Jun 8, 2016
Executives
Chris Tham - SVP, Finance Laurent Potdevin - CEO Stuart Haselden - CFO Celeste Burgoyne - SVP, Americas
Analysts
Tracy Kogan - Citigroup Oliver Chen - Cowen Sharon Zackfia - William Blair Matthew Boss - JP Morgan Anna Andreeva - Oppenheimer Kimberly Greenberger - Morgan Stanley
Operator
Good day ladies and gentlemen, and welcome to the lululemon athletica First Quarter 2016 Results Conference Call. At this time, all participants are in a listen-only mode.
Later, we will conduct a question-and-answer session and instructions will follow at that time. [Operator Instructions].
As a reminder, this conference call may be recorded. I would now like to turn the conference over to Chris Tham, SVP of Finance.
Please go ahead.
Chris Tham
Thank you and good morning. Welcome to lululemon's first quarter 2016 earnings conference call.
Joining me today to talk about our results are Laurent Potdevin, CEO and Stuart Haselden, CFO; along with Celeste Burgoyne, our SVP of the Americas will be available during the Q&A portion of the call. Before we get started today, I'd like to take this opportunity to remind you that our remarks today will include forward-looking statements reflecting management's current forecasts of certain aspects of the company's future.
These statements are based on current information, which we have assessed, but which by its nature is dynamic and is subject to rapid and even abrupt changes. Actual results may differ materially from those contained in or implied by these forward-looking statements, due to risks and uncertainties associated with the company's business.
Factors that could cause these results to differ materially are set forth in the company's filings with the SEC, including our Annual Report on Form 10-K and our quarterly reports on Form 10-Q. Any forward-looking statements that we make on this call are based on assumptions as of today, and we undertake no obligation to update these statements as a result of new information or future events.
During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of GAAP to non-GAAP measures is included in today's earnings press release.
The press release and accompanying quarterly report on Form 10-Q are available under the Investors section of our web site at www.lululemon.com. Today's call is scheduled for one hour, so please limit yourself to one question at a time to give others the opportunity to have their questions addressed.
And now, I would like to turn the call over to Laurent.
Laurent Potdevin
Thank you, Chris, and good morning everyone. I am pleased to share with you today the results of our successful first quarter.
I will start by offering a few highlights of the quarter and I will then provide insights on our continued progress towards our five year plan, including each of the four growth strategies that we outlined on our last call. Stuart will then provide details on financials and our updated outlook for the balance of the year.
We experienced continued momentum in Q1 that was the result of comp sales increases and gross margin improvements that exceeded our projections. Most relevant, we saw inventory level to get in line with our sales trend, while exceeding gross margin expectations.
We delivered Q1 revenues of $496 million, gross margin of 48%, and adjusted EPS of $0.30, which include a $0.06 of net FX pressure, primarily due to significant FX reevaluation losses that we incurred as a result of the strengthening Canadian dollar in Q1, which Stuart will expand upon. While we are pleased to see the gross margin recover in Q1 exceed what we had planned for, the continued recovery we are experiencing into the early weeks of Q2, is a validation of our team's work across our entire supply chain from design to in-store delivery.
Our foundational work over the last year is paying off, and the earnings recovery we have planned for 2016 is taking shape. Likewise, with inventories now back in line, we have removed this trend on the business and are positioned to bring our innovation platform and our design vision to life powerfully both in stores and online.
While store traffic comps wasn't as strong in Q1 as in Q4, we delivered a total revenue increase on a constant currency basis of 19%, driven by an 8% combined comp, the result of continued positive comps in our stores, and e-commerce growth in the high teens. Given the retail macro environment, driving traffic has been a focus and continues to be one.
The Align Crop product launch is a great example of the inherent success in combining innovation, store retailing, education, and visual merchandising across channels. This launch drove traffic, while enhancing brand engagement and margin.
You will see more holistic product launches in the months to come as we deliver new styles and innovative fabrics across categories and genders. Looking broadly across our business, we saw solid performance in key product categories, as well as continued momentum across channels and geographies.
We posted a 21% increase in our men's category, the sixth consecutive quarter of growth above 15%, and we posted another double digit comp in women's bottoms, as the success of our innovation continues to delight our guests around the world. By channel, our stores delivered another strong positive comp, marking four consecutive quarters of positive comps.
In Canada, where we have the most brand awareness, our guest loyalty was a catalyst in delivering a particularly strong trend. As a result, we posted a higher stock comp than our U.S.
store, which clearly made our Canadian team incredibly proud. Globally, online sales increased 18% in Q1, on top of a 31% increase in the first quarter of last year, a penetration of nearly 20% of the total business.
These results put us on track to achieve our long term vision. Operational excellence and building a sustainable high performance culture have been a strategic focus for the past couple of years.
I couldn't be more thrilled with the results we are seeing across all functions at lululemon. Specifically, and as it relates to supply chain, I am proud of the team's accomplishment in building a scalable foundation as we grow into a global iconic brand.
