Apr 24, 2013
Executives
Thierry Denis Michael H. Thaman - Chairman, Chief Executive Officer, President and Chairman of Executive Committee Michael C.
McMurray - Chief Financial Officer, Senior Vice President and Treasurer
Analysts
John Coyle - Barclays Capital, Research Division Kenneth R. Zener - KeyBanc Capital Markets Inc., Research Division George L.
Staphos - BofA Merrill Lynch, Research Division Mike Wood - Macquarie Research Michael Jason Rehaut - JP Morgan Chase & Co, Research Division Robert C. Wetenhall - RBC Capital Markets, LLC, Research Division Garik S.
Shmois - Longbow Research LLC Dennis McGill - Zelman & Associates, LLC
Operator
Good morning, and welcome to the Owens Corning First Quarter Earnings Conference Call. [Operator Instructions] Please note this event is being recorded.
I would now like to turn the conference over to Thierry Denis, Director of Investor Relations. Please go ahead.
Thierry Denis
Thank you, Emily, and good morning, everyone. We appreciate you taking the time to join us for today's conference call, in review of our business results for the first quarter of 2013.
Joining us today are Mike Thaman, Owens Corning's Chairman and CEO; and Michael McMurray, Chief Financial Officer. Following our presentation this morning, we will open this 1-hour call to your questions.
[Operator Instructions] Earlier this morning, we issued a news release and filed a Form 10-Q that detailed our results for the first quarter. For the purposes of our discussion today, we've prepared presentation slides that summarize our performance and results for the quarter.
We will refer to these slides during the call. You can access these slides at our website, owenscorning.com.
We have a link on our homepage and a link on the Investors section of our website. This call and the supporting slides will be recorded and available on our website for future reference.
Please reference Slide 2 before we begin where we offer a couple of reminders. First, today's presentation will include forward-looking statements based on our current forecast and estimates of future events.
Second, these statements are subject to risks, uncertainties and other factors that could cause our actual results to differ materially. Please refer to the cautionary statements and the risk factors identified in our SEC filings for a more detailed explanation of the inherent limitations of such forward-looking statements.
This presentation and today's prepared remarks contain non-GAAP financial measures. Reconciliations of GAAP to non-GAAP are found within the financial tables of our earnings release.
Consistent with our historical practice, we have excluded items that we believe are unrepresentative of our ongoing operations to arrive at adjusted EBIT, our primary measure to look at period-over-period comparisons. We exclude significant nonrecurring items such as the impact of restructuring actions discussed in recent earnings calls.
We believe that adjusted EBIT is helpful to investors for comparing our results from period to period. We adjust our effective tax rate to remove the effect of quarter-to-quarter fluctuations, which has the potential to be significant in arriving at adjusted earnings and adjusted earnings per share.
In the first quarter, we have utilized an effective tax rate of 26.5%, the midpoint of our anticipated annual effective tax rate range on adjusted earnings for 2013. Before we begin the call, I would like to point out the change to the format of our presentation.
Each quarter, we feature a chart in each of our business slides depicting revenue percentages by end markets. The purpose of these charts is to provide investors with an estimate of the exporter of each business to these end markets.
We will continue to provide this information. However, going forward, we will update it on an annual basis.
As we review the process required to produce this information, we determine that the calculations are better suited for annual update. We will continue to comment on the key drivers of our revenue performance during quarterly earnings calls.
Now, for most of you following along with our slide presentation, we will begin on Slide 4. And now, opening remarks from our Chairman and CEO, Mike Thaman, who will be followed by CFO, Michael McMurray.
Mike will then provide some closing comments prior to the Q&A session. Mike?
Michael H. Thaman
Thank you, Thierry, and good morning, everyone. We appreciate you joining us today to discuss our first quarter results.
Owens Corning delivered a strong first quarter. Driven by performance in Roofing, we reported $77 million in adjusted EBIT, up $34 million from last year.
Consolidated revenue for the first quarter was $1.3 billion, flat with the first quarter of 2012, and adjusted earnings were $35 million, up from $11 million last year. I said on our last call that I was pleased with how we had closed out 2012 and that I expected Owens Corning to get off to a good start in 2013.
I'm satisfied with our overall progress in the quarter. During our February call, we discussed a number of expectations for improved performance across our business in 2013.
Let me review them now, starting with safety. As is the case every quarter, we said that we would continue to make progress towards our goal of creating an injury-free workplace.
This was an area of disappointment in the first quarter. In the quarter, our total number of recordable injuries increased to 26 compared to 15 in the same period last year.
We experienced a very difficult February, but safety performance in March and April, has been much improved. We remain focused on creating an injury-free workplace and are committed to achieving a 12 consecutive year of safety improvement in 2013.
In Roofing, we said that our main near-term focus was to start the year with better margins and more discipline in our winter buy programs. Building on our good margin management in the fourth quarter of 2012, Roofing grew margins to 20% for the quarter, a 6-point increase over the first quarter of 2012.
Roofing delivered $119 million of EBIT, a $36 million increase over the same period last year. We are pleased that effective price executions fueled first quarter profitability supporting this objective.
In Insulation, we said the outlook for continued improvement in the U.S. housing markets, used housing starts, would translate into a return to profitability in 2013.
The improving U.S. housing market and strong outlook underpin our belief that we will be able to build on the performance improvement we saw in 2012 and deliver full year profitability for Insulation this year.
Due to the seasonal nature of this business, the first quarter was not yet profitable. However, we narrowed quarterly losses in the business by $13 million compared to the same period 1 year ago.
Insulation prices have improved across the business, with sequential price performance being good, and we've announced an additional price increase that will be effective in the second quarter. We said Composites' financial performance would improve as the year progresses, as we demonstrate operating leverage in a stable price environment.
In Composites, net sales of $459 million were down from $476 million in the first quarter of 2012 due to product mix and currency. And first quarter EBIT of $9 million was down from $23 million last year on lower production and inflation, which we anticipated.
