Oct 31, 2014
Executives
Christian Charnaux – VP, IR Chris Nassetta – President & CEO Kevin Jacobs – EVP & CFO
Analysts
Felicia Hendrix – Barclays Joe Greff – JPMorgan Shaun Kelley – Bank of America Merrill Lynch Steven Kent – Goldman Sachs Harry Curtis – Nomura Bob LaFleur – JMP Joel Simkins – Credit Suisse Patrick Scholes – SunTrust Robin Farley – UBS David Loeb – Robert W. Baird Thomas Allen – Morgan Stanley
Operator
Welcome to the Hilton Worldwide Third Quarter 2014 Earnings Results Conference Call. (Operator Instructions).
Please note that this call is being recorded today Friday, October 31, 2014 at 10.00 AM Eastern time. I will now turn the call over to your host, Christian Charnaux, Vice President, Investor Relations.
Mr. Charnaux, please go ahead.
Christian Charnaux
Thank you, Courtney. Welcome to the Hilton Worldwide Third Quarter 2014 Earnings Call.
Before we begin, we would like to remind you that our discussions this morning will include forward-looking statements. Actual results could differ materially from those indicated in the forward-looking statements and forward-looking statements made today are effective only as of today.
We undertake no obligation to publicly update or revise these statements. The factors that could cause actual results to differ are discussed in our SEC filings.
You can find reconciliations of the non-GAAP financial measures discussed in today's call in our earnings press release and on our website at www.hiltonworldwide.com. This morning, Chris Nassetta, our President and Chief Executive Officer will provide an overview of our third quarter results and will describe the current operating environment as well as the company's outlook for the remainder of 2014 and into 2015.
Kevin Jacobs, our Executive Vice President and Chief Financial Officer, will then provide greater detail on our results and outlook. Following their remarks we will be available to respond to your questions.
With that, I'm pleased to turn the call over to Chris.
Chris Nassetta
Thank you, Christian. Good morning, everyone and thanks for joining us today.
We’re pleased to report another quarter of great results highlighted by strong top line revenue growth, fee growth and ownership segment performance which led to results above the high end of our guidance on both the top and bottom line. The macro setup for the balance of the year and into next feels great and as a result we've raised our full year RevPAR growth, adjusted EBITDA and our EPS guidance.
In the third quarter, we exceeded our guidance for system-wide comp RevPAR growth of 8.4% on a currency neutral basis posting our highest quarterly growth rate this cycle. Growth was driven by a 4.2% increase in average rate and a 3.1 percentage point increase in occupancy to 79% and was led by the U.S.
with quarterly system-wide RevPAR growth of 8.8%. We’re pleased to see continued increases in our global RevPAR index across our brand portfolio increasing 70 basis points year-to-date.
We saw very strong and balanced growth in both transient and group demand in the quarter. Transient revenue grew over 8% system-wide in the quarter.
In the Americas, we saw particular strength with system-wide transient growth increasing from 7.7% in Q2 to 8.8% in Q3. Group revenue growth in the quarter was also very strong, up 9% system-wide primarily driven by volume.
Performance was driven by strong results in both the Americas and Europe with the Americas benefiting from solid convention and company meeting volume. We remain on track to deliver mid-to high single-digit group room revenue increases for the full year.
We also remain positive on group business going forward as our group revenue position in the Americas system-wide is up in the mid-to-high single digits for the next four quarters. In the quarter F&B revenue grew 8% and our owned and managed hotels in the Americas on pace with RevPAR growth.
We attribute the bulk of the growth to rebounding group business and a more favorable group mix. Our adjusted EBITDA for the quarter was $645 million, an increase of over 13% from the third quarter of 2013 and above the high end of our guidance.
Adjusted EBITDA margins increased 160 basis points. Let me spend a few minutes on development highlights, we maintained our number one rankings in key categories according to Smith Travel Research including rooms under construction globally, pipeline size and system-wide rooms.
Even with the largest base of rooms in the industry, our growing pipeline represents three times our current share of global room supply. In the quarter, we opened 70 hotels or over 12,000 rooms in 177 hotels and nearly 30,000 rooms year-to-date through the third quarter.
As of quarter-end, we had more than 705,000 rooms operating globally and with last week's opening of our first Hilton in Myanmar; we've increased our global presence to 94 countries and territories. We had 559 hotels and 109,000 rooms under construction at quarter-end representing more than 50% of our pipeline.
Our pipeline continues to grow now with 1269 hotels and approximately 215,000 rooms in 74 countries and territories, all in our capital light management franchise segment. For comparability including all deals approved but not yet signed, our pipeline would have been approximately 230,000 rooms.
In the third quarter, we approved 123 hotels with over 20,000 rooms for development. Two weeks ago, we gathered over 1800 of our hotel owners at our Global Owner's conference in Orlando, Florida.
At the conference, we formally launched our 12th brand, Canopy by Hilton, an accessible lifestyle brand. We believe this brand will be a game-changer because it appeals to a much wider audience than the traditional lifestyle concepts.
Instead of a small sliver of the luxury segment, accessible lifestyle opens up demand more broadly, thus giving us the ability to serve more customers and add meaningfully to our growth over time. Canopy takes lifestyle out of the dark ages with a light, organic and contemporary look and feel.
It's designed to be welcoming and also reflect the local neighborhood flavor and culture where each hotel is located. And we've designed it in such a way that Canopy will be efficient to build or convert, driving a very compelling return on investment for our owners.
We launched Canopy with 11 signed deals from a select group of owners with hotels in key urban neighborhoods and vibrant secondary markets including Portland, San Diego, London, Nashville, Savannah, Indianapolis, Washington, DC and Miami. We also have another 15 Canopies in various stages of discussion.
