Nov 29, 2017
Executives
Ji Qi - Founder and Executive Chairman Jenny Zhang - Chief Executive Officer Teo Nee Chuan - Chief Financial Officer Ida Yu - Senior Manager of IR
Analysts
Yaoxin Huang - CICC Justin Kwok - Goldman Sachs Chun Choi - 86Research Tallan Zhou - Deutsche Bank
Operator
Ladies and gentlemen, thank you for standing by, and welcome to China Lodging Group Third Quarter 2017 Earnings Conference Call. At this time all participants are in a listen only mode.
There will be a presentation followed by a question and answer session. [Operator Instructions] I must advise you that this conference is being recorded today, Wednesday November 29, 2017.
I would now like to hand the conference over to your first speaker today, Ms. Ida Yu.
Thank you. Please go ahead.
Ida Yu
Thank you, Li Chi. Good evening, everyone.
Thanks to all of you for dialing in, and welcome to our third quarter 2017 earnings conference call. Joining us today is Mr.
Ji Qi, our Founder and Executive Chairman; Ms. Jenny Zhang, our CEO; and Mr.
Teo Nee Chuan, our CFO. Jenny and Teo will present our strategy review and Q3 results, following their prepared remarks, management will be available to answer your questions.
Before we continue, please note that the discussion today will include forward-looking statements made under the Safe Harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements involve inherent risks and uncertainties.
As such, our results may be materially different from the views expressed today. A number of potential risks and uncertainties are outlined in our public filings with the SEC.
China Lodging Group does not undertake any obligation to update any forward-looking statements, except as required under applicable law. On the call today, we will also mention adjusted financial measures during the discussion of our performance.
Reconciliations of those measures to comparable GAAP information can be found in the earnings release that was distributed earlier today. As a reminder, this conference call is being recorded.
The webcast of this conference call, as well as supplementary slide presentation is available on the IR section of China Lodging Group's website at ir.huazhu.com. Now I would like to turn the call over to Jenny.
Jenny, please?
Jenny Zhang
Good morning everyone. Now, I am pleased to outline our strategic focus for 2017.
As we proceed towards the end of the year, today I would like to give you a comprehensive review on how we have executed those strategies and the achievements due to those strategies. On Page 3, our first strategic focus is to upgrade our economy hotels.
We don’t view HanTing as just one of the major hotel brands. Our ambition is to position this as the hotel of choice for Chinese people.
As you can see, with the efforts from multiple fronts, the same hotel RevPAR for HanTing brand has accelerated to 9.8% in Q3, a historical high. The growth was mainly driven by the growing mix of our upgraded products, which is HanTing 2.0 and 2.5, our improved operational quality and the customer satisfaction level, the successful branding and sales efforts, we also attribute this phenomenal growth to strong domestic travel demand.
Page 4 shows the first HanTing Plus hotel performance in the first operational month. As you can see, we not only created HanTing 2.0 and 2.5, we continued to upgrade our products and elaborating the well-known HanTing brand for some more innovation.
This brand, HanTing Plus is positioned as an entry-level midscale brand, and this first completed hotel was opened at the beginning of October in Shanghai. The picture shows some perks and to give you a flavor of this new product, in addition to the new and refreshed layout of the lobby and rooms, HanTing Plus also provides more convenience to customers including Niiice Café, Self Check-in/-out kiosks, a wider selection of pillows, 24 hour self storage and laundry and many other features.
We are proud to report that this newly opened HanTing Plus hotel achieved a RevPAR of RMB358 in the first operational month. Before the renovation, it was HanTing hotel, the comparable RevPAR is up 40% year-over-year.
As of now, we have 23 hotels in the pipeline for HanTing Plus. We see the franchisees are really enthusiastic about this new product introduced.
We expect a lot of new HanTing Plus will be opened in the coming years. Our efforts for economy hotel upgrades also extends to our Elan and Hi Inn brands.