We completed the asset ramp-up in Composites during the first quarter. We are now positioned to achieve operating leverage that supports improved year-over-year margins for the business in 2013.
Now I'd like to take a moment to discuss our outlook for the year in each of our businesses, beginning with Roofing. We expect the overall Roofing market opportunity to be at or above 2012 levels.
While storm volumes are inherently difficult to forecast, strength in new construction and the ongoing recovery in reroof demand should offset any potential negative comp from storm demand. Our first quarter performance represents a great start to the year.
We ended the second quarter with dramatically better margin rates than last year. However, sequential margin improvement from the first quarter to the second is not expected to be as significant as it was in 2012 due to the lower levels of first quarter discounting this year.
With new prices taking effect this quarter and the ongoing recovery in the U.S. housing market, we remain confident in achieving year-over-year margin improvement in 2013.
In the Insulation business, we anticipate continued growth in U.S. residential new construction, better capacity utilization and improved pricing.
First quarter price performance was strong. The successful execution of our second quarter price increase could provide further price acceleration in the second half of the year, when volumes are seasonally strongest.
We still have a long way to go to return this business to our historical volumes, price and return levels. But we are happy with our recent progress and optimistic that a sustained housing recovery will provide us with the market conditions to achieve that goal.
Despite flat overall revenue performance in the first quarter, we expect double-digit revenue growth for Insulation in 2013. Mike will provide some further comments on first quarter volumes and outlook in his remarks.
In Composites, our asset repositioning and first quarter asset ramp-up have positioned our plans to increase operating leverage and to begin realizing the full benefits of lower manufacturing costs that will yield improved margins over last year. We anticipate accelerating growth in industrial production as the year progresses, and we'll continue to look for opportunities to support our margins in this business with improved pricing.
On our call in February, I reviewed 3 key indicators for the business. We came into the year looking for $60 million in operating leverage, offset by about $30 million in inflation and flat nominal pricing.
At the end of the first quarter, we are still tracking well with the leverage and inflation guidance. We were required to respond to a couple of specific competitive pricing situations that impacted the quarter by $3 million and would impact the full year by about $10 million.
Despite these challenges, the overall market pricing was broadly stable, with positive price trends in some developing economies that suffered particularly weak pricing last year. Of particular note, Jushi and Taishan both announced price increases in China late in the quarter.
We have announced a price increase in China. We are hopeful that a positive price trend in China can create momentum for price improvements in Europe and the U.S.
in the second half of this year. Given current trends, we believe that flat nominal pricing may still be achievable for 2013.
For Owens Corning, the strength of an improving housing market in the U.S. and modest global growth will drive overall improvement of at least $100 million in EBIT.
We expect all 3 businesses to show improvement in 2013, and we expect that the rate of the U.S. housing recovery and its impact on margin performance in our Building Materials businesses will largely determine the upside to our guidance.
With that, I'll now turn it over to Michael who will further review details of our business and corporate performance. I'll then return to recap and open it up for questions.
Michael?
Michael C. McMurray
Thanks, Mike, and good morning, everyone. As Mike mentioned earlier, our strong first quarter performance supports our outlook that we will deliver EBIT improvement of at least $100 million in 2013, with potential upside based on the rates of the U.S.
housing recovery and its impact on Building Materials' margins. In the first quarter, our Roofing business delivered 20% EBIT margins through effective price execution.
Our Insulation business demonstrated strong price performance in the quarter and is on track for full year profitability in 2013. Finally, the ramp-up of our assets in Composites business is complete and we're positioned to deliver positive operating leverage for the balance of 2013.
Now let's start on Slide 5, which summarizes our key financial data for the quarter. You will find more detailed financial information in today's tables of the news release and Form 10-Q.
Today, we reported first quarter 2013 consolidated net sales of $1.3 billion, which were flat compared with the same period in 2012. In our Roofing business, net sales were up 3% over the prior year on an improved pricing environment, while sales were off slightly.
Net sales in our Insulation business were essentially flat, as the impact of an improved pricing environment was primarily offset by the timing of price increases announced in 2012 and weakness in some of the international markets that we serve. Lastly, net sales in our Composites business were down 4%, due primarily to unfavorable product mix and the impact of foreign exchange translation.
In a moment, I'll review our reconciliation of items to get to adjusted EBIT, our primary measure to look at period-to-period comparisons. Adjusted EBIT for the first quarter of 2013 was $77 million compared to $43 million in the same period 1 year ago.
Adjusted earnings for the first quarter of 2013 were $35 million or $0.29 per diluted share compared to $11 million or $0.09 per diluted share in 2012. Depreciation and amortization expense for the quarter was $78 million, including $3 million of accelerated depreciation related to our asset repositioning in Europe.
Depreciation and amortization was $11 million lower than the first quarter of 2012, which included $18 million of accelerated depreciation related to our asset restructuring in Europe. Our capital expenditures for the quarter were $45 million.
Next, let me reconcile our first quarter adjusted EBIT of $77 million to our recorded EBIT of $57 million. We have adjusted that $11 million of cost related to the flood that occurred in October 2012 at our New Jersey roofing facility as a result of Hurricane Sandy.
As we noted in our fourth quarter call, the incident wasn't sure and we believe that the overall financial impact will be minimal. We are well on our way with the rebuilding of our facility, which is anticipated to be completed later this year.
In addition, we've adjusted that $9 million related to our previously announced 2012 restructuring actions. Now please turn to Slide 6, and I'll provide a high-level review of our adjusted EBIT performance comparing the first quarter of 2013 with the same period 1 year ago.
Adjusted EBIT improved $34 million. The $36 million improvement on our Roofing business and the $13 million improvement in our Insulation business were partially offset by a decline in our Composite EBIT of $14 million.
General corporate expenses were relatively flat versus the prior year. With that review of key financial highlights, I ask you to turn to Slide 7, where we provide a more detailed review of our businesses, starting with Building Materials.