Third party capital will drive Canopy's growth just like it does for all of our brands. In our view, industry leading brands and revenue engines that resonate with customers and provide attractive returns to owners should not require meaningful amounts of our capital to either launch or grow.
We also continue to have extraordinary developer interest in Curio, our recently launched collection of unique 4 to 5 Star hotels. We’re in discussions on more than 90 properties and we've already opened 3 properties totaling over 2800 rooms since the brand launched in June including the SLS Las Vegas Hotel & Casino, the Highland in Dallas and as of yesterday the Diplomat in Hollywood, Florida.
In total, Curio plans to open five hotels totaling almost 3200 rooms by year-end. We believe that new brands such as Curio and Canopy help further our goal to serve any customer, anywhere in the world for any lodging need they have.
By doing so, we drive more customer loyalty, higher market share premiums, better returns for our hotel owners and that in turn drives faster net unit growth that should ultimately drive premium returns for our shareholders. We can also serve more customers by intelligently deploying our existing brands in different regions around the world and optimizing those brands for local markets.
For example, we believe that having a full portfolio of brands with hotels for every type of guest travel need will be as crucial in China as it is in the developed markets. As result, we've recently launched our Hilton Garden Inn and Embassy brands in China and just yesterday, we announced plans to launch the Hampton brand in China.
We plan to leverage the expertise of a new partner, Plateno Hotels Group, under an exclusive license agreement to develop the mid-scale 3 to 3.5 star hotel market in China with the Hampton brand. The intent of this agreement is to deliver over 400 hotels with the first expected to open by the end of next year.
We’re thrilled to partner with Plateno, a proven hospitality leader in China, operating over 3000 hotels in 300 cities across China under five brands including the highly successful 7 Days Inn brand. With over 80 million members, Plateno's loyalty program will serve as an important source of guests for Hampton in China and also provide Hilton an opportunity to link these consumers to Hilton HHonors and our full portfolio of brands.
The partnership is a win-win for both companies where both sides will be able to leverage their considerable talents to make Hampton by Hilton in China a great success. Simply stated, we expect that this agreement will allow us to accelerate our efforts to gain broad geographic end chain-scale distribution in China enabling us to access a large, growing customer base for both in-country and outbound business and all on a capital light basis.
We are also serving more guests than ever in our luxury brands with over 78 Waldorf Astoria and Conrad Hotels open or in the pipeline. We expect this momentum in luxury to continue particularly with the sale and redevelopment of the Waldorf Astoria New York announced earlier this month.
We believe the announced deal is a home run for both our partner Anbang and for us and we’re on track to close the transaction as previously disclosed. We intend to unlock the significant embedded value in the Waldorf Astoria by using sale proceeds to acquire additional U.S.
hotels in a like-kind exchange. We’re making great progress identifying specific properties and are very confident in our ability to complete the exchange.
The hotel will remain in our system beyond all of our lifetimes as it will continue to operate the property under a 100 year management agreement. The property will also undergo a major renovation funded by our partner that will restore the property to its historic grandeur, making it a true flagship for the Waldorf Astoria brand.
Now let me update you on the outlook for the remainder of the year and provide some preliminary guidance for 2015. Overall, we remain very optimistic about fundamentals, especially as it relates to the U.S., which has remained a source of relative strength.
In the U.S., we expect fundamentals to remain particularly healthy as economic growth and an improving job landscape continue to drive strong demand trends and supply growth remains muted. We’re maintaining our high single-digit RevPAR growth expectations in the U.S.
for 2014. For the Americas region outside the U.S., we also still expect high single-digit RevPAR growth for the full year 2014 as strength in Mexico offsets a weakening Brazil.
Overall performance in Europe continues to be strong. We expect positive momentum in Western and Southern Europe to continue with lingering softness in France.
Uncertainty in Russia and the Ukraine will likely weigh on Eastern European results through the remainder of the year. Overall, we maintain our mid-single digit European RevPAR growth forecast for the full year 2014.
Middle East Africa region is recovering nicely overcoming uncertainty surrounding the situation in Syria and Iraq. We expect strength in Egypt to continue due to easy comparisons and what we hope is the beginning of a sustained recovery.
We think RevPAR performance in the region will be up in the mid-single digits as tailwinds from Egypt and Saudi Arabia offset headwinds in other parts of the region. Finally in Asia-Pacific, our expectations remain consistent with what we outlined in August.
We continue to anticipate mid-single digit RevPAR growth in the region for 2014. We expect growth in Japan to remain strong, although tempered by new consumption taxes and performance in China to remain steady.
Additionally, we think the uptick in trends in both India and Indonesia will continue, although challenges in Thailand will likely remain a regional drag. Given our strong Q3 performance and continued solid fundamentals, we’re raising our adjusted EBITDA guidance $30 million at the midpoint to $2.47 billion to $2.49 billion with our new midpoint above the upper end of our previous range.
We’re also raising our system-wide RevPAR growth guidance for the year to 6% to 7% and our diluted earnings per share guidance range for the year to $0.69 to $0.71. We continue to expect net unit growth of 35,000 to 40,000 rooms or a 5.5% to 6.5% increase in managed and franchise rooms.
Looking forward to next year, we continue to feel great about the fundamentals and the performance we can drive with our industry leading brands and demand generation capabilities. As a result, we expect system-wide RevPAR to increase 5% to 7%.
We also think our strong development pipeline will support unit growth acceleration in 2015. This should translate into global net-rooms growth of approximately 40,000 to 45,000 rooms or 6% to 7% increase in managed and franchise rooms.
