this deal is expected to be highly accretive and create material growth for us next year on a consolidated basis, in addition to providing significant margin expansion and diversity of earnings. We believe the TPG acquisition is a great deal for Green Dot and its investors.
And I want to publicly thank Ben Lett and our advisers at BofA Merrill Lynch and Green Dot's Head of M&A, Mark Shifke, for doing such a spectacular job of negotiating the deal, arranging the debt and bringing it all to a close. Of course, there are also dozens of leaders throughout our company in finance and legal who made it happen as well.
And I'm deeply appreciative to all of you. I also want to thank TPG's legendary Founder and CEO, Rich Turner, and his Chief Strategy Officer, John Davies [ph], for keeping the deal on track and showing amazing wisdom, patience and persistence throughout the process.
Lastly, while we don't expect to provide 2015 financial guidance until our traditional time, during the Q4 call in late January, I would like to finish my prepared remarks today by providing you with some insight into how we think about driving long-term growth at Green Dot and how we've been working to set ourselves up for strong, consistent and reliable growth over many years going forward. We've not specifically disclosed this growth strategy publicly until now because we wanted to wait until some of the larger pieces of the strategy start to come in together.
But with some of the major recent key developments in our business now in the public domain, we feel we can now talk more openly with you about our long-term growth strategy for what we call today's Green Dot. So some background and context, Green Dot began its life 15 years ago as an angel-funded startup that invented the reloadable prepaid debit card category.
Over all those years, our business grew rapidly with essentially just one flagship product, the general purpose reloadable prepaid card and primarily one distribution channel, which is of course retail stores. Now that product sold in retail stores has certainly been the gift that keeps on giving.
And our legacy business, as you know, remains a large, vibrant and growing contributor to our enterprise. But starting a few years back, we recognized that in order to remain a viable and growing public company, we would need to invest heavily into becoming a larger and more diversified financial services organization with multiple strategically aligned levers for growth, rather than just relying on our legacy business to sustain us into the future.
As part of the strategic rebirth, there were a number of beliefs we held to be true. First, we believe that regulation would evolve and that there would some day be extreme risk in relying on third-party banks to issue our products.
So we became a bank holding company and bought a bank which, for those of you who know banking, is a massive effort and a huge accomplishment. We believe that as competition grew, our prepaid products would some day run the risk of being commoditized.
So we invested in the strategic marketing campaigns and trademarked redesigns of our packaging and our displays to make sure that Green Dot will always be perceived as a brand of distinction that will sustain strong customer preference regardless of what may come in the future as it relates to pricing and competition. We believe that having a highly efficient operating infrastructure would be a must in order to sustain and grow margins over time.
So in addition to the efficiencies inherent in becoming our own bank, we recruited key leaders from the debit card processing team at JPMorgan Chase and set sail on rebuilding our processing infrastructure, a multiyear endeavor, that is now about 2/3 complete that we believe once fully deployed will yield tremendous savings and new opportunities in the coming years. We also made similar foundational changes to our other key operating hubs, like supply chain, customer service and technology.
We strongly believe that mobile technology would rule the world and that if we could become a leader in mobile technology that, when bolted onto our bank and distribution model, we could have the opportunity to become America's first true enterprise-scale branchless bank. So we acquired the Silicon Valley mobile technology leader called Loopt.
And while a controversial acquisition at the time, Green Dot today is a recognized leader in mobile banking with what many believe to be the best mobile checking account on the planet. And we are the owner of a number of key mobile patents that we believe will become increasingly valuable over time.
I think it's fair to say that with the successful launch of GoBank, few today would doubt the value of acquiring Loopt. We believe that using our large annual free cash flow to invest in acquiring strategic growth would need to become a core competency of the company to help power both our growth and diversification over the long term.
So we accumulated our cash, developed a robust internal corporate development function and set about finding great companies to buy, with TPG being the most recent example. And finally, we believe that in the end, nothing really good or transformational happens without really great people.
So over time, we recruited numerous new senior leaders for technology, product, marketing, banking, compliance, operations and more. So as we think about our sources of growth for the future, we are now in a position to benefit going forward from 4 distinct levers, and I'll share those with you.
Lever #1: Growth in our legacy prepaid business. More distribution, better marketing, better merchandising, better in-stock rates and an expanding macro for prepaid cards and so forth.
Lever #2: New products. GoBank and Walmart and new Green Dot banking checking account products at other retail stores beginning next year are examples.