For the first quarter, Building Materials net sales were $937 million, a 2% increase compared to the prior year. Building Materials delivered $98 million in EBIT, up $49 million from the same period in 2012.
Slide 8 provides an overview of our Roofing business. Roofing net sales for the quarter were $607 million, a 3% increase compared with the same period a year ago.
EBIT in the quarter was $119 million, up $36 million compared to the same period in 2012. Despite smaller winter incentives this year, we saw similar buying patterns in the first quarter of 2013 versus 2012.
Distribution likely build inventories in the first quarter in anticipation of higher prices in the second quarter and the start of the roofing season, which is typically strongest in the second and third quarters. Unlike last year, where first quarter margins were depressed, EBIT margins for the first quarter were 20%, up 6 points year-over-year.
We significantly improved price execution in the first quarter, which is the key milestone for us to deliver on the goals we have laid out for 2013. As we move into the second quarter, we expect to benefit from the end of the first quarter winter incentives and our price increase that has gone into effect for the quarter.
The sequential improvement from the first quarter to the second quarter of 2013 is not expected to be as strong as last year due to cheaper levels of discounting we experienced in 2012. As we look forward to the remainder of 2013, there is potential for negative storm comparison as 2012 storm volumes were above the historical average.
The outlook for U.S. housing supports improvement and the new residential construction market and modest growth in reroof demand, which together should offset any potential negative comparison from strong demand.
Based on our outlook for the market, we maintain our expectation of improved financial performance in our Roofing business for 2013. Now Slide 9 provides a summary of our Insulation business.
Net sales for the quarter in Insulation of $330 million were essentially flat with the same period last year. The business narrowed losses from $34 million last year to $21 million for the first quarter of 2013 on strong price execution.
The business demonstrated strong sequential price improvement in the first quarter and we have announced an additional pricing action effective in early June, although pricing still remains significantly below historical levels. Price execution contributed to a 5% increase in revenue across the business, offsetting the impact of improved pricing with lower sales volumes across a number of insulation businesses, particularly in markets outside of the United States.
Within our Insulation business, we operate across several end markets, which have different demand drivers and other factors that can impact our sales volume on a quarter-to-quarter basis. In reviewing our first quarter sales performance, we evaluated and have taken into consideration the timing of price increases, channel mix, the mix between single and multifamily, the length of the lag, growth in markets outside of the U.S.
and the potential effects of weather. Our assessment is that overall market demand and our respective share are tracking in line with our expectations.
U.S. new residential construction volumes are healthy and are largely consistent with growth trends in new U.S.
housing starts. In addition, volumes throughout the first quarter, and we're off to a strong start in April.
All this supports our view that we can achieve double-digit revenue growth for the full year in our Insulation business. As the U.S.
housing market continues to recover, we expect to see further sales growth with improved pricing as industry capacity utilization tightens. With the pricing actions we have taken and the improved manufacturing performance we have demonstrated year-over-year, we remain confident in our guidance to return to profitability for the full year 2013.
Now I'll ask you to turn your attention to Slide 10 for a review of our Composites business. Net sales in our Composites business for the quarter were $459 million, a 4% decrease compared to the same period in 2012.
The decline in revenue was about equally driven by unfavorable product mix and the impact of foreign exchange translation. Slightly lower selling prices were offset by a small increase in overall glass fiber volumes.
EBIT for the quarter was $9 million compared to $23 million in the same period last year. Roughly half the decline in EBIT was due to lower production levels compared to the same period last year with the remaining decline being a result of inflation and slightly lower selling prices.
In the fourth quarter call, we said that first quarter 2013 results would comp negatively to 2012 and that full year 2013 would comp positively to the full year 2012. As we have moved into the second quarter, we expect material sequential improvement, driven by stronger productivity, improved leverage and growth in sales volumes.
Specifically, we expect second quarter performance to comp broadly in line with last year and that the second half will comp positively year-over-year. As we look to the full year, we continue to expect that the benefits of our asset transformation, increased utilization of our low-cost asset base and modest growth in global reinforcements demand resulted in improved margins in 2013 compared to 2012.
With that review of our first quarter performance, I now ask you to turn to Slide 11, where we review our financial guidance for 2013. We continue to expect that capital spending will be about $380 million.
The recorded capital spending will include the rebuild of our New Jersey roofing facility damaged during Hurricane Sandy, which we will recover through insurance proceeds. As a result, normalized capital spending is expected to be roughly in line with depreciation and amortization of about $315 million.
We expect corporate expenses to be about $120 million. Our $2.3 billion U.S.
tax NOL will significantly offset cash taxes for some time to come. In 2013, we expect our effective tax rate on adjusted pretax earnings to be 25% to 28% and our cash tax rate to be 10% to 12%.
We have used this midpoint in our effective tax rate guidance as the pro forma rate to calculate our adjusted EPS as disclosed in Table 3 of our earnings release. 10 million shares remain available for repurchase under the company stock repurchase program.
As we balance our priorities for the deployment of our free cash flow, stock repurchases will continue to be an important mechanism to return capital to shareholders. Thank you, and I'll now hand the call back to Mike.
Michael H. Thaman
Thank you, Michael. As I noted at the outset of today's call, Owens Corning is off to a strong start to 2013.
We are delivering on the plans we outlined for the year and establishing momentum for continued progress through the year. This performance reaffirms our confidence in our full year outlook for margin improvement in each of our businesses, our broader outlook for at least $100 million in adjusted EBITDA improvement and potential upside to this guidance as the U.S.
housing market and global economies recover. With that, I'd like to turn the call over to Thierry, who will lead us in the question-and-answer session.
Thierry?
Thierry Denis
Thank you, Mike. Emily, we're now ready to begin the Q&A session.
Operator
[Operator Instructions] The first question will come from Stephen Kim of Barclays.
John Coyle - Barclays Capital, Research Division
This is John and Steve. I just wanted to touch base on roofing first.
Volumes were down -- sorry, sales were down modestly -- or up modestly in the quarter. Our sense is that pricing was up mid to high single digits.
