e.l.f. Beauty, Inc.
Capital Structure
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in mil. unless spec.Company Description
- CEO
- Tarang P. Amin
- Full Time Employees
- 849
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- 570 10th Street Oakland CA United States 94607
- IPO Date
- Sep 21, 2016
- CIK
- 0001600033
- Website
- elfbeauty.com
- Similar Companies
- Business
- e.l.f. Beauty, Inc. (ELF) operates as a multi-brand cosmetics and skincare company offering inclusive, accessible, vegan and cruelty-free products worldwide. The company provides a broad portfolio of beauty items including eye cosmetics such as eyeliners, mascara and shadows; lip products like lipsticks, glosses and balms; face makeup encompassing foundations, concealers, blushes, bronzers and primers; skincare solutions via e.l.f. SKIN featuring cleansers, toners, serums, moisturizers and masks; as well as nail products, beauty tools, accessories and pet care items under the paw category; all marketed through brands including e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium and rhode. Products target mass-market consumers seeking affordable, high-quality options and are distributed online, at retailers like Target, Walmart, Ulta and Sephora, and across 17 countries with primary strength in North America and expanding international presence. Founded in 2004 and headquartered in Oakland, California, the company changed its name from J.A. Cosmetics Holdings, Inc. to e.l.f. Beauty, Inc. in 2016. In May 2025, e.l.f. Beauty announced the acquisition of rhode, Hailey Bieber's skincare-focused lifestyle brand, in a deal valued at up to $1 billion comprising $800 million at closing in cash and stock plus potential earnouts, marking a strategic expansion into premium skincare and enhancing its portfolio with high-performance, clinically oriented products previously sold direct-to-consumer.
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