There is still work to do, and yet our accomplishments are reflected in the improved gross margin performance. On our Q4 call, we outlined four key growth strategies for 2016 in the next five years that will deliver revenue growth that doubles our 2015 sales and earnings growth that will more than double during the same period.
Q1 marked solid progress against these goals, which I will touch on specifically now. As a reminder, these four strategies were product innovation across current and new categories; reaching our full North American potential; building and leveraging a digital culture; and building our global footprint to international expansion.
First, is product innovation; we see tremendous guest response when we lead with innovation and articulate a unique functional point of view. We deliver our best work by never compromising on solving problems for athletes and yogis, while being focused on craftsmanship and design.
Our ambassadors are our local heroes and a unique source of inspiration. These individuals reflect our culture, share our core values, test our product to the limits, provide us with invariable feedbacks, and inspire us to create the best products for athletes and yogis.
We recently hosted our Annual Ambassador Summit in Whistler, with 100 ambassadors from nine countries around the world. Our collaboration with these assets continued to drive future innovation throughout 2016 and beyond.
I recently had a chance to review the first prototypes of the Winter 2016 season, and I am really looking forward to our guests experiencing the powerful combination of function and fashion that Lee Holman, Tom Waller, and the team are about to deliver. In July, we will cheer our athletes on their journey to Rio.
On July 20th, in Toronto, we will officially unveil the 2016 Canadian beach volleyball team equipment that all beach volleyball players representing Canada will wear, while competing at the 2016 Summer Olympic Games in Rio. This summer will mark the first Olympic Games where lululemon has partnered with Canada's beach volleyball team to create one of a kind equipment designed specifically for them.
The custom gear was developed with real-time feedback from the athletes of the Canadian women's and men's Beach Volleyball Team. Rigorous testing on-court and in-house at lululemon's white space, resulted in the ultimate designs that will allow the athletes to perform at their best, without distraction, while looking fantastic.
As it relates to Q1, we saw improvement in the women's tops category, which comped positively and continues to gain momentum. A standout in the quarter was our Swiftly franchise.
The performance of the Swiftly was bolstered by the introduction of True Black; a fabric and yarn innovation, that achieves a unique depth of color. We also expanded our bra assortment, giving our guests more option both from a support and design standpoint.
And last but not least, our fast turn team, which is set up to bring product to life and shorter lead times, continues to be an important part of our strategy. A perfect example of the agility fast turn affords us, with the success we saw in our Making Moves collection.
In men's, we continue to see strong performance in our core franchises. With new silhouettes in our seamless program, and continued strength on our pant's category, driving strong comp, and with [indiscernible] across men's and women, we are focused on driving the mean's sweat category and bringing new fabric innovation and style to markets throughout our assortments.
This month, we are excited to introduce the ABC construction that was pioneered with the ABC pants into more men's style, to keep our male gear destruction free throughout the day. Turning next to our second growth driver, reaching our full North American potential; in Q1, we opened two new lululemon stores along with six new ivivva locations.
This supported our total square footage growth in Q1 of 18%, keeping pace throughout our 12% annual goal. We also saw strong performance from recent key store optimization project, including our potential Center Store in Boston.
Our Northbrook Court store just outside Chicago and our Chinook expansion in Calgary. These optimizations represent an essential element of our real estate strategy, to best meet guest demand.
And as our e-commerce business accelerates, we continue to see potential to expand our physical presence, through different formats in North America; and where we have opened new stores, we see a corresponding increase in e-commerce penetration, reflecting the importance of building guest centric and channel agnostic strategies. As we have mentioned on previous calls, technology continues to be a very successful way for our educators to connect our guest to our entire inventory pool.
Our third growth strategy is building our digital ecosystem, to deliver enhanced experiences anytime, anywhere and however our guests want to engage with lululemon. If you haven't already, I encourage all of you to visit our new environment at lululemons.com which launched last month.
The site now allows us to share richer community and product content, with deeper store retailing that connects product design to our ambassadors and our local communities. The site also features a streamlined check-out process to provide a better purchase experience.
And our shop app, now provides the functionality to stop product availability, therefore, giving our guests the option to get instant gratification, by seeking a product at their local store. Being able to turn on this incredible functionality, with the result of leveraging our RFID technology, which gives us inventory accuracy at the store level above 98%.
In the second half of the year, we will fully roll-out our CRM capabilities. We are moving quickly to test, implement and optimize our guest analytics engine, and connect it with our digital marketing strategies.
Finally, our fourth growth driver, our international expansion. We continue to make progress, as we build vibrant communities in key cities across Europe and Asia.
We opened our first street front [ph] location in Asia, and first store in Singapore, situated in an iconic and historic sub-house Duxton Road. This multilevel store includes a community space, perfectly designed to host community classes and events.