So I'm just trying to get a better idea of where volumes were in the quarter. You had indicated that there were similar buy-in, in 1Q '13 to 1Q '12.
So I just wanted to maybe get a little more granularity on where volumes were in the quarter.
Michael C. McMurray
Great question. Obviously, we were very, very pleased with the Roofing results for the first quarter.
One of our key objectives coming into the quarter obviously was to manage the buys, a little bit more effectively than we have in the past. And I think the objectives we set out, really starting I think with the third quarter call and then on the fourth quarter call on trying to set buys that gave our customers an incentive to stock in some inventory and reposition for the start of the reroof market, but not to overdo it and to make sure that with low capital or low-cost money in the market today, we didn't give away our margins in order to achieve that goal.
I think you can look at the first quarter and feel like we really did make progress on that. That said, I think the combination of the buys, as well as a lot of confidence in the late March, early April price increase caused distribution to want to buy ahead of the price increase and bring inventories in, in the first quarter.
We think that pattern is pretty similar to what we saw last year. So last year, we said we shipped about 30% of the year in the first quarter.
On a flat overall market this year, I would say we probably believe we did about the same thing here in the first quarter. Our volumes were down slightly.
When we look at that, we look at geographic mix, channel mix, some other variables in terms of our overall performance. Our sense is maybe the market shipped a few more squares in the first quarter, we may be shipped a few less, but we're comfortable that we sustained our position in the market.
We're not going to overreact to any of that data. So our sense is, we're in good shape in terms of the position we have in the market here in the first quarter, that margins are in good shape.
That there's a fair amount of confidence around this price increase for early April, which is why we saw a lot of volumes in the first quarter.
John Coyle - Barclays Capital, Research Division
Great. Then just moving to Insulation really quickly.
So Insulation, just trying to get an idea to the extent that volumes were down in the first quarter, because just given what we've seen in new home construction, you would have expected to see probably a bit better top line in the Insulation segments. So I'm just wondering if you can maybe give some color on that.
Michael H. Thaman
Yes, sure. I mean, I think it's certainly a very legitimate question and a place we focus a lot of our time in looking at the quarter, making sure that we're comfortable with the progression of the installation business.
And I think you heard in my comments and in Michael's comments in fact we are, and we feel like we had a representative quarter on volume and a very, very good quarter on price. Some of the things that go into that, I mean, first, if you look at the chart that we produce on revenue by end market, for 2012, we think that residential new construction in the U.S.
and Canada is about 37% of the overall business. Canada was pretty good last year, so probably the U.S.
piece of that is 30% or less. So when we see very strong improvement in U.S.
construction, we're still at a point today, because the market's relatively depressed that we're only impacting 30% of the overall mix in the Insulation segment. When you go outside of that segment and when you come outside of that market, Canada was a bit weaker.
We think that was -- the housing market there is slowing down a bit and also they had a real winter this year and I think last year, had next to no winter. We saw a little bit slower performance in some other geographies and some other channels, which we think is generally economically -- economic-related and also somewhat weather-related.
We know that we've got an interesting comp last year because we had a very, very early spring. We had timing of price increases, that probably confounded the quarter.
So last year, pricing kind of drove volume into the first quarter. This year, a late 2012 price increase probably pulled volume out of the quarter, so that hurt our comparability.
So we went through all that analysis and took a look and said, is there anything that causes us to believe that, that core recovery market for us, which is U.S. residential new construction, that somehow we're not tracking with that or we're not going to see the benefits of that and we feel very confident looking at the trends and our volumes, the fact that they've built pretty much week on week, month on month, since the beginning of the year that we're seeing the kind of volume ramp you'd expect to see.
And I think the guidance we gave today, both Michael and I in our comments, talked about double-digit overall revenue growth for Insulation for the full year, which obviously means we're going to need to accelerate because we're flat in the first quarter. I think the headline for insulation in the first quarter is a very strong price performance.
That's going to help us a lot when the volumes come is to be selling at better prices.
Operator
Our next question comes from Ken Zener of KeyBanc.
Kenneth R. Zener - KeyBanc Capital Markets Inc., Research Division
Mike, I wonder if you could address, in Roofing, to us, it appears a lot of the margin gain sequentially was tied to volumes, so better fixed cost absorption. We've been looking at or thinking about gross margins in this business to isolate the seasonality, and it looks to us as though in fact gross margins historically doesn't go up unless you have rising asphalt costs kind of quarter-to-quarter.
Could you, if possible, maybe comment on that, how critical rising asphalt costs are quarter-to-quarter in order to enable you to achieve sequential price gains?
Michael H. Thaman
Sure, Ken. I mean let me talk to your first point, and then I'll address your second.
On your first point, you said that you thought maybe better volumes in the first quarter were giving us a little bit better absorption, helping margins. And in fact, our volumes were effectively flat from the first quarter of 2013 to the first quarter of 2012.
So all of the margin improvement that we're showing in the first quarter is really the spread between sale prices and input costs, which we think is very, very good news, and largely, that spread or margin derived from the fact that the winter discounts or the winter incentives this year were much more conservative than what we had provided last year. I think last year, we characterized them as being double-digit.
This year, we -- I think on the fourth quarter call said, we thought they'd be mid single digits, really the difference between the level of discount last year to level of discount this year is what drove the improved margins in the first quarter. We're real happy to sell shingles in the first quarter, provided we do at good margins.
So I think last year, it wasn't so much volume in the first quarter that bothered us, as that we had sold a lot of our annual volume in the first quarter at very, very low margins. I think this year, we sold a good amount of volume in the first quarter.
We sold it at representatively good margins. As you look at how pricing works, I think I'll partially agree with your supposition that rising asphalt costs can be a catalyst for improved pricing, but so can demand and end-use market dynamics.
So as we came into the second quarter, I think everyone begins to see asphalt costs come up as you come off of winter loads and some opportunity to buy a lower cost asphalt. So even today, in a fairly stable oil price environment, asphalt costs are going to push our economics a bit, and we feel fairly confident that the April 1 price increase that's out there is a good price increase and will help us cover cost inflation and help us continue to manage our margins.
