MediaAlpha, Inc.

MediaAlpha, Inc.

MAX
MediaAlpha, Inc.US flagNew York Stock Exchange
13.17
USD
-0.10
- -
697.69MMarket Cap
2018 Y
2019 Y
2020 Y
2021 Y
2022 Y
2023 Y
2024 Y
2025 Y
TTM
Revenue per Share
9.16
12.59
18.2
17.31
10.94
8.52
16.3
19.8
21.99
Basic EPS, GAAP
0.56
0.55
0.46
-0.14
-1.37
-0.89
0.31
0.46
1.75
Free Cash Flow per Basic Share
0.68
0.67
1.59
0.75
0.67
0.44
0.85
1.16
1.01
Dividend per Share
0.49
2.95
4.09
0.01
0.05
0.06
0.02
0.02
- -
Book Value per Share
1.25
-3.5
-1.01
-0.11
-0.37
-0.22
0.04
0.07
0.46
Tangible Book Value per Share
-0.06
-4.65
-2.03
-0.86
-2.21
-1.77
-1.18
-0.84
-0.36
Basic Weighted Avg Shares
32
32
32
37
42
46
53
56
56
Sales/Revenue/Turnover
297
408
585
645
459
388
865
1,114
1,225
Operating Margin (%)
6.51
6.09
3.34
0.33
-7.71
-10.29
4.94
3.19
6.89
Depreciation Expense
12
6
3
3
6
7
7
3
2
Net Income, GAAP
18
18
15
-5
-58
-40
17
26
97
Effective Tax Rate (%)
- -
- -
- -
- -
337.85
- -
5.89
- -
56.1
Profit Margin (%)
6.1
4.37
2.53
-0.82
-12.56
-10.41
1.92
2.3
7.94
Working Capital
11
20
20
53
4
-5
57
27
38
LT Debt
13
97
183
178
174
162
154
132
170
Total Equity
40
-114
-105
-62
-86
-94
-46
-29
-5
Return on Invested Capital (%)
- -
- -
- -
- -
76.16
- -
41.34
- -
- -
Return on Capital (%)
- -
128.47
- -
- -
-58.39
- -
25.14
- -
132.48
Return on Common Equity (%)
- -
- -
- -
- -
- -
- -
- -
783.82
1,577.6

Capital Structure

FRC

in mil. unless spec.
Dec'25
Mar'26
Jun'26
ST Debt
22
7
7
LT Borrowings
132
156
170
LT Finance Leases
- -
- -
- -
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
56
55
61
Market Capitalization
728
508
771

Working Capital

FRC

in mil. unless spec.
Dec'25
Mar'26
Jun'26
Total Current Assets
174
165
171
Cash, Cash Equivalents & STI
47
26
24
Accounts Receivable, Net
123
134
142
Inventories
- -
- -
- -
Total Current Liabilities
148
113
133
Payables & Accruals
126
106
126
ST Debt
22
7
7
Deferred Revenue
- -
- -
- -

Growth Rates

FRC

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
- -
-15.96%
-36.85%
Free Cash Flow
- -
19.13%
44.32%
Net Income, GAAP
- -
148.12%
54.09%
Sales/Revenue/Turnover
- -
23.52%
28.78%
Total Cash Common Dividend
- -
82.07%
2.29%

Quarterly Revenue

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
127
178
259
301
865
2025
264
252
307
291
1,114
2026
310
317
- -
- -
- -

Quarterly Earnings Per Share

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
-0.02
0.07
0.17
0.08
0.31
2025
-0.04
-0.33
0.26
0.56
0.46
2026
0.21
0.73
- -
- -
- -

Quarterly Dividends Per Share

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
- -
- -
- -
0.02
2025
- -
- -
- -
- -
0.02
2026
- -
- -
- -
- -
- -

Company Description

APIChatGPT
CEO
Steven Yi
Full Time Employees
147
Sector
Communication Services
Industry
Internet Content & Information
Address
700 South Flower Street Los Angeles CA United States of America 90017
IPO Date
Oct 28, 2020
Business
MediaAlpha, Inc. MediaAlpha, Inc. (NYSE: MAX) operates a technology-driven platform that connects insurance carriers, agents, and distributors with high-intent consumers through transparent, real-time auctions for customer acquisition in property and casualty insurance, health insurance, life insurance, and select non-insurance verticals including travel, education, personal finance, and home services; the platform provides granular data insights, precise targeting, full source transparency, managed service options, custom integrations, and performance optimization powered by data science to maximize return on ad spend relative to customer lifetime value. Founded in 2011 and headquartered in Los Angeles, California, with additional offices in Bellevue (Washington), Tempe (Arizona), St. Petersburg (Florida), and Taipei (Taiwan), the company primarily serves the U.S. insurance market while facilitating scalable, efficient transactions in a competitive programmatic advertising ecosystem. In recent developments, MediaAlpha reported third quarter 2025 revenue of $306.5 million, up 18% year-over-year, driven by 30% growth in transaction value to $589.3 million, particularly 41% expansion in property and casualty at $548 million despite health insurance headwinds; the company authorized and executed a $50 million share repurchase program, including a $32.9 million private purchase of 3.2 million Class A shares at a 5.5% discount in September 2025, appointed Ramon Jones to its board in November 2025, and achieved SOC 2 Type II attestation to strengthen data security and enable deeper carrier integrations.

Company News

APIChatGPT
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  • MediaAlpha, Inc. (MAX) Q2 2026 Earnings Call Transcript

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  • MediaAlpha To Report Second Quarter 2026 Financial Results on July 29, 2026

  • MAX Investment: MediaAlpha Board Shareholders are Notified to Contact BFA Law about its Investigation into FTC Settlement and Deceptive Advertising

  • MediaAlpha: Cheap Enough For The Insurance Ad Recovery

  • MAX Investigation Notification: The MediaAlpha Board is being Investigated in Connection with Deceptive Advertising Allegations – Contact BFA Law if You Hold Shares

  • Investor Announcement: Current MediaAlpha Shareholders are Notified to Contact BFA Law about its Pending Investigation into the Board and the FTC Settlement