We also opened our first Japanese showroom, which I visited a couple of weeks ago. Located in Tokyo's Harajuku district and on the corner of Omotesando and [indiscernible] street, at about 900 square feet, this showroom is already one of our strongest performing showrooms, validating our go to market strategy, and the potential of the Japanese market.
At the beginning of May, we opened our first store in Seoul, Korea. I had the opportunity to attend the store opening, and was inspired by the energy of the community, as well as our entire team from our educators to our ambassadors.
And our IFC location in Hong Kong remains the highlight, producing over $5,000 in sales per square foot. While our [indiscernible] presence is growing very rapidly, building brand awareness across China.
Our discipline and thoughtful approach to market entry and brand awareness building remains a very powerful strategy to ensure we create authentic and long lasting relationship with our communities, as we continue to expand our global collective. In Europe, we are pleased with the progress we made in the quarter, and have some exciting developments on the horizon.
We will open our first store in Zurich, Switzerland, this July, after great success with our showroom there over the past year. This summer, we will be opening our first shopping shop in one of the world's premier shopping destinations in London.
This location will allow us to build brand awareness, and give our educators the opportunity to build the collective in a different environment. Other brand building opportunities are underway in London that we look forward to sharing with you on subsequent calls.
This is just the beginning of our journey in Europe, and we are focused on winning in London. To support our growth strategies, our brand and community team continues to create brand resonance around the world.
Last week, we launched our summer of yoga tour in the U.S. It will cover 7,500 miles of open road in 45 days, stopping at a dozen locations across the U.S., as well as select Wanderlust festivals.
Each stop will enter the yoga and meditation experience, led by one of our ambassadors, as well as a pop-up shop featuring this year exclusive Wanderlust product. And here in Vancouver, we are gearing up for the event of the year, the Fifth Annual SeaWheeze Half Marathon, happening Saturday, August 13.
SeaWheeze clearly isn't your average half marathon. Heralded by South Magazine as one of the best running races to sign up for in 2016, it is 13.1 miles of breathtaking scenery, salty ocean air and 10,000 runners.
This year's race sold out in 30 minutes. So if you are not running, there is always the Sunset Festival, an evening of Yoga, Music, dancing, food and of course, beer.
When it comes to the people of lululemon, what has always been exceptional is only getting better. Our educator and store manager turnover is at its lowest level ever in the brand's history, which is a testament to the commitment and investments we make in our people's developments.
Our leadership team is the strongest lululemon has ever assembled. It is global, diverse, and a combination of people with tenure, combined with new additions to the team.
Together, this provides the organization with deep experience and knowledge in design and innovation, vertical retail, digital as well as a real focus on culture, talent and operational excellence. Last but not least, we have welcomed two great new additions to our board this year; and both are bringing talent inside an energy to our discussion.
Kathryn Henry joins us with over 20 years of strategic IT and retail experience, and is a long time friend of lululemon, having previously serviced Chief Information Officer. And Jon McNeill joined us in April, and is President of Global Sales, Delivery and Service of Tesla Motors.
He is one of the most respected leaders in America today, whose success as an entrepreneur, [indiscernible] a reputation as both an innovator and operational leader. Today, we have the right people throughout lululemon to support the execution of our strategic five year plan, and invent the future beyond 2020.
In conclusion, Q1 was a steady quarter for us; our performance was driven by our unique business model, encompassing product innovation, engaging guest experiences and a passion for the communities we live in. As we look to the rest of 2016 and beyond, I am inspired by the progress we are making, in particular, the return to earnings growth, driven by gross margin expansion, that we see taking shape in Q2.
I am proud of our teams, who have been relentless in building the capabilities and infrastructure that will drive in assisting our long term growth and profitability. Celeste Burgoyne, our SVP of the Americas is joining us this morning and is available to answer your questions later during the Q&A session.
And with that, I will now turn the call over to Stuart, who will review our financial results for the first quarter and provide guidance on the full fiscal year. Stuart?
Stuart Haselden
Thank you, Laurent. I will begin today by reviewing the details of our first quarter results.
I will then review our current outlook for the full year 2016, and also the second quarter. But starting with Q1, we saw a period of continued top line momentum, within the context of a challenging retail environment.
We delivered an accelerated progress in recovering our gross margins, and completed our work to rebalance our inventory levels in an orderly and disciplined manner. And when considering the impact of FX on our results in the quarter, we are pleased with the underlying recovery in earnings that Q1 represents, which we now see extending into Q2.
Looking more closely at the details of the first quarter, total net revenue rose 17% to $495.5 million, with the increase in revenue driven by several factors. First, a total constant dollar comparable sales growth of 8%, comprised of bricks and mortar comp store sales increase of 5%, e-commerce comp of 18%.
Secondly, an increase in square footage of 18% versus last year, driven by the addition of 57 net new company operated stores since Q1 of 2015. 26 net new stores in the United States, one store in Canada, one in Australia, five in Europe, four in Asia and 20 ivivva stores.
