Hasbro, Inc.
NASDAQ Global SelectCapital Structure
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in mil. unless spec.Company Description
- CEO
- Christian Cocks
- Full Time Employees
- 4,520
- Sector
- Consumer Cyclical
- Industry
- Leisure
- Address
- 1027 Newport Avenue Pawtucket RI United States of America 02861
- IPO Date
- Mar 17, 1980
- CIK
- 0000046080
- Website
- shop.hasbro.com
- Similar Companies
- Business
- Hasbro Inc (HAS) manufactures and markets a broad portfolio of toys games and entertainment products worldwide including action figures such as Transformers G.I. Joe and Power Rangers; fashion dolls and playsets including My Little Pony Peppa Pig and PJ Masks; preschool toys such as Play-Doh Playskool and Furby; youth toys including Nerf and Baby Alive; games encompassing board games like Monopoly Clue Risk and Candy Land as well as skill games such as Jenga Bop It and Twister; and trading card and role-playing games through its Wizards of the Coast subsidiary featuring Magic: The Gathering Dungeons & Dragons and related digital gaming experiences; the company also offers licensed consumer products apparel publishing location-based entertainment and premium content via Hasbro Entertainment including family brands from former eOne assets; Hasbro operates globally with principal facilities in the United States including corporate headquarters in Pawtucket Rhode Island and gaming headquarters in Renton Washington as well as locations across Europe Latin America Asia and Australia reaching over 500 million consumers; founded in 1923 as Hassenfeld Brothers the company is incorporated in Pawtucket and competes primarily with Mattel in the toy and game industry. Hasbro pursues a franchise-first strategy under its Playing to Win plan unveiled in February 2025 targeting expansion to 750 million consumers by 2027 through enhanced play-fueled engagement partner-scaled co-investments and focus on high-growth digital gaming; recent developments include announcement on September 8 2025 of relocating its global east coast headquarters from Pawtucket Rhode Island to Boston Massachusetts by end-2026 while retaining gaming operations in Renton; cessation of co-financing future brand-based films announced November 20 2024 to prioritize mobile games and digital entertainment; divestiture of non-core eOne film and television assets to Lionsgate in December 2023 for $500 million retaining family brands in new Hasbro Entertainment division; launch of Playing to Win strategy emphasizing partnerships for films themed hotels cruises fast-food and AAA video games; new collaborations such as November 10 2025 global partnership for Littlest Pet Shop with influencer Like Nastya and Netflix-tied K-Pop Demon Hunters Monopoly Deal game for 2026; alongside workforce reductions of 20% in December 2023 and leadership additions including John Hight as President of Wizards of the Coast in July 2024.
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