Feb 12, 2014
Executives
Ken Krause – Executive Director of Global Finance William M. Lambert – President and Chief Executive Officer.
Stacy McMahan – Chief Financial Officer, Principal Financial Officer, Senior Vice President and Treasurer Kerry M. Bove – President-MSA International, Asia-Pacific Zone and Africa/Latin America Zone Ronald N.
Herring Jr. – President of MSA Europe Nish Vartanian – President of MSA North America
Analysts
Edward Marshall – Sidoti & Company Richard Eastman – Robert W. Baird & Co Shivangi D.
Tipnis – Global Hunter Securities LLC Brian Rafn – Morgan Dempsey Capital Management LLC
Operator
Welcome to the MSA Fourth Quarter Earnings Conference Call. My name is Shannon, and I will be your operator for today’s call.
At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session.
Please note that this conference is being recorded. I will now turn the call over to Mr.
Ken Krause. You may begin sir.
Ken Krause
Thank you, Shannon. Good morning everyone and welcome to our fourth quarter and full year earnings conference call for 2013.
I am Ken Krause, Executive Director of Global Finance and joining me on the call this morning are Bill Lambert, President and Chief Executive Officer; Stacy McMahan, Senior Vice President and Chief Financial Officer; Ron Herring, President of MSA Europe; Kerry Bove, President of MSA International; and Nish Vartanian, President of MSA North America. Our fourth quarter press release was issued this morning at 8.30 and is available on our website at www.msasafety.com.
This morning, Bill Lambert will provide his commentary on our quarter. Stacy will then review our financials and then Bill will conclude with his closing comments.
After that we will open up the call for your questions. Before we begin, I need to remind everyone that the matters discussed on this call, excluding historical information, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements, including without limitation, all projections and anticipated levels of future performance, involve risks, uncertainties, and other factors that may cause our actual results to differ materially from those discussed here. These risks, uncertainties, and other factors are detailed from time to time in our filings with the Securities and Exchange Commission, including our most recent Form 10-Q which was filed on October 23th, 2013.
You're strongly urged to review all such filings for a more detailed discussion of such risks. Our SEC filings can be obtained at no charge at www.sec.gov, our own website, and many other commercial sites.
In addition, we have included certain non-GAAP financial measures as part of our discussion today. These non-GAAP financial measures should not be considered replacements for GAAP results.
Reconciliations to the most directly comparable GAAP measures are included in our press release and on the Investor Relation section of our website. And with that, let me introduce MSA’s President and Chief Executive Officer, Bill Lambert.
William M. Lambert
Thank you Ken and good morning everyone. As always, I want to begin by saying thank you for joining us today on this conference call and for your continued interest in MSA.
Presumably all of you have seen our fourth quarter press release and have our financial figures with all comparisons corresponding to the equivalent period in 2012, as well as our new statement reconciling GAAP to non-GAAP earnings. I’ll begin this morning by reviewing the highlights of our fourth quarter results and I will provide a regulatory update regarding the U.S.
fire service market. I also will share with you my views on the current business environment and how it’s likely to affect us as we move further into 2014.
After that, I will turn the call over to Stacy for a review of our actual results, and then we’ll open it up for your questions. Let me first say that I’m pleased to report today’s record fourth quarter results.
I’m also pleased by our full year adjusted results which demonstrate solid performance by the MSA team in executing our strategy. Despite headwinds caused by regulatory and product approval delays and uneven business conditions throughout much of the year, I’m encouraged by our strong finished 2013.
We continue to execute our corporate strategy that is helping drive higher levels of shareholder value as indicated by many of our key metrics for success. For example we continued to see solid performance in our five core product groups throughout emerging and developed markets of the world.
We also continue to see strong results from our new product development efforts. And lastly, we continue to closely manage our manufacturing and SG&A costs.
Stacy and I will provide you with specifics on each of these in our comments. Furthermore, our ongoing efforts to divest of and monetize current value from non-core assets like our South-African distribution business and our Zambian operations which I will talk more about in a few moments and sure as we remain focused on those areas of our business that drive the most significant value creation for our shareholders.
The focus and performance of our team across the core areas of our strategy draw solid improvements and profitability in the quarter and for the full year while building a solid foundation for 2014. As we announced in our press release earlier today, we are taking active steps to divest of our South African distribution business and our Zambian operations and have reclassified this to discontinued operations in the fourth quarter.
The results of these businesses have historically been reported in the international segment of our business, 94% of revenues from these discontinued operations are in peripheral and non-core products, things like safety clothing, work glows, safety shoes and boots, which typically have much lower gross margins than our core product lines. Removing these businesses from our portfolio increases our emphasis and focus on core products and key verticals that provide the most value for our shareholders and most clearly align with our strategy.
To put it in a financial context for you, these discontinued operations only represented $0.01 to EPS in the fourth quarter and $0.06 in EPS for all of 2013. Stacy will elaborate on this a little more in her comments.
Before, I review our financial highlights for the quarter, I want to note that my comments will focus on continuing operations and they will exclude the impact of discontinued operations in all figures and in all comparisons. Sales from continuing operations were $291 million in the fourth quarter, a $9 million or 3% increase from 2012.
Sales increased 4% in local currency terms excluding unfavorable effects caused by weakening currencies across our international segment. For the full year, sales increased 2% in local currency terms and when we exclude our North American Ballistic Helmet Business, which as you know we divested off in the first half of 2012.
The increase in local currency revenue in the fourth quarter was driven by both our ongoing focus on driving demand of our core MSA product lines and strong shipments in our international segment. For the benefit of those who are new to MSA, who are joining us on this call for the first time, these core product lines include fixed gas and flame detection systems, portable gas detection instruments, industrial head protection products, supplied air respirators where self-contained breathing apparatus or SCBA is our principal product and lastly, fall protection products.
Local currency quarterly growth in these five product groups was 5%. These core product lines account for 73% of MSAs total sales, reflecting a 100 basis point increase from last year as we continue to provide greater focus and emphasis on our profitable core.
Putting a finer point on core sales performance, if we exclude U.S fire service SCBA sales, our core products sales increased 8% in the fourth quarter and 7% for the full year. U.S fire service SCBA sales continue to be hampered by ongoing government regulatory and product approval delays as we have discussed with you in previous calls and in our November press release.