Plus, as a bank, we believe that with regulatory review and approval, there may be other compelling new products that we can offer our market segment that we believe can help solve some of our customers' key pain points while also generating material new profitable growth for us for many years to come. Lever #3: New channels.
Our successful entry into the FSC channel is a great example of this type of growth. Future opportunities to further penetrate the tax refund channel, to enter the educational disbursement channel and to expand our online direct-to-consumer channel are also examples of potential future growth opportunities.
And finally, lever #4: Strategic acquisitions. TPG is a big recent example, but there are many other smaller yet material in the aggregate, highly accretive and strategic acquisitions that we can make.
Practically, every independent prepaid asset is ripe for acquisition in our opinion and smaller players in our new tax refund processing channel represent other logical opportunities. We believe that making selective acquisitions as a lever for growth is a great use of cash and an activity that can fuel long-term growth and diversity of earnings.
So in closing, we're really quite pleased with our progress to date in creating what we call today's Green Dot. And we feel very optimistic that our long-term strategic evolution has put us in a great spot for the future.
And with that, I'll hand the call over to Grace.
Grace T. Wang
Thank you, Steve. I'll cover 3 primary topics in my prepared remarks today.
The strong cash dynamics of our business, some high-level details around the funding of our recent acquisition of TPG and raising our outlook for 2014 adjusted EBITDA and non-GAAP EPS. First, we continue to generate solid cash flows in Q3 and maintained a very strong balance sheet.
We had cash flow from operations of $22 million in the quarter, which helped us increase our total cash and investment securities to $846 million, an amount that is nearly 50% higher than this time last year. Our unencumbered cash position at the end of the quarter was approximately $211 million.
We define unencumbered cash as the cash and investment securities held at the holding company and not required to maintain regulatory capital ratios or liquidity requirement. In connection with the closing of the TPG acquisition on October 23, we used approximately $68 million of that unencumbered amount to help fund the cash portion of the acquisition purchase price and to pay other transaction fees and expenses.
Finally, the favorable mix shift to higher-margin products and the realization of operating efficiencies across our business has delivered higher-than-anticipated margins over the course of the year. As a result, Green Dot now expects adjusted EBITDA to be between $126 million and $129 million and non-GAAP diluted EPS to be between $1.29 and $1.33 for the entire year.
This revised forecast includes the absorption of approximately $6 million in operating expenses for the remainder of the year from TPG. Our new adjusted EBITDA guidance range now represents a level that for the core business is approximately 15% higher at the midpoint than our original adjusted EBITDA range communicated in January.
That concludes our prepared remarks, and we're now ready to take your questions. Operator?
Operator
[Operator Instructions] Our first question comes from Ramsey El-Assal with Jefferies.
Ryan Cary - Jefferies LLC, Research Division
This is Ryan Cary calling in for Ramsey. It seems like both card revs and interchange revs beat consensus, but it seems like cash transfer revenue seems a little bit light, at least compared to our numbers.
Could this be a result of winding down your MoneyPak program? And also it looks like growth in the cash transfer is the lowest in a couple of years, would just love a little more color on maybe what's driving this.
Steven W. Streit
Yes. Now I think you said it right.
There's 2 factors there. One is that MoneyPak is now removed in retailers representing about 60% or 70% of all MoneyPak sales.
And so I think you're seeing that effect. It doesn't mean that reloads to our cards are down, but remember MoneyPak services a lot of uses and it all gets reported in that cash transfer line item on our metrics.
It does loads to PayPal and 2 other kinds of services that are not prepaid cards. So I think that's part of it.
The revenue is also reflective of the fact that our Preferred card at Walmart, which sells well, has no reload fees. So even though reload transactions may be up, you're not going to see that reflected in that revenue item.
So it'd be both of those events coming together for that. And then, Ryan, what was the second question?
I forgot.
Ryan Cary - Jefferies LLC, Research Division
You touched on it. I was just asking about the growth in the cash transfer seemed to be the lowest in a couple of years.
Steven W. Streit
Yes, I think what you're going to see is over time as that MoneyPak disappears and rides off into the sunset, you're going to see some of the fringe use of that line item go away. But as you can see, it's not really a material driver of revenue and a less material driver of EBITDA because 100% of all the -- I was trying to think of a phrase.
Mishegas is the phrase I would use. But all the noise surrounding the fraud and the things that have been associated with the MoneyPak are in that segment, that cash transfer segment, which is not related to reloading prepaid cards.
So you may see that line item move around somewhat. But as you can see, it's not particularly dramatic to the company's overall performance.