And finally, these factors were offset by the foreign exchanged impact of a stronger U.S. dollar, which have the effect of decreasing reported revenues at $7.3 million or 1.5%.
During the first quarter, we opened 10 net new company operated stores, two in the U.S., one in Asia, one in Australia, and six ivivva. We ended the quarter with 373 total stores versus 315 a year ago.
There are now 290 stores in our -- of those in Canada, 191 in the United States, 29 in Australia and New Zealand, two in Europe, one in Asia, and 26 ivivva. At the end of Q1, we also had a total of 71 showrooms in operation.
25 new lemon showrooms in North America, 20 internationally, along with 26 ivivva showrooms. Revenues from company operated stores totaled $358.7 million or 72.4% of total revenue, compared to $314.1 million in the first quarter of 2015, or 74.2% of total revenue.
Revenues from our digital channel totaled $97.6 million or 19.7% of total revenue compared to 19.7% of total revenue in the first quarter of last year. Other revenue, which includes outlets, showrooms, strategic sales, pop-up stores and warehouse sales, totaled $39.2 million versus $25.8 million in the first quarter of last year.
This increase in other revenue, related primarily to the addition of seven outlet stores since Q1 of 2015, in order to ensure appropriate liquidation capacity for our growing full price business. It's also worth noting, that our outlet store volumes are not included in the store comp calculation.
Gross profit for the first quarter was $239.1 million or 48.3% of net revenue, compared to $205.9 million or 48.6% of net revenue in Q1 of 2015. I am pleased with the progress against our gross margin goals.
The factors that contributed to this outcome were, 40 basis points overall product margin improvement, primarily driven by lower FOB costs, reductions in raw material liability expenses, and lower air freight; offset with higher markdowns compared to Q1 2015, as part of our final steps to complete the rebalancing of our inventories. Offsetting this improvement in product margin was 50 basis points of decline, due to the foreign exchange impact of a stronger U.S.
dollar. And lastly, 20 basis points of deleverage from occupancy and depreciation.
SG&A expenses were $181.5 million or 36.6% of net revenue compared with $137.8 million or 32.5% of net revenue for the same period last year. SG&A in the quarter was burdened by the impact of a significant strengthening in the Canadian dollar.
This impact was higher than our expectations when we gave guidance, due primarily to additional FX revaluation losses that we incurred in the second half of the quarter. Keep in mind that the Canadian dollar appreciated from $0.75 versus the U.S.
dollar at the time of our last earnings call, to just under $0.80 by the end of Q1. The resulting revaluation of the U.S.
dollar balances accumulated in our Canadian entity, significantly increased the FX losses reported in SG&A. Specifically, we incurred $13.5 million in revaluation losses in the quarter, which are reflected in total SG&A.
This represented a $9.1 million increase over Q1 last year. Setting that aside, the remainder of the SG&A deleverage was due to consulting costs tied to our gross margin and supply chain initiatives, we have been winding down now in Q2.
As well as, increased digital marketing efforts to drive traffic to our stores and in web site, and higher corporate support center overhead, which included $1 million of severance incurred in the quarter. As a result, operating income for the quarter was $57.6 million or 11.6% of net revenue, compared with $68 million or 16.1% of net revenue in Q1 of 2015.
Tax expense for the quarter was $11.8 million or 20.6% of pre-tax earnings, compared to 30.3% a year ago. The decrease in the tax rate is primarily due to a $5.6 million tax recovery, which we recognized in Q1 2016.
This is connected to the company's transfer pricing arrangements and estimated taxes related to the associated plan to repatriate foreign earnings. Net income for the quarter was $45.3 million or $0.33 per diluted share, compared to net income of $47.8 million or $0.34 per diluted share for the first quarter of 2015.
Excluding the tax and related interest adjustments, diluted earnings per share would have been $0.30. Importantly, the negative net impact to earnings from foreign currency this quarter was $0.06 per share versus the prior year, reflecting the significant strengthening in the Canadian dollar in the quarter.
Our weighted average diluted shares outstanding for the quarter were $137.5 million versus $142.3 million a year ago, which takes into account the weighted impact of 203,000 shares we purchased during the quarter, at an average price of $65.01 per share. By the end of the quarter, we had completed a total of $437.2 million in total share repurchases, with the remainder of our $450 million total authorizations now having being completed in early Q2.
Capital expenditures were $26.6 million for the quarter compared to $27.9 million in the first quarter of last year. Turning to our balance sheet highlights; we ended the quarter with $550 million in cash and cash equivalents.
Inventory at the end of the first quarter was $286.2 million or 21% higher than at the end of the first quarter of 2015, reflecting a 3% decrease in inventory per square foot. This result reflects the substantial work begun a year ago, in response to the supply chain disruptions we experienced in the first half of last year.