Finishing up, we obviously feel really good about the performance this quarter and about the setup in terms of fundamentals of the business for the rest of the year and into next. With that, I'm happy to turn the call over to Kevin Jacobs to get into a little bit more detail on the quarter.
Kevin Jacobs
Thanks, Chris and good morning everyone. As Chris mentioned, we are very pleased with our results for the third quarter which significantly beat our expectations.
Diluted earnings per share totaled $0.19, ahead of our guidance range of $0.15 to $0.17, driven by our system-wide RevPAR and unit growth performance. Total management and franchise fees were $383 million in the quarter, an increase of 16% over the third quarter of 2013, driven by both new unit and top line growth.
We saw strong growth in both our base and incentive management fees. Incentive management fees were driven by increases in participation rates and growth outside the United States where those fees typically do not stand behind an owner's priority return and where we derive about 75% of our total fees.
Adjusting for a $5 million reclassification from base to incentive fees made in the third quarter for a small number of hotels, base fees grew 14% and incentive fees grew 21% in the quarter. On a year-to-date basis, which is not impacted by the adjustment just described, base-fee growth was 12% and incentive-fee growth was 24%.
Given the strength to date and our expectations for the remainder of the year, we are increasing our comparable management and franchise fee growth estimates by 200 basis points to 13% to 15%. In our ownership segment, adjusted EBITDA for the quarter was $260 million.
Adjusted for a non-comp increase in affiliate fees, ownership-adjusted EBITDA was 16% higher year-over-year and this performance was driven by RevPAR growth for the segment of 7.3% and strong margin growth at owned hotels globally which grew over 160 basis points. Our timeshare adjusted EBITDA of $78 million in the quarter was 9% lower than prior year.
This was primarily driven by unfavorable revenue recognition timing. Segment EBITDA is up 13% year-to-date compared to last year and we continue to see our full year timeshare segment adjusted EBITDA guidance in the range of $315 million to $330 million.
In addition to recently announced timeshare projects at Hilton Hawaiian Village and Hilton New York, we recently signed a sales and marketing agreement with a third party for our first timeshare project in Maui, which will consist of over 20,000 intervals and is expected to begin sales in 2016. In total, our inventory now includes over 130,000 intervals, or about six years of inventory at our current sales pace.
That is a year-over-year increase in inventory of 58%, over 80% of which is capital light. Our corporate expense and other segment was $76 million in the quarter compared to $73 million during the prior year.
We continue to expect growth for the segment of 3% to 5% for the full year. Our regional results were marked by strong growth in the Americas, ongoing recovery in Europe, stable growth in the Asia-Pacific market and improvement in the Middle East and Africa region, which benefited from solid performance in Egypt and Saudi Arabia given easier year-over-year comparisons as Chris described.
RevPAR growth in the U.S. accelerated in Q3 increasing 8.8% with 55% of that growth driven by rate.
While favorable supply-demand dynamics supported solid industry fundamentals we believe our chain scale diversity together with our brand strength contributed to our outperformance. RevPAR at our U.S.
owned hotels rose 9.5% in the quarter driven by strong group performance in San Francisco, New Orleans and Chicago. Furthermore, we saw results in Washington, DC up meaningfully mostly due to an uptick in leisure activity and company meetings.
Results in the Americas outside the U.S. were strong with RevPAR up 8.3% as our hotels in Brazil benefited from World Cup gains.
In July for instance, ADR in Brazil increased over 70%. Puerto Rico was also helped by strong transient demand.
In Asia-Pacific, RevPAR grew 3.4% boosted by solid increases in greater China which was up 7% in the quarter. RevPAR growth in Guangzhou was up nearly 18% while Shanghai rose 11% and Hong Kong rose 10% despite the recent protests.
Fundamentals in Japan and Korea remained solid although growth was tempered by a typhoon and softening trade conditions respectively. Political unrest in Thailand continued to weigh on results for the region.
In Europe, fundamentals continued to rebound. Overall occupancy rose 250 basis points while average daily rate increased 3.3%, resulting in a 6.6% RevPAR gain for our European portfolio above the 5.2% gain we experienced in the first half of the year.
Our Southern and Mediterranean hotels continued to outperform with Greece and Portugal posting particularly healthy demand during the summer season. Northern and central Europe posted meaningful games as strong event calendars aided German and UK regional hotel performance.
Our owned and operated hotels in Eastern Europe were virtually flat as weakness stemming from geopolitical conflicts offset gains from a strong Middle East travel season. As expected, economic uncertainty weighed on hotels in France.
Lastly, Middle East and Africa RevPAR rebounded up 15.5% in Q3 versus a 2% decline in the first half of 2014. The growth was driven entirely by occupancy gains and as noted earlier, was largely the result of good performance in Egypt and Saudi Arabia.
Turning to our balance sheet, we ended the quarter with cash and cash equivalents of $831 million, including $288 million of restricted cash and had no borrowings outstanding under our $1 billion revolving credit facility. We continue to work towards our objective of achieving investment grade status by using substantially all of our free cash flow to repay debt and in turn, build equity value for our shareholders.
In the quarter, we made voluntary prepayment of $250 million on our term loan with an additional payment of $100 million in October which brought our total voluntary debt prepayments to $800 million year-to-date. As a result of our continued strong performance, we’re again increasing our expected term loan debt prepayment range by $100 million at the low end to $900 million to $1 billion for the full year.
Finally let's turn to our outlook for 2014 for the full year. As Chris mentioned, we’re raising our system-wide RevPAR guidance to between 6% and 7% on a comp currency neutral basis.