Ryan Cary - Jefferies LLC, Research Division
Got it. And I know you touched on it a little bit earlier, but you mentioned in the call the TSYS emphasizes the exclusive nature of the relationship with ACE check cashing.
In addition to reload agreement, I know you mentioned in the press release that indicated it'd be rolling out some sort of product there as well. I'd love to hear a little more about the products you'll be placing at ACE and kind of any idea on timing and potentially what the revenue impact could be?
Steven W. Streit
Well, the timing would be no later than the middle of the year. What the product is, we'll save for a more fun press release when the time warrants.
In terms of what NetSpend believes they have or does not have in place is really up to them. I can't comment on that part of it.
Operator
Next question, Mike Grondahl, Piper Jaffray.
Michael J. Grondahl - Piper Jaffray Companies, Research Division
If you look at your margins in the September quarter, they're sort of -- they're much better than what you thought at the beginning of the year. Where do you think you've outperformed the most?
Steven W. Streit
Well, I think we've done a good job, Mike, on expenses. And look, when you -- Green Dot's become a big company with a lot of different divisions and a lot of different U.S.
locations and a new international subsidiary called -- Jay[ph] Green Dot, LLC in Shanghai. And so we always plan for really great things, but we're always afraid to promise them because, frankly, when you're running a business of size, not everything happens the way you'd like it.
So we always try to leave some wiggle room. But in fact, a lot of those operating efficiencies are happening the way we had hoped they would, but maybe more perfectly than we thought they would.
So that's one. The other one which we frankly had not planned for, and it's just been the nature of the business mix shift is that we have way more active Green Dot branded cards than we ever have in history.
And those cards have lower rev shares, higher margins, higher fees. They're financially products that throw off better margins.
And as that becomes a materially larger part of our overall active card mix, you're also seeing that benefit. So those are the 2 biggest drivers.
Michael J. Grondahl - Piper Jaffray Companies, Research Division
Okay. And then just secondly, if you look at those retailers you signed up late last year, kind of think of them as a cohort, how is that cohort performing against your expectations?
Steven W. Streit
So we rolled out -- I think what you're referring to is the 20 -- I forgot the number, but let's call it 23,000 stores in October-ish of last year, about a year ago. And they were primarily made up of dollar stores, but we had some others.
We had Home Depot in there and some other ones. And the answer was, they're doing really, really well.
But our legacy stores are also doing well. In other words, when you look at all of our Green Dot brand retailers, yes, the Family Dollars and Dollar Generals and Dollar Trees have done well and certainly within our hopes and expectations.
But retailers where we've been for a decade like -- or more, like a Rite Aid or a CVS or Walgreens, they continue to do really well, too, and have growth over year. So the Green Dot brand has just done extraordinarily well this year.
Operator
Next, Tien-tsin Huang, JPMorgan.
Tien-tsin Huang - JP Morgan Chase & Co, Research Division
Did you guys share the Walmart revenue performance in the quarter?
Steven W. Streit
We did not, but I believe it was 52%. Is that right?
Tien-tsin, the answer is 52% was the revenue concentration from Walmart in this quarter.
Tien-tsin Huang - JP Morgan Chase & Co, Research Division
All right, so 52%. I'm just curious, given with GoBank and you mentioned TSYS launching at Walmart.
What does that mean for the renewal on your GPR program with Walmart? It seems like obviously a lot has played out since the last renewal.
So what does all this mean?
Steven W. Streit
A lot of -- well, I guess I can answer it in 2 ways. Revenue concentration and a launch of a product with NetSpend, I don't think either event has anything good or bad to do with the renewal.
I don't think it's a related statistic. In terms of the renewal itself, Tien-tsin, I can probably only give you the same color that I always do.
And that is, we work really hard everyday to earn Walmart's trust and to earn their business. We have a tremendous number of employees who work on the Walmart account.
And it's when we put a lot of effort for it. So we hope to earn their business everyday, not just any one day or point in time.
And so we certainly hope that our chances are good for winning a renewal, but we never count our chickens. And we're always very respectful that that's a process that Walmart needs to work through, and we hope we'll end up with that agreement.
Tien-tsin Huang - JP Morgan Chase & Co, Research Division
Okay. Last one, I know you're not going to give us '15 guidance, Steve and Grace.
But we started out the year and even the year before we talked -- thinking about double-digit growth. I think NetSpend is growing double digit.
