Kerri Thurston - Director of Investor Relations Kevin Rauckman - Chief Financial Officer, Principal Accounting Officer, Treasurer, Treasurer of Garmin USA Inc, Director of Garmin International Inc and Director of Garmin USA Inc Clifton Pemble - President, Chief Operating Officer, Director, President of Garmin International Inc, President of Garmin USA Inc and President of Garmin AT Inc

Mark Sue - RBC Capital Markets, LLC J. B.

Groh - D.A. Davidson & Co.

Tavis McCourt - Morgan Keegan & Company, Inc. Scott Sutherland - Wedbush Securities Inc.

Yair Reiner - Oppenheimer & Co. Inc.

Jeff Rath - Canaccord Genuity Charlie Anderson - Dougherty & Company LLC Joseph Longobardi - RBC Capital Markets, LLC Paul Coster - JP Morgan Chase & Co Richard Valera - Needham & Company, LLC James Faucette - Pacific Crest Securities, Inc. John Bright - Avondale Partners, LLC Benjamin Bollin - Cleveland Research Company Simona Jankowski - Goldman Sachs Group Inc.

Good morning. We'd like to welcome you to Garmin Ltd.

Second Quarter 2011 Earnings Call. Please note that a copy of the press release concerning this earnings call is available at Garmin's Investor Relations site on the Internet at www.garmin.com/stock.

Additionally, this call is being broadcast live on the Internet. Please note that this webcast does include slides, which can be viewed during the call.

An archive of the webcast will be available until September 6, and a transcript of the call will be available on the website under the Events Calendar tab. This earnings call will include projections and other forward-looking statements regarding Garmin Ltd.

and its business. Any statements regarding our future financial position, revenues, earnings, market shares, product introductions, future demand for our products and objectives are forward-looking statements.

The forward-looking events and circumstances discussed in this earnings call may not occur, and actual results could differ materially as a result of risk factors affecting Garmin. Information concerning these risk factors is contained in our Form 10-K for the year ended December 25, 2010, filed with the SEC.

Attending today's call on behalf of Garmin Ltd. are Dr.

Min Kao, Chairman and Chief Executive Officer; Cliff Pemble, President and Chief Operating Officer; and Kevin Rauckman, Chief Financial Officer and Treasurer. The presenters for this morning's call are Cliff and Kevin.

At this time, I'd like to turn the call over to Cliff.

Thank you, Kerri, and good morning, everyone. Thanks for joining today.

As reported in our press release this morning, Garmin's second quarter results included 11% revenue growth in our traditional segments of aviation, marine, outdoor and fitness. Total revenue was down 8%, driven by lower volumes and increased deferred revenue in the auto/PND market.

Our traditional segments contributed 46% of total revenue and 81% of total company income, which is evidence of the strength of our diversified business model. We reported pro forma EPS of $0.63, down 26% from Q2 of last year.

A major contributing factor is the increased rate at which we are deferring revenues. These revenues are part of our cash flow with recognition deferred into the future according to GAAP rules.

Additionally, our EPS was affected by a one-time accrual for bad debt expenses as well as higher-than-anticipated legal expenses in the quarter. Kevin will provide additional information on the impact of these items in just a moment.

We sold 3.8 million units in the quarter, which is a 6% decline over prior year levels driven primarily by lower unit deliveries in the auto/mobile, followed by growth in fitness and marine. We generated $196 million of free cash flow during the quarter, resulting in a cash and marketable securities balance of $2.5 billion.

Next, we'll take a closer look at the second quarter performance as well as a market and product update for each segment. Looking first at the marine segment, we posted revenue growth of 6%, which was below that of Q1, however, still in line with our expectations for the full year.

During the quarter, we launched the echo series, which is a new line-up of low-cost fishfinders. The echo series has been very popular, capturing a meaningful share of the fishfinder market.

Due to the release of the echo series, the product mix shifted towards lower price points affecting our margins in this segment. But we expect margins to improve in the back half of the year as the product mix normalizes.

At the beginning of the second quarter, we experienced a flattening of growth in the U.S. market, which has been confirmed by other customers and partners serving the U.S.

market. However, this softness was offset by gains in Europe and Asia.

Our full-year expectations for the marine market remain intact. Also during the quarter, we introduced products that bring new innovation to the marine market and enhance our ability to serve more boat platforms.

The first product I'd like to mention is the GDL 40, a pay-as-you-go marine weather receiver delivering useful real-time content from our server platforms, including radar, wind speed and direction, bay service temperatures, wave height and more. Boaters now have the ability to get the information they need when they need it, without paying ongoing subscription fees when not on the water.

In addition, we introduced the GHP 12, an improved marine autopilot that supports additional steering systems, making it an attractive solution for a broader range of powerboats and sailboats. Looking next at aviation, revenues grew 13% ahead of expectations, driven by strength in the retrofit market.

Both new and legacy products contributed to the growth. On the other hand, the OEM market conditions remain soft.