As you may remember, during our last investors call I mentioned that our U.S fire service results were adversely impacted by the U.S federal government sequestration and the October government shutdown. These factors have caused delays in the testing and the certification of our two new SCBA products that meet the new NFPA performance standards for breathing apparatus.
Hopefully, most of you saw the press release that we issued in November regarding the notification we received from NIOSH, the government agency in the U.S. that certifies respirators and SCBA.
In summary, NIOSH notified us that airs had occurred in the chemical warfare agent testing portion of certain SCBA certifications. Unlike other manufacturers MSA was fortunate and that we had no respirator certifications that were impacted by these testing errors.
And therefore no feud action on MSA’s part was required. However, the retesting that must be done for other manufacturers does have a delaying impact on NIOSH’s ability to test and issue, new SCBA certifications like those of MSAs which are in the approval process pipeline.
This impacts the certification and introduction of several new SCBA models that we have developed. As I mentioned last quarter, manufacturers have been issued a Tentative Interim Amendment or TIA that allows an extended window to continue shipping SCBA that are compliant to the old edition of the NFPA standard until the end of this month.
An extension of that TIA has being processed to allow older version of SCBA to be sold until June 30. But even with this TIA window, the delays have impacted our business in the U.S.
fire service segment driving a decrease of 22% in U.S. fire service breathing apparatus sales in the fourth quarter.
As we’ve discussed with you before customers are choosing to wait for new products compliant with the new standard and those products won’t be available until the second quarter. As I have stated you before I still firmly believe that these set backs are only temporary.
We see many opportunities for growth in the U.S. fire service market and we believe that we will be well positioned to capitalize on these opportunities when our new NFPA compliant products are approved and introduced later this year.
Our strong performance in the fourth quarter is a testament to our team’s ability to perform in spite of these headwinds in the U.S. fire service SCBA segment.
Now, I’d like to take a moment to discuss sales in emerging markets, which is a key area of our corporate strategy. Emerging markets were a major contributor to our fine performance in the fourth quarter and our full year results in 2013.
Quarterly emerging market sales comprised 31% of our total business and increased 16% compared to the same period in 2012. Growth was largely driven by our success in the fire service markets of Brazil and Chile as well as strong fixed gas and flame detection shipments to industrial customers in Mexico and China.
For the full year, emerging market sales grew 6% with core products growing 9% and now representing 71% of emerging market sales up 200 basis points from a year ago. In the quarter, R&D expense was $12 million up slightly from a year ago as we continue to fuel our product development pipeline by introducing exciting new products into our markets.
In the fourth quarter, we introduced a brand new fire helmet platform in Europe call the F1 XF. As you probably know MSA is the fire helmet market leader in Europe.
The F1 XF offers new levels of modularity, comfort and adjustability. It is truly a unique design and that it also offers options for integrated lighting, communications, hearing protection and SCBA mask integration all of which can be configured and keeping with the needs of our customer.
The design of the helmet takes visual cues from the iconic MSA Gallet jet pilot style helmet. But at the same time it modernizes the design into a look that is very attractive to the changing demographics of the European fire service.
In addition to Europe, the F1XS is an attractive product in other regions of the world where EN-certified products are used, including China, Australia, Southeast Asia and Brazil and many other countries. We are seeing some very good signs of success with this new helmet.
In China, we launched an exciting new SCBA platform called the AG 2100 which has been certified to meet China’s current regulatory requirements for fire fighting SCBA. The government in China has been diligently working on a new SCBA standard and MSA’s AG 2100 incorporates features that are designed to meet the anticipated requirements of this new standard.
We believe that the government will begin excepting submitters for this new certification later this year and we’re excited about participating with the AG 2100 to raise the bar of performance and protection for fire fighters in China. I mentioned in our last call that we unveiled a new V-Gard helmet suspension call the Fas-Trac 3 at the National Safety Congress held last fall in Chicago.
Based on our initial shipments of Fas-Trac 3, I’m please to tell you that the product is generating exceptional customer reviews in the categories of comfort and helmet stability. We are in the process of ramping up production of this product during the first quarter of 2014 and we expect to make the Fas-Trac 3 MSA standard, ratcheting suspension by April of this year.
Lastly, we continue to launch innovative new fixed gas and flame detection systems to fuel growth in this highly profitable product line. In the quarter, we introduced three exciting new products including the GasGard 100, a scalable, high performance data acquisition, data logging controller for the North American market.
The Prima XIR Pro, a midrange combustible gas point infrared detector with display and relays ideal for the Chinese market. As well as the DF-8500, an entry level toxic gas detector also for the Chinese market.
Both of these detectors were designed in China, for China as part of our growth strategy for the oil and gas markets of Asia. So that’s a few of the exciting products that were launched in Q4.
As you can see, we place significant emphasis on bringing innovative new technology to the market place for our valued customers. As a measure of this, for the full year of 2013, sales of new products introduced in the last five years accounted for 21% of our total revenue, a meaningful representation of the strength of our new product development process.
As we look ahead to 2014, our pipeline of new products is full and provides me with a sense of optimism as we start this year. Before I turn the call over to Stacy, I also want to provide you with an update on our Europe 2.0 initiative.
In our last call, I explained that the goal of this important project is to integrate and align our SAP, IT systems throughout Europe which will provide a multitude of benefits including removing unneeded complexity in our business and increasing transparency that lowers costs and drives efficiency, improving customer satisfaction, through improved delivery and availability of products as well as improving profitability through better cost management and utilization of shared services. Since our last update to you, MSA Spain and MSA Italy have joined Germany and France in going live on this new SAP platform with very successful implementations.
This milestone brings approximately 70%of our sales and transactions in Western Europe under the new operating system. Additionally, we have completed the consolidation of finished goods inventory from Italy and Spain into our Central European warehouse in Germany.
I am pleased with our progress on this important initiative. Our work is not done, but are on time to deliver our, on-time delivery to customers is better now than it's ever been at lower costs and improved margins.
We are on schedule with this project and I look forward to seeing the benefits of this project and reporting those to you in the months and years ahead. Lastly, 2014 is gearing up to be a very special year for our company as we celebrate our 100th year in business of protecting the health and safety of workers and facility infrastructures across the globe.