What's it going to take for Green Dot to get to double digit on an organic basis taking out the tax business? That's all I had.
Steven W. Streit
I think -- listen, we can't guide '15, as you mentioned. But using information we've already released in other calls and conferences that's in the public domain, you know Tien-tsin that we're adding -- I think it was 48 or whatever it was millions of dollars from TPG that will hit next year, and they have revenue of about $88 million.
So if you just add that together, you'll get some sense of growth in addition to whatever we can do organically. So we think -- if you think about the script I wrote for today's broadcast about the 4 levers of growth and how those play out.
Not all 4 levers play out every year, but our goal is to have at least 1 or 2 of the levers play out in any given year so that we always have a catalyst to get us into double-digit growth. And so, hopefully, we'll be able to provide certainty around that goal when we give our guidance in January.
But clearly, it's our intention as a management team to always have double-digit growth. And we are putting the places -- the pieces together to what we think can achieve that.
And we'll let you know more with the specifics in January.
Operator
Next, Matt Lipton, Autonomous Research.
Matthew Lipton - Autonomous Research LLP
Steve, your comments on white labeling or offering more checking products possibly to ask you in lieu on how you're thinking about the bank's mix of assets. First, can you comment on how your experience has been with checking deposits versus the prepaid assets in terms of stickiness?
And with that in mind, as you add more checking, do you get more comfortable moving the bank assets from the cash that they're currently in to higher-yielding products considering that you have no loans right now? I mean, you could argue that you're one of the most asset sensitive banks in the country right now?
Steven W. Streit
That's a lots of questions. Let me parse that out.
So the first question is, are the checking account products more sticky than the prepaid products? And the answer is, they seem to be.
We have 15 years of data on the prepaid side of our business, and we have barely a year on the checking side of our business. But when you look at monthly deposit rates, direct deposit enrollment, use of the account, bill pays, all those kinds of things, the checking account product looks like it will have materially longer stickiness and retention and materially more lifetime revenue.
I think that looks fairly obvious. And I don't have it in front of me, but in our last call, I think I gave a GoBank rundown or maybe the call before, I forgot, Chris.
But it's out there in the public somewhere that I gave some information about average spend on the debit card and everything else, and it's multitude of our prepaid business. So we feel good that the checking account has some legs to it, number one.
The next question is -- had to do with assets and deposits. And I think your question was, is there something we can do with all the deposits in the bank other than invest them in Fed funds or other things that earn us 25 basis points a year, I think, was your question.
Is that a good summary of the question?
Matthew Lipton - Autonomous Research LLP
Great summary.
Steven W. Streit
Okay. So we have a lot of coal mines, if you will, within Green Dot that have not yet been mined.
We have tremendous data. We have data on 30 million Americans that we have in a big cloud-based database that we can access and get to and parse and look at.
And that's something that isn't reliant on credit scores or anything else. These are people that we have account-level history data and who are customers of our banks.
So we have a lot of data on a lot of people in a section or a sector of the economy that a lot of other folks don't have. So we have that.
We have a bank that, to your point, has a lot of deposits, a lot of assets. We have a holding company that has a lot of cash on hand.
So over time, we'd love to find ways to deploy the capital in a way that yields something greater for the bank. Any use of that would require appropriate and thoughtful review by our regulators.
And we're always looking to be smart about how we use that money. And more importantly, is there a way that Green Dot Bank can uniquely and specifically serve a part of our country's economy that is today not served by the other 14,000 banks and credit unions out there.
We think we have a great chance to develop some programs, but all in good time. And we're always very thoughtful about how we roll out new products like that.
Matthew Lipton - Autonomous Research LLP
Let me just throw one more here. There's been a lot of moving parts with Walmart over the last year between GoBank, the 9 SKUs, NetSpend, Bluebird.
If you just take a big in-depth[ph] view and say how many Green Dot cards are in Walmart today on the shelves versus a year ago? Do you have more or less impressions?
Steven W. Streit
We would have far more. Yes, far more, especially with the new destination cube and reset and with the addition of the Green Dot brand.
A year ago we weren't selling Green Dot brand. So the answer is, we would -- starting right about now as the destination cube begins to roll out across America, it's not fully rolled out.
We would have an exponent of facings compared to what we had a year ago.
Operator
Next, Vasu Govil with Morgan Stanley.
Vasundhara Govil - Morgan Stanley, Research Division
I guess first I just wanted to ask about the deceleration in the active card growth. Any color on what's driving that weakness and maybe if you could help us parse it by channel, retail versus the check cashing channel maybe?
