MediaAlpha, Inc.

MediaAlpha, Inc.

MAX
MediaAlpha, Inc.US flagNew York Stock Exchange
13.43
USD
+0.63
- -
726.06MMarket Cap
2018 Y
2019 Y
2020 Y
2021 Y
2022 Y
2023 Y
2024 Y
2025 Y
TTM
Revenue per Share
9.16
12.59
18.2
17.31
10.94
8.52
16.3
19.8
20.59
Basic EPS, GAAP
0.56
0.55
0.46
-0.14
-1.37
-0.89
0.31
0.46
0.69
Free Cash Flow per Basic Share
0.68
0.67
1.59
0.75
0.67
0.44
0.85
1.16
0.71
Dividend per Share
0.49
2.95
4.09
0.01
0.05
0.06
0.02
0.02
- -
Book Value per Share
1.25
-3.51
-13.02
-11.37
-11.48
-11.45
-9.53
-8.53
-8.32
Tangible Book Value per Share
-0.06
-4.65
-4.33
-2.48
-3.98
-3.69
-2.15
-1.43
-1.42
Basic Weighted Avg Shares
32
32
32
37
42
46
53
56
56
Sales/Revenue/Turnover
297
408
585
645
459
388
865
1,114
1,159
Operating Margin (%)
6.51
6.09
3.34
0.33
-7.71
-10.29
4.94
3.19
3.83
Depreciation Expense
12
6
3
3
6
7
7
3
2
Net Income, GAAP
18
18
15
-5
-58
-40
17
26
39
Effective Tax Rate (%)
- -
- -
- -
- -
337.85
- -
5.89
- -
31.95
Profit Margin (%)
6.1
4.37
2.53
-0.82
-12.56
-10.41
1.92
2.3
3.37
Working Capital
11
20
20
53
4
-5
57
27
52
LT Debt
13
97
183
178
174
162
154
132
156
Total Equity
40
-114
-105
-62
-86
-94
-46
-29
-29
Return on Invested Capital (%)
- -
- -
- -
- -
76.16
- -
41.34
- -
- -
Return on Capital (%)
- -
128.47
- -
- -
19.57
- -
-5.99
- -
-19.22
Return on Common Equity (%)
- -
- -
- -
- -
- -
- -
- -
- -
- -

Capital Structure

FRC

in mil. unless spec.
Sep'25
Dec'25
Mar'26
ST Debt
22
22
7
LT Borrowings
134
132
156
LT Finance Leases
- -
- -
- -
Preferred Equity and Hybrid Capital
- -
- -
- -
Shares Outstanding
57
56
55
Market Capitalization
636
728
524

Working Capital

FRC

in mil. unless spec.
Sep'25
Dec'25
Mar'26
Total Current Assets
206
174
165
Cash, Cash Equivalents & STI
39
47
26
Accounts Receivable, Net
129
123
134
Inventories
- -
- -
- -
Total Current Liabilities
190
148
113
Payables & Accruals
168
126
106
ST Debt
22
22
7
Deferred Revenue
- -
- -
- -

Growth Rates

FRC

in mil. unless spec.

(avg. rate of change)

10 years
5 years
1 year
Total Equity
- -
-15.96%
-36.85%
Free Cash Flow
- -
19.13%
44.32%
Net Income, GAAP
- -
148.12%
54.09%
Sales/Revenue/Turnover
- -
23.52%
28.78%
Total Cash Common Dividend
- -
82.07%
2.29%

Quarterly Revenue

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
127
178
259
301
865
2025
264
252
307
291
1,114
2026
310
- -
- -
- -
- -

Quarterly Earnings Per Share

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
-0.02
0.07
0.17
0.08
0.31
2025
-0.04
-0.33
0.26
0.56
0.46
2026
0.21
- -
- -
- -
- -

Quarterly Dividends Per Share

FRC

in mil. unless spec.

