The Trade Desk, Inc.
Capital Structure
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in mil. unless spec.Company Description
- CEO
- Jeffrey Terry Green
- Full Time Employees
- 3,843
- Sector
- Technology services
- Industry
- Packaged software
- Address
- 42 North Chestnut Street Ventura CA United States 93001
- IPO Date
- Sep 21, 2016
- CIK
- 0001671933
- Website
- thetradedesk.com
- Similar Companies
- Business
- The Trade Desk, Inc. operates as a global technology firm specializing in programmatic advertising solutions. The company provides a proprietary, self-service cloud-based platform empowering advertising buyers to strategically plan, manage, optimize, and assess data-driven digital campaigns. These campaigns span a comprehensive array of ad formats and channels, including display, video, audio, native, digital out-of-home, and connected television, accessible across various devices such as computers, mobile phones, and streaming equipment. The platform distinguishes itself by operating solely as a demand-side platform (DSP), offering advertisers and agencies transparent, data-informed tools to enhance reach and decision-making without inherent conflicts of interest. It leverages advanced AI for optimization, like the Kokai platform, and facilitates precise audience targeting using diverse data sources. Revenue is generated through platform fees, typically a percentage of ad spend, alongside charges for value-added services and data. Recent innovations include the launch of Deal Desk to streamline strategic deals with publishers using AI for performance insights and the introduction of Audience Unlimited, an overhaul of its third-party data marketplace. The company has also expanded strategic partnerships, notably with various Over-The-Top (OTT) platforms to enhance Connected TV inventory and an agreement with DIRECTV for a custom TV operating system. The Trade Desk serves advertising agencies and other service providers on behalf of advertisers. Founded in 2009, the company maintains its headquarters in Ventura, California.
Company News
The Trade Desk (TTD) Beats Stock Market Upswing: What Investors Need to Know
The Trade Desk to Release Q3 Earnings: Key Factors to Watch
The Trade Desk Strengthens Leadership Bench, Expands Engagement with Dave Pickles
AppLovin Rallies 6% Ahead of Earnings as Beaten-Down Ad-Tech Stocks Rebound; Unity Climbs 4%, The Trade Desk Edges Higher
TTD or GOOG: Which Is the Better Value Stock Right Now?
Is Most-Watched Stock The Trade Desk (TTD) Worth Betting on Now?
Pinterest vs. The Trade Desk: Which Media Stock Is a Better Buy for 2027?
Earnings Preview: The Trade Desk (TTD) Q3 Earnings Expected to Decline
Reddit vs. The Trade Desk: One's Revenue Growth Overtook the Other's Lead
Is The Trade Desk Stock Too Cheap to Ignore?
The Trade Desk (TTD) Gains As Market Dips: What You Should Know
The Trade Desk Integrates Digital Envoy's NetAcuity Data to Power Audience Targeting Beyond Geography
The Trade Desk Announces Date of Third Quarter 2026 Financial Results and Conference Call
How Trade Desk Rescued Executives' Stock Options From a Dive in the Share Price
Here's Why The Trade Desk (TTD) Fell More Than Broader Market
The Trade Desk: Cheap For A Reason, And The Reason Is Getting Worse (Downgrade)
The Trade Desk (TTD) is Attracting Investor Attention: Here is What You Should Know
$10,000 in The Trade Desk on Its First Trading Day Is Still Worth About $40,000. Can the Stock Recover Again?
The Trade Desk Broadens CTV Ad Reach in Italy: A New Catalyst for TTD?
Can The Trade Desk's Cash Reserves Strengthen Its Competitive Edge?