As a result, OEM revenue was basically flat year-over-year. Operating income increased 18% as revenue growth outpaced the growth in operating expenses.

Operating income generated by aviation represented 17% of our total operating income for the quarter. As I mentioned, the OEM market remains soft, and we do not expect to see market conditions improve this year.

Current economic conditions are unfavorable, and the political environment has returned to harmful finger-pointing at a rare and valuable industry that creates domestic manufacturing jobs and positive exports for the United States. In light of this, it's very difficult to predict when the OEM market will recover.

Despite these challenges, we remain excited, and our long-term focus is on growing revenues in the OEM market. Should the market remain soft for an extended period, we are confident we can grow our share based on the value proposition of our integrated cockpit system.

New platform certifications are on track, and we anticipate they will begin contributing revenue in 2013. In the near term, we are certifying the G1000 into additional aircraft platforms as a retrofit solution.

Most recently, we announced a G1000 retrofit solution for the SOCATA TBM 700, which is our fifth aircraft model approved for a G1000 field upgrade. We have made our first delivery to the French Ministry of Defense as part of the contract to equip 27 aircraft.

While the aviation market contains a mix of good and not-so-good news, the trends so far give us confidence that we will meet or exceed our full year revenue targets. In our outdoor segment, revenues grew 1%.

The European market was strong, but was offset by weakness within the U.S. While this is below our full-year expectations, year-to-date performance exceeds our previously stated target of 5% growth, and we remain confident that we will meet or exceed this target driven by new product introductions and our recent acquisition of Tri-Tronics, a leading provider of electronic dog training equipment.

We're excited to have Tri-Tronics in the Garmin family. They, like Garmin, have built a respected brand that represents quality, performance and customer service.

With their e-collars and other products, we have an expanded product offering for our existing Astro customer base and an opportunity to grow in new areas such as the pet market. We look forward to collaborating together to expand our leadership position in both the tracking and training of sporting dogs and household pets.

Tri-Tronics will begin contributing revenue in the back half of 2011, and we anticipate they will add approximately USD $8 million to our overall outdoor segment revenues. During the second quarter, we introduced a robust set of new products in the outdoor segment that will contribute to our growth story in the back half of the year.

These products continue in Garmin's tradition of serving a variety of diverse needs with something for every customer. Our new products include the Montana series.

These handheld feature 4-inch sunlight readable display with touch screen and include advanced features such as multi-activity software, altimeter and compass. The Montana 650 and 650t include a ruggedized, 5-megapixel autofocus camera, which allows users to capture high-quality images in the field without the worry of carrying a second camera device that can be lost or damaged in demanding outdoor conditions.

Our classic eTrex series has been updated by new and greatly improved lineup of eTrex handhelds. With enhanced displays, paperless geocaching capabilities and much more for our entry-level customers.

And finally, we introduced a lineup of Rino two-way radios with touch screen, extended communication range and new features, such as weather alerting and polling capabilities to enhance the safety and situational awareness. Like the Montana 650 series, the Rino 655t also includes a ruggedized 5-megapixel autofocus camera.

In the fitness segment, we reported 25% revenue growth driven by new product introductions such as our Forerunner 210, 610 and Edge 800. The high-end Forerunner 610, in particular, has exceeded our expectations and remains in high demand.

Operating income grew only 3% year-over-year due to increased investment in advertising and R&D in the quarter. In addition, SG&A costs increased as the segment was allocated additional overhead cost based on its revenue and unit delivery contributions.

As we look to the future, our focus will be on innovation in both form factor and function, driving global penetration and defending our leadership position in the GPS-enabled fitness category. Before moving on, I'd like to highlight the incredible performance of Team Garmin-Cervelo at the recent Tour de France.

The team achieved their best ever Tour de France as the #1 team. One of our cyclists, Tom Danielson, achieved ninth place in the individual standings.

We had an impressive showing during the long race including a Fourth of July sprint stage win for American Tyler Farrar and 2 stage wins for Thor Hushovd who wore the yellow jersey for a full week early in the tour. We are very proud of the accomplishments of the team and their commitment to performance through clean racing.

The publicity and goodwill that the team is generating is difficult to value, but I think you'll see the dividends in growth of our cycling computer sales affecting our overall fitness segment. Finally, in our auto/mobile segment, revenue declined 19% as strong growth in OEM revenues was offset by the declining size of the PND market.

In addition, we differed $62 million of revenue into the future, as the mix of bundled products is growing faster than we earlier anticipated. The GAAP operating margin for this segment was 7%.

However, when considering the impact of deferred gross profit of $51 million, our gross margin would've been 18%. This reinforces our belief that the segment will be profitable in the long term.

Our market share has strengthened throughout 2011, with second quarter share greater than 60% in North America. In fact, NPT has reported a share of 64%, which is the highest in recent memory.

