The Honest Company, Inc.
NASDAQ Global SelectCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- CEO
- Carla Vernon
- Full Time Employees
- 164
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- Address
- 12130 Millennium Drive Los Angeles CA United States of America 90094
- IPO Date
- May 4, 2021
- CIK
- 0001530979
- Website
- honest.com
- Similar Companies
- Business
- The Honest Company, Inc. The Honest Company, Inc. (HNST) manufactures and markets clean, eco-friendly consumer products focused on baby care, beauty, personal care, household items, and wellness; its core offerings include diapers and wipes featuring plant-based and sustainably sourced materials, skin and body care such as cleansers, moisturizers, serums, lotions, shampoos, conditioners, bath products, and body washes free from parabens, phthalates, synthetic fragrances, and over 3,500 other restricted ingredients per its Honest Standard; Honest Beauty branded skincare, color cosmetics including face, eye, and lip makeup, kits, and brushes formulated with naturally derived botanicals; household cleaning essentials; vitamins and supplements; and baby clothing and accessories. The company distributes its products through digital channels including its website and third-party e-commerce platforms, as well as major brick-and-mortar retailers such as Walmart, Target, Costco, Ulta Beauty, Whole Foods, Buy Buy Baby, Nordstrom, and GNC. Founded in 2011 (launched 2012) and headquartered in the Playa Vista neighborhood of Los Angeles, California, The Honest Company, Inc. primarily serves consumers in the United States prioritizing health, wellness, and sustainability, with select operations and partnerships extending to Canada, China via Tmall Global, and Europe. In its third quarter of 2025, the company reports quarterly revenue of $93 million, positive net income of $1 million, and launches Transformation 2.0, a strategic restructuring to exit low-margin segments including its Canadian market, apparel division, and direct e-commerce platform (Honest.com) while concentrating on high-growth core categories like wipes (with 160% year-to-date consumption increase), personal care, and diapers that now represent over 80% of revenue; this pivot includes expanded Walmart distribution for wipes innovations such as Adult Flushable Wipes, a landmark collaboration with Disney for licensed characters on personal care products to attract broader consumers, and anticipated annual cost savings of $8-15 million by 2026 despite $25-35 million in upfront restructuring expenses; additionally, co-founder Jessica Alba stepped down as Chief Creative Officer in April 2024, prompting updates to packaging by removing her name and likeness.
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