Steven W. Streit
So you're talking about the -- you mean, quarter-to-quarter?
Vasundhara Govil - Morgan Stanley, Research Division
That's right.
Steven W. Streit
Oh, okay.
Vasundhara Govil - Morgan Stanley, Research Division
The year-on-year growth decelerated, I think, this quarter.
Steven W. Streit
Yes. Now I wouldn't -- and I apologize.
I don't have it in front of me. I don't track it sequentially because we're a seasonal business, so we do it year-over-year.
And so much of that depends on the base, and it's a matter of comps. So while there may be some minor noise in the percentages, we look at the actual numbers of active cards.
And we don't see any story, good or bad, except that we are up. And for a long time, we were down, as we went through all the CIPs and risk changes back in 2012 and '13.
So it's been on the upswing, I think, for 4 quarters in a row. But it's just not enough people left to write to give you some meaning into that.
Vasundhara Govil - Morgan Stanley, Research Division
Okay, that's helpful. And then just on the mix shift that you talked about and its favorable impact on the EBITDA margins.
Is that something you expect to continue going forward, especially as we think about the ramp of the GoBank product at Walmart?
Steven W. Streit
I don't know. It certainly happened now.
But at the same time, we want to work hard, and are working hard to grow our category at Walmart dramatically. So we think GoBank has a real opportunity and the early results have been good.
So we hope that turns into something important. We think our Green Dot brand at Walmart is doing very, very well.
Now we'll add more units from that retailer. And the Walmart MoneyCard category continues to perform well and is still a huge selling product.
Certainly, it's still the top prepaid selling card in the country. So I would say that if you were to fast forward in a year, we hope that the entire company as a platform continues to grow.
Where exactly that growth comes from, I can't say with precision, but we certainly are working hard to dramatically grow at the Walmart side of the house.
Operator
Next, Ashish Sabadra, Deutsche Bank.
Ashish Sabadra - Deutsche Bank AG, Research Division
My question was regarding the cash transfer. What percentage of the cash transfer is now coming from third-party card reload?
And have you seen any shift on that front, any decline on that front?
Christopher Mammone
I'll answer the first part of the question. It was 31% in the third quarter.
Steven W. Streit
That's Chris Mammone. He said 31% of...
Christopher Mammone
Cash transfer revenues.
Steven W. Streit
Third-party reloads to portfolios other than Green Dot issued portfolios. Okay?
Ashish Sabadra - Deutsche Bank AG, Research Division
Yes. And then just on that one.
Basically, have you seen any change there in the sense, any slowdown or acceleration in the third-party reload and especially with the discontinuation of the MoneyPak product? Do you expect any impact to those line item?
Steven W. Streit
No, those are all prepaid card reloads which are easily converted to swipe reloads. And remember, we've been swipe exclusively for a long time now at Walmart and many of our other bigger retailers.
So I think 31% is pretty up there, and that's been consistent for a while. In the old days, it was in the teens.
So that would be at a good clip. So no, I don't think there's any degradation there at all.
Ashish Sabadra - Deutsche Bank AG, Research Division
Okay. My second question was regarding the Walmart revenue.
So 52% in the quarter. I was just wondering, it's been going down sequentially, the percentage of revenues.
If you could just provide some color on what's causing that? Is that the lower pricing?
Or it's just that the growth at Walmart has been -- the active card growth at Walmart has been slower compared to other places?
Steven W. Streit
Well, part has been the new pricing of the Preferred card and others that have lower fees and the easier fee waivers. Now some of that is being taken back with increased usage.
If you look at the usage on the products, they look really good. But yes, that's part of it.
And I think that our non-Walmart portfolios, the Green Dot branded portfolio in particular is just continuing to grow at historic highs. And so I think it's a combination of what you just said, more growth on the higher fee products, more growth on the Green Dot brand.
And so you get that lopsided revenue mix. But at the same time, we look at the company overall.
We have a lot of different portfolios, online channels and retail channels and different things. Going forward, we'll have a tax disbursement processing channel.
And so it all comes together to deliver an ultimate result. And that's really what we look at as a company.
But clearly, more diversification as long as the overall company continues to grow is a good thing for us and then -- and all of our partners.
Operator
Next, Ryan Davis, Crédit Suisse.
Ryan Davis - Crédit Suisse AG, Research Division
My first question, could you help me understand the operating efficiencies and mix shift you saw in the quarter that led you to raise your guidance from a few weeks ago? I guess with the rollout in ACE and all the stores announced last fall as well as the GoBank Walmart rollout, I'm trying to understand where these costs are coming out?