Ownership segment RevPAR is expected to increase between 5% and 6% on the same basis. We’re increasing our guidance for diluted EPS adjusted for special items to between $0.69 and $0.71 for the full year and for adjusted EBITDA.
We are expecting a range of between $2.47 billion and $2.49 billion. Capital spending, excluding timeshare inventory, is expected to total approximately $350 million including about $250 million to $260 million in hotel CapEx which represents roughly 6% of ownership revenue.
For the fourth quarter of 2014, we expect system-wide RevPAR to increase between 6% and 7% on a comparable currency-neutral basis. We expect fourth quarter adjusted EBITDA of between $630 million and $650 million and diluted EPS of $0.16 to $0.18.
Further detail on our third quarter results and updated guidance can be found in the earnings release we distributed earlier this morning. This completes our prepared remarks and we're now interested in answering any questions you may have.
So, that we may speak to as many as you possible, we ask that you limit yourself to one question and one follow-up. Courtney, can we have our first question, please?
Operator
(Operator Instructions). Your first question comes from the line of Felicia Hendrix with Barclays.
Felicia Hendrix – Barclays
Regarding the Waldorf cell the sale of the Waldorf and attended when exchange, I'm just wondering what type of hotel assets are you looking to buy with the proceeds? Are you focused point domestic and International, are you focused on five hotels that are currently put in branded, would you consider buying other hotels and converting them?
And then what's your view on buying hotels that may need significant CapEx?
Chris Nassetta
We have been hard at work on the 1031 and since we announced it but honestly before we announced it, while we couldn't be out actively in the market prior to the announcement we were tracking everything that was available very closely and have now been very, very actively engaged in the markets. I think the first of all, simply stated to do the Tiffany what it all has to be domestic U.S.
assets in order to qualify as a 1031 so it will not be any components of International. And I think it terms of the types of assets it wouldn't surprise you to know that we are looking at institutional grade assets in the best urban and Resort destinations.
We’re looking at large single assets and some portfolios that would be in those types of locations. Generally, it is not exclusively in the upper upscale and above so upper upscale in luxury segments of the business and a mixture of assets that are pre-existing and our portfolio within our poor photo brands today in those that are not with the objective ideally been to have a blend of those things so that as we put this money to work reported to working great assets and great markets and do it at a great price to create – to firm up the very significant arbitrage between what we’re selling for and what we are buying for to the extent we can do all those things and grow the system that's a very positive thing so that is what we are trying to accomplish.
As I said we’re making very good progress. We are very confident in getting it done probably give the timeframes over the next 60 to 90 days really probably the next 60 days will be giving you a more specific detail on what assets markets, etcetera.
Felicia Hendrix – Barclays
Then just as a follow-up on your development pipeline outside of the U.S., I'm just wondering you guys sound very bullish and how have internationals and trending this year versus your expectations. And sure you've heard some of the comments that comment that you're peers at made on similar calls and specifically some of them have talked about seen some developers and China having financial difficulties, wondering why that shouldn't be a concern for us?
Chris Nassetta
Yes, the good news story – the reason we’re optimistic is what we've been talking about frankly as part of the IPO and since is the objective we have from a development strategy point of view and a brand strategy point in view is to win everywhere meaning it is a big world, things ebb and flow and we feel like if we have the right brand both existing and we launch the right brands and we adapt those brands intelligently for different market conditions that we can continue to grow in good times and bad and that growth may ebb and flow and be higher or lower in various pieces around the world, but nonetheless we can continue to grow which is why only is our pipeline growing but you see in our preliminary guidance for net unit growth next year that we’re stepping up our expectations of new unit openings. So we are still very, very confident in our ability to do that.
We’re continuing to see healthy growth really in all regions of the world. We have had I think good strategies in Europe where we needed to that was more focused early on for value proposition limited service and conversion and in China I would say we just opened our 50th hotel.
We have 150 hotels in the pipeline I know others have commented it, some of the progress has slowed. I think that's right.
We are over 70% of our 150 hotels in the pipeline in China are under construction, so I'm confident that those hotels are going to open. Might take a little bit longer so I think there's no question things have slowed a bit in China but what's really happening in China in my opinion is something that frankly we've been talking about for the last couple years which is the complexion of what's going to happen there is going to change.
That like other parts of the world, China what is going to get developed is going to change and it's going to be changing based on overall demand patterns and overall demand patterns suggest that the greatest demand is going to be in the midmarket. Reality is that big international companies that have captured the high end pretty well and the local companies like Plateno and 7 Days have captured the low end and we think that there is a huge opportunity in the midmarket both because nobody has really captured the flag so to speak but also that's where the greatest amount of demand is going to be.
And so it's a great example of how we’re adapting, this year alone without even the launch of Hampton, just with Garden Inn 30% of the deals that we have signed year-to-date which is about 6600 – 6700 rooms in China which is back in consistent with last year but what's different about it is that 30% of its limited service and that's just Garden Inn. Now with the Hampton launch in and our relationship with Plateno, I think what you're going to see is tremendous opportunity for an uptick over time in the volume of what we're doing in China.
I just think the complexion of it's going to be different and it is going to be reflective of what I think the bulk of the demand growth is going to be in that market. So that's a long winded but the point of it is really trying to be very strategic about the deployment of our brands around the world, right brands at the right time in the right markets.
Operator
Your next question comes from the line of Joe Greff with JPMorgan. Your line is open.
Joe Greff – JPMorgan
A couple quick questions on your 2015 outlook. One, of your 40,000 to 45,000 net-rooms growth how is that split between manage and franchise room?
