Under Armour, Inc.
New York Stock ExchangeCapital Structure
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in mil. unless spec.Working Capital
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in mil. unless spec.Growth Rates
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Quarterly Dividends Per Share
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in mil. unless spec.- CEO
- Kevin A. Plank
- Full Time Employees
- 6,800
- Sector
- Consumer Cyclical
- Industry
- Apparel - Manufacturers
- Address
- 101 Performance Drive Baltimore MD United States of America 21230-2080
- IPO Date
- Nov 18, 2005
- CIK
- 0001336917
- Website
- underarmour.com
- Similar Companies
- Business
- Under Armour, Inc. is an American sportswear company specializing in the design, manufacture, and marketing of performance apparel, footwear, and accessories. The company's core product offerings include athletic apparel such as compression shirts, workout clothes, performance-enhancing sportswear; a wide range of footwear categorized under running, training, and lifestyle sneakers; and accessories including fitness devices and gear intended for athletes and fitness enthusiasts worldwide. Under Armour’s brand portfolio is recognized for innovation in performance materials and designs tailored for men’s and women’s athletic activities across multiple sports segments. Founded in 1996 and headquartered in Baltimore, Maryland, Under Armour operates globally with offices and distribution in major markets including North America, Europe, the Middle East, Africa (EMEA), Asia-Pacific, and Latin America. The company's products are sold in over 140 countries, with international sales accounting for a significant and growing portion of its revenue. In the last two years, Under Armour has implemented a comprehensive restructuring plan (announced in 2024) aimed at streamlining operations, reducing costs, and refocusing on core business areas, particularly men's athletic apparel. This plan involves simplifying the product assortment, enhancing operational efficiencies, and elevating the brand’s premium positioning. Under Armour has also launched new product lines, including the "Unstoppable" collection for fall/winter 2024, which features premium performance materials and lifestyle sneakers in collaboration with regenerative-focused partner UNLESS. The company further emphasizes innovation as a key pillar in its growth strategy, aligning product design with athlete needs and expanding in high-growth geographic segments such as EMEA. Operationally, Under Armour has expanded its global footprint with regional headquarters in Amsterdam (Europe), Panama City (international), and Shanghai (Greater China), while maintaining strong leadership investments and a refreshed corporate culture following its move to a new global headquarters. Under Armour continues to prioritize athletic performance solutions across apparel, footwear, and connected fitness devices, targeting professional athletes, amateurs, and fitness consumers, maintaining a competitive presence in the global sportswear industry. Its recent strategic shifts highlight a focus on premium product innovation, disciplined geographic expansion, and operational simplification to drive sustained financial and market success.
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