Year

Q1
Q2
Q3
Q4
FY
2024
- -
- -
- -
- -
0.02
2025
- -
- -
- -
- -
0.02
2026
- -
- -
- -
- -
- -

Company Description

APIChatGPT
CEO
Steven Yi
Full Time Employees
144
Sector
Communication Services
Industry
Internet Content & Information
Address
700 South Flower Street Los Angeles CA United States of America 90017
IPO Date
Oct 28, 2020
Business
MediaAlpha, Inc. MediaAlpha, Inc. (NYSE: MAX) operates a technology-driven platform that connects insurance carriers, agents, and distributors with high-intent consumers through transparent, real-time auctions for customer acquisition in property and casualty insurance, health insurance, life insurance, and select non-insurance verticals including travel, education, personal finance, and home services; the platform provides granular data insights, precise targeting, full source transparency, managed service options, custom integrations, and performance optimization powered by data science to maximize return on ad spend relative to customer lifetime value. Founded in 2011 and headquartered in Los Angeles, California, with additional offices in Bellevue (Washington), Tempe (Arizona), St. Petersburg (Florida), and Taipei (Taiwan), the company primarily serves the U.S. insurance market while facilitating scalable, efficient transactions in a competitive programmatic advertising ecosystem. In recent developments, MediaAlpha reported third quarter 2025 revenue of $306.5 million, up 18% year-over-year, driven by 30% growth in transaction value to $589.3 million, particularly 41% expansion in property and casualty at $548 million despite health insurance headwinds; the company authorized and executed a $50 million share repurchase program, including a $32.9 million private purchase of 3.2 million Class A shares at a 5.5% discount in September 2025, appointed Ramon Jones to its board in November 2025, and achieved SOC 2 Type II attestation to strengthen data security and enable deeper carrier integrations.

Company News

APIChatGPT
  • MediaAlpha: Cheap Enough For The Insurance Ad Recovery

  • MAX Investigation Notification: The MediaAlpha Board is being Investigated in Connection with Deceptive Advertising Allegations – Contact BFA Law if You Hold Shares

  • Investor Announcement: Current MediaAlpha Shareholders are Notified to Contact BFA Law about its Pending Investigation into the Board and the FTC Settlement

  • $MAX Investor News: MediaAlpha Investigation on behalf of Current Shareholders after FTC Settlement Announcement is Ongoing – Investors Notified to Contact BFA Law

  • First Atlantic Nickel & Cobalt Produces High Grade Alloy Concentrate Up to 71.9% Nickel and 1.76% Cobalt from Its Pipestone XL Nickel-Cobalt Alloy Project, Using Its First-Ever ONSHORE MAX (Magnetic Alloy eXtraction) Recovery & Concentration Process, Unveiled at the Fastmarkets Lithium Supply & Battery Raw Materials Conference, Las Vegas, USA

  • $MAX Stock News: MediaAlpha Board Investigated after Alleged Deceptive Advertising and FTC Settlement – Investors Notified to Contact BFA Law

  • Do Options Traders Know Something About MediaAlpha Stock We Don't?

  • MAX Power Appoints Chad Levesque as President and New Board Director as Company Advances Toward Commercialization of Natural Hydrogen

  • MAX Alert: The MediaAlpha Board may have Breached its Duties to Shareholders – Contact BFA Law about its Pending Investigation

  • Investor Rights Alert: The MediaAlpha (MAX) Board is being Investigated by BFA Law Over its Alleged Deceptive Advertising – Current Shareholder Notified to Contact the Firm

  • $MAX Investigation Notice: BFA Law is Investigating the MediaAlpha Board for Breaching its Duties to Shareholders after FTC Settlement and Alleged Deceptive Advertising

  • Max Resource Acquires Securities of Bolt Metals Corp.

  • MAX Shareholder News: MediaAlpha Investors may have Rights in Investigation over FTC Settlement – Current Shareholders Urged to Contact BFA Law

  • MAX Power Announces Special Meeting of Shareholders and Completion of Warrant Exercise for Total Proceeds of $3.75 Million

  • MAX Closes Debt and Option Agreements with Bolt Metals for Its Florália High-Purity Iron Property in Brazil

  • $MAX Stock Reminder: MediaAlpha Settles with the FTC – BFA Law's Investigation into the Board is Ongoing

  • New Strong Sell Stocks for June 11th

  • MediaAlpha Investigation: MediaAlpha (MAX) Board Investigated after Announcing FTC Settlement over Deceptive Advertising – Contact BFA Law if You Hold Shares

  • Brazil regulator expects MAX 10 certification this year

  • MAX Power to Showcase Natural Hydrogen Leadership at 2026 Global Energy Show Canada