As you might expect we have many internal and external activities planned for this milestone, including a series of special brand ads targeting our most important vertical markets, our global charitable giving program that will support 100 different charities around the world, a bell ringing event on the floor of the New York Stock Exchange and I'm pleased to announce a special Investors Day that we are planning to host here in Pittsburgh on Friday 13, one day before our official 100th anniversary. At this event we look forward to giving our shareholders and our analysts’ deeper insight into our operations and some of our exciting new products.
So please look for our Save the Day mailing that will be coming your way within the next few weeks. Now I'd like to turn the call over to our CFO, Stacy McMahan to provide an overview of our fourth quarter financial performance.
After Stacey finishes with her report, I will provide some closing comments and then we'll open the call up for you questions. Stacy?
Stacy McMahan
Thank you, Bill, and good morning. I am pleased to share further insight into our fourth quarter financial performance.
Additional information will be available to you when we file our Form 10-K with the Securities and Exchange Commission later this month. As Bill mentioned, and as we disclosed in our press release earlier today, we are taking active steps to sell our South African distribution business and it’s Zambian operations and expect that that business in 2014.
Accordingly we have reclassified the related financial results to discontinued operations, Revenues from these businesses were $12 million dollars in the fourth quarter of 2013 and $53 million for the full year, of which over 94% of the revenue works in non-core product groups. Related earnings per share were $0.01 for the fourth quarter and $0.06 for the full year as Bill mentioned and as you might expect dealing primarily in non-core products produces a significantly lower level of gross profit margin.
In 2013, reported gross margin from these discontinued operations was only 21.8%, which has been certainly dilutive as continuing operations gross profit was 44.7%. Including the $12 million of sales associated with this non-core business unit, the quarterly sale is comparable to many of your models were $304 million.
Sales from continuing operations were $291 million in the quarter, growing 3% on an as reported basis, but up 4% when you exclude the impact of weakening foreign currencies across our emerging markets. Including the $53 million of business associated with our discontinued operations for the year, full year sales were $1.2 billion.
Full-year sales from continuing operations of $1.1 billion were flat compared to prior year on an as reported basis. But increased 2% excluding the impact of weakening foreign currencies and the divestiture of our North American ballistic helmet business in the first half of 2012.
The following comparisons reflect our continuing operations and thus exclude the results of the South African distribution business and Zambian amounts that have been classified as discontinued operations. I will comment on four ways we look at our sales performance; by end markets, by product groups, by geographic reporting segment and by emerging markets.
First by end markets and for the fourth quarter, global industrial market local currency sales are up 5% reflecting 70% of our total sales. Global fire service sales representing 25% of our total business increased 4% with strength in international markets offset by weaker results in North America.
And finally sales to the military market represented 5% of quarterly sales, down 12% from last year on a lower level of gas mask business in the United States. Excluding our two most volatile segments which are the U.S.
fire service and the U.S. military, local currency sales were $266 million in the quarter, up 7% from last year.
Now, looking at end market performance for the full year, global industrial market local currency sales have increased by 3% over 2012 reflecting 70% of our total sales and strength in North American gas detection product sales was partially offset by decline in large orders of supplied-air respirators in Europe. Global fire service sales were up 4% from last year and represent 26% of our total business that’s straight into international fire service market and a strong first half in the North American fire service market help drive the results higher.
Sales to military markets reflect 4% of our business and we are down 33% on a lower level of gas mask sales in the United States. Now when we consider ourselves by product for the quarter our five core product groups delivered local currency growth of 5% and represented 73% of total sales.
The core growth was led by fixed gas and flame detection instruments up 9%, portable instruments and head protection each up 8% and fall protection up 2%. Breathing apparatus was down 1% from the prior year on a lower level of sales to the U.S.
fire service in the quarter. The remaining 27% of sales were up 1% in local currency terms.
Moving on to the full year, our five core product group sales increased by 6% in local currency terms, now comprising 73% of our total business up from 70% last year. By product group, portable instruments grew by 11%, fix gas and flame detection instruments and the fall protection are each of 6%, breathing apparatus is up 4% and head protection up 3% on a local currency basis.
The remaining 27% of our sales were down 10% on a lower level of mining related business in the international segment, lower gas mask sales in the United States and the absence of ballistic helmet sales in North America due to the divestiture of that business in 2012. Excluding the North American Ballistic Helmet Business from prior year sales of non-core products were down 7% in local currency for the full year.
Moving to our quarterly reported segment sales performance, in North America, sales in the fourth quarter were $136 million up $1 million compared to the prior year. When looking at our North American end markets, local currency sales to industrial customers grew 7%, while fire service sales were down 11% on lower breathing apparatus sales to the U.S.
fire service. Sales to the U.S.
military were only $1 million in the fourth quarter, down $3 million on a lower level of gas masks sales. By product group in North America, our five core product groups represented 80% of sales and were up 2%.
Head protection sales were up 10% followed by 9% growth in portable instruments and fixed gas and flame detection instruments. Fall protection declined by 5% in the quarter and breathing apparatus declined by 16% as the delayed product approvals continue to have a negative impact on our fire service business.
All other noncore product groups were down 4% in total, driven predominately by the lower level of gas masks sales previously mentioned. Moving on to our International segment, quarterly reported sales were up 8% to $71 million with local currency sales up 17%.
When looking at our International end markets, local currency industrial segment sales were up 9% and represent 69% of total sales. Fire service local currency sales increased 42% primarily on large order shipments in Chile and Brazil and represented a total of 28% of total sales.
Military sales comprising the remaining 3% of international sales increased 39% from the prior year on a higher level of gas mask sales in Latin America. By product group, local currency International sales of core products were up 27% for the quarter and were 67% of total sales versus only 61% a year ago.
Fixed gas and flame detection instruments sales led the growth at 72%, followed by breathing apparatus up 49%, fall protection up 19%, portable gas detection up 7% and head protection up 7% as well. Large order business in Latin America drove growth in breathing apparatus this quarter, while strong base shipments in Asia were the primary driver of fixed gas and flame detection improvement.
All other non-core product groups were up 1% in total with growth of 11% across Asia and Latin America offset by continued weakness in Australia. Finally, our European segment's reported sales were up 4% to $85 million in the quarter attributable to the strengthening euro.
In local currency terms, sales were flat over the prior year. By end market, Europe’s local currency industrial sales reflect 57% of total sales and were down 2%.