How is that split between U.S. and International?
And then my follow-up is, a couple of quarters ago Chris, you had mentioned that you expect incentive management fees to grow next year, somewhere in the neighborhood of 20% plus. Is that still a fair view or conservative view given what is presumably a more rate driven RevPAR growth next year?
Thanks.
Chris Nassetta
Yes, Joe, I think on the first question it's 60:40 probably, probably 60% international openings, 55%, 60% the rest of U.S. next year and about the same management franchise.
It is going to be probably five ticks off of an even split, one way or another and IMF, you know year-to-date we’re obviously doing really well. We do think that as we've been saying IMF is going to continue to tick up.
So we obviously have not given it, we’re not giving guidance on segments or parts of segments from and EBITDA point of view at this call because we are in the budget process. I do expect that trends on IMF to continue to move upward.
Operator
Your next question comes from the line of Shaun Kelley with Bank of America Merrill Lynch. Your line is open.
Shaun Kelley – Bank of America Merrill Lynch
I just wanted to ask about RevPAR growth and kind of the composition across some of the chains scales. This year we've seen a big rebound particularly in a second half of this year and some of the limited service a brand really outperforming, you guys are obviously very well-positioned for that.
Can you help us think about the outlook for next year and some of the drivers that you think about the higher end parts of the chain scale versus what you are seeing and what you think is driving some of the outperformance and limited service?
Chris Nassetta
We have seen the limited service franchise growth particularly in July and August where we’re leading the charge and we’re quite strong. I think that has had to do with the fact that transient has been so strong.
And I think in a number of those cases it's been sort of limited service has been catching up. I think as you look at – I think as we think about next year's growth I think it is going to be more balanced.
I do have every expectation that those transient group are going to both remain very strong, but I would reason to guess that you are going to see a more balancing effect as the group business continues to pick up momentum and that's going to have a more dramatic impact on upscale to particular upper upscale that I think will drive greater growth there than you’ve seen this year.
Shaun Kelley – Bank of America Merrill Lynch
My follow-up would just be back to the unit growth. You talk about some of the mix in the portfolio there but just curious on what you’re hearing from developers as it relates to – is the interest pretty good for your brand it's coming from existing owners or is that coming from new developers or kind of what are you hearing right now from the development community because you guys are obviously very active there?
Chris Nassetta
I think what we’re hearing from the development community, it's little bit different as you travel around the world, the world is a big place. But I think it's generally quite positive.
The mix of what we’re doing if you think about it sort of U.S. and everything else and the U.S.
the majority of the deals we’re doing are with existing developers even with our new brands which is not surprising I would say, it's 75% plus or minus the last number I saw with existing owners which we love, I think it is reflective of the fact that they like our brands and our engines and we are driving great results by having very high market share. If you go to the rest the world by definition because it's a less mature business for us, those ratios aren't quite as high.
I think it doesn't quite flip around but the majority of the deals we’re doing outside the U.S. are with new partners which is great just because we don't have as big a base out there and what I'm hearing and – I would say, again the world is a big place but generally the development community is quite positive.
I would say in the U.S. incrementally more positive.
The U.S. fundamentals continue to tick up.
The economy is getting a bit better and so I think the development community is feeling better. I think in Europe again more recently I think there is a view that European economy is sort of stabilizing may be getting decent foundation to start the show a little bit more growth, not terribly robust growth but a little bit more growth.
So I would say most recently developers have been getting more optimistic, not less. Middle East has remained optimistic is what I would say.
Non-U.S., Americas I would say fairly consistently – consistent and remaining optimistic and Asia-Pacific is a big place, but broadly I would say there continues to be nice optimism there. As I said it's changing in different parts of the world.
I think probably China being the most dramatic in my opinion, in a good way for us because I think we think it's the right thing to do. We've anticipated it.
We've been working on this Plateno thing for the better part of a year and figuring out the limited service space with an intense focus for the last couple of years, but long winded answer but I would say from a quarter-over-quarter or year-over-year point to view I would say incrementally that development community if I average the world is slightly more upbeat.
Operator
Your next question comes from the line of Steven Kent with Goldman Sachs. Your line is open.
Steven Kent – Goldman Sachs
Two questions. First, just on the incentive fees which were strong, just a little bit more detail.
Are more hotels now paying in the U.S. because they've met owners priority and is there some point where those will click on more?
Or is it that you are seeing incentive fees go up because you are doing more international managed properties?
Chris Nassetta
It is more the latter than the former. If you look at the breakdown of our incentive management fees 75% of it is I think as Kevin said is international.
If you look at the components of growth incentive management fees, 65% of the growth in the quarter was international so the majority of that and you know those do not generally sit behind owner return. So we had nice growth in U.S., don’t get me wrong, 35% of the overall incentive management fee growth was U.S.
participations have moved up in the U.S., probably by about 10 points but it's still the minority of the growth. If you look at sort of what's organic growth, same-store growth versus new unit growth about 65% of it is coming from same-store.
Again predominately international, strong International hotels and results [ph] in about 35% of it is coming from the new units almost all of which would be international in terms of new units that have instead of management fee contracts because most of the growth at that moment in the U.S. is franchise growth and limited service which wouldn't have incentive management fee contracts.
Steven Kent – Goldman Sachs
Chris, just to be clear, is there any point where there is a bogey they hit and they start to click on in a more material way and then just one secondary question which is the Hilton brand itself just lagged a little bit in RevPAR growth across all of your brands. Is it more international and that's what weighed that down?