Where are they coming from? And then my second question is, could you kind of help me understand the different metrics or milestones we could assess the success of the GoBank and Walmart relationship?
And is this kind of the move into Walmart a departure from the original demographic GoBank was targeting?
Steven W. Streit
Okay. So let's sort of parse it up here.
So we have -- all good questions, Ryan. And the answer is, on operating efficiencies, certainly, a big chunk has been the bank.
A year ago, we were paying a lot of money to GE Consumer Retail Bank, and before that, to Synovus Bank. And today, we pay that to our own bank, but it consolidates up.
So the bank would be a big part of that efficiency. Technology has been another success story.
We have an amazingly talented technology leadership led by a fellow named Kuan Archer, who's been with us for a few years. And Kuan has really put together just an amazing team.
We have a conversion to agile which, for those of you who know technology, is a big deal. And that took place about 8, 9 months ago.
And we have a rhythm with that. So we just produce more code at better -- more efficiency, less waste of time.
I think we also do a better job as a management team of not wasting people's time. We don't embark on projects that don't have a high opportunity.
So I think you're just seeing a more mature organization deliver more efficiently. We have our own bank, better technology, infrastructure, more efficient delivery of that.
Supply chain, another one of our fabulous executives, Lee Bagasse[ph] has done an amazing job by using modern technology and all kinds of Prism block coding techniques to merchandise stores unevenly. In other words, if we know stores are in the selling neighborhood that sells more volume, we hyper service those stores for inventory.
If we know a store is in -- let's pretend, Beverly Hills and doesn't sell a lot of cards, we under service it. And as basic as that sounds, it's hard to do when you have 100,000 locations, and we've been making great strides there.
So I think we have a lot of heroes in operations to deliver that result. The next question is, we haven't given any metrics on GoBank.
Over time, as it becomes sizable enough, we'll provide usage data, sales data, active account data and other typical metrics that you'd expect to know. But after 3 weeks, there's just not a lot I can tell you there.
And then the final question of that is, does GoBank attract a different demographic in Walmart than it did when it was online? And the answer is, likely so.
We expect to attract a lot more customers than we did online. At the same time, it could be that those customers are not quite as affluent as what we were attracting with the online only version.
But that's perfectly acceptable. We want GoBank to be America's favorite checking account.
And to do that, you need to be in America's largest retailer.
Operator
[Operator Instructions] Next is James Friedman with Susquehanna.
James E. Friedman - Susquehanna Financial Group, LLLP, Research Division
Steve, can you remind me, is my recollection with GoBank that although you have your bank charter and powers, you are unable yet to offer credit-related services and functions. Is that correct?
And at what point will you be able to deploy those?
Steven W. Streit
Yes, that is correct and a very good question. So banks operate, especially what I'd call de novo banks, which is what Green Dot Bank was largely considered.
We bought a bank that existed and still exists. If you were in the community of Provo, Utah, and you were near the Brigham Young athletic center, you look across the street and you'd see a bank called Bonneville Bank with drive-through tellers and lollipops for the kids and Christmas club accounts and loans for the community.
And Bonneville Bank is Green Dot Bank. And it's still there after 42 years.
But the way we've taken that charter and expanded it to do the things we're doing is somewhat new. And so you initially go under a 3-year business plan, which for us is coming up to maturity.
That was in November-ish of 2011. So we're coming up in the 3-year anniversary shortly.
And then you present what your view is for how you want to use your institution for another 4-year business plan chunk. And in that discussion you would have thoughtful communications with stakeholders, regulators, others.
And you would put together a business plan that you think makes sense for the kind of bank you are. And so clearly Green Dot would do that, and we would make that presentation.
If we want to do -- and this is not just for us, but any bank. This is how banks work.
If we wanted to do something with our charter that was unique or new that we're not doing today like credit, to your question, you would build that into your business plan and you would seek permission. And we would expect our regulators to have thoughtful and intelligent questions about it and to review it appropriately, and we'd see how it goes.
But that's how that process would work.
James E. Friedman - Susquehanna Financial Group, LLLP, Research Division
Okay. And then with regard to your answer to the prior question about processing, I realized you're off the Synovus platform now that you got Bonneville.
Are you still processing with any outside processor? My recollection is you used to process with TSYS at one point.
Has that been taken in-house as well?