You may recall we shipped a $6.5 million supplied air respirator order to an oil and gas customer in the Caspian sea region in the fourth quarter of 2012 compared to delivering a $3.4 million order to this customer in the fourth quarter of 2013. Excluding this order from current and prior year, industrial sales in Europe increased $2 million or 5% in the quarter on a local currency basis.
Europe sales related to fire service were up 1% and comprised 31% of total sales. Military sales increased 7% and represent 12% of the business, improving our shipments of ballistic helmets in southern Europe.
By product, Europe’s core product local currency sales decreased 3% this quarter and comprised 67% of total sales on a lower level of breathing apparatus sales which were down 8%. Fixed gas and flame detection instruments were down 1%, but our portable gas detection instruments sales increased 5%.
Head protection product sales increased 1%. Again, excluding the large supplied air respirator order from both years, core products increased by 3% in local currency terms.
All other product groups were up 6% driven by growth in our adjacent products in the oil, gas and petrochemical markets in the Caspian Sea region as well as the aforementioned ballistic helmet sales growth in southern Europe. We end our look at sales performance with a focus on emerging markets.
One of the key pillars of our corporate strategy is to focus on growth in emerging markets where we see opportunities for long-term success. Total emerging market local currency sales were up 16% in the quarter and represent 31% of our total business.
We have an exceptional quarter in emerging markets with growth related to improved shipments of large orders to fire service customers in Latin America, strong results in fixed gas and flame detection in Mexico and a strong finish in Southeast Asia and China with both regions growing quarterly revenue nearly 30% over the prior year. Our growth profit rate for this quarter was 44.6%, a decrease of 50 basis points from last year primarily driven by lower margins on both large orders shipped in the quarter.
Gross profit for the full year was 44.7% of sales, a 60 basis point improvement over prior year on a 110 basis point improvement in product margins reflecting the improved mix in our continuing commitment to strategic pricing and diligent management of manufacturing costs. Reported selling, general and administrative costs were down 7% or $6 million this quarter compared to last year on a lower stock compensation expense, a reduction in legal expenses associated with our insurance litigation and continued control of operating cost.
You may recall that we recognized higher stock compensation expense in the first quarter of 2013 and lesser amounts in the remainder of 2013 due to a required shift in timing of expense recognition. We expect the pattern to continue in 2014.
Cost controls remain in place across our business with a particular focus in areas like Australia where headwinds continue to impact our mining related business there. Looking closer at the Australian example local currency revenues were down almost 13% in the year, but operating costs declined by almost 16% reflecting the impact of our restructuring program and continued cost discipline.
Our investment in research and development this quarter was $12 million relatively flat versus last year. For the year research and development costs were up $5 million as we continue to invest in a significant pipeline of new core products.
There was a $1 million foreign currency loss this quarter as well as $1 million in restructuring expense, as we continue to execute our Europe 2.0 initiative and other initiatives in Australia. Operating income was $41 million or 14.2% of sales in the quarter, a 210 basis point improvement over the prior year’s quarter.
Operating margin finished the full year at 12.8% of sales, a 60 basis point improvement over 2012 on an improved mix of core product sales, improved product margins and carefully managed operating expenses. Our consolidated tax rate this quarter was 30%, the year-to-date effective tax rate is 29.3% versus 31.7% in 2012, reflecting an improved earnings profile across tax and jurisdictions and the recognition of both the 2012 and 2013 research and development tax credits in 2013.
Net income was $25 million in the fourth quarter or $0.68 per basic share. Excluding income from discontinued operations and $4 million of pre-tax restructuring foreign exchange losses and asset related gains and losses adjusted earnings were $28 million or $0.75 per basic share, a 36% increase over the equivalently adjusted fourth quarter of the prior year.
For the full year 2013 net income was $88 million or $2.37 per basic share. Excluding income from discontinued operations and $12 million of pre-tax restructuring, foreign exchange losses and asset related gains and losses, adjusted earnings were $94 million or $2.54 per basic share and a 11% increase over 2012.
Free cash flow was $36 million in the fourth quarter approximately 140% of our net income. Cash at the end of the year composed largely of cash outside the United States was $96 million consistent from the end of the third quarter and up $14 million from the end of 2012.
Our total debt at the end of the quarter was $268 million down $21 million from the third quarter of 2013. The fourth quarter finish reflects our ongoing focus on driving core sales throughout developed and emerging markets, continued focus on operational excellence and diligent management of operating costs.
This focus continues to deliver earnings improvement during 2013, in spite of the regulatory delays in expected breathing apparatus product approvals. We are cautiously optimistic that we will move through these issues in 2014 and bring our product innovations to the market place.
Thank you for your attention. I will now return the microphone to Bill.
William M. Lambert
Thank you Stacy. As Stacy said, we continue to push hard to execute our key initiatives and long term goals in 2013 yielding promising results.
Our ongoing commitment to driving a higher level of core product sales, controlling manufacturing and operating cost while continuing to invest in core oriented R&D activities helped us recognize solid improvements in earnings during the quarter. While, SCBA related testing and certification delays and ongoing economic uncertainty caused me to have guarded optimism heading into 2014, our results in 2013 continue to reinforce the sound success of our longer-term strategy.
We will continue to focus on the core competencies that guide us even in challenging times fueling the company’s growth and enhancing long-term value for our shareholders. Thank you very much for your attention this morning.
At this time, our three geographic presidents, Nish Vartanian, Ron Herring and Kerry Bove have joined Stacy McMahan and me and we’re happy to take any questions that you might have. Please remember that MSA does not give what is referred to as guidance and that precludes most discussion related to our expectation for future sales and earnings.
Having said that we will now open the call to your questions.
Operator
We will now begin the question-and-answer-session (Operator Instructions) Our first question comes from Edward Marshall from Sidoti & Company.
Edward Marshall – Sidoti & Company
Good morning everyone.
William M. Lambert
Hi good morning Ed.
Edward Marshall – Sidoti & Company
So my first question was on the margin and I wanted to kind of discuss that a bit. I’m looking at it from an adjusted basis so was the restructuring, it looks like it was about 14.7% after that restructuring.
I assume 90 basis points came from the divesture at least on the gross margin side. I’m assuming that just flows through.
