e.l.f. Beauty, Inc.
New York Stock ExchangeCapital Structure
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Company Description
- CEO
- Tarang Amin
- Full Time Employees
- 849
- Sector
- Consumer Defensive
- Industry
- Household & Personal Products
- Address
- 570 10th Street Oakland CA United States of America 94607
- IPO Date
- Sep 22, 2016
- CIK
- 0001600033
- Website
- elfbeauty.com
- Similar Companies
- Business
- e.l.f. Beauty, Inc. (ELF) operates as a multi-brand cosmetics and skincare company offering inclusive, accessible, vegan and cruelty-free products worldwide. The company provides a broad portfolio of beauty items including eye cosmetics such as eyeliners, mascara and shadows; lip products like lipsticks, glosses and balms; face makeup encompassing foundations, concealers, blushes, bronzers and primers; skincare solutions via e.l.f. SKIN featuring cleansers, toners, serums, moisturizers and masks; as well as nail products, beauty tools, accessories and pet care items under the paw category; all marketed through brands including e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium and rhode. Products target mass-market consumers seeking affordable, high-quality options and are distributed online, at retailers like Target, Walmart, Ulta and Sephora, and across 17 countries with primary strength in North America and expanding international presence. Founded in 2004 and headquartered in Oakland, California, the company changed its name from J.A. Cosmetics Holdings, Inc. to e.l.f. Beauty, Inc. in 2016. In May 2025, e.l.f. Beauty announced the acquisition of rhode, Hailey Bieber's skincare-focused lifestyle brand, in a deal valued at up to $1 billion comprising $800 million at closing in cash and stock plus potential earnouts, marking a strategic expansion into premium skincare and enhancing its portfolio with high-performance, clinically oriented products previously sold direct-to-consumer.
Company News
e.l.f. Beauty vs. Monster Beverage: Which Consumer Goods Stock Is a Better Buy in 2026?
Why e.l.f. Beauty (ELF) Dipped More Than Broader Market Today
e.l.f. Beauty Insider Mandy Fields Sells $1.7 Million in Stock
Wall Street Bulls Look Optimistic About e.l.f. Beauty (ELF): Should You Buy?
rhode Announces the Return of Limited Edition Favorites and New Exclusives at Sephora Across Europe and the U.K.
e.l.f. Beauty (ELF) Dips More Than Broader Market: What You Should Know
e.l.f. Beauty Expands in Brazil: Will Global Growth Accelerate?
Here's Why e.l.f. Beauty (ELF) is a Strong Growth Stock
e.l.f. Beauty: Strong Growth And A Transforming Portfolio Justify The Premium
Why Investors Need to Take Advantage of These 2 Consumer Staples Stocks Now
Olá! e.l.f. Cosmetics Launches in Brazil Exclusively with Sephora
e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know
2 Monster Stocks to Buy and Hold for at Least the Next 5 Years
e.l.f. Beauty (ELF) Registers a Bigger Fall Than the Market: Important Facts to Note
An e.l.f. Beauty Insider Sells 5,512 Shares for $606,320
Chief Future Officer: Mandy Fields, e.l.f. Beauty
Innovation Propels e.l.f. Beauty's Success
e.l.f. Beauty Sees Skincare as Growth Engine
e.l.f. Beauty's International Sales Jump 61%: What's Driving It?
Naturium Expands North American Retail Presence, Launching Exclusively at Sephora Mexico and With Expansion Into Sephora Canada