Is it harder to drive rate in the Hilton brand at this point? I mean still up 7.4% terrific number, but a little bit different from the rest of the--
Chris Nassetta
I think it was international assets and a couple in the lease portfolio in particular. I don't think there's anything anomalous to think about it, I think it's just this quarter leased.
Kevin Jacobs
There is more core, larger core Hilton's that are leased in some of the parts of the world where there is stuff going on and I don't think it is much more than that.
Chris Nassetta
In terms of the incentive management fees I think, I view it as a real positive which is again the bulk of our IMF and thus the bulk of our growth is in the international state. It's a linear equation in the sense that we don't sit behind perhaps, so as the markets around the world get stronger and we see profitability grow we get to share in our fair share of it without stepping up over the cliff.
I mean we’re showing very good healthy growth year-to-date 24% IMF growth. We think we feel pretty good about that.
We expect to have about 20% for the full year and as we have said many times we do think over time as we both see operating performance continue to improve around the world and we add a lot of new units with these types of contracts outside the U.S. that you are going to continue to see the IMF growth rate move up.
But there are some to be specific in the U.S. where we don't have participation where the switch will go on but the U.S.
is in aggregate only 25% of our overall incentive management fees.
Operator
Your next question comes from the line of Harry Curtis with Nomura. Your line is open.
Harry Curtis – Nomura
Just a quick question on the gains that you are still seeing in occupancy at this point and the cycle, they are surprisingly strong and Chris, if you could talk about how much more do you think is realistic to expect there and are we at the point where your managers can really start driving rate?
Chris Nassetta
That's a great question and we've spent a lot of time on it over the last year or so. I think obviously this year we would have, going into the year probably thought more of our growth would be in the form of rate than it has been.
And I view it as a real positive that it's not in terms of sort of a telltale sign of where we’re in the cycle meaning mid-cycle with a long runway in front of us. And what's really happening is while we are driving rate, we’re – and while we are above prior high-level occupancy marks we’re continuing to just get smarter about the revenue management side of the business.
I think as an industry but obviously I'm partial to us. I think we've been doing a good job and what that really has meant – I mean there are a lot of things but it's really looking at weekends particularly and off peak times.
I think we've just gotten much, much better about driving business on Friday, Saturday, Sunday and if you think about it we always have capacity in most of our hotels because the bulk of our hotels are driven by the business side. So you always on Friday, Saturday, Sunday have capacity and if you can fill it even though you’re driving more occupancy in a rate you want to take it all day long at a reasonable rate because you’re just driving incremental profitability.
And that's what's been happening, if I look at our occupancy numbers on weekends they've been moving up. If I look at our market share on weekends it's been moving up and that's what is sort of taking us over the prior peaks of occupancy that people have gotten used to thinking about.
So I think it's in part because we've done a good job. I think it's sort of the new norm and I don't think we are done.
I think next year we’re in the middle of budget season. So I don't have the answer in front of me but I can tell you directionally we’re definitely going to see more rate growth than occupancy – the mix is going to be more rate than occupancy then you saw this year.
When we finish this year it's probably going to be 55 – 45 because of a phenomenon that I described. Again that's all on driving profitability and great for the business, I don't think it's something to worry about.
I think it's something to revel in. Next year you'll see more of it but we will have some more occupancy because I still think there's more to do by being intelligent about weekends and sort of off peak times and how we revenue manage.
Operator
Your next question comes from the line of Bob LaFleur with JMP. Your line is open.
Bob LaFleur – JMP
A couple questions on the Waldorf transaction. As you looking to deploy number $2 billion obviously you're very a willing buyer.
How do you manage your price discipline? What are you seeing in terms of cap rates or multiples for assets out there?
And then a second Waldorf question unrelated, how disruptive are renovation do anticipate from the project after the new owners takeover? Are you going to close the hotel and start from scratch?
Are you going to do in phases? Just give us a little bit of information on the if you don't mind?
Kevin Jacobs
Sure, I will give you what I can in terms of what we know at the moment. So you’re right $2 billion is a lot of money to put out there.
Obviously I spend a lot of years of my life in that side of the business, so I think it's something we’re comfortable doing. I think yes, we’re willing buyer but thankfully we are part of the stage in the cycle where there are plenty of willing sellers.
We are relatively unique and that we have $2 billion of cash that is going to get placed not, everybody is sitting around with $2 billion let alone all in cash. The way the 1031 rules work is you probably know we have a period of time after closing which to identify properties.
We can identify two times the amount so we can identify $4 billion of properties to ultimately acquire half of that. That gives us the ability to put a lot in the funnel and decide based on quality and pricing and other considerations what we want to do.
From a multiples point of view I will comment when we've done something but I think you can see sort of where things have been trading, that have occurred this year in the REIT world or private equity world and I think you can get a pretty good beat on where multiples are. In the end we sold the Waldorf at 32 times and I think we view the buy at something much closer to our own multiple which I think is – you can do the math, creates a huge arbitrage, meaning we’re going to take what was $61 million of EBITDA that the Waldorf reduced trailing 12 and it's going to turn into – I will let you do the math, it's going to turn into a lot more EBITDA than that if we do our job well and we fully intend to do so.
Chris Nassetta
In terms of renovation, it's unclear, we did a lot of work that we've talked about some of that on prior calls to understand the various options on how to redevelopment Waldorf. Anbang is a relationship that actually we've been building over the last year but the relationship in terms of their acquisition of the Waldorf was relatively recent and obviously we are all very busy getting the transaction negotiated.
We have now entered the process with Anbang of sharing all of the various work that we've done in a more detailed way and I would say we will probably take the next six to nine months with them to review those alternatives that we've come up with and make sure we've sort of figured out what thoughts they have before we layout the exact plan for the Waldorf. So there is a lot of work being done but it's going to take, it's a major investment there making to buy it, it's another very significant investment, they are going to make to renovate.