Share in Europe continues to grow, currently in the mid-20 percent range, based on our estimates of the total market size. Also in the quarter, we announced our proposed acquisition of Navigon, which was recently completed after receiving final clearance from German competition authorities.

Navigon was attracted to Garmin for 3 primary reasons. First, Navigon is contender in the OEM market with a growing customer list and a well-respected technology base.

Secondly, their PND market share in Europe is approximately 7%, which further strengthens our position in that region of the world. Finally, they offer a compelling mobile application that has been well received in the various application markets.

We have already started efforts to combine our strengths and leverage synergies that are possible through the combination of our PND businesses. As a result of this acquisition, we anticipate emerging as an even stronger global competitor.

We expect that Navigon will add approximately USD $75 million in revenue in the back half of 2011. Our market expectations for PND are unchanged from those provided in February of this year.

We continue to expect PND volumes to decline year-over-year in both North America and Europe, offset by some growth in emerging regions. Garmin is currently bucking the trend in Europe due to our strong share gains allowing us to post both revenue growth and unit growth in this region throughout the first 2 quarters of the year.

Within the PND category, we realize that we must-have precision execution to maintain our global leadership across the spectrum of market share, technology and content offerings, while remaining profitable. We are committed to doing just that.

From a growth perspective, our OEM business continues to develop with Garmin gaining global recognition as a competitive vendor for both hardware and software solutions. We look forward to sharing more with you from this segment as the business develops.

Now that the first half of 2011 is behind us, we are updating our fiscal 2011 guidance. We now expect to deliver full-year revenue between USD $2.5 billion and USD $2.6 billion, with the improvement driven primarily by acquisitions of Navigon and Tri-Tronics.

While slightly increasing our revenue range, we are reducing and narrowing our EPS range driven primarily by accelerated deferrals of high-margin revenues. Kevin will provide additional clarity in just a moment.

These factors and an anticipated effective tax rate of approximately 12%, result in a forecasted 2011 EPS of $2 to $2.15. That concludes my Q2 update, and Kevin will continue with more detailed financial overview.

Kevin?

Thanks, Cliff, and good morning, everyone. I'd like to walk us through the Q2 financial results, first beginning with the income statement.

We posted revenue of $674 million for the quarter with net income of $109 million. Our pro forma EPS was $0.63 per share, which excludes a $15 million foreign currency loss during the period.

The revenues represent a decrease of 8% year-over-year. Gross margin came in at 47.8%, which was a 590 basis point decline from the prior year.

Gross margin strength in the prior year quarter was primarily related to the refined warranty estimate that reduced our costs by $22 million or 290 basis points. Deferral of high margin revenues associated with bundled products accounted for additional 200 basis points in gross margin decline.

Operating margin was 19.5%, down 820 basis points from 27.7% last year. This margin was driven primarily by the gross margin down 590 basis points.

Advertising was 80 basis points favorable and down $9 million on a year-over-year basis. Our SG&A was 260 basis points unfavorable, and this was up $12 million on a year-over-year basis due primarily to bad debt accruals and legal expenses.

R&D came in at 40 basis points unfavorable but was down $2 million on a year-over-year basis as our headcount declined slightly. Pro forma EPS of $0.63 represents a 26% decline year-over-year as revenues and margin declined.

Units shipped were down 6% year-over-year as 3.8 million units were delivered during the quarter. And our total company average selling price was $179 per unit, basically flat from $182 last year.

The non-GAAP measures that we reported this morning represent net income per share, excluding the effects of foreign currency translation. This impact was $0.07 per share favorable during Q2 of this year and $0.18 per share favorable for Q2 of last year.

As Cliff mentioned earlier, according to U.S. GAAP, we must defer revenue on certain products, and this table on the slide summarizes the net impact of the deferral and the amortization of revenue and related costs in both the second quarter of 2011 and 2010.

In the current quarter, we deferred approximately $0.23 of EPS into future periods compared to $0.08 in the second quarter of 2010. Most of these revenues and costs will be amortized straight line over a 3-year period.

It's important to note that while we're deferring revenue according to U.S. GAAP, we are collecting cash at the time of this sale, which is reflected positively in our statement of cash flow, which I'll review in just a minute.

It's also interesting to note that we have approximately $1 of deferred earnings per share on our balance sheet currently assuming a 12% effective tax rate. Moving next to a little bit more detail on our revenue.

During Q2, we experienced a 19% revenue decline within the auto/mobile segment, due primarily to a declining PND market in North America. This was partially offset by PND growth in Europe and Asia as well as the OEM revenue increases we saw.

Our outdoor segment grew 1%. The growth in this segment will improve in the third quarter with a launch of a number of our new products.

Fitness revenues remained strong and grew 25% compared to Q2 of 2010 on the strength of high-end running watches and the cycling computers. Aviation segment revenues increased 13% compared to Q2 of 2010 with growth in aftermarket products.