But beside from that was it volume driven, was there any pricing there kind of – can we talk to maybe that adjusted kind of margin in the quarter and what drove that performance?
Stacy McMahan
Hi, Ed, it’s Stacy. Thank you for the question.
Yes, certainly some of that flow through the discontinued operation, certainly flow through to the margin. You also see an enhanced mix of the core products in the fourth quarter which is kind of the usual story as we improve our margins.
And our best estimate at this time is somewhere between 1% and 2%, it’s related to our pricing activities in the quarter and then we continue to have some product cost improvements.
Edward Marshall – Sidoti & Company
When you mentioned pricing of say, 1% to 2% is that on a year-over-year basis or sequential basis, because when you look kind of Q3 to Q4, I mean there is a big difference and I assume some of that’s volume difference in Q3 to Q4. But I’m trying to get a good look at 2014 and what you might be able to do from a margin perspective and there is an awful lot of discrepancies between Q3 and Q4?
Stacy McMahan
The sequential movement between Q3 and Q4 is mostly driven by the large orders in the mix which are typically at lower prices and lower margin.
Edward Marshall – Sidoti & Company
Okay. And I’m curious now that you kind of look at this adjusted range and I’m wondering if you give an update on the 15% by 2015 because you are pretty much already there?
Stacy McMahan
You know we are very committed to that target. I think there is much uncertainty regarding the approvals of the next breathing apparatus for the fire service market.
But we again are cautiously optimistic and we remain committed to that target given the externalities that we’re dealing with.
Edward Marshall – Sidoti & Company
Okay. I’d like to take a second to discuss maybe from a strategic view on the divestiture.
I understand kind of where you’re coming from the margin perspective. But Bill I always thought it was a – the strategy was we carry some of these large distributors with peripheral kind of inventories that ultimately will be a vehicle for us to push our core product into these regions.
I am just kind of curious if there’s being a change in that strategy or have you kind of found different vehicles to market et cetera?
William M. Lambert
Yes, it’s a good question Ed. On a global basis when we look across the globe the strategy still hold.
So, adjacent product lines support our sales of core product lines to most of our market verticals. South Africa in particular is a different story.
In South Africa, years ago we acquired a distribution partner there called Select PPE, we acquired that company because it provided us with these opportunities to sell into the mining segment within South Africa. But our ability to actually move toward greater percent of sales from core products in those segments just never fully developed the way we thought it would.
And so as we indicated in our press release and in our commentary 94% of the sales in South Africa through Select PPE and in Zambian operations, 94% of those sales were in noncore areas, things like safety clothing and steel-toed shoes and boots and gloves. And these noncore areas are all fiercely competitive, price driven type purchases that have inherently low gross margins.
And so we just felt that that’s not what we do and we can’t compete the way others who really do have a distribution model in their business plan, how they can compete more effectively than we. So we just thought that it would be better and that we realized the value from that business by divesting of it and investing our efforts more in the core areas.
We are not in anyway moving away from the South African market. In fact we’re just taking our South African business down and focusing it more on the core areas and maybe some of the adjacent product lines like fire helmets, where we in fact think we can compete very successful.
Edward Marshall – Sidoti & Company
Okay. And then finally if I look at the SCBA and you’ve given the good update in timing wise on that, I am curious has there been a decision to be made yet by MSAs to whether or not you submit both the M7XT and the G1 for testing or just one of those masks have you made a decision kind of which way you would go?
William M. Lambert
We’ve got them both in the approval process right now, Ed, both are in the pipeline with NIOSH and with the certification agencies involved with the testing, they’re both in the pipeline.
Edward Marshall – Sidoti & Company
And just to be clear, my understanding is NIOSH won’t release one masks, all approvals will be given at the same time. Do you have any clarity as to whether that G1 is included or is it just the XT that will be included when those approvals are given?
William M. Lambert
Yes, that’s really tough for us to comment on it, because we just don’t know how NIOSH is thinking in that regard changed. Last year, I think that was the thinking that new product coming through, meeting the 2013 NFPA standard, that they would unlikely give just one manufacture approval and an edge in the marketplace that they would hold those approvals until they had at least a couple and release them at the same time.
But to be honest, so much as changed over the last three month with NIOSH’s pronouncement in November that the CBRN testing that have been conducted by their outside contractor, I think it just throws everything up in the air and we don’t have great clarity on what NIOSH’s plans might be in that regard, whether they would release approvals as they are made, which I tend to believe that would be the case, but they may end up holding some of those together. Our feeling here is that the M7XT would gain approval prior to the G1 gaining approval just based on the dates of our submitters for those approvals and our sense of the backlog of product approvals going through the government right now.
Edward Marshall – Sidoti & Company
In years past, you’ve done the first product approved I think it was 2007, do you have any kind of the race for submittal? Do you have any idea where you stand in line as suppose to where the other guys have submitted their products or?
William M. Lambert
I don’t Ed. I don’t have a good sense of that right now.
Edward Marshall – Sidoti & Company
Thanks.
William M. Lambert
Okay.
Operator
Our next question comes from Richard Eastman from Robert W. Baird.
Richard Eastman – Robert W. Baird & Co
Yes, good morning.
William M. Lambert
Hi, good morning Rick.
Richard Eastman – Robert W. Baird & Co
Just a quick follow-up maybe before we leave the U.S. fire service market place, Stacy could you just give the percentage of fourth quarter revenue in North-America that came from fire service, just your quote?
Stacy McMahan
Percentage of North American revenue in the quarter – like it came from fire service from the U.S. fire service, North America fire service was 20%.
Richard Eastman – Robert W. Baird & Co
And then industrial?
Stacy McMahan
[indiscernible].
Richard Eastman – Robert W. Baird & Co
79%, I think exactly.
Stacy McMahan
You got it. Military was 1%.
Yes.
Richard Eastman – Robert W. Baird & Co
When we talk about the fire service business, I think you said that SCBA sales were down $5 million year-over-year. My thought is that in a normalized market that business would have been up.
So the – kind of the delay caused by this regulatory delay, there is more than $5 million impact. Would that be fair on sales in North America, if you follow my train of thought?
William M. Lambert
Yes, if I understand you correctly Rick, in that fourth quarter we definitely saw the impact as we indicated, 22% decline and breathing apparatus sales to the U.S. fire service roughly about – that equates to about $5 million down, if you look at the full year even with that low quarter if you look at the full year sales were up almost $6 million overall from 2012, a 7% increase.