I think as you go beyond that, we've had some years where we saw very rapid oil price inflation and asphalt cost inflation, and that in fact, did create an impetus for further pricing actions. We would hope that this year what we would see is stronger reroof demand and stronger end market demand, which just created more pull from customers needing more shingles, which might support further pricing action.
So I think this year, unless we see a big change in oil prices, it'll be the demand dynamics, which should help pricing and should help margin rates.
Kenneth R. Zener - KeyBanc Capital Markets Inc., Research Division
And then for Composites, the mix issue that we're seeing, given that it looks like for the quarter, in your Q, volume was up 1%. Can you address, I mean, why that's happening?
Is it that you're getting less quality industrial demand out of Europe? Is it that perhaps, it's becoming a more commoditized product as the intellectual, I guess, the product differential between the China and, say, your product is compressing?
Because that seems that the mix seems to have played in as much to the pricing side in terms of the margin pressure.
Michael H. Thaman
I'd be happy to talk about that. I mean, first of all, let me know that we really said it was both mix and foreign exchange, so we did have a foreign exchange headwind in the quarter, not so much kind of our classic U.S.
euro exchange rate, which has been a big driver of performance in the business. But it was more the developing countries, Brazil, India, a couple others where we saw some real weakening in the currency.
So we had some translation. That would have been translation on both top line and also those tend to be good markets for us, so there was some translation also at the EBIT line.
The mix issue, when we recounted out the numbers or talked about the quarter, we talked about mix as it related to recounting revenue, we didn't really talk about mix as it relates the reconciliation at the EBIT line. So the mix that we saw, we have some markets where we have further fabrication steps where we add some additional value to the product.
Doesn't necessarily have a big driver on our profitability. We tend to have higher costs in some of those markets and higher prices in some of those markets, but it's not necessarily kind of sweeter mix for us at the EBIT line.
So really, it was kind of a big driver of revenue, it was less of a driver of how we thought about the profitability of the business, which is why we weren't fundamentally concerned about that. We didn't see really valuable markets for us get weaker.
We just saw some higher-priced, highest-cost markets for us get a little bit weaker. That said, I spoke specifically to a couple of instances in the quarter, where we are a little disappointed with pricing.
I think our outlook and our optimism was legitimate on the fourth quarter call, when we said we thought flat nominal pricing was an achievable goal for the year. We're still saying we think that's achievable, although we went about $3 million backwards in the quarter.
Interestingly, it was a little different this quarter than what we've seen, maybe over the last 3 or 4 years, which is some of the competitive intensity was actually in the U.S. and Europe, and it was with some of our more traditional Western European and U.S.
competitors, less with our Chinese competitors. We needed to adjust our market price in a couple of very specific instances to stay competitive and felt like that was the right thing to do.
So in specific competitive situations, we saw some negatives on the business that we would rather have avoided. Positively though, I mentioned in my comments, we've seen Jushi and Taishan both announce price increases in China.
We announced price increase in China. Our view would be, at the lowest end of the market with the lowest prices and the poorest margins begin to come up, that, that will start to create a global environment where there may be some opportunity for us to make progress on pricing in some of the better markets where we do have decent margins, but not acceptable margins.
So we've seen some price trends in the quarter that caused us to continue to be confident. We can get some price this year.
Unfortunately, I think, the first better price we get this year is going to need to be -- to overcome some price loss we had in the first quarter, which was pretty small in the overall scheme of things and get us back to our overall expectations for the year, which was flat nominal pricing. So all in all, I would say it's a pretty balanced message on Composites.
Volumes were decent. They continue to grow.
Pricing was decent, a couple little bit of disappointments, but some positive trends, and we're looking forward to maybe seeing some turn in that business from our operations perspective, coming here in a second. And then in the second half, maybe we will start to see operations, some volumes and then hopefully some price, which will probably have a bigger impact than giving us momentum into 2014.
Operator
And our next question comes from George Staphos of Bank of America Merrill Lynch.
George L. Staphos - BofA Merrill Lynch, Research Division
Mike, I didn't hear you mention a pricing change in Roofing like you had called on Insulation. If you had, I missed it.
If not, please provide a bit more granularity on what you think your net pricing was in the quarter within Roofing. That's question 1.
Question 2 would be, certainly, you have to be happy with the margins that you had in the first quarter in Roofing, 20% margin or so. What makes you comfortable that there's sufficient barriers to entry within the business, particularly in North America, given that's not really a high capital intensity type of business?
Rather, it's more of a converting business. Market share is one thing, but what would be the other things that make you feel that you can hold onto these margins, given the barriers to entry?
Michael H. Thaman
Sure. I mean, to your first question, I think we've talked about pricing in 2 ways, and I'll just summarize that.
First of all was the impact of first quarter discounting, which was quite a bit less dramatic this year than it was prior year, which I think really drove most of the delta margin between first quarter 2012 and first quarter 2013. Secondly, we talked about an April 1st price increase, which we feel comfortable is well supported by our customers and gives us an opportunity to recover some of the cost inflation we saw in the first part of this year.
So we think both looking back on the quarter and looking ahead to the second, we're delivering relatively positive pricing news today, and then we're also delivering a relatively positive pricing outlook going into the second quarter. Related to barriers to entry, I mean, I'll give you an empirical answer first.
I mean, the single thing that gives me the most confidence about barriers to entry is, this is a business sort of an industry that's gone from 30 competitors to 5 competitors over the course of the last 30 years. And we haven't seen anyone enter and we've seen 25 competitors exit.
So it's been an industry that's been going through a very long and sustained consolidation, and I think that's because it's still a pretty hard business. You've got to have good technology, you got to know how to make a shingle, you got to be able to stand behind it for 30 or more years based on the warranties that we write.
You have to have access to raw materials consistently. You have access to distribution.