And our marine segment revenues also increased at 6% compared to Q2 2010 as we gained market share during the quarter. In total, our revenues decreased 8% during the second quarter, and for the year, our total revenues are up 2%.

During the second quarter, growth of 12% and 31% respectively in Europe and Asia was offset by a 21% decline in North America due to the declining PND market. North America represented 53% of revenue in Q2 2011, compared to 62% in the second quarter last year.

Europe increased from 31% to 38% of total revenue and Asia from 7% to 9% in the same time period. The auto/mobile segment represented 54% of our total revenues during Q2, down from 61% in 2010.

Each of the other segments contributed between 11% and 12% of revenues. While the auto/mobile segment represented 54% of our total, it represented only 19% of our operating income in Q2 due to the lower margin profile of this segment.

This compared to 44% in the second quarter of 2010. Each of our other business segments contributed between 17% and 27% of operating income with outdoor leading the way at 27% of total op income due to the 44% operating margins in that segment.

Looking next at the margin breakdown by segment. Q2 auto/mobile gross margin and operating margin were 36% and 7%, respectively.

The year-over-year decline in gross margin was primarily driven by the 2010 warranty estimate refinement and the deferral of $51 million of gross profit at an 83% margin. Operating margin in the quarter, excluding these deferrals, would've been 18%.

Auto/mobile was also impacted by approximately $8 million of bad debt and legal costs that are not recurring in nature. Our second quarter outdoor gross margin was 65%, down from 67% last year due to the 2010 benefit from our warranty refinement.

Operating margin, as I mentioned, was 44% down from 48% in the year ago quarter due to the gross margin decline and a slight increase in operating expenses in this segment. Our Q2 fitness gross margin was 58%, down from 62% last year.

Like outdoor, this is partially related to the 2010 benefit from warranty. Operating margin was 33%, a decline from 40% a year ago due to the gross margin decline as well as increased advertising costs and allocation of selling, general and administrative costs.

Q2 marine gross margin was 56% compared to 66% in the year ago quarter, as product mix shifted towards fishfinders, and we also comped against the 2010 warranty benefit. Operating margin was 30%, down from 43% a year ago driven by gross margin decline and increased R&D and SG&A expenses.

As Cliff mentioned previously, we do expect marine margins to improve in the back half of the year. And finally, our second quarter aviation gross margin was 69%, down slightly from 70% a year ago.

Operating margin was 30% for the quarter, representing a slight increase from 29% in the prior year. Looking next at operating expenses.

Our Q2 OpEx increased by $1 million on a year-over-year basis from $190 million to $191 million in Q2 2011, increased 220 basis points as a percentage of sales. R&D decreased, however, $2 million year-over-year but was up 40 basis points to 10% of sales.

As I mentioned earlier, we have slightly reduced headcount on a year-over-year basis. Our ad spending decreased $8 million over the year ago quarter and decreased 80 basis points as a percentage of sales to 5% in Q2 2011.

This was largely driven by reduced cooperative advertising, which was volume-dependent and a reduction in our media spend. Other SG&A increased $12 million, compared to a year ago and increased 260 basis points, up to 13% of sales.

This increase represents approximately $8 million of nonrecurring costs for both bad debt and legal costs. Moving next to the balance sheet.

We ended the quarter with cash and marketable securities of $2.5 billion. Our accounts receivable increased sequentially to $493 million as revenues increased 33%.

Accounts receivable accounted for approximately 56 days of sales when calculated on a trailing 4 quarters compared to 61 days of sales in the second quarter of 2010. Our inventory balances decreased slightly to $386 million on a sequential basis and our days of inventory metrics was 106 days, a decrease from 119 in the first quarter of 2011.

We do continue to take steps to ensure that our working capital is maximized during the year. We ended Q2 with the following amounts and number of days of inventory.

We ended Q2 at $153 million in raw materials or 38 days; $43 million in work in process and assemblies or 12 days; and $219 million of finished goods or 55 days; and the inventory reserves at the end of the quarter were $29 million. We now show a $388 million dividend payable on our balance sheet following our shareholder approval at the annual meeting in June.

The first dividend installment of $155 million was paid on June 30, which occurred after our quarter end. We continue to generate strong cash flow across our businesses as cash from operations was $203 million during Q2.

CapEx was $7 million during the quarter. Therefore, we generated free cash flow of $196 million.

Cash flow from investing was essentially breakeven during the quarter due to the $7 million in CapEx offset by a $7 million net redemption of marketable securities, and financing activities provided $2 million of cash during the second quarter. We earned an average of 1.3% on all cash and marketable security balances during the quarter.

We expect our strong free cash flow generation to continue throughout the year. We will use a portion of the cash flow to fund our dividend that was approved at the June 3 meeting, the June 30 payment represented $155 million, as I just mentioned.

And an additional $78 million is scheduled for both September 30 and December 30 dividend payments. We also continue to focus on acquisitions in adjacent niche markets or tuck-in technologies, which fit our core markets.