So yes we had a really tough fourth quarter because of the sequestration, government shutdown, then the whole CBRN issue getting those approvals. Yes we had a lousy fourth quarter, but we still feel very optimistic about where this market is headed, the opportunities there, when we look back at those really high growth years of 2003, 2004, 2005 and then you kind of overlapped a product lifecycle here of about 10 years and you know that this market is really entering a phase of growth that’s what we firmly believe and that’s what we have positioned ourselves for.
Unidentified Company Representative
Yes, now the first quarter of 2014 is not going to look any better I presume given that we have a little stronger comparison year-over-year and we have the same trailing issue. So one would imagine the fire service in North-America looks worse not better.
William M. Lambert
I don’t know if it looks worse but it certainly doesn’t look better.
Richard Eastman – Robert W. Baird & Co
Okay, yes, that’s fair. What I just want to flip over for a minute, I got to kind of give you guys some [indiscernible], I mean that net income number in Europe looks really good, is that sustainable.
And then can I also ask, if you look at Europe at the EBIT line, can you give us sense of what margin sales contribute at the EBIT line and how that improve year-over-year, just kind of take the tax rate stuff all of it?
Stacy McMahan
What I can tell you is that there were certainly restructuring charges that affected that European net income line. And so, either you can back some of those out for the year that was close to $3 million gross.
Richard Eastman – Robert W. Baird & Co
Okay, that net income – that’s net of tax or growth?
Stacy McMahan
It’s grows.
Richard Eastman – Robert W. Baird & Co
Okay. Well, I am just trying to get out the EBIT – has the EBIT contribution there improved meaningfully, like 100 basis points, 200, I mean how does that look relative to your corporate average?
Stacy McMahan
We’re seeing modest improvement in Europe. But that with a large improvements coming after the full implementation of the strategy, we expect to see some partial year in 2015 and full year impacts of those in 2016.
So the larger improvements are still to come but we’ve had modest improvement.
William M. Lambert
Okay, Rick, let me provide some texture there as well and Stacy can provide the detailed numbers, I’m sure at least she has the chance to look at it. We are seeing some very good improvement, I believe and our pre-tax operating margins coming out of Europe were we’ve commented before those were in the low single digits.
Last year I’m looking at full year results and we are in the low double digit now, which is great to see. We had relatively flat sales yet we saw about a 9% increase in EBIT margins, excuses me, a 9% increase in pre-tax operating income.
So, on that, on those flat sales increases so the restructuring efforts that Ron Herring and his team have gone through over there, the implementations of our Europe 2.0 and 2.0x initiatives. They are all showing results, more efficient, better aligned organization over there.
And so I’m pleased by the performance of where that was seeing coming out of MSA Europe.
Richard Eastman – Robert W. Baird & Co
Okay, and then just when we think about the gross profit margin we tend to look at that on revenue basis without that the new least income stuff in there. So I’m looking at the gross margin at about 44.7% for the full year on a restated basis, and that’s up like 60 basis points.
So, when you look at that is the basis and then you looking to 2014, we’ve got some puts and takes in terms of sales mix I get that. But is there, I mean can we target or do you target maybe of 50 to 100 basis or 100 basis point improvement in that gross margin from sales mix growth in core products, new products.
Is that faire mix that assumption that, our gross margin could end up 45.7% to make the mat easy.
William M. Lambert
Rick, I’ll just kind of [indiscernible]. Let me answer the question with how answering the question, because that’s the kind of you’re looking for some guidance, we don’t typically give, but I know you know our strategy quite well.
You know that our core areas of the business are now representing upwards of 71% of our total sales. I see that increasing, I see that improving getting up into the 75% of our total sales range as we diminish our peripheral product sales.
So just from a mixed perspective of what we are, where we’re going. Our commitment to the gas detection market both fixed gas and flame detection and portable instruments those are some of our highest gross margin areas of the business.
And then we know that SCBA is coming back and that’s also a very higher gross margin part of our business. So, I think there are good solid indications and reasons why our margins would continue to improve, but to give you an exact number of what that is and how far we can push that especially this year.
I am going to back away from that.
Richard Eastman – Robert W. Baird & Co
Okay, okay. Well, I’ll say what I’ll do it for you.
Just two more quick questions, one is we bumped into our press release on this detector tube business that you sold. Is that anything – is that a rounding error or size wise?
William M. Lambert
Yes, I would characterize that as more of a rounding error.
Richard Eastman – Robert W. Baird & Co
Okay. And then just a last question, Stacy, could you just give the free cash flow number for the full year?
Stacy McMahan
Yes, just a moment.
Richard Eastman – Robert W. Baird & Co
Okay.
Stacy McMahan
No, no that’s okay.
Richard Eastman – Robert W. Baird & Co
I could have phoned in a bit early.
Stacy McMahan
It’s $74 million, $74.3 million for the full year.
Richard Eastman – Robert W. Baird & Co
Okay. That you obviously exclude the dividend, correct?
That’s before the dividend.
Stacy McMahan
That is this cash from operations net of capital expenditures.
Richard Eastman – Robert W. Baird & Co
Okay, excellent. Thank you.
Stacy McMahan
You’re welcome.
Operator
Our next question comes from Shivangi Tipnis from Global Hunter.
Shivangi D. Tipnis – Global Hunter Securities LLC
Hi guys. Congratulations on the upcoming anniversary and thanks for screwing me in.
I am pretty sure you don’t have much time for my [indiscernible] mix on other parts. I just had one, couple of questions on Europe.
So you have reached strong margins for the quarter forward. Do we expect to see at least similar going forward considering that’s 70% of the Europe is already under the 2.0 initiative?
Are there some seasonal impacts and macro impacts.
Stacy McMahan
Okay. I am going to repeat the question, just to be sure I heard it correctly, Shivangi.
Shivangi D. Tipnis – Global Hunter Securities LLC
Okay.
Stacy McMahan
I think you’re asking if Europe’s margins that 70% will continue.
Shivangi D. Tipnis – Global Hunter Securities LLC
Yes, maybe I wasn’t too clear. So, the Europe’s Q4 was quite strong with margins.
So, do we expect similar kind of margins going forward considering that 70% of your entire Europe is already under this 2.0 initiative?