We all want to get it right so we’re going to spend the next six months or so making sure we pin it down properly.
Bob LaFleur – JMP
Okay and I'm going to count this is one question and then ask a follow-up, how effective did your system at capturing demand that you're not able to accommodate at a customer's first choice? Because as we talked about keep occupancies and lots (indiscernible) of sellouts, you’re are going to have customers that are looking to book in your hotels that cannot get into the first (indiscernible), how effectively you channel them through the rest of your system to capture them?
Chris Nassetta
I think we do a very good job. I always think we can do better, so our cross sell capabilities I think are quite good.
I'm not sure anybody has any better but it is one of the things that I and we have focused on making sure that we get even better at that, that can also help drive system wide occupancy and ultimately system-wide RevPAR growth.
Operator
Your next question comes from the line of Joel Simkins with Credit Suisse. Your line is open
Joel Simkins – Credit Suisse
In terms of your discussions with the rating agencies I just wanted to find out sort of how they are tracking and sort of with that in mind as you guys continue to delever. How do you think you can ultimately balance getting to low investment-grade with also starting to think about capital return strategy?
Kevin Jacobs
Moody's has just upgraded us one notch recently. So you can look at the press release they put out and the way we think about it is, we still think that 3 to 4 times is the right target leverage for the company.
We think that will get us to investment grade. You could see points in cycle where they have a different view of what investment grade means if we get to three times leverage and we are not exactly investment grade we will evaluate it at that time.
So we've been pretty consistent that that's our target and once we reach our target we won't overcook it and we will start thinking about the traditional forms of capital return.
Joel Simkins – Credit Suisse
Sure and then I'm just following up on the Waldorf obviously that was a very significant transaction, certainly highlights the other folks out there, willing to pay for iconic properties. With that in mind, I guess you still own some pretty significant big box hotels.
Are you guys willing sellers if someone comes around for the right asset, the right price? Or are you going to continue to hold onto the big eight assets?
Chris Nassetta
I think as it relates to the big eight for the moment we’re going to hold onto those. I don't see anything like a Waldorf transaction in the offering.
As we have talked about many times we’re not in love with the real estate for the sake of feeling like we have to own it. We’re really just trying to maximize value for the whole shareholder base.
At the moment the Waldorf deal made a lot of sense for the reasons, I think I've articulated and that are obvious by the virtue of the math. I think the way to maximize the value of that other real estate at the moment given the condition specific to those assets is to keep inside the company.
If at any point we think that is not the case we will be the first ones to want to do something about it as I'm pretty consistent saying likely option for that would be to do some sort of structured transaction to make sure that we’ve tax efficiency. The Waldorf, if we’re getting tax efficiency with a 1031.
As was pointed out it's a lot of money to place, in theory, we’re accomplishing a lot of objectives including getting a massive reinvestment done without the use of our capital. That was sort of unique in the big eight portfolio.
So I think the way to think about the real estate for us on a go forward basis and the bulk of those big eight is, if there was a time at which it made sense to bifurcate the business and that that would drive a greater value for the shareholder base we would be interested in doing that. As we look at it as I’ve said in the last couple of calls and we constantly are looking at this we just don't think that's the case at the moment.
Net of cost break etcetera, we think that value equation is to keep the rest of it together.
Operator
Your next question comes from the line Patrick Scholes with SunTrust. Your line is open.
Patrick Scholes – SunTrust
Two questions for you. You mentioned in your prepared remarks about six years of inventory in the timeshare business.
How do you fill about – what is the right amount when I think about other companies it's typically you have 2 to 4 years, six seems definitely at the high end there. And then secondly public comments you care to make about the I think it's the United Nations enquiring about the Waldorf sale?
Chris Nassetta
Yes, I will take them one at a time. On the six years of inventory you’re right, I mean that's more significant than what you would find with most of our competition and we like that.
It makes us feel good that in a business that we are really converting to being heavily capital-light much like no tell a business that we've got a lot of running room which we think is testament to the strength of the brand and the testament to the business model which is to say by the virtue the fact we can build six years of inventory very quickly. This is a very sustainable business and business model.
I think that the right range is generally somewhere in the 4 to 6 years, that’s how we would think about it. I think we are at the upper end of that.
The higher the better, right. But 4 to 6 years is how we would look at that.
As it relates to the inquiry on the Waldorf, I don't want to get into a lot of detail other than to say we actually went to the U.S. government as unilaterally as part of the announcement of the deal.
We have had discussions which have been informal discussions and I'm confident as I said in my prepared remarks it will be able to close the transaction and the timeframes that have been previously disclosed.
Operator
Your next question comes from the line of Robin Farley with UBS. Your line is open.
Robin Farley – UBS
Looking at the results RevPar growth was so strong. It was 150 – 200 basis points higher growth rate than you've had the last seven or eight quarters.
But I'm just curious on the flow-through of the growth profit margin with that 150 to 200 basis points higher RevPAR, was that kind of the same level of growth profit margin growth. So just wondering if there's anything going on property level expenses or that kind of thing that maybe happened in the quarter?
Kevin Jacobs
No. I don't think so.
I mean we actually tracked from a margin point – I mean there is always sort of nuances of what goes on both property and enterprise wide quarter-to-quarter, year-over-year comp issues that get complicated but I won't try and handle in a call and the limited time I have other than to say we felt great about the margins, actually, from a standpoint of how we came out at the property level and sort of the managed portfolio and how that translated into enterprise wide margin growth at 160 bps and 210 bps year-to-date. It all tracked frankly above what our expectations were.