On Page 5 and Page 6, are the features of the new Elan and the new Hi Inn products. Elan is our economy hotel brand designed for franchised and manachised hotels.
This newly rolled out Elan 1.0 has a smart renovation concept designed for different property sizes and shapes. Similarly, Hi Inn 4.4 – 4.0, as shown on Page 4 is designed to optimize space utilization for the smaller properties with a small lobby and a small room.
Nevertheless, we try to put in all the necessary functionality into this very condensed space. Moving on to our strategic focus of expansion in midscale segment.
Page 7 demonstrates our well-covered brand portfolio in the midscale hotel segment. We structure our brands from two angles as we explained to you before, pricing and standardization levels.
We divide our hotels in midscale into three different levels, entry-level midscale, midscale, and upper midscale. And from a design perspective, we separate them from highly standardized hotels, hotels with standardized styles, and hotels with standardized core elements.
This portfolio avoids – this portfolio positions each brand in a unique position to meet the different customer needs as well as property features. As you can see, starting from the entry-level midscale, by leverage HanTing strong brand recognition, we launched HanTing Plus as we just introduced, and we also have the new ibis product positioned at the entry-level midscale in the market with a very European design we find it’s very well received by Chinese consumers.
At the midscale segment, we have Ji Hotel, Citigo, Orange Select, ibis Styles, and Starway, which can well satisfy the different CapEx budgets and different types of properties in the Chinese market. Furthermore, we have four brands to cover upper midscale segment, which are HanTing – which are Crystal Orange, Mercure, and Novotel.
Each of these brands are also catered to different customer preferences. As you can see, we have successfully repositioned Huazhu’s hotel portfolio to provide a chance of Chinese consumption upgrade.
On Page 8, our mid and upscale hotels now has a significant portion of contribution to our revenue. In Q3 2017, the revenue contributions from mid and upscale hotels increased by 13 percentage points to 41% of our significantly larger Huazhu net revenues.
This increase was driven by our aggressive push into the mid and upscale hotel segments and acquisition of Crystal Orange completed in Q2 this year. From the room count perspective, you can see on Page 9, we also have a growing room count for midscale hotels.
During the past three years, we have increased our room inventory in mid and upscale segments from 11% in 2014 to 25% in Q3 2017. And approximately 66% of our rooms in the pipeline are mid and upscale hotels.
We expect for the new hotels we are going to open next year, 60% to 65% of the room count are going to come from our midscale and upscale hotel brands. Page 10 details an update on Crystal Orange, our newly acquired brand.
In Q3, Crystal Orange posted strong same-hotel RevPAR growth of 14.5%. In addition, we have completed the integration of operational and booking systems, loyalty program and back office support for this newly acquired business.
We are happy to see our centralized reservation system contributes to Crystal Orange’s strong performance. Our third strategy focus is to grow our same-hotel RevPAR.
In addition to hotel upgrades, we also focus on strengthening our relationship with members and our direct channels, which make a significant contribution to the same-hotel RevPAR growth. In August, we launched a marketing campaign to boost Huazhu’s loyalty program and Huazhu App.
Page 11 shows some of the pictures of the various campaign angles. We displayed the Huazhu Club logo and various hotel brands on high-speed train traveling from Shanghai to Beijing.
And this train will carry our logo for the next six months after the launch. And they joined the – the passengers can join Huazhu Club by scanning and downloading our App on the train.
We also launched a new version of our App last quarter. In the new App, Hello, Huazhu is one of the new feature, which bridges communication between our guests and our staffs.
In addition, we also optimized and customized the booking function and committed to the lowest price from Huazhu’s direct online channels. As you can see on Page 12, our fast-growing membership program contributes significantly to our sales achievements.
Approximately 97 million customers join our member program up to Q3 2017 and I am happy to report that our membership program reached the 100 million mark just last week. On Page 13, with all the sales efforts as well as the quality improvements, our same-hotel RevPAR growth recorded 9.5% in Q3.