Stacy McMahan
Yes, okay. I understand the question now.
And I might invite Ron Herring to also comment. We have 70% of the revenues in Europe, are operating now under the shared SAP environment.
And we actually the last two countries came in closer to the end of the year. And so you’re going to see a nice full year impact of having your consolidated distribution center and those Italy and Spain being now a part of the mix in 2014.
Ron, would you add anything to that?
Ronald N. Herring Jr.
No, Stacy, I think you have it. I think you know that the – our expectation as we would.
Well, I think there is anything in the overall plan here that would change the trajectory that we have going right now. So, yes anything we have a pause as we implement some of the principal operating company but other than that, I think we’re pretty much steady status as far as where we are going on it.
Shivangi D. Tipnis – Global Hunter Securities LLC
Okay. Just one more question.
I am curious to know, how do your contracts run with the international fire markets, like in terms of size duration and pricing, will it short-term, annual or long-term contract?
William M. Lambert
Yes, I’ll provide a comment here and then I’ll look to Kerry to add anything to that but each of these international cities, municipal fire departments or government meet the fire departments that we win. Those are competitively bid.
In some parts of the world we have distributors that help represent our interests to those fire departments and other parts of the world. We take that business direct ourselves.
In just about all cases you would have what our multi-year contracts, over the life of the product cycle for the SCBA where we win those not to dissimilar to what goes on here in North America or other developed markets of the world. Kerry, anything you want to add there with regard to how we compete or how we go to market in those international fire service segments?
Kerry M. Bove
I think you got it all Bill.
William M. Lambert
Does that answer your question?
Shivangi D. Tipnis – Global Hunter Securities LLC
Yes, absolutely. Just a last question, so I know that industrial sales for Europe that will be filled, can you comment still on what where your strongest markets and what are your weakest, I believe even Middle-East and Russia are also part of Europe?
William M. Lambert
I think as Stacy indicated in some of her commentary what we have to consider on a quarter comparison for MSA Europe on the industrial side is that in the fourth quarter of 2012 we had a very large shipment of supplied air respirators to the Caspian Sea region in the oil and gas segment of the market. We had about a $3 million delta from one quarter to the next because we didn’t have to repeat of that large shipment to the Caspian Sea region.
If you take that out, I mean if you take that comparison out of the mix, our industrial sales in Europe actually were up 2% as Stacy had indicated. So I don’t feel like there is any kind of a problem there.
In fact we did send some optimism on the industrial side in Europe. But it is important to look at it in an apples-to-apples basis and considering the fact that we had a very large order in the fourth quarter of 2012 that shipped and really had about half of that as we look at the 2013 equivalent quarter.
Shivangi D. Tipnis – Global Hunter Securities LLC
Okay, fair enough. Thanks for answering my questions and congratulations again for your good quarter.
William M. Lambert
Okay, thank you.
Stacy McMahan
Thank you.
Operator
The next question comes from Brian Rafnn from Morgan Dempsey Capital.
Brian Rafn – Morgan Dempsey Capital Management LLC
Good morning everybody.
William M. Lambert
Stacy McMahan
Hi, Brian.
Brian Rafn – Morgan Dempsey Capital Management LLC
Question for you on the breathing apparatus, as you guys have seen this delay what is your sense on the order rollout once the certifications are released, is that an avalanche? And then the second part of the question is what are you doing from a manufacturer supply, you guys building inventory on these new products or is that an issue where you might want to build inventory because you really not certified on it.
So I’m looking for a little color there?
William M. Lambert
Yes, I think it’s somewhere in the middle of what you described Brian. I don’t think that we expected to be any kind of avalanche per say of new orders.
I mean there is a lot of interest by fire departments right now as I indicated in my earlier commentary. And some of those fire departments are taking a wait and see, because they want to see what the new breathing apparatus is both from MSA and from our competitors.
So we are anticipating it to be strong, but I don’t think describing as an avalanche of orders would describe the way we expected to go. We expected to be strong.
We expected to be a ramp up, but not an Avalanche per say. As far as what we’re doing internally from an inventory build standpoint, we are strategically building our inventory but at the end of the day we also have to be a little bit cautious to say what we don’t have quite approval product just yet and approved configurations just yet.
So we’re trying to be smart about what we put in the inventory in certain design configurations and do it in the right way. But let me put it in context and some of the analysts I think understand this quite well and you might also Brian, because you’ve been following us for a while.
When you look at our SCBA sales overall for MSA the U.S. fire service represents about 15% of total sales for North America, and it represents 7% of overall MSA sales.
So just kind of putting it in context, SCBA sales for the U.S. fire service are important to us.
We are a market leader. But it’s not driving in this over emphasized way the performance of MSA.
We’ve got a lot of other leverage that we’re pulling and we’ve got a lot of other product lines and markets that we are able to go after. And sure I’m disappointed that we saw a decrease in SCBA sales to the U.S.
fire service. But having said that, as we saw in the fourth quarter there are other parts of the business, there are other municipal fire departments and other parts of the world where we’re still able to sell product and we can keep our performance on the up and up.
Brian Rafn – Morgan Dempsey Capital Management LLC
Bill, is your sense that the first adaptors of these new standards when they are certified are your class A1 urban not so much you volunteered fire departments you will?
William M. Lambert
Nish, I will turn that question over to you.
Nish Vartanian
No, I really don’t see it that way. It’s across the board.
So you will have volunteered departments just as you have the paid departments transitioning into the latest version SCBA. So it’s pretty well split across the…
Brian Rafn – Morgan Dempsey Capital Management LLC
Okay, you mentioned in one of your comments Bill you talked about few of the products, your Prime XIR gas detector and a DF-8500 toxic gas for China and I think you eluded the fact that these were designed and build in China. Question that I have, two parts, is with technology as a lot of manufacturers face it, there are piracy and technology transfer issues, you don’t open the paper, not any single day and China is trying to steal something else.
One, how do you guys look at that piracy of technology if you’re building stuff over there? And two if you do domestic content assembly in China, does that give you any preference in selling to Chinese fire departments or Chinese government entities?
William M. Lambert
Yes, let me answer that question in a couple of ways. Number one, there are a number of levels of security that we take to assure that our intellectual property is protected from the properties and procedures we used in our Chinese R&D center.