So I think best way to look at is where we are in margins year-to-date and where we’re in terms of our forecast for the year versus our initial that guidance and expectations and I think in all those regards we’re sort of trending a bit better than we thought.
Robin Farley – UBS
Okay. And then for the Canopy brand, are those 11 new builds or conversions and how do you expect over the longer term that that brand will be more likely to be developed?
Chris Nassetta
It is a mix of both. Interestingly, I think over time you will have a pretty even split.
I would even guess the majority will be conversions or adaptive reuse, maybe conversions of independent hotels, it may be conversions of older office buildings or buildings that have character in a particular location. I would expect the majority would be made up of those types of transactions.
As it turns out in the first 11, majority are actually new build opportunities. But I think that is just you’re dealing with a comp set of 11 hotels.
I think it's going to be, as I said in my comments – what we've tried to do is engineer the DNA of this, so that either new build or conversion are very, very cost efficient to drive obviously brand integrity at the top that drives a lot of revenue but cost efficiency to build and to operate that will drive great owner return. So I think both ways, both new build and conversion it works, but I would think over time majority will be conversion.
Operator
Your next question comes from the line of David Loeb with Baird. Your line is open.
David Loeb – Robert W. Baird
I want to beat the dead horse of the Waldorf just a little bit more on the 1031. Strategically, are you thinking about seeding Curio, Canopy or Conrad or Waldorf with the stuff that you buy and are you counting things that you buy and convert into the brand in your assumptions about new unit growth for next year?
Chris Nassetta
The answer is to number one, yes, to the extent we can seed any of our brands. So it's anything in the upper upscale and above so it's all of the ones you've noted plus others.
Conrad, Waldorf, Hilton and Canopy and Curio, so anything we can do to increase the distribution of those brands is definitely at the forefront. And we have some opportunities to do that and the deals that are in the funnel that we’re working on – we also as I said have deals that are already in the system, not surprisingly that are terrific assets and great urban or resort destinations.
We’re not counting – and the nug [ph] as we call it the net unit growth numbers that we gave you, we’re not counting those conversions.
David Loeb – Robert W. Baird
Okay. So just to follow-up in that kind of an indirect one--
Chris Nassetta
The nug [ph] numbers we’re giving you are really for managed franchise segment, our capital light segment. So this is trading assets within the ownership segment.
So the 40 to 45 is pure management franchise.
David Loeb – Robert W. Baird
Okay. So sort of and a direct follow-up, Blackstone owns a bunch of hotels some of which are on the market.
Do any of those like the Boulders or some of the Hilton's or Doubletree's that they own, are those able to be sold unencumbered of brand?
Chris Nassetta
Any of the ones we have with them?
David Loeb – Robert W. Baird
Yes.
Chris Nassetta
The answer is some are and some are not. Blackstone is probably if not the one of the top two or three owners of hotel real estate in the world and we happen to manage and franchise a bunch of hotels with them.
So in terms of our consideration set of deals, Blackstone a number of their assets would definitely be in our funnel.
Operator
Your last question comes from the line of Thomas Allen with Morgan Stanley. Your line is open.
Thomas Allen – Morgan Stanley
On your 2015 RevPar, can you give us any more color around your expectations for domestic versus international growth? Thanks.
Kevin Jacobs
Yes, 5 to 7, I mean in an oversimplified way Thomas, I would say sort of U.S. towards the higher end.
The rest of the world may be middle lower end of that range, and that’s how you get to a 5 to 7 range. We said another way, we think U.S.
will lead the charge as it is this year. And the rest of the world will be a little bit lighter than U.S., not materially but a little bit.
Thomas Allen – Morgan Stanley
Okay. Similar to commentary from the other companies and then just my follow-up just on Plateno, I found it interesting that it is an exclusive license agreement.
How is that typically structured? Do you’ve a lot of those deals?
How do you think about doing those kinds of deals versus kind of going alone?
Chris Nassetta
We did not have a lot of them. We have some of them.
I mean they take different forms but we do have what I would say sort of multi-asset franchise relationships, which is what this really is. This is a different in the sense I think the volume is going to be bigger than some others but we have some others that are sizable.
And so it is not abnormal other than we think it's going to produce significantly higher results in the terms of the goal of doing 400 hotels. I don't think there's a better partner we spent, honestly the better part of two years, figuring out how we would go about really penetrating the 3 to 3.5 star space given my earlier comments.
We think that is mission critical to success in China for a business in China and outbound business coming out of China. We considered lots of different options, and joint ventures and go it alone and finding a partner and one of this is just finding a good partner – Plateno, you know we start talking to frankly about year ago.
We have been working on this a long time and given their track record and given the relationship we built with that we’ve very high degree of confidence in their ability to execute with us. We've done some amazing things with the design work with what we're going to do in the commercial set up, for what we are going to do with Hampton and I'm a 100% confident that doing it with them is going to accelerate our ability to penetrate the 3 – 3.5 Star versus doing it on our own by multiples.
Operator
Thank you. And with no further questions I would like to turn the conference over for any additional or closing remarks.
Chris Nassetta
Well thanks, everybody. We appreciate the time.
We are obviously very happy with the results for the third quarter. We are excited about the momentum we have going into the fourth quarter more importantly, great momentum I think going into next year.
Feel great about where we are in this cycle. Appreciate your time and attention today on a Friday and Halloween and look forward to catching up with you after we finish out the year.
Take care and have a great weekend.
Operator
This concludes today's conference call. You may now disconnect.