This number is achieved without counting the Orange acquisition. So this is primarily our existing brand portfolio.
So, with the detailed view on Page 13, you can see the growth of our same-hotel RevPAR performance trending very well in the past two years. In Q3, the 9.5% increase was driven by the 3% increase in same-hotel ADR and the 4.5 percentage point increase in occupancy.
The midscale and upscale hotels maintain a high single-digit same-hotel RevPAR growth rate at 9.5% as driven by 1.2% and 3.6 percentage point increase in occupancy rate. Our economy hotels also performed very well and the RevPAR growth rate accelerated to 9.4% in Q3 driven by 4.3% increase in ADR and a 4.5 percentage point increase in occupancy rates.
As I just pressed, the Crystal Orange hotel RevPAR are not included in our reported same-hotel RevPAR statistics as you have seen on the chart. Whereas they will be included when they are included in a Huazhu system for at least 18 months.
As mentioned in earlier page, Crystal Orange alone posted a same-hotel RevPAR growth of 14.5%. Moving to Page 14, in Q3, our branded RevPAR growth accelerated to 17.3% driven by higher ADR, occupancy and a mix upgrades.
We expect RevPAR growth trend will continue due to factors that I will further elaborate in the following pages. As you may recall, in our last earnings call, we shared with you the price comparison among hotel rooms and other consumer products in China versus U.S.
We found that ADR for hotels in China are significantly underpriced. Today, let’s take another angle, in Q3, our blended ADR grew from RMB194 to RMB218, which is a year-over-year increase of RMB24.
Such increase in ADR is less than the Tall cup of Starbucks coffee latte in China. So we believe such price increase is totally affordable to the Chinese consumer who is experienced their big tide of consumption upgrades.
And I think this consumer buying power will continue to drive our ADR growth in the long run. Turning to Page 16, the domestic travel market remains very strong.
From 2011 to 2016, disposable income per capita grew at CAGR of 7% while domestic travel expenditures grew at 14% CAGR. The strong demand for travel has been driven by consumption upgrades and lifestyle change.
The increasing adoption of annual leave system and a higher frequency of short distance leisure travel are prevailing in China, especially for the young generation. We are not only facing a positive demand trend on the supply side, we also see very favorable trends.
Turning to Page 17, we can see at the net addition of branded hotels started slowdown in 2016 and we expect this moderate slow trend will continue in 2017 and 2018. We think that such trend is reflective of the general trend in China lodging market.
The escalating rent and the funding costs scarcity of profit properties and higher investment requirements prohibited field channel cost or post competitive challenges for many smaller and individual players from entering into the lodging market. While the demand for travel remains strong, the slowdown of supply will provide the perfect environment for ADR growth as well as occupancy growth.
With that, I would like to turn the call over to Teo, who will talk you through our operational and financial results in Q3.
Teo Nee Chuan
Thank you, Jenny. Hi, good morning everyone.
At the end of Q3 2017, our total number of hotels in operation has reached 3656, the net opening of this quarter is 115, with 167 of gross openings and 52 closures. Including the 108 Crystal Orange hotels consolidated from the acquisition in Q2, we have achieved a total gross hotel openings of 528, or 387 net.
In the first nine months this year, excluding the hotels consolidated from the Crystal Orange acquisition, we maintain our cadence of 500 organic gross hotel openings for this year. Page 20 shows that our hotel pipeline remains robust standing at 606 as at the end of Q3 and our hotel pipeline numbers continue to grow in Q4.
Therefore, we are positive on the views on the new openings of hotels in the future. Turning to Page 21.
In Q3, our blended RevPAR grew by 17.3%. This was driven by an increase in occupancy by 4.2 percentage points, an increase of ADR by 12.1% year-over-year mainly due to the increasing mix of midscale and upgraded the current hotels as well as strong domestic travel demand.
Moving to the financial results on Page 22, our net revenue grew 33.8% year-over-year. This was at the high end of our quarterly guidance range.