We are pleased with how our teams across the company, from sourcing and logistics to stores and digital were able to unwind this excess inventory position, while maintaining the integrity of our pricing and minimizing the impact on margins. We were also pleased to see that our preliminary inventory position at the end of May, indicated an increase in the high single digit range, versus last year.
We now expect our inventory growth at the end of Q2, and for the balance of the year, to sit beneath our forward sales trend. Turning now to the details of our Q2 and fiscal year 2016 updated outlook; we expect revenues in Q2 to be in the range of $505 million to $515 million.
This is based on a comparable sales percentage increase in the mid-single digits on a constant dollar basis, compared to the second quarter of 2015, and assumes a Canadian dollar at $0.77 to the U.S. dollar.
This also assumes eight new store openings in the quarter. Q2 marks a key gross margin inflection point for the company, as we have discussed for some time now.
Our supply chain initiatives have made significant progress, and our margin goals remain on track. So for the second quarter, we now anticipate gross margin to increase approximately 120 basis points over Q2 of last year.
Consistent with what we have previously outlined, the increase is attributable to following; higher product margins, through improvements in key areas including reductions in FOB costs, lower air freight, and reductions in raw materials liability costs through better controls and process changes. These will be offset by modest occupancy and depreciation deleverage, and based on the prevailing rates, we expect foreign exchange to have a nominal impact to gross margin in Q2.
We expect SG&A in the second quarter to delever significantly from Q2 2015, with roughly one-third of the impact attributable to lapping FX gains incurred in Q2 last year, and the balance associated with the cost of completing the supply chain and gross margin initiatives, incremental digital marketing, technology projects and also brand and community investments. Assuming a tax rate of 30.2% and 137.5 million diluted weighted average shares outstanding, we expect diluted earnings per share in the second quarter to be in the range of $0.36 to $0.38 per share, versus $0.34 a year ago.
For the full year 2016, we expect revenue to be in the range of $2.305 billion to 2.345 billion. This is based on a comparable sales percentage increase in the mid single digits on a constant dollar basis.
We expect to open up to 40 company operated stores, slightly lower than our prior estimates, due to timing shifts in selected openings. This includes 11 new stores internationally and 12 ivivva stores and represents a square footage increase of approximately 12%.
We expect gross margin for the year to increase from 2015 beginning with a positive inflection, starting in Q2, that we just outlined and continuing as we head into the back half of the fiscal year, as we deliver the benefits from the cost improvements, duty and logistics opportunities, and more disciplined supply chain processes, that we have been working on now for several quarters. We expect deleverage in the full year SG&A versus 2015, driven by strategic investments in our supply chain, digital capabilities, CRM infrastructure, guest experience, brand and IT systems.
We expect the greatest deleverage in the first half of the year, driven notably by the FX losses we incurred in Q1, with some modest level of deleverage now expected in the third and fourth quarters. We expect our fiscal year 2016 diluted earnings per share to be in the range of $2.08 to $2.18 or $2.05 to $2.15, normalized for the tax and related interest adjustments in Q1.
This is based off of 137.5 million diluted weighted average shares outstanding, and also assumes an effective tax rate of 28.9% of 30.2% on a normalized basis. We expect capital expenditures to range between $160 million and $165 million for the fiscal year 2016, reflecting new store openings, renovations, new location capital and also strategic IT and supply chain capital investments.
This is higher than our guidance when we last spoke with you in March, due to the purchase of a land parcel in Vancouver for general corporate purposes. In closing, Q1 marks several key milestones for us, sustained top line momentum fueled by product innovation, margin recovery ahead of expectations that validates our supply chain efforts, and the rebalancing of our inventories to position us for disciplined growth this year and beyond.
We are excited for the trends we are now seeing emerging in Q2, which keep us on track to deliver the large recovery and earnings inflection we have been working towards now for some time. Much work remains in front of us, but we are encouraged by our success in Q1, and progress thus far in Q2.
With that, I will open up the call for questions. Operator?
Operator
[Operator Instructions]. Our first question comes from Paul Lejuez with Citigroup.
Your line is open.
Tracy Kogan
Thanks guys. This is Tracy filling in for Paul; I have two questions; first on gross margins, so you beat your guidance for the last two quarters in a row, and I am wondering if we should be thinking a little more optimistically about your gross margin goals for 2016 and 2017 relative to what you previously talked about?
And then secondly, on SG&A, what changed in your guidance that you are now expecting deleverage in the second half, maybe that's related to FX, I am not sure? Thanks.
Stuart Haselden
Hey Tracy, it's Stuart. So on the gross margin for the year or just the gross margin in general, we were happy with the results that we saw in Q1.
Certainly saw upside in things that we mentioned on the call, the FOB costs, the fabric viability, and air freight, all better than expected, and those were offset by the markdowns that we mentioned. We see that continuing into Q2, and we are pleased with the progress, again that we are making against our plans.