So things like our HR policies that allow us to have much, much lower turnover rates of our engineers than what are typical for many Chinese companies. We’re really pleased by our Chinese R&D development, how that organization has come up to speed, what they’ve done, how they live the MSA values.
Having said that, we have some very specific and very tight security measures to make sure that our technology doesn’t walk down the street, so to speak. Additionally some of the most secret IP that we have, we control on a very tight way.
So much of that for instance from a fixed gas and flame detection side of the business, which were the products that you’re talking about here, that IP that heart of that IP is held here in the U.S. And so a component or sub assembly that incorporates some that IP would then be shift to our Chinese production facilities.
And so we try to understand what’s at the heart of the intellectual property. How we protect that the most?
But then how do we also take advantage of if you will some of the things that we see by designing products in China for the China and Asian market. And we think that strategy that we’ve got going on over there is pretty successful, and I’m really pleased by these new products which are Chinese R&D center and manufacturing center bringing to market for the Asian oil and gas market.
Brian Rafn – Morgan Dempsey Capital Management LLC
And then the second part of that is, for those products that you do develop there, does that give any preference, sales advantage, any leverage selling in the China that content and assembly being sourced from China?
William M. Lambert
I’ll turn that over to Kerry. Kerry, how do you feel about that?
Kerry M. Bove
There is two parts of that question. One, it does give us a lot of advantage making the product in China.
But all those products that we launched, one of those products, a version of it, a stainless steel version of it was designed in China but it’s manufactured in the United States. Because the fact that’s you manufactured outside of China also gives you a market advantage.
So we can because of our global footprint, we can take advantage of whatever way helps us in the market.
Brian Rafn – Morgan Dempsey Capital Management LLC
Okay, right. You guys talked I think a little bit about mining, I think you mentioned some softness in Australia across the world.
When you think some of these mining disasters like Chile and that, how strong does the international mining safety, their OSHA counterbalance or offset kind of a business cycle decline maybe in mining activity? Or is really the safety issue tied really and levered to – really the business sales?
William M. Lambert
Yes, I think that behind every mining disaster that you read about they are always, there tends to be always increased regulation and safety standards that fill in the place. But I would say that the cyclical nature of the mining market far overshadows what we see happening when safety regs increase in some fashion.
We really haven’t quite seen the impacts of safety regulations that would outweigh what you see just happening overall in the cyclicality of the mining market on a global basis.
Brian Rafn – Morgan Dempsey Capital Management LLC
Okay. When you talked about R&D it is probably an anecdotal observation.
How do you see, Bill, your pipeline for 2014 in new products versus say maybe over the last 3 to 5 years? Is it as broad, is it more niche segments, more products, less products, more high end, more low end – how would you characterize 2014?
William M. Lambert
As I indicated in my commentary, I’m very excited about 2014s pipeline of new products, the SCBA we’ve talked about in each of the core areas and I won’t be too specific here announcing our product launches. But, in each of our core areas we’ve got some really exciting products and technologies those tend to be the profitable, more profitable areas of our business.
So, and they tend to be to use your words, more of the high end type products. I am very excited about what we have in the pipeline, what we plan to introduce here throughout the year.
So, I am hoping that in this call next year. I can tell you about some of those great successes and how that’s impacted our business.
Brian Rafn – Morgan Dempsey Capital Management LLC
Let me ask, when you look at your global footprint you guys have been global long before global was sexy, when you look at your brick-and-mortar all over the world, where you kind of putting capital expenditures for 2014, and how would you kind of describe maybe in broad terms, by a geographic segment kind of what’s your capacity utilization is. You don't have to go plant by plant.
I'm just trying to get a sense as to where are bottlenecks, and where are areas where you do have some capacity?
William M. Lambert
Yes, a lot of our CapEx is not going into bricks-and-mortar. A lot of our CapEx quite honestly is going into IT systems throughout the world that coordinate, better coordinate, our financial systems, reporting systems around the world.
Ron Herring in this call mentioned our principal operating model that we’re incorporating into MSA Europe. A move of our headquarters functions to the Switzerland has a lot of benefits to us.
That’s not a bricks-and-mortar type move that’s more along the lines of the SAP integration of all of our affiliates. We are making investments in Latin America for sure.
We’ve added some capacity two parts of Latin America, because we’ve seen such strong growth down there, and we continue to forecast stronger growth even though it might be a little bit cyclical. We see a long-term trend that looks very favorable there.
But it’s not about bricks-and-mortar, it’s much more about adding IT systems to MSAs, so that we can more efficiently run our businesses, have greater transparency to what’s going on or adding tools some CapEx to tools some of the new products to get developed and produced around the world, but it’s not a bricks-and-mortar type build out.
Brian Rafn – Morgan Dempsey Capital Management LLC
Okay, and then just one final. You talked, certainly, your exit from the ballistic helmet market, what would be left in military from the five core areas, and kind of how you see that playing out?
William M. Lambert
Well, as we talked about in years past, MSA is the largest producer of self-contained breathing apparatus to the U.S. Air Force.
So we still support that business. We are the only to my knowledge provider of SCBA to the United States Air Force here and around the world.
So, you have that ongoing business, we’ve got other opportunities for other product lines in niche areas, but they are really big ones, gas masks going back years past, ballistic vests, ballistic helmets those days are gone.
Brian Rafn – Morgan Dempsey Capital Management LLC
Okay. Given the Air Force, is there any in that SCBA, is there any opportunity mined with the Navy or the Marines?
William M. Lambert
Sure, there’s opportunity.
Stacy McMahan
So, periodically we have that and of course U.S. Coast Guard is also standardized on MSA and SCBA.
Brian Rafn – Morgan Dempsey Capital Management LLC
Okay, thanks guys. Good job.
William M. Lambert
Okay.
Operator
At this time I would like to turn the call back to Mr. Ken Krause for final remarks.
Kenneth Krause
Great, thank you Shannon. I think that we have no more questions.
That concludes this morning’s call. If you miss the portion of the conference an audio replay will be available on our website for the next 30 days as well as a transcript of the call.
On behalf of our entire team here, I want to thank you again for joining us and we look forward to talking with you again soon. Have a great day.
Operator
Thank you, ladies and gentlemen. This concludes today’s conference.
Thank you participating. You may now disconnect.