Looking down the revenue of RMB2.4 billion is the RMB1.86 billion contributed from our leased and owned hotels and RMB507 million from manachised and franchised hotels. Net revenues from our leased and operated hotels increased by 34% year-over-year and net revenue from our manachised and franchised hotels was up by 6% year-over-year.
As demonstrated on Page 23, our operating margin came in at 34.9% in Q3 2017. This is an increase of 5.1 percentage points from Q3 2016.
The hotel room cost and other operating cost as a percentage of net revenue decreased by 7 percentage points year-over-year. This was mainly due to our improved branded RevPAR, better operating efficiencies from scales and favorable VAT impact on certain operating cost such as rental.
The preopening expenses as a percentage of net revenues increased by 2 percentage points, while the SG&A expenses and other operating income as a percentage of net revenues remained flattish compared to the same period last year. Turning to Page 24, the strong RevPAR growth and better operating efficiencies drive our profitability.
In Q3, our EBITDA increased by 55% year-over-year to RMB850 million, while our EBITDA margin expanded from 31% to 36%. Net income increased 60% year-over-year to RMB470 million, while the net income margin expanded from 17% to 20%.
Moving on to the cash flow status on Page 25. In Q3 2017, our net cash from operations reached an auspicious number of RMB888 million while capital and – capital expenditures for maintenance and new developments totaled RMB213 million.
As a result, the free cash flow in Q3 was RMB675 million. In Q3, we also made some investments in hotel and shared service offices totaling RMB271 million.
In October, we declared a RMB300 million dividend payable to the shareholders in mid-December. Page 26 provides a summary of our recent convertible bond issuance.
We issued a US$475 million, five year convertible bond due in 2022. The coupon rate is 0.375%.
With a arrangement to increase the conversion premium the convertible bond is convertible to China Lodging’s ADS at the price of US$221 per ADS. We have used the proceeds to repay the $250 million revolving credit facility for the Crystal Orange acquisition.
The remaining balance of the proceeds will be used to make some investments in related business overseas and to fund other general corporate purposes. Financially, we expect this will lead to a savings in our interest expense.
Finally, our guidance on Page 27, we expect to achieve a net revenue growth rate of 29% to 32% year-over-year in the fourth quarter. For the full year, we expect a net revenue growth of 24% to 25%.
We affirm – we reaffirm the gross openings of approximately 500 hotels in 2017 on top of the 138 hotels consolidated from Crystal Orange acquisition. In 2018, we plan to accelerate the gross openings to 650 to 700 hotels and we expect 60% to 65% of which are midscale and upscale hotels.
With that, let’s open the floor for questions.
Operator
[Operator Instructions] Your first question comes from the line of Yaoxin Huang from CICC. Your line is now open.
Yaoxin Huang
[Interpreted]Hi, thank you for taking my question. I have two questions, and it goes to Mr.
Ji and Mr. Chuan.
So, I have two questions, first on, OYO hotel investment, second is on the [indiscernible] IT platform development strategy. Thank you.
Jenny Zhang
Okay, let me address those two questions and Mr. Ji can add on that as we did.
OYO is an interesting player in India. We actually have combined the business model of hotel operator and OTA.
They face the interesting market which is the strategy of supply of quality, reasonable price inventory. So that demand was very similar to what we faced 12, 15 years ago when the economy hotel chain started in China, so we see that as a strategic opportunity.
That’s why we invested in OYO. Despite it’s not a significant amount, we expect OYO to have a significant contribution to the travel industry in India.
As of now, I think OYO is the largest economy hotel chain in the country. As to JI Hotel and our automatic check-in [indiscernible], this is a product we already rolled out in all the Ji Hotels across the country, and we just started to roll it out to other brands in the Huazhu portfolio.
Our target is to equip half of whole of our hotels in the next year with this automatic check-in machine. [Indiscernible] which is a IT service company, funded and is supported by Huazhu, not only provides services to Huazhu hotels, they also serve mainly the upscale hotels.