As has been Garmin's practice, acquisitions are evaluated by technology, value to compatibility and strategic fit with Garmin. Navigon and Tri-Tronics are great examples of executing on this strategy.

Our tax rate for Q2 was 13.8%, and we expect the full year rate to be approximately 12%. Reduced effective tax rate is attributable to a change in methodology for uncertain tax positions reserves following favorable audits in both 2010 and 2011.

And finally, I'd like to provide some additional detail around our updated guidance that we provided today, host by segments -- primarily by segment revenues. We saw improvement in our auto/mobile segment due primarily to the Navigon acquisition.

We also wanted to highlight the significant impact of the mix shift that we are experiencing toward bundled products. Going into this year, we had forecast the deferral of approximately $0.53 of EPS.

However, given our current estimate of product mix, we now expect to defer approximately $0.92 of EPS resulting in reduced EPS guidance. Without this change in product mix, our EPS would have remained at or above our earlier range.

This concludes our formal comments. We will now open the conference call up to Q&A session.

Kevin, on the deferred revenue, how and when will we see that recognized?

How and when will we see that recognized, maybe you want to clarify your question a little bit?

So you're deferring it now. You're seeing the cash now.

When are we going to see that?

Okay. Well, it's generally amortized over a 3-year period.

So we're seeing that product mix increase, as I said. So we'll continue to defer.

And that will likely continue to increase for several quarters. At some point in 2012, we'll see the turnaround effect.

And at this point, we'll start to see EPS benefit, and we expect that will likely be sometime in the back half of 2012.

Okay. On the cost front, in auto/mobile, where do you stand there?

Are there additional opportunities to lower your cost structure in that segment?

If you're referring to product cost, is that what your primary question is, John?

Yes.

Yes, okay. So if you're looking at product costs, as we mentioned, ASPs were relatively flat.

On the cost side, we would expect a year-over-year cost reduction of approximately 5% supporting our business, including auto/mobile.

Okay. And then the last question, maybe more for Cliff, is on the competitive front within the fitness segment as well as in the outdoor segment.

Are you seeing any increased competition from the likes? Everyone has talked about Nike and TomTom or are you seeing it in any other areas?

I don't think we can say that we're able to recognize a noticeable competitive pressure right now in the fitness and the outdoor market. I think though that the fitness market is very dynamic, and there are new players coming in.

So it remains to be seen in terms of what impact that could have going forward. For the outdoor market, I feel that the U.S.

market right now is just the economy is just really slow. It's not good.

So we probably feel that that's part of the impact in slower outdoor sales. We also have a pipeline of new products that have been introduced and waiting for delivery here in third quarter that will hopefully increase our sales going forward.

I wanted to ask on your deferred revenue. Can you give us an idea as to what portion of the PND or automotive units right now are having revenue deferred on them?

Well, I think we're not really prepared to quantify how much that is, but we do see an increasing amount of our PNDs that are being bundled, which is the reason for the change in our guidance primarily. So we're not making that public, but it is increasing as we've gone through the last couple of years.

You made us to remind you and other analysts and shareholders, we began deferring in 2009 at a relatively low rate and that increased in 2010, and we still see that increasing as we've gone through 2011.

So on that deferral, I guess, maybe an associated question, are you increasing the proportion of the sales price in addition to the number of units that are subject to that, or is the percentage of the sales price, if you will, been held relatively constant over that period?

Yes. There's a lot of variables that go into the deferral, and it is quite complex.

But in general, I would say, the amount that we're deferring on a bundled product has remained about the same throughout 2011.

Okay, great. And then, just wanted to ask, I know that specific financial details weren't released on the acquisitions.

But can you give us an idea with the Navigon acquisition in particular closing in the September quarter? Can you give us an idea of how much we should expect cash balances in particular to decline as the acquisitions have closed?

So you want to know how much we paid for the acquisition?

Well, I'm not asking for specifics on that. I'm just wondering -- you can bundle it together however you want, I just want to know what -- how we should expect the cash balance to be impacted.

Yes, I would say -- I mean, we obviously had paid a price for the company which we're really excited about. From a cash balance perspective, I would say, it's fairly neutral.

I mean, the amount of revenue that Cliff mentioned was roughly USD $75 million for the last 5 months of this year, however, pretty flat on a net income perspective so really, the only difference there is the amount cash we paid for the company. We're not prepared to disclose that amount.

This is Joe Longobardi for Mark. You highlighted share gains and better than expected performance in Europe as it relates to the PND business.

What can you attribute these share gains to and do you expect to maintain that share in the mid-20s or further expansion through the back half of the year?

Yes, I think our product is very popular in terms of its features and ease of use. And we're seeing some improvement in Europe as we focus our efforts on retailer relationships, and offering products and features that appeal to each individual market.

So yes, we are continuing to work hard on that. We expect to continue to increase our share and maintain that going forward.

Okay. And as it relates to free cash flow generation, what are the primary uses of your future cash going forward?

