YETI Holdings, Inc.
New York Stock ExchangeRecent
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ROIC.AI
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- YETI Holdings, Inc. YETI Holdings, Inc. (NYSE: YETI) designs, markets, retails and distributes premium outdoor and recreation products under the YETI brand worldwide; its core offerings encompass coolers and equipment such as hard-sided Tundra coolers, soft-sided Hopper coolers, Roadie personal coolers and GoBox storage cases; drinkware including Rambler tumblers, bottles, mugs, jugs and Colster holders in stainless steel vacuum-insulated formats; bags, backpacks and luggage encompassing dry bags, duffels, totes and the Mystery Ranch line of load-bearing packs; outdoor living products such as Trailhead camp chairs, blankets, lowlands chairs, multipurpose buckets, dog bowls and accessories; as well as cast iron cookware from Butter Pat Industries, apparel and ancillary gear like security locks, tie-down kits and seat cushions. Headquartered in Austin, Texas, and founded in 2006, the company operates through direct-to-consumer channels including its website and physical stores, alongside wholesale partnerships with retailers such as Academy Sports and Outdoors, Bass Pro Shops, REI, Dick's Sporting Goods and Nordstrom; it serves outdoor enthusiasts, hunters, fishers, beachgoers and general consumers across the United States, Canada, Australia, Europe, the United Kingdom, Japan, Thailand and expanding into Asia with planned launches in Malaysia, Singapore and the Philippines in 2026. In recent developments, YETI Holdings completed acquisitions of Mystery Ranch in 2024 to bolster its bags and backpacks portfolio and Butter Pat Industries for cast iron cookware expansion; it launched the GoBox storage case platform and powered cooling technology; established a Thailand innovation center for hard goods and plans a Vietnam office for bags and soft coolers in early 2026; forged new wholesale ties with Nordstrom across 91 doors and online; partnered with League 1 Volleyball, Tottenham Hotspur women's team, New Zealand All Blacks and Oracle Red Bull Racing; increased its share repurchase authorization to $450 million with $173 million executed year-to-date targeting $300 million by end-2025; and refinanced its credit facility extending maturity to 2028 while raising revolving commitments to $300 million.
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