They have customers such as [indiscernible], MGM, and we provide comprehensive IT solution to upscale hotel operators of different scales. They supply products like PMS, CRM, also supply solutions like [Indiscernible] and in-house housekeeping tools.
So far the customer feedback has been very positive. We expect [indiscernible] to accelerate their growth next year.
I hope that addresses your question.
Yaoxin Huang
Okay, got it. Thank you, Jenny.
Jenny Zhang
You are welcome.
Operator
Thank you. Your next question comes from the line of Justin Kwok from Goldman Sachs.
You may now proceed.
Justin Kwok
Hi, morning. Thanks for taking my question.
Perhaps, two broader questions and one question on the numbers. The first question, that’s again on the use of cash, since you now have a – well, for this quarter, a very auspicious RMB888 million operating cash flow and surely you are going to continue the free cash flow trend.
And at the same time, you also initiated another one-off special dividend during the quarter. So I just want to get a sense on going forward, how are you going to plan to deploy this free cash flow?
Would it be a more recurring redistribution of cash back to shareholders as dividend or are you going to deploy more in new investments like OYO, or other [indiscernible] kind of new initiatives that you are doing? That’s the first question.
Jenny Zhang
Thank you, Justin. We are going to reinvest most of the cash we generated from the business into new opportunities.
That includes strengthening our own hotel portfolio. As Teo mentioned, we are considering not only expanding our business in China, we are also considering overseas opportunities.
And secondly, we also leverage our scale and the business know how to create or support more new business, [indiscernible] is virtually one of those examples. Apart from those, we want to maintain a moderate dividend which will be approximately RMB300 million a year.
So that’s the overall thinking of our cash deployment.
Justin Kwok
Great. That’s very clear.
The second things is, in your slide, you also added the HanTing Plus, some of the new products that you are rolling out in the kind of entry-level midscale setting, can you share a bit more on what kind of pricing differential you are going to see between HanTing Plus and other midscale products you have like Ji; and with these entry-level products rolling out, would it be more coming in from an upgrade of your existing HanTing pipeline or there is more coming in from a new opening from third-party premises?
Jenny Zhang
That’s a very good question. We are seeing -- as the Ji Hotel becomes more and more popular in the market, the pricing points of Ji Hotel has increased significantly in the past three years.
Now in Tier-1 city, the pricing points between Ji Hotel and HanTing are somewhere around RMB150 to RMB200 right now. We see that as an opportunity to push one more product EPP, the existing HanTing and Ji Hotel.
So, that’s where we put the HanTing Plus. As you can see in the first HanTing Plus in Shanghai, that property wouldn’t be ideal for Ji Hotel because the room size is smaller, and the lobby size is also kind of not as grand as you would want to see in a Ji Hotel.
Nevertheless, it had made very significant RevPAR improvement from the original HanTing Hotel. Currently, from the feedback of franchisees, we see the growth fueled by both upgrading of the existing property, but more will come in from the new hotel, new builds or a converted from other brands or other independent hotels to this model.
Because of its flexibility in the lobby side, as well as the room size, I think it will be a very attractive offering for all the hotel owners currently running a economy hotel.
Justin Kwok
I see. Thanks for this sharing.
Maybe, my last question on some numbers, is that you now roll out the two 2018 opening target on the gross side 650 to 700 new additions. Can you also share what would be the runrate of the closure in 2018?
So, I think year-to-date for the first three quarters you’ll probably close 150 hotels. Is this something more like happening in 2018, so it’s the stabilization of the franchise network mostly done in 2017 or do you still see some happening in 2018?
Thank you.
Jenny Zhang
Last year, we opened approximately 200 – we closed about 200 hotels and in this year we also expect to close, a little bit more than 200 hotels. We will maintain the number into 2018.
