DraftKings Inc.
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ROIC.AI
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- DraftKings Inc. (Nasdaq: DKNG) operates as a leading digital sports entertainment and gaming company, offering online sports betting, iGaming, daily fantasy sports (DFS), digital lottery courier services, media products, and retail sportsbooks. Founded in 2012 and headquartered in Boston, Massachusetts, the company provides a vertically integrated technology platform that supports sportsbook wagering on a wide range of sports with features like live betting, parlays, and progressive parlays; iGaming options including blackjack, roulette, slots, and live dealer games; DFS contests for daily, weekly, or single-game lineups across major sports; and innovative products such as Pick6 peer-to-peer fantasy variants and forthcoming DraftKings Predictions for trading event contracts on real-world outcomes in sports, finance, culture, and entertainment. DraftKings serves sports fans, bettors, and gamers primarily in the United States across 28 states plus Washington, D.C., and Ontario, Canada, with additional operations in select international markets including the United Kingdom and Malta; it targets both consumer and business-to-business segments through proprietary platforms enhanced by artificial intelligence and customer data analytics. Recent developments include the October 2025 acquisition of Railbird Technologies to enable the launch of DraftKings Predictions; a multi-year advertising and integration partnership with NBCUniversal announced in September 2025; the November 2025 agreement with ESPN to become its official sports betting and odds provider following the unwind of ESPN Bet; market expansions such as the December 2025 mobile sportsbook launch in Missouri and a collaboration with Boot Hill Casino & Resort; the introduction of Dynasty Rewards loyalty program enhancements and new features like Progressive Parlay and Pick6 in 2025; and the acquisition of Mustard Systems' golf pricing business.
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