Planet Fitness, Inc.
Capital Structure
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Company Description
- CEO
- Colleen Keating
- Full Time Employees
- 4,020
- Sector
- Consumer services
- Industry
- Other consumer services
- Address
- 4 Liberty Lane West Hampton NH United States 03842
- IPO Date
- Aug 6, 2015
- CIK
- 0001637207
- Website
- planetfitness.com
- Similar Companies
- Business
- Planet Fitness, Inc. (PLNT) franchises and operates fitness centers under the Planet Fitness brand worldwide; it provides high-quality cardio, circuit- and weight-training equipment in welcoming, non-intimidating environments known as the Judgement Free Zone; core offerings include the PE@PF small-group fitness instruction program, unlimited free fitness training, and memberships targeted at occasional gym users and non-traditional fitness consumers. The company operates through three segments—Franchise, Corporate-Owned Clubs, and Equipment—selling fitness equipment to franchisees and maintaining approximately 2,700 clubs with nearly 20 million members across all 50 U.S. states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. Founded in 1992 and headquartered in Hampton, New Hampshire, Planet Fitness employs a high-volume, low-price model that generates recurring revenue from franchise fees, royalties, and equipment sales while supporting franchisees with site selection, training, marketing, and operational systems. Recent franchisee expansions include Easy Mile Fitness acquiring 17 clubs in Oregon and Alaska in September 2025, becoming the largest operator in Oregon with 70 locations across seven regions, and Ohana Growth Partners purchasing 10 Michigan clubs plus a Wisconsin site in 2025, entering new markets with backing from investors like Alaris Equity Partners. In December 2025, the company announced a proposed refinancing transaction by subsidiaries to repay Series 2022-1 Class A-2-I Notes, optimizing its capital structure amid ongoing share buybacks totaling $500 million authorized, with $280 million executed in 2024. Planet Fitness continues international growth, including its first European club in Barcelona, Spain, via joint ventures, and a development deal for 25 New Zealand locations, while exploring potential acquisitions like European chain Basic-Fit to accelerate expansion.
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