Or are you going to continue to look at acquisitions and would you be interested -- or would you consider further increases in dividend going forward?

As we mentioned during our formal remarks, yes, the acquisition strategy is still intact, and we're looking for additional opportunities there. But the primary use of cash flow will just be, I think, working capital should be relatively neutral.

So it gets down to dividends and other uses, potentially share buybacks, but I would say dividend is the primary use of the cash in the near term.

Can I just ask one -- it's Mark Sue, sorry, jumping in. Can I just ask one last question on the mechanics of the GAAP accounting?

If the -- should we basically be thinking mathematically of taking $0.15 to $0.35 and adding that to our calendar '12 estimates or maybe how we should think about the number change for calendar '11 and then calendar '12?

No, it's difficult just to add for 2012 because as I mentioned, we're looking at 3-year amortization. Again, there's lots of variables based on the bundling of our products with lifetime maps to the actual amount that we deferred.

So it's not as simple as just adding the 2012. As you know, we haven't given any 2012 estimates at this point.

But I would caution you to just adding that into 2012.

Should we -- 2012 being higher EPS versus [indiscernible] I mean, at least?

I think there's some forecast that we've evaluated internally, and it would suggest that the turnaround effect when we start to give some positive benefit on EPS would occur late in 2012, and that's about as good as we can do right now from a timing perspective.

Just a follow-up first and then my question. And the follow up is just on the units.

Would you be able to break down the PND units specifically rather than the overall units?

We're generally not giving a breakdown of units by PND. As we talked about, roughly 3.8 million total units.

Clearly, the PND is still a large part of the auto/mobile, so a large part of our overall business. But we're not prepared to give the exact number.

And then in terms of the question, just curious in terms of your assessment of the overall PND market. I think you commented that it's pretty much unchanged since your views in February.

And in the meantime, we've obviously had quite a bit of a weakening in both in the economy and demand for consumer electronics, and certainly TomTom did revise down their view of the overall market. So can you just expand on why your views might differ?

Is it related to the share gains you've seen in Europe?

I think, Simona, our view hasn't changed. I think at the beginning of the year, we probably were more conservative about what we expected to see in the market.

We weren't as -- didn't have as rosy an outlook that would require us to change our view at this point. So the outlook that we had at the beginning has been holding true.

And so as a result, we didn't need to change our outlook on PND going forward.

Okay. So then in terms of just North America, from the overall market perspective, I think, they had assessed it at down 30% this year.

Is that consistent with how you see it?

Yes. I think our view is probably somewhere in the 25% range for market size decline in North America.

And in Europe, we are still seeing, in total, a high single-digit to about 10% kind of decline still going on there. But because of the share gains that we have experienced in Europe, our overall unit volumes are up there, as we mentioned, 6%.

With respect to your full-year gross margin guidance of $45 million to $46 million, it seems like that implies a pretty sharp decline on the auto gross margin in the back half of the year since I think your other categories are all going to be sort of flat or up from the second quarter. So I was wondering if you could add any color on what drives that pretty significant decline in auto implied in your full year gross margin guidance?

Well, you are correct. We are predicting a lower gross margin on the PND and auto/mobile segment overall.

A very tough margin, we typically see especially going into the holiday season. So I think we'll see a slight reduction in margin in Q3, and then a larger reduction in Q4 as we have the auto/mobile.

We did mention that we expect some benefit on those fitness and marine margins as we come into the back half of the year. Those should come back up and improve a little bit in the back half, and aviation, I think, will retain pretty close to that existing margin right now.

Great. And with respect to your auto OEM business, I'm wondering if can you talk about where that is relative to your expectations entering the year and if you can give us any updated color in terms of the size or growth rate of that business?

I think right now, it's tracking to our expectations. We experienced strong growth in the first half of the year, as the key programs that we've been delivering on with Chrysler have been a big part of the growth story there.

In the back half, that will, of course, comp against the last year's, so we would expect growth to flatten out, and overall, the growth in that segment has been in the 25% to 30% range. We haven't quantified the dollars there.

It's essentially north of $100 million type of range, but we don't give specifics in terms of where it currently is and where it's going.

A question on the acquisition. You said it's going to add about $80 million of revenue in the second half of the year.

About how much does it add to OpEx and overall are those acquisitions are going to be dilutive in the near term to corporate margins?

I think, in general, you should assume about a $30 million OpEx increase due to the combination of those 2 businesses. We do -- as I mentioned earlier, we're expecting roughly neutral on EPS due to Navigon acquisition this year.

They will be accretive next year. And Tri-Tronics will be accretive immediately in 2011.

Okay. And in terms of Navigon, can you give us a sense of how the revenue is going to be distributed between OEM and non-OEM business?

Yes, we really don't want to break out in any further granularity with this Navigon business other than we're excited about all 3 parts of their business -- the mobile, OEM and the PND components.

Got it. And then one last question on PNDs.