Currently, we are budgeting closure of 220 hotels next year. Those closures are attributable to three different types of reasons.
One is of course, the expiration of the lease for our leased hotels as well as the franchisees or some other reason like resuming that prohibit us from continuing the operation in the property. So that will contribute about one-third of the closures and the rest are either coming from a - quality issues, compliance issues or there are some problems between the partners within one franchise hotels.
So there are many different situations contribute to the other two-thirds, but mainly those are hotels we want to close because of they are not willing or to keep up to our quality standards. So we see those closures as generally healthy for the overall portfolio.
Justin Kwok
Thank you.
Operator
Thank you. Your next question comes from the line of Chun Choi from 86Research.
Your line is now open.
Chun Choi
Hi, thank you management for taking my questions. I have two.
The first one is, we noticed that the combination in midscale hotel segment has been increasing and a lot of more players are entering into this segment. So my question is, do management view this as an opportunity to HanTing or is that to Huazhu to HanTing overall?
And also could management remind us what was our – what is our core competency to keep us ahead of other players? This is first question.
Second question is, I noticed that we no longer disclose the percentage of HanTing 2.0 upgrade. Was that because some of them converting to HanTing Plus or some of them converting to other hotels as well?
So, what was the degree of ruling for these franchisees to convert to HanTing Plus and also what is the additional CapEx for them to upgrade to HanTing Plus? Thank you.
Jenny Zhang
First of all, in the midscale competition, Huazhu is very well positioned. As we discussed with our investors on a one-on-one basis, currently there are seven brands has more than 100 hotels in the midscale segment.
And off of the seven, Huazhu has three brands which are Ji Hotel, Orange, as well as Starway. We also expect our HanTing Plus will quickly surpass the 100 mark in the next 18 to 24 months.
So we have a very strong portfolio in the midscale segment. And we not only have more brands compared to our competitors, we also have the best brand in our portfolio.
Ji Hotel has a highest GOP rate among other midscale brands. And Orange has the highest RevPAR achievement among all the hotel brands.
So, we have two – in the midscale segment. So we believe we are very well positioned in this competition.
That’s also why we are confident in approximately two-thirds of our new openings next year will be coming from the midscale segment. And in response to your question about the HanTing portfolio, we have now taken a more adaptive approach to renovating the HanTing existing hotels.
We have rolled out multiple solutions to fit the different CapEx budgets and locations and the remaining lease tenure for our franchise hotels. That has created a more kind of a suitable solution for each hotel.
We don’t report – we didn’t report the percentage of HanTing 2.0 this quarter does not mean we are starting the effort there. Actually the numbers are continuing moving forward.
We are targeting to have approximately 40% of our HanTing portfolio to be fully renovated to HanTing 2.0 or above product version. At the same time, I also want to point out, even for many of the hotels, we haven’t done a major renovation by improving the operation standards and the customer services, we are also achieving very significant same-hotel RevPAR growth.
So, the upgrade for HanTing should be viewed at multiple fronts, not only at the major renovation level, but also at the operational improvement level, we are pushing both.
Chun Choi
Thank you very much. Very helpful.
Thank you, Jenny.
Jenny Zhang
You are welcome.
Operator
Thank you. [Operator Instructions] And we have a follow-up question from Yaoxin Huang from CICC.
Your line is now open.
Yaoxin Huang
Hi, I have two following questions and the first question is about the rate of hotel rooms in first tier and second tier cities. I notice in the PPT that the rate of hotel in tier 1 and tier 2 cities stay the same at 77% this quarter similar to last year and 2015.
The thing is, do you expect that there are still large potential even in tier 1 city to expand in the future or do we plan to increase the percentage in tier 3 or lower tier cities? That’s my first question.
And the second question is about just a financial data. I noticed that we have recorded in third quarter 51,000 other income net.
So what is the other income net? What does this item included?
Thank you.
Jenny Zhang
Okay. I will address the first question and then ask Teo to address the second question.