You need to have knowledgeable people who can work downstream and help contractors understand how to sell your products. You need to have the sophistication to be able to do business with a big box retailer like Lowe's, and those are all things that we do in our business.
So it's a pretty high mountain to climb, to go from believing you can take a bunch of capital and build a roofing plant to figuring out how you get it loaded at high margins and run it 12 months a year. And at least at this point, we haven't really seen anyone try that over the course of the last 3 decades.
Operator
Our next question is from Mike Wood of Macquarie.
Mike Wood - Macquarie Research
On the Roofing segment, I'm curious to get your thoughts in terms of the pre-buy, you said could account for 30% of the full year volume on a flat tape. Do you think that, that's more a lack of industry discipline in managing the pre-buy this year?
Or do you think your competitors had different expectations for the full year Roofing volumes?
Michael H. Thaman
No. See, kind of that's 2 questions there, let me go to the first one.
I don't think it's a lack of discipline. I mean right now what we're seeing is, cost of capital is very, very low on the credit side.
So if you can borrow money very cheaply, which most of our customers can, they're good creditworthy companies and they can get 5% discount to buy shingles in the first quarter and it's also in advance of an April 1st price increase, the economics of borrowing some money or tapping your credit line to carry inventories in the first quarter is going to make economic sense to distribution, and I think we've seen them act consistent with economics. And remember, one of the things about roofing is, it's designed to be stored outside.
I mean it lives its life on the roof. So if you buy shingles, you don't have to have tremendous warehousing capabilities or other things.
As long as you got a yard, you got a place where you can store some shingles. The fact is, we saw just as much volume this year in the first quarter as we saw last year with dramatically lower discounts, which would suggest to me that even the level of discounting we provided in the first quarter this year may be unnecessary to give our customers a proper incentive.
So between the combination of the discounting and an April 1st price increase, which is an incentive for them to buy ahead of a price increase, we saw that with less incentives, it still made economic sense for our customers to bring in the same type of volumes that they brought in last year. So we'll continue to evaluate what's the right mix of incentives in pre-price buying to advantage our customers and give them the ability to make money, but also make sure that we're selling our shingles at optimal margins.
So in total, dramatically better performance this year by our business, and I think you probably see that across the industry. Now in terms of total volumes, we said we think the market this year will be at or above 2012 levels in terms of total market opportunity.
We had a pretty big storm year last year. So if you just say storms this year, we'll be about average, we would expect storms to comp negatively.
We would expect new construction to comp positively, that's pretty linear. That would about offset the reduction in storm demand, if you bring storms back to average.
So the growth in the market this year, why they come from storms, which are almost impossible for us to forecast or it'll come from the reroof market coming back due to better existing home sales, better home prices, more equity in homes, more access to credit. Now we're highly, highly confident, at some point, improving home prices, existing home sales, better access to credit, more equity at homes will drive reroof demand.
We've been pretty cautious about calling when that will happen. So we would say this year, we would expect maybe tepid growth in reroof, and I think we'll change our view on that when we see something more than tepid growth.
Now from an operational point of view, we have our assets well positioned, our inventories well positioned. If we saw an uptick in the market due to either storms and reroof demand, we'd be in the position to support our share in the market.
Mike Wood - Macquarie Research
Okay, and also you'd mentioned earlier in the call about some cost headwinds in the Roofing segment. You previously mentioned refinery economics may lead to some higher asphalt inflation this year.
Can you actually quantify what you're seeing to date?
Michael H. Thaman
Well, I think all of the main themes we've talked about there on asphalt are still in place, which is we've seen great consolidation among refineries because of the configuration of the refineries and their feedstock for many of the refineries making asphalt has become a less attractive opportunity for them. So in effect, asphalt continues to trend to having the economics of being a refined product, not of being a byproduct.
So I was used to being able to buy asphalt because kind of refineries were stuck with it. That's where they made all the products they wanted to make.
I think, today, they look at their crack economics and they've got to be able to justify making asphalt at the bottom end of the barrel. So with oil prices stable and still elevated, with winter going behind us and with summer paving season coming, we always see at this time of the year an uptick in our asphalt costs, and that would be the inflation we would expect to see this year.
Operator
Our next question is from Michael Rehaut of JPMorgan.
Michael Jason Rehaut - JP Morgan Chase & Co, Research Division
The first question on Composites. You mentioned that margins, I believe, should be up year-over-year in the second quarter, 2Q '13 versus 2Q '12, and in the second half, also better year-over-year.
But would you expect the second half to be better than 2Q's levels, given your expectations maybe -- you kind of give a lot of pluses and minuses on the pricing side, but also relative to your expectations for demand?
Michael H. Thaman
Yes. What Michael said in his prepared remarks was we expected that the second quarter would comp more in line with the second quarter of last year.
So I don't think we guided to kind of margin expansion in the second quarter. But clearly, since we came in well below in the first quarter, I think that's an expression of confidence that you'll start to see the business turn the quarter in the second, and then really because we think the business will improve for the full year.
It's kind of just math, obviously since we are behind in the first quarter, we'll kind of be in line with last year in the second quarter. We're going to have to beat in the second half and build some momentum going into 2014.
We have not given any guidance or broken out any point of view on the second half in terms of how that will break by quarter.
Michael Jason Rehaut - JP Morgan Chase & Co, Research Division
Okay. I appreciate that.
And then also, on the Roofing segment, with the April 1 price increase, I believe we've heard that, and perhaps you can just confirm or comment on this, different things about the success or lack thereof of the February price increase, if that indeed went through. I was hoping if you can give some color on that and also the degree of magnitude that you're expecting, in terms of percentage price increase for Roofing effective April 1st and what potential realization rate you'd get from that?
Michael H. Thaman
I want to make sure we kind of don't confuse matters. There was pricing announced earlier in the year, somewhat, which was announced that would take place or be effective in February.