Can you give us a sense of how kind of early talks are going for the holiday season and the type of support you expect see for the category come December and November?

I think Q4 is shaping up, again, really according to the plan that we had in place at the beginning of the year. Retailers are committed to the category, in fact, major resets are going to be happening here in August and September in preparation for the back half of the year.

So we feel like everything is running on track to what we expected.

Another question on the deferred revenue. So in your guidance, you already assumed that you're differing revenues on things like lifetime maps but since the adoption is higher, can you talk about more of the per unit dynamics obviously if someone chooses a bundled solution, it would displace maybe a onetime software sale.

Yes, as I mentioned earlier, we're not planning to give any further detail on that other than that mix of bundles. And there's also more than just lifetime maps, there's traffic, and some other components of our business that are more long-term in nature that we have to differ revenues on but that mix of product that is bundled now has increased which is why we changed our numbers this morning.

But essentially, the bundled, you've already been assuming the deferral of that, so it's the one-time software sales that, that displaces that you lose out on since it's being deferred now.

Essentially. Yes, we're having to defer both pieces, both the standalone lifetime maps that we sell which are deferred over the product life cycle as well as the bundled with PNDs and that's settled with PNDs.

Okay. On the fitness segment, any egress on the tour there but can you talk about maybe what the global opportunities are, how you're regionally penetrated there to just Europe and North America and you still see some regional opportunities in that segment?

Yes, I think each region has its own dynamic. Europe has been strong for both running products and cycling products in particular, whereas North America has been strongest in the running product category with some growth in biking.

We did see growth in Asia as well, and places like Australia and other countries that are embracing bike products as well. Those markets, like all of our other markets, are typically smaller than the other 2 regions.

I feel like I'm beating a dead horse here on the deferral point but, Kevin, can you just confirm the reason why it's been difficult for you to predict these deferrals? Is it the mix shift was a surprise to you?

And do you also sense that the deferral peaks in the next couple of quarters?

Yes, I think the answer to both of those questions, yes, the percentage of customers who are choosing to buy PND bundled lifetime maps has increased more than what we had originally thought going into the year. And in terms of the peaking, I mentioned earlier, the prices that we're deferring or the amount of revenue we're differing really isn't increasing per unit but we do expect that we'll get a benefit or turnaround in the midpoint or back half of 2012 before we start to see some earnings per share benefit there.

And the delta here is all being associated with the PND auto segment not with any of the other segments?

That's correct, yes. That's correct.

If I look at the fitness segment, I know you guys grew 25% year-over-year, but the operating income was only up I think 3%. As the growth rate start to slow there a little bit, I wonder sort of when we see operating leverage.

I know there were sort of some one-time benefits a year ago but if you could just kind of talk about the growth rate of your profitability in that segment, that'll be great.

Yes. I think we do -- we were selling through some end-of-life products in second quarter, which did impact our gross margin from an operating expense perspective.

But we're expecting our total business to flatten out on a year-over-year level, essentially our operating expenses should not be increasing as we go through the back half of the year. Overall, we did have, as we mentioned, some one-time -- more one-time costs in the Q2 perspective.

The other thing is that, as you know, Charlie, we do allocate a percentage of our operating expenses based on sales. Fitness has become really a fast growing segment at 25%.

It's a larger percentage of some of our operating expenses, which do impact our operating margin.

Got it. And then, on aviation, I'm wondering if you can kind of just talk broadly about some of the trends you're seeing there in terms of ordering patterns?

And then, also, just update us on your progress toward Part 25. That'd be great.

Yes, I think, Charlie, we don't really disclose things like bookings or that kind of thing. So we're not really prepared to talk about ordering patterns per se.

But in terms of our performance in the quarter, as I mentioned, the retrofit market was particularly strong, indicating that the people are stepping up to equip their aircraft, and that strength was across our product line, not just in new product introduction, so we felt very positive about the results in the retrofit side. The OEM side, as we mentioned, is flat, and that's a little more longer term predictability because aircraft makers are scheduling their bills, and we can kind of see into the future that we don't really see any turnaround like I mentioned in my comments.

But that said, we are continuing to make progress in Part 25, working on some programs. And as I mentioned, those are on track.

We would expect those to appear in the 2013 timeframe in terms of our revenue contributions.

If you look at that $8 million in bad debt and legal, the one-time, could you explain a little bit about what that was, why it's different or why you were surprised by that?

Well we had one -- on the bad debt, we had one distributor in particular that went through Chapter 11 that was not anticipated in the quarter and that impacted about $5 million. And then, the rest was related to some defense, some patent infringement cases which are now behind us.

And so we -- between those two major costs, we were able to identify those as nonrecurring in nature.

And if you look at the deferred revenue itself, how much was actually recognized for 2Q that had been deferred previously?

We don't break that. You mean the amount that we amortized for prior periods?

Is that what you're asking?

Right, which was recognized as revenue in the quarter.

