Advantage Solutions Inc.
NASDAQ Global SelectCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- CEO
- David A. Peacock
- Full Time Employees
- 17,000
- Sector
- Communication Services
- Industry
- Advertising Agencies
- Address
- 15310 Barranca Parkway Clayton CA United States of America 92618
- IPO Date
- Jan 2, 2020
- CIK
- 0001776661
- Website
- advantagesolutions.net
- Similar Companies
- Business
- Advantage Solutions Inc. Advantage Solutions Inc. (NASDAQ: ADV) provides outsourced sales, marketing, and technology solutions to consumer packaged goods manufacturers and retailers. The company operates through three main segments: Branded Services, which offers brokerage, retail merchandising, omnichannel marketing, headquarters sales representation, category management, and space management; Experiential Services, which delivers in-store and online sampling, product demonstrations, and brand activation programs; and Retailer Services, which includes private brand strategy powered by Daymon, merchandising, retail media, aisle and shelf optimization, supply chain and logistics, and advisory services. Additional solutions encompass product, aisle and shelf reinvention; insights and sales growth powered by proprietary data, advanced analytics, artificial intelligence, and technology platforms such as image recognition, inventory optimization, digital asset management, connected shopping experiences, and fulfillment efficiencies; as well as omnicommerce and brand execution powered by SAS. Advantage Solutions serves more than 4,000 consumer packaged goods brands and retailers including grocery, mass, big box, drug, and convenience stores across approximately 85,000 locations, primarily in North America with international operations spanning 40 countries through partnerships like Smollan and Advantage Smollan in Europe, Asia, Africa, South America, and Oceania. Founded in 1987 by Sonny King in Irvine, California, as Advantage Sales & Marketing and renamed Advantage Solutions Inc. in 2016, the company is headquartered in Clayton, Missouri, following a relocation in early 2024, and employs approximately 60,000 to 70,000 teammates worldwide. Recent developments include the appointment of Dave Peacock as CEO in February 2023; the sale of its digital advertising platform Jun Group to Verve Group SE for $185 million in July 2024, yielding approximately $130 million in upfront proceeds used to reduce debt; a strategic alliance and equity investment with retail technology provider Swiftly announced in August 2024 to enhance omnichannel marketing, closed-loop analytics, personalized promotions, and retail media offerings; partnerships with Genpact for AI-powered back-office automation and Tata Consultancy Services for IT modernization; and the appointment of George Johnson as Chief Workforce Operations Officer in December 2024.
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