But in fact, with the way kind of your first quarter buys work is, we negotiate with our distribution customers in terms of quantities and volumes of product. In our case, volumes and quantity of product that they would buy in the first quarter, and that we would ship in the first quarter as we try to be very disciplined about not letting volumes and pricing in the first quarter carry over into the second.
So those price negotiations or the structure of the market kind of caused you to do business in the first quarter at specific negotiated prices. So in effect, that February price increase is the April price increase, which is once we get out of shipments for the winter buy, then effectively, you go to new pricing and that's the pricing that we're seeing in early April and we've expressed a fair amount of confidence in the effectiveness of that price.
Now that's the way it worked in our case, I think different competitors announced and executed their price increases in different ways, but that generally, across the industry, our sense is, winter buys applied to volumes and shipments in the first quarter with first quarter pricing, and that whatever prices were announced in the first quarter would take effect early in the second quarter. That's the way, certainly, we viewed pricing and we think that's consistent and has kept us competitive.
Operator
Our next question is from Bob Wetenhall of RBC.
Robert C. Wetenhall - RBC Capital Markets, LLC, Research Division
I was hoping you guys could walk us through the path to double-digit revenue growth and profitability in Insulation segment. And I was just trying to understand about your comments that there were some pre-buy in the fourth quarter, which moved volumes into 4Q.
And then in the context of that, you expect to see that volume come back later in the year.
Michael C. McMurray
Bob, it's Michael. Yes, I mean, as we said on the quarter itself, looking at it year-on-year and then bolt-on some trends that we're seeing, we had 2 price increases that were announced in 2012, one that caused pull forward into last year's first quarter, and a price increase late this year that caused pull forward late last year, which impacted comparability for the first quarter this year versus the first quarter of last year, prominently in our U.S.
residential basing business. In addition, we've been impacted by weather.
So if you recall, last year was very, very warm, which we think was positive from a demand catalyst point of view. And then this winter, it tends to be very cold in a number of our markets both here in the U.S.
but also Canada and then also actually China as well. So as we kind of dissect all that data, take a look at where we see starts as to where they are right now.
As we look at where we see starts trending for the rest of the year, as we look at the demand that we saw in January, February and then building through March and April, actually gives us quite a degree of confidence around delivering double-digit top line for Insulation business in '13.
Robert C. Wetenhall - RBC Capital Markets, LLC, Research Division
That's real helpful. Just quick follow-up on Composites.
When you're saying broadly in line for 2Q and second half, were you talking about either margins or absolute dollars on a year-over-year basis? And just follow up, what was the dollar impact of negative FX?
I know sales were off $17 million year-over-year due to mix and FX. If you could break those out, that will be great.
Michael H. Thaman
Sure. I mean in response to your first question, we're really talking margin rate, but we said that the volumes in the business are reasonably good.
So I don't think we're expecting a giant change in revenue. It's much more important for us to get the operating leverage and start changing the amount of money we make on the volume we have is really our key focal point in that business.
If you'd look at FX, I mean, FX was probably half, less than half, of the impact on the top line in the first quarter, and had really de minimis impact on EBIT in the quarter.
Operator
The next question is from Garik Shmois of Longbow Research.
Garik S. Shmois - Longbow Research LLC
First question is on Insulation and the top line guidance that you have for the full year, the double-digit. You mentioned that you have a 2Q price increase that's announced.
How dependent are you on securing a meaningful portion of that price increase in order to hit your double-digit top line guidance?
Michael H. Thaman
Well Garik, I mean we really do believe that the key theme in growing the top line in Insulation is going to be improved volumes. So the portion of our business, which is residential new construction, on the one hand, I said earlier that it's probably the U.S.
portion of that is only about 30% of overall volume mix. The flip side is we're now moving into our second consecutive year where that market should be growing 25% -- excuse me, or more.
So it helps a lot to have 1/3 of the business growing at very, very strong double-digit levels. We also did say, though, that we already have book to firm on a price here in the first quarter.
That price was the driver of EBIT improvement year-over-year. So clearly, if you can have broad gains and pricing that you carry through the year, and you get volumes growing to underpin that and when you add those 2 together, I don't think terribly difficult to see how you can do double digit revenue growth.
Garik S. Shmois - Longbow Research LLC
I guess, one more point of clarification on the Composites business. With respect to the $10 million impact on pricing that you saw in the first quarter of the year and how that's going to impact the full year.
Just wondering if you can provide a little bit more clarification. Would you be able to recover that $10 million, potentially upside to that $10 million, if you can get nominal pricing flat for the full year, meaning that the price increases that you have announced.
In China, if that carries through to other geographies with the net impact being more than the $10 million that you're anticipating to lose from the first quarter action?
Michael H. Thaman
Yes. I mean -- so first of all, let me try to clarify.
In the first quarter, we had an impact to the quarter on pricing of about $3 million, which I would say was unanticipated when we talked about our outlook for the year. So those were deals that were kind of getting done in the first quarter for 2013, which were a little less favorable than we had expected.
So we annualize that and said that the $3 million we lost in the first quarter, the price would have a full year impact of about 10, just because of the timing of shipments and how the adjustments work. So relative to nominal pricing, we probably started the year at 0, we probably started the year at negative $10 million, so the first $10 million of positive price we get is going to fill the hole and then we'll kind of dig our way back out of that hole and start pushing margins based on positive price realization.
I would say, we expected prices to be relatively stable at this time of year, they are. We, in our competitive analysis, which we've shared at each of our Investor Days, we've seen over the last 5 years since the financial crisis, a tremendous reversal in the rate at which the players in this industry have been adding capacity.
We think we've completed -- now, this will be the fifth consecutive year where the amount of capacity added in the industry will trail demand growth. It takes about 2 years to add a melter, so we have pretty good outlook for '14 and '15.
We would say our expectation would be we've got 2 more years ahead of us, where a capacity that will be added in the industry below demand growth. So we're seeing our utilizations improve because of our restructurings and other things we're doing and improving our cost position.
And we're also seeing that returns industrywide are not justifying or are not a catalyst for broad-based capacity expansion by us or our competitors. So that's all a positive indicator that we'd say we should get into a positive pricing cycle here.
