Vail Resorts, Inc.
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in mil. unless spec.Company Description
- CEO
- Robert A. Katz
- Full Time Employees
- 44,870
- Sector
- Consumer services
- Industry
- Hotels/Resorts/Cruise lines
- Address
- 390 Interlocken Crescent Broomfield CO United States 80021
- IPO Date
- Feb 7, 1997
- CIK
- 0000812011
- Website
- vailresorts.com
- Similar Companies
- Business
- Vail Resorts, Inc. operates as a holding company primarily engaged in the ownership and operation of mountain resorts and related hospitality services. Its core products and services include mountain resort operations; ski and snowboarding activities; lodging accommodations; food and beverage services; ski school and equipment rental; and lift ticket and season pass sales through its Epic Pass subscription model. The company operates more than 30 resorts across North America, including notable properties such as Vail Mountain, Beaver Creek, Breckenridge, Keystone, Whistler Blackcomb, Park City, and Stowe, as well as international assets in Europe and Australia. Vail Resorts also offers innovative technology-driven guest services such as the My Epic app, which features real-time mountain information, mobile lift tickets, and the AI-powered My Epic Assistant to enhance guest experience. Founded in 1997 and headquartered in Broomfield, Colorado, Vail Resorts has expanded through acquisitions and strategic developments. In 2024, the company completed the acquisition of Crans-Montana Mountain Resort in Switzerland, enhancing its European presence. It has also invested significantly in resort infrastructure, including multiyear projects at Park City and Vail ski areas, such as a new 10-seat gondola, on-mountain dining and ski school terrain improvements, and a new base village development in Vail. The company launched My Epic Gear, a ski equipment rental membership program that offers flexible and convenient gear access through its My Epic app, expanding revenue streams beyond traditional lift tickets and lodging. Vail Resorts has announced a two-year Resource Efficiency Transformation Plan aimed at improving operational efficiency and scaling for future growth. Despite some recent declines in skier visits and pass unit sales in fiscal 2025, the company reported growth in season pass revenue and ancillary spend per guest, reflecting strong cost discipline and strategic initiatives to enhance guest engagement and visitation. These efforts include introducing Epic Friend Tickets, which give pass holders the ability to share discounted lift tickets with friends and family, and ongoing enhancements to pricing and marketing strategies to increase lift ticket visitation. Vail Resorts targets both consumer and institutional markets, focusing on delivering exceptional guest experiences while expanding its resort network and technological capabilities to sustain long-term growth.
Company News
Vail Resorts Stacks its Winter Calendar with World-Class Ski and Snowboard Competition and Community Sporting Events
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Oasis Management Sends Letter to Vail Resorts Shareholders in Connection with the Company's 2026 Annual Meeting
Vail Resorts' biggest investor backs company in fight with activist Oasis
Vail Resorts Files Definitive Proxy Expressing Confidence in its Board, Leadership, and Strategy to Deliver Long-Term Shareholder Value
Vail Resorts (MTN) Up 7.2% Since Last Earnings Report: Can It Continue?
Vail Resorts Serves Up New Culinary and Après Experiences at its World-Class Ski Resorts this Winter
Vail Resorts vs Host Hotels: Which Leisure Dividend Can Weather the Next Soft Patch?
LTH vs. MTN: Which Stock Is the Better Value Option?
Vail Resorts, Inc. (NYSE:MTN) Shares Set to Pay Quarterly Dividend of $2.22
Vail Resorts' 6.47% Dividend Faces Weather Risk as Free Cash Flow Falls Short
These Analysts Revise Their Forecasts On Vail Resorts Following Q4 Results
Vail Resorts Launches Epic Ascent, Bringing Concierge Services and Personalized Experiences to Private Ski Lessons
Vail Resorts, Inventiva And Other Big Stocks Moving Lower In Tuesday's Pre-Market Session
Vail Resorts Is Looking Better, But It's Too Soon For An Upgrade
Vail Resorts, Inc. (MTN) Q4 2026 Earnings Call Transcript
Vail Resorts Q4 Earnings Call Highlights
Vail Resorts (MTN) Reports Q4 Earnings: What Key Metrics Have to Say
Vail Resorts (MTN) Reports Q4 Loss, Tops Revenue Estimates
Vail Resorts Loss Widens After a Year of Tough Weather