At this point, we feel like the guidance that we have given properly reflects the order of magnitude of that recovery. Certainly, there is always potential to do better, but we feel like the guidance where we have positioned it is appropriate given the risks and opportunities that we see in the supply chain and our margin plans.
The other elements of gross margin, occupancy, and depreciation -- occupancy and depreciation will remain a headwind, as we mentioned. Certainly, those costs are more fixed and to the extent we exceed our revenue expectations, we will deliver more leverage on those fixed cost elements of the gross margin, and certainly the FX is a wildcard at this point.
For Q2, as we mentioned, we see it as a relatively nominal effect as we look year-over-year versus last year. But that can change as we saw in the first quarter as well.
And then on your second question, with regard to SG&A deleverage in the second half. I think, the -- its really a function of -- just as we refine our outlook for the second half of the year, we are seeing some modest level of deleverage, and I would say that translates to less than 100 basis points in the second half, and it's really just a function of where we see the current estimates on the FX impact, the translation, and revaluation, as well as just the investments that we continue to make in our business.
So we feel like that connects to a healthy operating margin recovery in the second half of the year. We expect to see earnings up in the second half, double digits.
We expect to see a healthy recovery in our operating margins as well, as we are able to flow through, the improvements in our gross margin to a greater degree in the second half of the year. So I hope that answers your question.
Tracy Kogan
Yes, it does. Thanks a lot.
Good luck guys.
Stuart Haselden
Thank you.
Operator
Thank you. Our next question comes from Oliver Chen with Cowen.
Your line is open.
Oliver Chen
Hi. Great results in an environment that hasn't been easy.
Stuart, the rebalancing of inventory is really impressive. So for second quarter, what should we assume in terms of maybe second quarter and back half in terms of markdowns relative to last year, given that it -- it sounds like the inventories are in really super shape?
And Laurent, on that topic of women's tops, where are you in that within that innovation -- what needs to happen next in terms of what we should look for, whether it be pricing or styling? Are there any changes ahead, as you think to the back half in terms of how you are evolving the pant [ph] law, whether it be products or visual merchandising?
Because I know, there is a lot of innovation, focus in that area of store as well? Thank you.
Stuart Haselden
Great, thanks Oliver. I will address your first question.
So we are very pleased with the inventory position that we are at, and the work that the teams have completed, as I mentioned. We expect to see markdowns moderate into Q2 and the balance of the year, and that's reflected in the margin guidance that we have given.
And we noted on the call, the prepared remarks that as of the end of May, our preliminary inventory results indicate that inventories are up in the high single digit range, end of May, and that just reflects the further moderation in that year-over-year inventory growth. And as we mentioned, we expect inventories to be up to a lesser degree versus revenue increases.
So I think, as you look on it on a two-year basis, the inventory position is still full. We have plenty of inventory to drive our revenue projections.
We are pleased to see the year-over-year trends come back in line or actually will sit beneath our forward sales trend, so inventories are healthy, they are clean, and they have positioned us in a manner that enables the optimization of our assortments. We are not dealing with the prior inventory overhang, and it should translate into a better experience for our guests as well.
Laurent Potdevin
And Oliver, from a cost standpoint, I mean, we are actually really pleased. I mean, I would say that we are slightly ahead of where we thought we would be, and if you have been in our stores, you have seen the assortment shifting in the right direction.
I mean, some of that is really the result of the power of our fast turn group, which really works on shorter lead times, and you can see different silhouettes, I mean, they are making new collection with the pleated back, is a great example of bringing something to market really quickly. The Swiftly franchise has done really well.
I would attribute the current success mostly to the new silhouette, the looser silhouette, the one that you can layer, and that combined with the success of bras, the Making Moves Bra, the Rack Pack Bra, the Get Down Bra, has really put us in a strong position. So I just looked at the spring 2017 product and last week at the winter 2016 product, and I am absolutely thrilled with the progress that we are making it very much -- you will see function and fashion coming together in a way that you haven't seen in quite some time, if not ever; and its really the result of the product reorg that we have done and a number of talents that we added to the team from a design standpoint.
So that combined with the progress that we have made in supply chain, and being able to float the product, to bring the designing to life, the way we want to. It feels really powerful and it’s actually showing up on the floor right now.
Oliver Chen
Thank you. That's very helpful.
Operator
Thank you. Our next question comes from Sharon Zackfia with William Blair.
Your line is open.
Sharon Zackfia
Hi, good morning. I think this is the first quarter in a while, where your e-comm hasn't grown as a percent of sales.
I know it's just a moving target; but curious as to what you think is going on in that channel, if you expect it to outpace the bricks and mortar for the full year. Any thoughts on that would be helpful?
Stuart Haselden
Hey Sharon, it's Stuart. So yeah, the e-comm growth, still double digits, high teens.
We are not going to feel bad about that. It is a little lower than what we have seen last year.