The news that I shared on today's call, which is that we saw both Jushi and Taishan announce a price increase in China, would be kind of one of those leading indicators that you would look for that would say that our competitive analysis is directionally correct and that the way the industry needs to play out over the next 4, 8, 12 quarters that we've got our arms around that correctly. I mean, it's a difficult thing when you're in an inflection point and starting to move into a positive pricing cycle is actually calling the beginning of that and understanding what the curve's going to look like once you bottomed.
I think what we're trying to say on today's call is we feel like we've probably moved to the bottom here in the first quarter. And as long as we don't see some demand disruption or something unexpected in the global economy, if we can get good sequential growth and demand that continues to load the industry's assets with inflation in places like China, with very, very low margins and pull returns for virtually all the industry participants, we'd expect that we're going to be able to start driving pricing in the marketplace and improve our margins through pricing.
Operator
The next question will come from Dennis McGill of Zelman & Associates.
Dennis McGill - Zelman & Associates, LLC
I just want to clarify one thing on the Insulation side, make sure I'm thinking about it correctly. Isn't cold weather good for reinsulation demand?
Michael H. Thaman
Yes, I think that's fair. I would say late-season cold weather helps us a lot less than early season cold weather.
So if it's October and suddenly it gets very, very cold, people are looking ahead to 5 months of winter and saying gee, maybe I should head on to the local Home Depot and buy some insulation and try to improve my house. When winter hangs around in March and April as it has here in Ohio, I think it just makes people grumpy, but I'm not sure it makes people insulate.
So the return on investment when you've got winter ahead of you is very different than the return on investment when you're hoping winter will go away. So it probably helps some.
I wouldn't be entirely dismissive, but we've certainly tended to see that a very early season cold snap, very cold weather in September or October is a much better catalyst for reinsulation sales than kind of this winter we're having this year, which just won't go away.
Dennis McGill - Zelman & Associates, LLC
Okay, and I think that makes sense. And just to clarify, the retail business or the reinsulation business would have been down in the quarter versus last year?
Michael H. Thaman
Yes, I mean, we looked at -- we kind of went through the different markets that we manage, and obviously, at retail you see a lot of different things that are also associated with inventory levels and how we service stores and win lumber yards and other retail channels outside of big-box, kind of bring inventories in. So there's a lot that we would put in that category called retail.
But generally, across most of the segments, Insulation was a little bit weaker in the first quarter, largely for the things Michael was citing, which is the timing of price increases and how it affected or maybe distorted volume shipments into individual quarters. And then secondly, probably, the cold weather pushing some lag into the new construction market, pushing some lag into the timing of the construction season.
Hopefully, we'll have a very good report in the second quarter, where we're kind of able to show the volume growth so that this looks like the aberration, which we believe it is.
Dennis McGill - Zelman & Associates, LLC
Okay. And then just quickly on price in Roofing.
If we just simplify kind of the analysis, now that you're past the discounting period and you ignore the price increase that's announced for April, how would current pricing compare to pricing at this point last year?
Michael H. Thaman
Well, I'm trying to think of what I could talk about that might help you with that question. We don't typically talk about specific price levels.
We just tend to talk about price levels sequentially. I would say, certainly, pricing in the first quarter was likely higher than it was in the first quarter last year just because of the discounting.
The level of price increase that we have in place for April 1 is pretty similar to the level of price increase we achieved last year on April 1. The big difference in the second quarter was, last year, we had both the benefit of a price increase and eliminating bigger discounts.
This year, we'll have the benefit of a price increase and eliminating smaller discounts, both of which will then be offset by some amount of inflation. So the sequential margins, which have kind of almost always been very good from Q1 to Q2 and have almost always, if you look at the last 4 years, have been pretty stable through Q2 and Q3, we feel good that we'll see sequential margin expansion from the first to the second just based on a little bit better pricing and that -- unless we see something unusual that we should be able to sustain that, at least through the third, depending on how volumes play out for the year, which is why we think the full year we'll be able to comp positively on margins versus last year.
Dennis McGill - Zelman & Associates, LLC
So just to clarify that, if you held price today and you didn't get anymore price for the rest of the year, would annual pricing in '13 be higher than annual pricing in '12?
Michael H. Thaman
I imagine it would be. I would tell you, I don't have something in front of me that would allow me to kind of add that number up exactly.
Typically, as I said, we don't typically talk about absolute price levels. But I'm thinking more input cost and margin rates.
So input costs, I would say are relatively flat versus last year, and since our margin rates are higher, that would kind of imply higher overall average prices for full year.
Operator
This concludes our question-and-answer session. I'd like to turn the conference back over to Mr.
Denis for any closing remarks.
Michael H. Thaman
Well, I'm going to step in here and make a few closing remark. First of all, as always, we thank you for your interest in our company and for your active participation on the call.
Obviously, this was a call we have been looking forward to, as we saw the way the quarter was playing out. I think we laid out a good agenda on the fourth quarter call and gave pretty clear visibility externally.
One of the key execution metrics that we're going to measure ourselves against and one of the things I emphasized as we came off the fourth quarter call was, it was really important to us that we get off to a fast start in 2013, and I think we have. The big highlights for the quarter, obviously, are the Roofing margins, Insulation pricing and then getting the Composites ramp-up done so that we can start talking about positive developments in Composites as it relates to cost structure, as it relates to volumes and then hopefully, as it relates to pricing later this year.
So we feel like we're starting to see the cumulative impact of improving construction markets in North America really put some firepower into our Building Materials businesses. We think they're going to fuel the earnings growth for 2013.
We also feel, though, we're making the kind of progress in Composites that is going to become a contributor for the business in 2014 and beyond. So we like the agenda.
We like the execution. We're happy with the way our markets are developing and we're looking forward to producing a great year.
Thanks, everyone.
Operator
The conference is now concluded. Thank you for attending today's presentation.
You may now disconnect.