MediaAlpha, Inc.

MediaAlpha, Inc.

NNYSE:MAX
14.20
USD
-0.25
(-1.73%)
1.93EPS
4.85P/E
583.77MMarket Cap
Feb 25Next Earn
2018 Y
2019 Y
2020 Y
2021 Y
2022 Y
2023 Y
2024 Y
2025 Y
TTM
Revenue per Share
9.16
12.59
18.2
17.31
10.94
8.52
16.3
19.8
23.61
Basic EPS, GAAP
0.56
0.55
0.46
-0.14
-1.37
-0.89
0.31
0.46
1.97
Free Cash Flow per Basic Share
0.68
0.67
1.59
0.75
0.67
0.44
0.85
1.16
0.99
Dividend per Share
0.49
2.95
4.09
0.01
0.05
0.06
0.02
0.02
- -
Book Value per Share
1.25
-3.5
-1.01
-0.11
-0.37
-0.22
0.04
0.07
0.84
Tangible Book Value per Share
-0.06
-4.65
-2.03
-0.86
-2.21
-1.77
-1.18
-0.84
0.02
Basic Weighted Avg Shares
32
32
32
37
42
46
53
56
55
Sales/Revenue/Turnover
297
408
585
645
459
388
865
1,114
1,294
Operating Margin (%)
6.51
6.09
3.34
0.33
-7.71
-10.29
4.94
3.19
7.22
Depreciation Expense
12
6
3
3
6
7
7
3
2
Net Income, GAAP
18
18
15
-5
-58
-40
17
26
108
Effective Tax Rate (%)
- -
- -
- -
- -
337.85
- -
5.89
- -
- -
Profit Margin (%)
6.1
4.37
2.53
-0.82
-12.56
-10.41
1.92
2.3
8.35
Working Capital
11
20
20
53
4
-5
57
27
47
LT Debt
13
97
183
178
174
162
154
132
168
Total Equity
40
-114
-105
-62
-86
-94
-46
-29
20
Return on Invested Capital (%)
- -
- -
- -
- -
76.16
- -
41.34
- -
- -
Return on Capital (%)
- -
128.47
- -
- -
-58.39
- -
25.14
- -
- -
Return on Common Equity (%)
- -
- -
- -
- -
- -
- -
- -
783.82
- -

Capital Structure

USD

•

in mil. unless spec.
Mar'26
Jun'26
Sep'26
ST Debt
7
7
7
LT Borrowings
156
170
168
LT Finance Leases
- -
- -
- -
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
55
61
61
Market Capitalization
508
771
584

Working Capital

USD

•

in mil. unless spec.
Mar'26
Jun'26
Sep'26
Total Current Assets
165
171
193
Cash, Cash Equivalents & STI
26
24
19
Accounts Receivable, Net
134
142
167
Inventories
- -
- -
- -
Total Current Liabilities
113
133
146
Payables & Accruals
106
126
139
ST Debt
7
7
7
Deferred Revenue
- -
- -
- -

Growth Rates

USD

•

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
- -
-15.96%
-36.85%
Free Cash Flow
- -
19.13%
44.32%
Net Income, GAAP
- -
148.12%
54.09%
Sales/Revenue/Turnover
- -
23.52%
28.78%
Total Cash Common Dividend
- -
82.07%
2.29%

Quarterly Revenue

USD

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
127
178
259
301
865
2025
264
252
307
291
1,114
2026
310
317
376
- -
- -

Quarterly Earnings Per Share

USD

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
-0.02
0.07
0.17
0.08
0.31
2025
-0.04
-0.33
0.26
0.56
0.46
2026
0.21
0.73
0.49
- -
- -

Quarterly Dividends Per Share

USD

•

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
- -
- -
- -
0.02
2025
- -
- -
- -
- -
0.02
2026
- -
- -
- -
- -
- -

Company Description

CEO
Steven M Yi
Full Time Employees
147
Sector
Technology services
Industry
Information technology services
Address
700 South Flower Street Los Angeles CA United States 90017
IPO Date
Oct 28, 2020
Business
MediaAlpha, Inc. MediaAlpha, Inc. (NYSE: MAX) operates a technology-driven platform that connects insurance carriers, agents, and distributors with high-intent consumers through transparent, real-time auctions for customer acquisition in property and casualty insurance, health insurance, life insurance, and select non-insurance verticals including travel, education, personal finance, and home services; the platform provides granular data insights, precise targeting, full source transparency, managed service options, custom integrations, and performance optimization powered by data science to maximize return on ad spend relative to customer lifetime value. Founded in 2011 and headquartered in Los Angeles, California, with additional offices in Bellevue (Washington), Tempe (Arizona), St. Petersburg (Florida), and Taipei (Taiwan), the company primarily serves the U.S. insurance market while facilitating scalable, efficient transactions in a competitive programmatic advertising ecosystem. In recent developments, MediaAlpha reported third quarter 2025 revenue of $306.5 million, up 18% year-over-year, driven by 30% growth in transaction value to $589.3 million, particularly 41% expansion in property and casualty at $548 million despite health insurance headwinds; the company authorized and executed a $50 million share repurchase program, including a $32.9 million private purchase of 3.2 million Class A shares at a 5.5% discount in September 2025, appointed Ramon Jones to its board in November 2025, and achieved SOC 2 Type II attestation to strengthen data security and enable deeper carrier integrations.

Company News

  • Insider Selling: MediaAlpha (NYSE:MAX) Insider Sells $1,957,478.25 in Stock

  • Insider Selling: MediaAlpha (NYSE:MAX) Insider Sells $2,051,552.68 in Stock

  • Insider Selling: MediaAlpha (NYSE:MAX) Insider Sells $2,342,499.50 in Stock

  • Insider Selling: MediaAlpha (NYSE:MAX) Insider Sells $1,957,478.25 in Stock

  • Insider Selling: MediaAlpha (NYSE:MAX) Insider Sells $2,051,552.68 in Stock

  • Insider Selling: MediaAlpha (NYSE:MAX) Insider Sells $2,342,499.50 in Stock

  • MediaAlpha Q3 Earnings Call Highlights Broadening Insurance Demand

  • Deep Conduit Signature Identified Near Lawson 4 Expands Commercial Potential of Canada's First Subsurface Natural Hydrogen System

  • What Makes MediaAlpha (MAX) a New Buy Stock

  • MediaAlpha, Inc. (MAX) Q3 2026 Earnings Call Transcript

  • MediaAlpha Q3 Earnings Call Highlights

  • MediaAlpha (MAX) Reports Q3 Earnings: What Key Metrics Have to Say

  • MediaAlpha, Inc. (MAX) Beats Q3 Earnings and Revenue Estimates

  • MediaAlpha Announces Third Quarter 2026 Financial Results

  • MAX Gears Up to Report Q3 Earnings: What Is in the Cards?

  • Starfighters Space to Participate in NASA's MAX POWER Airshow at Kennedy Space Center

  • MediaAlpha, Inc. (MAX) Recently Broke Out Above the 50-Day Moving Average

  • MediaAlpha To Report Third Quarter 2026 Financial Results on October 28, 2026

  • MediaAlpha: A Cheap Bet On The Insurance Advertising Recovery

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