Steven W. Streit
No. We still use TSYS as our processor and have for 15 years.
And they have been a very good partner and good people, and we continue to process with them. And then over time, we'll look to find other more efficient ways to build operating efficiency within our company.
And we've talked about that openly on these calls. And TSYS and Green Dot have talked about that openly.
But we still remain a client of theirs and certainly will for the next month for sure -- months with an S.
Operator
[Operator Instructions] Our next question comes from Jordan Hymowitz, Philadelphia Financial.
Jordan Neil Hymowitz - Philadelphia Financial Management of San Francisco, LLC
My question is, you have 51%, 52% of your revenues from Walmart. But Walmart is a lot less profitable and not all the Walmart relationship is off for bid.
So my first question is, what percent of the Walmart revenue would you say would be up for bid at this point?
Steven W. Streit
I don't know. So the question is -- I know the answer, but I don't know --- is that a metric we disclose?
I just don't know. Jordan, the answer is, it's less than the whole because the whole includes Walmart MoneyCard, Walmart Gift Card, reload network and 3 or 4 other contracts.
But we've not disclosed, I don't think what piece specifically Walmart MoneyCard is. It's the majority of the revenue but to your point, it's not all of it.
Jordan Neil Hymowitz - Philadelphia Financial Management of San Francisco, LLC
Well, from what analysts have said, it's emerging 15% to 75%. That's a wide range, but is that a reasonably wide range?
Would it be at least 25% non-money back?
Steven W. Streit
Oh, gosh, what can I say beyond what I've said? I don't want to disclose the number not because it's a secret.
It's just that we haven't. And I don't want to add new metrics to our public reporting.
Jordan Neil Hymowitz - Philadelphia Financial Management of San Francisco, LLC
Okay. The other side of it is the part that is potentially up for bid would be the least profitable of all your businesses, correct?
Steven W. Streit
Here's my -- and I appreciate the line of questioning. But my feeling is on the discussions of the Walmart renewal is that I'm so deeply respectful of the process.
It's a very formal process. And I value our relationship with Walmart.
And I just don't feel comfortable really talking about any of it, except to say that we hope to renew all of it. And it's all important to us, whether it's $0.01 of margin or a zillion dollars of margin.
We love every bit of it, and we'll work hard to renew all of it.
Jordan Neil Hymowitz - Philadelphia Financial Management of San Francisco, LLC
Okay. Let me try the other extreme then.
Would you say that the payday business that you're putting on would be among your highest margin products?
Steven W. Streit
Payday? I don't understand.
You mean like in the check cashing store?
Jordan Neil Hymowitz - Philadelphia Financial Management of San Francisco, LLC
The check cashing stores, yes.
Steven W. Streit
Well, that margin would be no better than what we have at a Rite Aid or a Walgreens or something like that. The Green Dot branded business in general is our highest margin business.
That's true. But not just at FSC stores, it could be a Rite Aid, too, you know.
Operator
Our next question, Michael Tarkan, Compass Point.
Michael Tarkan - Compass Point Research & Trading, LLC, Research Division
So you have $211 million in unencumbered cash and you're growing cash quarter-over-quarter. I'm just wondering sort of how you think about the buyback or uses of cash at this point?
I know you touched on acquisitions, but just kind of curious how you're thinking about a buyback at this point?
Steven W. Streit
Well, we always think about it, meaning that when we have our capital allocation discussions and as we think about long term use of capital, it's always on the list. We never forget it.
It's never orphaned. It's always there, and we discuss it.
But look, when you think about the accretion that we believe will be delivered through TPG, the diversity of the growth, when I look at what our M&A division brings to us to review, we think there's a lot of great uses of our cash and buybacks are maybe one of them, but not tomorrow.
Michael Tarkan - Compass Point Research & Trading, LLC, Research Division
Okay. And then now that TPG is in-house, is it still true that no one partner of yours will comprise 25% or more than 25% of your EBITDA?
Steven W. Streit
That is correct. That's right.
You bet. I think we have time for maybe a -- we only have one more person in queue.
And we'll take that question, operator, and will have an early call. This is a first.
Operator
Jeff Osher, Harvest Capital.
Jeffrey B. Osher - Harvest Capital Strategies LLC
Two quick questions. Grace, what -- if we think about beyond the unencumbered cash per your definition, how much cash, excess cash is at the bank above and beyond regulatory requirements?
Grace T. Wang
Roughly about $125 million sitting down at the bank. The rest is [indiscernible].