On city mix, we expect our mix in the near term to maintain at a similar level as you have seen historically. We see a lot of opportunities in tier 1 and tier 2 cities and we clearly maintain a much higher percentage compared with our competitors and that’s the outcome of our market brand strategy.
We try to create different solutions to different properties, so we can maximize the returns of each property.
Teo Nee Chuan
Hi, the question – the second question is on the other income, that you recorded 1 million in other income in Q3, and this is actually – it comprises of two items, number one, it’s actually a reversal of losses from – of a previous investment in which posted will gain of approximately 14 million and now the remaining 10 million is actually a gain from a short-term investment.
Yaoxin Huang
Okay, got it. Thank you.
Teo Nee Chuan
Thank you.
Operator
Thank you. Your next question comes from the line of Vincent Yao [Ph] from Citi.
Your line is now open. I am sorry.
Vincent Yao’s [Ph] line is having problem. [Operator Instructions] I’ll move on to the next questioner Mr.
Tallan Zhou from Deutsche Bank. Your line is now open.
Tallan Zhou your line is now open. Please check your phone if it’s on mute.
Tallan Zhou
Hi, management. I have one question.
If we exclude the Crystal Orange, what is the likely growth rate for EBITDA in the third quarter on a like-for-like basis? Thanks.
Teo Nee Chuan
Sorry, can you repeat the question again?
Tallan Zhou
So, if we exclude – excluding Crystal Orange, what is the likely growth rate for EBITDA in the third quarter?
Teo Nee Chuan
Okay. If we excluded the Crystal Orange, our EBITDA growth rate will be approximately 38%.
Tallan Zhou
Okay, thanks.
Operator
The next question comes from the line of Vincent Yao [Ph] from Citi. Your line is now open.
Unidentified Analyst
Hi, I have a quick follow-up question on Crystal Orange and in general, can you describe a little bit more about the overall execution process of Crystal Orange? And also what is the strategy for Crystal Orange going forward?
Is the team more operating more independently or already a lot of collaboration internally in the two teams? Thank you.
Teo Nee Chuan
Sorry, can you repeat your questions again?
Unidentified Analyst
Just a follow-up more on the strategy of – equation strategy for Crystal Orange. The overall – how is the integration process after the acquisition of Crystal Orange?
Is the team of Crystal Orange more operating independently or you already have a lot of collaboration between two teams and also secondly what is the overall strategy Crystal Orange going forward? Thank you.
Jenny Zhang
Vincent, we have acquired Crystal Orange, firstly because they have a strong brand and a strong operational team. So, we maintain the existing team to continue to run those hotels.
From that side we can say the front end is reasonably independent. At the same time we have integrated the systems and the back office to achieve the – how to optimize the efficiency.
For example, we have connected all the reservation systems and we have also merged the loyalty program Orange has into the Huazhu Club program. We also have integrated HR, IT, Finance, other back office functions.
We also consolidate the call center. So, because Huazhu has a much more of the wealth in terms of technology and system and automation in terms of other back-end office work.
So we see clearly, efficiency gain through those efforts. At the same time, the consolidation of the loyalty program also enables Huazhu’s 100 million members to use Orange Hotel more.
So that has a meaningful impact to the occupancy as well as the RevPAR growth of Orange in the past few months. As you can see, before the acquisition, Orange didn’t have a significant same-hotel RevPAR growth.
But immediately, after the acquisition, we have seen the double-digit same-hotel RevPAR growth starting from June and continue into Q3. So, we have seen this acquisition integration work being quite successful.
Unidentified Analyst
Thanks a lot.
Operator
[Operator Instructions] There are no further questions at this time. I would now like to hand the conference back to today’s presenters.
Please continue.
Ida Yu
Thank you everyone for your time being on the call today and we look forward to talk to you in the next quarter. Thank you.
Operator
Thank you. Ladies and gentlemen, that does conclude our conference for today.
Thank you all for participating. You may now disconnect.