Yes. We just give the net number, which was the $62 million of sales or $44 million of net income.

We don't break down the amount that was amortized from prior periods.

Okay. And last question, looking at -- you talked about the marine and fitness profitability normalizing in the back half.

For both of those come, are you saying that back half margins normalize to kind of comparable period year-on-year or just the back half offset some of the softness that you saw in 2Q so that the full year gets that much better?

No. Actually, just saying that sequentially, we should see some improvement as we go through the back half of the year both on marine and also on fitness.

Just a clarification. Kevin, when you mention you expect some of the impacts to deferred revenue to normalize in the back half of 2012 is what you're saying you expect what is amortizing off the balance sheet at that point to equal what you are deferring?

No. Actually we're saying that the EPS impact on a year-over-year basis will start to be beneficial to us as we go into the back half of 2012 is our best estimate at this point.

Okay. And then secondly, I'm not 100% my numbers are correct here, but it looks like SG&A was up pretty significantly sequentially and year-over-year, ex advertising.

Is that correct? And if so, what is the drivers of that?

You're saying SG&A only?

Yes.

Yes, it was up significantly by about $8 million of that impact or increase year-over-year was these legal and bad debt expenses, so that would have been much closer to your Q2 2010 number without those.

Right. And then, the $30 million you indicated for the OpEx associated with the acquisitions, was that for the full back half of the year or on a quarterly basis or annualized?

No, that was just the full back half, or the Q3/Q4 impact.

Combined?

Combined, total, yes.

Just a couple of clarification points. Kevin, is that $8 million on your segment reporting basis, is that all in automotive and mobile or is it spread amongst the different segments?

Those primary costs were almost exclusively in the auto/mobile segment.

Okay. That's good.

Okay. It seems to me that the product development effort has kind of been stepped up here.

Can you give us an indication that I think you used to in terms of the contribution from new products?

No. I think we've discontinued giving that detail probably a year ago.

I think full point we made is that we have dozens of new products that are being introduced, and we still have a significant percentage of our revenues coming from new products every year. We just don't believe that that's a metric that we needed to share with everyone just because of where we stand in the various segments that we serve.

Right. Okay.

And then, can you talk in terms of Navigon, the seasonality of that business? Is it sort of lineup with the automotive/mobile?

In general, it's pretty close to that, yes.

First question here is just on auto/mobile segment. As the industry continues to shrink by volume and by revenue, can you share with us what you're doing to make sure that the cost structure that was previously dedicated to PNDs is either rationalized or spread?

I don't know if it's color you can give us on utilization rates on your factories? Or what steps are you taking to protect the consolidated operating and gross margins against sort of broader margin pressures, as that business continues to shrink?

And then, I had a follow-up.

Yes, I should probably take that. Jeff, I think as the volumes in our factories have come down, we have scaled our workforce to match the volumes that our business is experiencing.

So that part is already taken care of. In terms of product development and R&D expenses, we are -- as the market evolves, we are, of course, matching our product roadmap to be responsive to the conditions in the market so that we're focusing on the most important product introductions and investing our efforts in those.

And for the resources that are left over, we've been shifting some of those to other market segments as we have growth needs in the areas where we're investing such as OEM development across markets like automotive as well as marine and aviation.

I guess as a follow-up to that, Cliff, and this might just be require some clarification on my part. As you're no longer expanding capacity in PNDs, how does that affect your tax ability as it relates in those regions?

Is this something which has a tax holiday based on CapEx that eventually kind of amortizes and potentially you're facing higher tax rates in certain jurisdictions? Is that -- any color you can provide would be helpful.

Sure. I think we talked about a 12% tax rate this year, and there's a lot of moving parts to the tax rate based on the profitability on the various regions that we're in.

In general, if we're in a period where we are seeing increasing revenues or increasing units, that definitely helps our overall tax rate. If we're in a period where the revenue or units are declining, it tends to put more pressure on tax rate.

In 2011, though, in particular, we've had some reserves that we were able to, after going through tax audits, we were able to give up. So that's actually helped our rate.

If we were to see a year, next year where there might some declining revenues that might push -- that would likely push up our tax rate overall. So in general, long-term, next 2 to 3 years, we would expect our tax rate to come in between 12% and 15%.

Again, depending on the regional profitability on the different countries [ph] we serve.

Great. And just one follow-up if I can sneak one in there.

Cliff or -- sorry, Kevin, you talked about the deferral now expected to be -- I think, it was $0.92 a share for the full year 2011. Are you able to share with us, and maybe I've missed it somewhere, what that equivalent deferral would have been in 2010 for the full year, just so we can get an idea of how that -- the rate of change there?

Yes, I'd have to go back and look at the full year 2010. We can give that to you offline, Jeff.

I do have the data, I just don't have it right in front of me.

Okay. Just to wrap up, thanks, everyone, for contributing to our call, and we'll look forward to catching up with everyone next quarter.

Thanks very much.