We feel like the penetration has the potential to go well above 20%; easily could reach 25% to 30%, I think we talked about that in our five year goals. I would expect, as the digital team is able to ramp up the full impact of our full web site, as we are able to bring online, particularly in the second half of the year, the full capabilities of our CRM efforts.
We are going to see healthy trends in that e-comm sales trends, and would expect penetrations to increase over time. And so, we are not seeing any red flags per se, in the Q1 results.
Laurent Potdevin
And remember, that we are really focused on building guest centric and channel agnostic strategy. So the launch of the new web site is actually a great example and a great foundation for what's to come, and we had -- with every web site launch, we had anticipated a slight degradation in business, as it gets used to the new user extent.
And actually, what we have seen is better conversion, especially on mobile, and a very rapid adoption to the web site. So we feel very good there.
As we launch the full analytics capabilities of our CRM and we tie that to our digital marketing strategy, we have got -- we are actually going to leapfrog somewhere within -- I am very excited for what's to come there.
Sharon Zackfia
Great. Thank you.
Operator
Thank you. Our next question comes from Matthew Boss of JP Morgan.
Your line is open.
Matthew Boss
Great quarter guys. On SG&A, can you just talk about investments that are embedded this year versus 2017?
I guess the question being, does deleverage stabilize or potentially even turn to leverage next year, if mid-single digit comps were to persist? And then just secondly on international, just the best way to think about the timeline for international profitability?
Stuart Haselden
Sure Matt, it's Stuart. On the SG&A question, I think, we are going to get past the major supply chain investments, really in Q2.
And as we get into the second half of the year, we will begin to lap those investments in the prior year period. So it will create some tailwind from an SG&A standpoint.
That's embedded in the guidance that we have given. I think that then -- we have that at a more pronounced way, as we get into 2017 and beyond, as the -- we don't have these lumpy supply chain project pressure in the SG&A.
So that element of it will certainly moderate, even in the second half of the year, and certainly into 2017. We are always going to have things we are investing in.
We are not in place where we are squeezing SG&A to drive earnings. This is still a growth story.
It's about revenue growth. It's about margin expansion.
Those were the underpinnings of how we will recover a stronger earnings trajectory. We are going to invest in SG&A where it makes sense.
But that said, we expect it will moderate even into the second half.
Laurent Potdevin
And from an international standpoint, I mean, we continue to be really pleased with the strategy of entering key cities in key markets. So when you look at our performance in Asia, I mean, we have got all of our stores over $1,500 or $1,600 a square foot with IFC in Hong Kong, topping the list at $5,700 a square foot.
So very happy with that. The [indiscernible] penetration that we are seeing there is really putting a lot more eyeballs on the brand, where we don't have a physical presence.
In Europe, very focused on London. The retail environment in London has been a little tricky lately, until they go through the election at the end of June.
And what we have seen is, in the market, where we have got a great community, we are doing really well including Kings Road, Covent Garden and Marylebone. And in a couple cities, we probably have gotten a little bit ahead of the vibrancy of the community.
We are not seeing the same results, and that would be Denver and Richmond. So it's actually a great sort of validation that focusing on the key markets and going where we have the community, pays off.
And I would actually love to add, that in our remarks, we have hinted at the fact that we are going to find a couple of different ways of going to market in London, that will definitely drive brand awareness in a really powerful way, and we are very excited to share that with you probably in the next couple of weeks.
Matthew Boss
Wow! If I could just sneak one more in, given some of the larger picture choppy mall trends, what kind of traffic and comp trends have you seen so far in 2Q, just versus the first quarter and the mid single digit guide?
Stuart Haselden
So Matt, I will give a little color, and might invite Celeste to comment as well; the traffic was softer in the first quarter versus what we saw in Q4, and it was softer late in the quarter as well, and that persisted in the first couple of weeks of May, in Q2. We have seen the traffic trends improve in the last couple of weeks.
So there has been a mix trend in terms of traffic in the first part of Q2. AUR and conversion have offset that, to help us deliver the comps that we delivered in Q1 that we guided to in Q2.
But maybe I will ask Celeste to add some color.
Celeste Burgoyne
Yeah Stuart. I think you hit it.
I mean, basically, we did see Q1 traffic not being as strong as we saw in Q4. However, when we look at the highly negative macro trend, we felt really good, that we were favorable to that.
AUR conversion gives us really good indication that our new product drops are resonating with our guests, as well as our continued focus on a great guest experience, both online and stores is continuing to pay off. So as we look into Q2, we continue to see the momentum in AUR and conversion maintain, so it definitely, it gives us confidence, as we shift into Q2.
Matthew Boss
That's great color. Good luck.
Operator
Thank you. Our next question comes from Anna Andreeva with Oppenheimer.
Your line is open.
Anna Andreeva
Great. Thanks so much.
Good morning guys, and let me add my congrats as well.
Laurent Potdevin
Thank you, Anna.