Jeffrey B. Osher - Harvest Capital Strategies LLC
Great. So as we think about a rough proxy for net cash per share prior to the TPG cap structure changes, it'd be intellectually honest for us to add that $125 million or so to your unencumbered cash?
Steven W. Streit
Kind of a sort of. I mean, look, the way it works is that we always plan for growth, right?
And we look at capital allocation for the holding company, which is a separate conversation and capital allocation for our bank. And we look at...
Jeffrey B. Osher - Harvest Capital Strategies LLC
Steve, I'm not talking about -- I'm trying to get a sense, in other words, from an enterprise value perspective, regardless of what you intend to do with the cash.
Steven W. Streit
Oh, yes, it's all our cash. That's very fair.
Jeffrey B. Osher - Harvest Capital Strategies LLC
That's what I'm driving at. Okay.
That's what I'm driving at. Okay.
So roughly 1/3 of the cap is in cash -- effectively net cash. Now to Jordan's question, just dovetailing off of that and to your guys credit, you're incredibly deferential and respectful of any metrics around Walmart.
Coming at Jordan's question perhaps a bit differently, next year you guys have disclosed what TPG will produce. You're -- based on the disclosures on this call, your non-Walmart business is now on approximately $280 million run rate with margins we can back into in the 30% range plus, growing this quarter, I think, based on the metrics you provided, roughly 37% year-over-year growth of the non-Walmart business.
To Jordan's point, and you probably won't comment specifically, but if roughly 25% of your Walmart business is not up for renewal, that kind of implies that if the Walmart business that is up for renewal, the MoneyCard were to go away -- I just want to make sure I'm thinking about this right. You'd be on today's run rate roughly a $450 million run rate with something like $140 million of EBITDA under that scenario taking those 3 into account?
Steven W. Streit
I don't know how I could to answer that. The answer is, I don't know what to say.
I think the answer is that we worked hard to make sure that Green Dot is a sustainable and survivable company in any range of outcomes. And so without endorsing your analysis because I haven't had time to review it, we believe would be a healthy and sustainable company in any range of outcomes.
At the same time, in no way, shape or form do we in any way want to get into a conversation about all that because we believe very strongly that we're great partners of Walmart and have good feelings for the future. So -- but I understand where you're coming from.
Operator
Next, Doug Greiner, JMP Securities.
Douglas Greiner - JMP Securities LLC, Research Division
Just one more here. Can you go back to the methodology for the potential NetSpend impact and Walmart and how much conviction do you have that the impact there might only be $5 million?
Steven W. Streit
Well, you never know and what we're able to do is -- because we've been competing with NetSpend on the rack at so many other retailers, that is not a new phenomenon. And our suspicion is that people who shop at Walmart are similar to the people who shop at other stores where we compete.
So NetSpend, as you know, from their own disclosures has not performed particularly well at retail. I think it's barely 10% of their revenues after 2 or 3 years of being in a whole lot of retail stores.
So that gives you some sense of the relative size of the organizations in retail. And so if we just take our -- all we did was look at how they sell at other retailer stores and apply that overlay to how they might sell at Walmart to come up with a range of outcomes.
That's not to say they may not sell better. It's not to say that they may not clobber us there or something like that.
And we take all competition very seriously. We never take it for granted.
We're never -- we always have humility, and we're a humble company in that way. But when we think about internally, how do you size that threat or how do you size that impact, we think it's realistic to look at what happened at this retailer, that retailer, the other one or the other 70,000 and kind of put that all together and say, "Well, if that same sales volume and impact were to happen here, what would happen?"
But to your point, we could be higher or lower or anywhere in between. It's certainly possible.
Douglas Greiner - JMP Securities LLC, Research Division
And then one follow-up would just be, is it true that the space from the NetSpend product in Walmart, that's not coming out of Green Dot's area in the store, maybe American Express or can you comment?
Steven W. Streit
Well, I don't want to comment what got replaced. That's a better question for Walmart or the company whose product was replaced, I guess.
But I'm pleased and thankful to say that the Green Dot's SKUs were not affected nor were the Walmart MoneyCard SKUs affected. And in fact, our SKU count would be up and not down.
Guys, I think that does it. We appreciate all the questions today and thank you for listening in.
And I know at Money2020 we have a bunch of investor interaction happening and maybe some conferences after that in New York and elsewhere. So hopefully we'll see you out on the circuit and thank you for tuning in today.
Operator
The conference has now concluded. Thank you for attending today's presentation.
You may now disconnect.