Anna Andreeva
I was curious, if you could talk about the monthly comp progression in 1Q, should we think April was the weakest month of the quarter, given the traffic comments that you made? And sorry if we missed this, what were comps by division in 1Q, Canada versus U.S.
and Australia? And secondly, I guess to Laurent, just holistically, thinking through the pricing, architecture for lulu, I think we are starting to see some of their opening price points in tops, specifically.
Is that an opportunity to expand the customer reach for the brand, and any tweaks you guys need to make to pricing architecture, in bottoms especially? Thanks.
Stuart Haselden
Hey Anna. So that was a mouthful.
So on the comp question in traffic, we are not going to break out the comps by month. I think as Celeste said, we saw -- we are very encouraged by the strength in AUR in conversion.
Traffic, as I mentioned, was weaker than the second half of Q1, and that persisted into the early weeks of May, before becoming stronger in the last few weeks. So that's embedded, again, and the results that we reported in Q1, and then the guidance.
By region, I think we mentioned in the prepared remarks that, we saw strength in Canada in particular, and Canada actually posted a store comp that was slightly higher than the U.S., which again, we look at that as a strong indicator of the -- just the strength of the brand and how in our most mature market, we are driving some of our strongest results. And again, it speaks to our assortments in our in-store execution.
So then on the -- to your question regarding pricing, I think on the pricing --
Laurent Potdevin
I think on the pricing, Anna, I mean, on the bottom side, I mean, we are very happy with the pricing architecture. I mean, as I was mentioning -- looking at winter 2016, spring 2017, we are daily bringing a lot of innovation.
And so, we have priced to a value that we deliver to the guests. I mean, we are very confident that we got with the pricing architecture, both across categories, from a global standpoint as well, and we thought, I mean, we are like where we need to be.
I mean, we see a lot of success and we see the opportunity to actually bring innovation and completely sort of really owning the high end of the market that we really have.
Anna Andreeva
Okay, thanks. Best of luck.
Stuart Haselden
Thank you.
Chris Tham
Operator, we have time for one more question. Thank you.
Operator
Thank you. Our next question comes from Kimberly Greenberger with Morgan Stanley.
Your line is open.
Kimberly Greenberger
Great. Thank you so much.
Thanks for squeezing me in. Really nice quarter.
Stuart, I just wanted to ask -- I think you said, $0.06 in the quarter due to FX hits, can you just remind us how many pennies of FX headwinds you had planned for in the quarter? And then Laurent, as we look into the back half of the year, and reflect on the very successful camp launch that you guys had in the third quarter last year, can you talk about your product strategies and how you are thinking about driving your business to the next level, as we proceed through the year?
Thanks so much.
Stuart Haselden
Hey Kimberly, it’s Stuart. So the EPS impact from FX, certainly exceeded our expectations.
We did expect deleverage in the quarter. You might recall, that we had mentioned that in our guidance back in March, and we had, at that point, even seen the Canadian dollar strengthen significantly from around $0.70 at the end of Q4 to $0.75 at the time of the call.
Safe to say that the actual result exceeded our expectations in terms of the level of pressure that we saw from FX, Canadian dollars, as we mentioned in the prepared remarks, strengthened $0.05 from $0.75 to $0.80 in the last four weeks of Q1. We did not expect that.
And so, I think we had an estimate of around $0.03 in the prior outlook that we had. So where it landed, was almost double our expectations, and so the -- its something that is really part of the -- the exposure that we have from our cash balances that we accumulate in Canada, in U.S.
dollars, it's not really the translation of the Canadian PML per se. and I would add that we have taken steps already too -- from an operational standpoint to reduce our exposures in those cash balances, and at this point, our exposure is less than half of what it was in Q1.
So we feel like we are going to be able to mitigate this exposure to some degree, as we go forward. But certainly, it's something we will continue to be focused on.
Laurent Potdevin
On your product question, Kimberly, I think that the [indiscernible] launch was successful and was really the very beginning of what we are about to do. I mean, when you see some of it land, I mean you will see a completely different assortment.
I mean, sort of [indiscernible], just physio and the cardio, and making them one group. I mean, you are going to see a hardwall, you are going to see the ability to put outfit together across the entire assortment that's going to be a lot more powerful.
You are going to see a lot more newness in fabrics, texture and print. But also, a very elevated attention to detail, to trim, construction, raw material, in a way that probably hasn't come to life in the past couple of years.
So obviously, and we are going to focus on run, where we see tremendous opportunity both for men's and women's, and you will see, most of the focus, if not all of the focus on the sweat category, which we really own and want to continue to lead. So as you teach them, I mean, you will see an environment that is elevated, that speaks to function and that looks fantastic.
Kimberly Greenberger
Terrific. Thank you.
Chris Tham
Thank you everyone for joining us today. We will talk again next quarter.
Thank you.
Operator
Ladies and gentlemen, thank you for participating in today's conference. This does conclude the program, you may all disconnect.
Everyone, have a great day.